Twitter Tips

ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING

Improving your profile

ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING

• Clear image of your face

• No family members, cats,

sunsets etc.

photo

Improving your profile

ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING

• Same as your byline

• Seen ahead of your user name

in users’ feed

real name

Improving your profile

ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING

• Full name, if not too long

• First initial, last name if too long

• Represent the newspaper in

some way

user name

Improving your profile

ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING

• “Reporter for (blank)”

• Include email, phone number

• Include web site

bio

Getting noticed

ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING

Finding fans, followers in a crowded social media

landscape

Getting noticed

ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING

Finding fans, followers in a crowded social media

landscape

• Be selective, thoughtful: share your best stuff

• Use good SEO: Social media and SEO are not exclusive

• Aggressively self-promote: It’s totally cool

• Learn to share: Promote, highlight other peoples’ posts

• Use built in tools: Tap into local community

Getting noticed

ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING

Finding fans, followers in a crowded social media

landscape

• Be selective, thoughtful: share your best stuff

• Use good SEO: Social media and SEO are not exclusive

• Aggressively self-promote: It’s totally cool

• Learn to share: Promote, highlight other peoples’ posts

• Use built in tools: Tap into local community

Getting noticed

ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING

Finding fans, followers in a crowded social media

landscape

• Be selective, thoughtful: share your best stuff

• Use good SEO: Social media and SEO are not exclusive

• Aggressively self-promote: It’s totally cool

• Learn to share: Promote, highlight other peoples’ posts

• Use built in tools: Tap into local community

Getting noticed

ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING

Finding fans, followers in a crowded social media

landscape

• Be selective, thoughtful: share your best stuff

• Use good SEO: Social media and SEO are not exclusive

• Aggressively self-promote: It’s totally cool

• Learn to share: Promote, highlight other peoples’ posts

• Use built in tools: Tap into local community

Getting noticed

ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING

Finding fans, followers in a crowded social media

landscape

• Be selective, thoughtful: share your best stuff

• Use good SEO: Social media and SEO are not exclusive

• Aggressively self-promote: It’s totally cool

• Learn to share: Promote, highlight other peoples’ posts

• Use built in tools: Tap into local community

10 Twitter tips

ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING

Use @ mentions often

Mention people who don’t follow you

Ask questions, when you can

Don’t get discouraged by lack of response

Sources: Buffer, Social Media Scientist Dan Zarrella

10 Twitter tips

ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING

Keep tweets under 130 characters

More likely to be retweeted

Tweet on Fridays - Sundays

More likely to get your tweets seen

Sources: Buffer, Social Media Scientist Dan Zarrella

10 Twitter tips

ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING

Tweet after 1 p.m.

More likely to have your tweets seen

Attach images to tweets

Get twice the engagement

Sources: Buffer, Social Media Scientist Dan Zarrella

10 Twitter tips

ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING

Use one or two hashtags (#)

Tweets with 1-2 hashtags get twice the engagement

Ask for a “retweet” not a “RT”

Has 23x better chance of being retweeted

Sources: Buffer, Social Media Scientist Dan Zarrella

10 Twitter tips

ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING

Include a shortened link

About 85 percent more likely to be retweeted (bit.ly)

Retweet others often

Even those who don’t follow you

Sources: Buffer, Social Media Scientist Dan Zarrella

Five takeaways

ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING

• Social media is just another tool – take

advantage

• When done correctly, it isn’t time consuming

• Start with clean, professional profiles

• Use engagement best practices to maximize

time spent

• Building a following takes time – have

patience