two things - vivejar
TRANSCRIPT
Marianne CostaA Social Entrepreneur who holds a Bachelor inTourism, a postgraduate in Social Project Managementand Social Innovation, co-founder of RaízesDesenvolvimento Sustentável, a social business withmore than 10 years in consulting for localdevelopment and sustainability projects in 18 Brazilianstates and in Cabo Verde. In 2016, she foundedVivejar, based on her experience with Community andSustainable Tourism in Brazil.
A consultant and public speaker, in 2012 she wasvoted a finalist for the Future Social EntrepreneurAward and fellow of the Women Change Maker andVital Voices Grow programs. Marianne believes in thepower of female empowerment. For this reason, she isalso part of the Rede Mulher Empreendedora.
Vivejar is also a B-corp, which aims tobring together companies thatbelieve in positive change throughthe power of businesses.
Two Things Vivejar was born out of the pursuit of
Faustina, Vivejar
Community
hostess
Helena, Vivejar Tourist
”Before, the income only came
from artwork, family working in other states and local agriculture,
which is very little”
“I came here with the expectation of finding simplicity, carrying less weight. I wanted to learn how to live lighter in my daily life in São Paulo. But what I found taught me so much more than that!”
On one hand
Income generation is concentrated in the centers
Lack of options for income generation
The community is losing its cultural heritage
On the other
Having vs Being creates distance between values and our human
essence
Tourists wish to experience new places
They want to leave a positive impact
A Solution
Experiences for Tourists led by the
community
A Solution TRADITIONAL Communities
SUSTAINABLE
Tours
POSITIVEImpact
EXCHANGE of
Experiences
Experiences for Tourists led by the
community
Meaningful ConnectionsVivejar believes that a trip is so much more than just an opportunity to get to know a different place. It is an opportunity to connect tourists and a community in a profound way that will allow them to exchange experiences. While the tourist can learn more about the local people and their way of life, about their unique and strong traditions, the community also have the possibility to learn the same from the visitors. This creates empathy, understanding and generates learning and tolerance. And we would like to say that in the long run, also a better world!
For Faustina
For Helena
$ from Accommodation
$ from providingMeals
$$ from sold Artwork
Cultural Preservation
Increased Self-esteem
Experience
Re-connection
Exchange
Culture & Learnings
Transformation
Duas BuscasFor the World
+ EMPATHY
Our Values
Co-creationThe first value of Vivejar is co-creation. In all our tours, the process is the same: we never enter a community with a finished plan. We create together, all participants. The community suggests what they want to show, and we contribute with our expertise to shape the tour. Creating it in a way that promotes the connections between the community members and the tourists is a fundamental pillar in this work.
Positive Social ImpactThe second value in our work is Positive Impact. We take great measures to decrease possible negative outcomes in order to
maximize our positive ones. We are committed to measuring and
sharing our results! We want tourism to be an important tool
for the development and preservation of the environment
and the cultural heritage of Brazil.
A Different kind of ExperienceWe cherish deep and meaningful connections. Therefore we always create our community tours in an authentic way. With us you can expect far more than just the average "city tour". Traveling with Vivejar means living in the community, eating the typical foods and learning about the activities that identifies the place. We are sure that our travelers will leave the community with far more than just a new experience, but also with several new friends.
Women’s empowermentAfter many years of working with local development, we know that
investing in women means investing in the development of a society as a whole! Our priority is
to make tourism an instrument of empowerment through
income generation, entrepreneurship, increased self-
esteem and especially, the opportunity of CHOICE.
Our Tours
Duas BuscasMore than a tour guide, a hostess! Facilitation Deep community
knowlegdeSensitivity
IntegrationAcademic
background
From Clay to Art
The Tour Our first tour is what motivated us to start Vivejar and share our lessons to other communities in Brazil. This experience in the Jequitinhonha Valley was our prototype.
The tour focuses on the art of ceramists from the communities of Campo Buriti and Campo Alegre, in Minas Gerais. In difficult circumstances these strong women found possibilities despite of the drought by creating dolls and other pieces from the clay. Today the work of these women is internationally recognized for its unique style.
The Valley ofJequitinhonha
Available languages:
Portuguese, English and French
Others on request:
Spanish, German
How is the experience for the Tourist?
In this tour, the tourist will have the opportunity to learn every step of the production of the unique pieces, from
extracting the clay, to modeling, painting and burning in the artisans'
oven. They will live together with host families in the community who are
prepared to ensure the comfort of the tourist. Every meal will also take place
in the house of the artisans and the tourist will be able to enjoy the flavors
of the Minas Gerais cuisine.
Itinerary Highlights
Day 1Arrival in Montes Claros
(MG) heading to the community of Campo
Buriti. Overnight stay in cozy posadas [D]
Day 3Workshop in painting ceramics together with the artisans. Visit
the community of Campo Alegre and social hour at a bar of one
of our hostesses [BLD]
Day 5Breakfast in the house of one of our hostesses and
return to the airport ofMontes Claros [B]
Day 2Walking tour to
extract the clay and a workshop in clay
modeling[BLD]
Day 4Visit a school and the artisans association in the community. Workshop in making typical
deserts. Burning ceremony with our finished art pieces [BLD]
Images
Images
Rates 2018Rack Rate Net RateNúmero de Pax
US$ 2.301 US$ 1.8412 pax
US$ 1.365 US$ 1.0924 pax
US$ 1.053 US$ 8426 pax
US$ 897 US$ 7178 pax
US$ 803 US$ 64310 pax
15% 15%Single
Supplem
US$ 1 = R$3,30
2018 Departures
March, 11th to 15th
July, 22th to 26th (Special for Families)
November, 16th to 20th
Price: US$1.053/pax – Full Price
pax in double accommodation
Secrets and Spices ofthe Amazon
The TourIn this tour we will get to know in depth all the secrets and spices of this region that is yet to be discovered by the world. We take the tourists to Belém and CotijubaIsland, where they will get acquainted with the gastronomic diversity of the Amazon and try some local artisan techniques together with the people in the community.
Cotijuba Island
Available languages:
Portuguese, English and Swedish
Others on request:
French, German
How is the experience for the Tourist?
In this tour, the tourist will experience a deep dive into the cuisine and culture of
Pará. The multisensorial adventure begins in Belém, at the market “Ver o Peso”,
where they will find the secrets and spices of the Amazon. Tropical and exotic foods
like fish, fruits, herbs, nuts, and sweets. They will later go to Cotijuba Island, where a community of strong women and leaders
will guide them in an immersion of the culture of the riverside families in the
Amazon through workshops in cooking, bio-jewelry and walking trails. Always with
a sense of joy and celebration! c
Itinerary Highlights
Day 1
Arrival in Belém –Overnight stay at the
Hotel Quinta das Pedrasor similar
Day 3
Boat ride to Cotijuba Island. Visit and lunch at MMIB.
Accommodation at a local bed and breakfast [BLD]
Day 5
Walking trail in the Amazonian forest and
dinner on the beach [BLD]
Day 2
Visit the market "Ver-o-Peso", cultural walking tour in the city of Belém and a sunset at the
Docas Station [B]
Day 4
Cooking and bio-jewlryworkshop [BLD]
Day 6
Breakfast and transfer back to Belém and the
airport [B]
Images
Images
Rates 2018Rack Rate Net Rate
Numbers of
Paxs
US$ 2.681 US$ 2.1452 pax
US$ 1.596 US$ 1.2764 pax
US$ 1.269 US$ 1.0156 pax
US$ 1.079 US$ 8638 pax
US$ 965 US$ 77210 pax
15% 15%Single
Supplem
US$1 = R$3,30
Belém Accommodation: Atrium Quinta de Pedras or similar
2018 DeparturesMarch, 17th to 22th
June, 23th to 28th
August, 11th to 16th
November, 17th to 22th
Rack Rate: US$1.269/pax in double
accommodation - Full Price
Itinerary Highlights
Dia 1
Arrival in Belem, visit the market "Ver-o-Peso“ and a
sunset at the Docas Station [B]
Dia 3
Amazon rainforest trek, Communitylunch and Transfer to Belém Airport,
departure[BL].
Dia 2Boat ride to Cotijuba Island.
Visit and lunch at MMIB. Accommodation at a local bed and breakfast. Beach
Luau [BLD]
Rates – STA 3d2nRack Rate Net Rate
Number of
Paxs
US$ 1.605 US$ 1.2832 pax
US$ 986 US$ 7894 pax
US$ 742 US$ 5936 pax
US$ 620 US$ 4968 pax
US$ 546 US$ 43710 pax
15% 15%Single
Supplem
Belém Accommodation: Atrium Quinta de Pedras or similar
Rio with new Eyes
The TourOur tour Rio with new Eyes is much more than just a visit to a "favela" in Rio de Janeiro. It is about getting to know the challenges of an urban community located in one of the main tourist destinations of the world up close. We will learn how the community with great courage and creativity, are solving their problems through sustainability and social innovation. An exercise in seeing Rio in an appreciative and positive way.
Morro ofBabilônia
Available languages:
Portuguese, English, Spanish
Others on request:
German, French
How is the experience for the Tourist?
In this experience, we are invited to get to know the work of Favela Orgânica, a
project led by the social entrepreneur Regina Tchelly, about the total use of food. We will cook and help out with
the maintenance of the collective urban gardens together. At the end of
the experience we will do a trail that will take us to one of the most
beautiful views in Rio de Janeiro.
Itinerary
09h00 Arrival at Morro of Babilônia
09h30 Welcome to Favela Orgânica
10h30 Cooking workshop
12h30 Lunch
14h00 Voluntary activity – Urban gardening
16h00 Walking trail to the viewpoint Rio Sul
17h00 Return
Photos fromMorro of Babilônia
Rates 2018Rack Rate Net RateNúmero de Pax
US$ 284 US$ 2412 pax
US$ 180 US$ 153 4 pax
US$ 145 US$ 1236 pax
US$ 127 US$ 1088 pax
US$ 117 US$ 9910 pax
15%Single
SupplemUS$1 = R$3,30
Bororé Island and a different São Paulo
The TourIt is often said that São Paulo is where things happen, and yes, this is true. Even in places considered "difficult", there are people taking action to change their reality and the environment. This is the case of the neighborhood of Grajaú and the Island of Bororé, districts of the extreme south of São Paulo, divided by the Billings Dam.
Where nature, agriculture, the periphery, art, sustainability, graffiti and social innovation meet. Our tour proposes a dive into this world of local initiatives. A different kind of São Paulo awaits you.
How is the experience for the Tourist?
In this tour, the tourist will have the opportunity to experience another
São Paulo. Welcomed with a walk in the Grajaú neighborhood, we will get to know the local challenges through appreciative lenses that are changing
this reality. We will cross the dam towards the island of Bororé, leaving
urban São Paulo to experience another side that is rural, organic,
biodynamic, social, cultural, collective, active, Ecoativa!
Itinerary
08h00 Meet up at the CPTM station in Pinheiros
09h30Welcome walk in Grajaú and a visit to the project “Menino de Billing”
12h00 Crossing over to Island of Bororé
13h00 Lunch and visit to “Sitio Paiquerê”
14h30 Conversation circle – The Collective Ecoativa
15h00
16h30 Time to say good bye!
Workshop Ecoativa
17h30 Return
Available languages:
Portuguese, English and Swedish
Others on request:
Spanish
Photos
R$ 447
Rack Rate Net RateNúmero de Pax
US$ 244 US$ 2072 pax
US$ 178 US$ 1514 pax
US$ 156 US$ 1326 pax
US$ 145 US$ 1238 pax
US$ 138 US$ 11710 pax
15% 15%Single
SupplemUS$1 = R$3,30
Rates 2018
"In addition to income, we get to have a new
experiences, know other people. Our income is
indirectly for everyone because when we ask a person to bake a cookie
and they get paid, the income circulates right?
Sometimes we don’t have everything, so we
need to go to the neighbor, in that way it is
good for them too! "
“It's good to disconnect, change your environment. And I loved it! Especially the people, I value what I have, but I've never met women like that!" "They're amazing! They taught us everything!”
Faustina, Vivejar Community
hostess
us everything!”
