twitter: the basics
TRANSCRIPT
Twitter:The Basics
March 2015 1
Prepared March 2015 by CHINFO OI-2 Digital Media Engagement
TWITTER DEFINED
Twitter is a microblogging social media network made up of messages –tweets that are limited to 140 characters.
March 2015 2
TWITTER USAGE
• 288 million monthly active users
• 500 million Tweets are sent per day
• 80% of Twitter active users are on mobile
• 77% of accounts are outside the U.S.
• Twitter supports 33 languages
March 2015 3
TWITTER USAGE
As of September 2014, 74% percent of adults use Twitter.
- Pew Research Center’s Social Networking Fact Sheet
March 2015 4
WHY IS THE NAVY ON TWITTER?
The Navy’s account provides a means to tell the Navy story, share key messages, and interact with key Navy stakeholders in real time on issues of interest to them. The account serves as a public affairs communication tool.
March 2015 5
POSSIBLE TWITTER GOALS
• Disseminate messaging to a wide-reaching Twitter audience in a manner that encourages them to further distribute and share that messaging with others
• Drive conversations about your command online
• Identify and engage key points of contact such as the media, advocates and influencers
• Insert your command’s story into relevant conversations on Twitter
• Provide an authoritative official voice to followers during a crisis that involves your audiences
March 2015 6
GET STARTED
1. Sign up at Twitter.com
March 2015 7
GET STARTED
1. Sign up at Twitter.com
2. Use your command seal or logo as your profile picture
March 2015 8
GET STARTED
1. Sign up at Twitter.com
2. Use your command seal or logo as your profile picture
3. Follow the registration checklist at http://www.navy.mil/CommandDirectory.asp
March 2015 9
TWITTER LANGUAGE
• Like any social media network, Twitter has its own style and lingo.
March 2015 10
TWITTER LANGUAGE: Follow
• Subscribe to another user’s tweets
March 2015 11
TWITTER LANGUAGE: Hashtag
• A hashtag is any word or phrase immediately preceded by the # symbol. When you click on a hashtag, you'll see other Tweets containing the same keyword or topic.
March 2015 12
TWITTER LANGUAGE: Mention
• Mentioning other users in your Tweet with the @ sign followed directly by their username is a mention.
• A mention also refers to Tweets in which your @username was included.
March 2015 13
TWITTER LANGUAGE: Retweet
• A Tweet that you forward to your followers is known as a Retweet.
• Retweets always retain original attribution.
March 2015 14
TWITTER LANGUAGE: Favorites
• Favoriting a Tweet indicates that you liked a specific Tweet.
March 2015 15
TWITTER LANGUAGE: Best practices
• Present information in a timely, intriguing way.
March 2015 16
TWITTER LANGUAGE: Best practices
• Use tweets to communicate during a crisis or breaking news situation.
March 2015 17
TWITTER LANGUAGE: Best practices
• Do not use all 140 characters.
• Save approximately 20 characters to allow other users to quote or comment on your tweet.
• Photos, video and links count against your character count.
March 2015 18
TWITTER LANGUAGE: Best practices
• Engage with key-stakeholders by tagging their handle in your tweets to build relationships and gain followers.
March 2015 19
TWITTER LANGUAGE: Best practices
• Incorporate global trends and topics into your tweets by using popular hashtags when appropriate.
March 2015 20
TWITTER LANGUAGE: Best practices
• Create your own hashtags to communicate key words, themes and messages that relate to your mission.
March 2015 21
