twitter & social basics from blue digital
TRANSCRIPT
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A Guide to Twitter! What, Why, When & How
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Matt ShawDigital Marketing Strategist
Blue Digital
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Who areBlue Digital?
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AGENDA• What is Twitter?• Set-up & Objectives• Is Twitter Business Critical?• When Should It Be Used?• How to Tweet. Top tips!• Performance Analysis
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WHAT IS TWITTER?• Social network for businesses and individuals • Only 140-characters, now excluding images
and URLs – “tweets”• Often the first and last interaction in the
buying cycle
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TWITTER LINGO• Tweet • Followers • @{username}• Retweets & Likes• Hashtags (#)• Direct Messages (DM)
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SET-UP• Twitter handle• Profile description• Contact details• Website link
• Header• Profile picture
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THINK BEFORE YOU ACTWhat are your objectives?• Increase brand awareness• Generate leads• Distribute your content• Target potential clients• Keep track of the competition• Recruit new staff
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IS TWITTER BUSINESS CRITICAL?• Global Reach• Real Time Engagement• Clients & prospects• Staff & potential employees • Industry experts• Competitors
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WHY YOU NEED TWITTER!• Lists• Reputation management• Content distribution• Instant news updates• Improve online search visibility
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WHEN TO TWEET Hour of DayDay of Week
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IMPROVE ENGAGEMENT• Thursdays, Saturdays & Sundays • Increase click through rate by 0.2% per tweet
• 8–9am And after 13:30pm • Increase click through rate by as much as 1.2% per tweet
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HOW TO TWEET• # - use hashtags (no spaces)• @ - include relevant people/businesses/brands• Lists – group key audiences• Tools – schedule your tweets and link your accounts• Buffer• Hootsuite• Klout
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HASHTAGS• Get involved with trending topics• Get in front of prospects
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LISTS
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TWEETING TOP TIPS• Include Images
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TWEETING TOP TIPS• Use Verbs - we find them more interesting
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TWEETING TOP TIPS• Don’t link at the end
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OTHER TIPS • Be short – 21% higher CTR for 8 word tweets• Ask questions in your titles• Use exclamation points over other punctuation • Use one superlative in headline– e.g. smartest, best,
most• Include Numbers – 15% higher CTR• Use Followerwonk to find influencers • Experiment
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PERFORMANCE ANALYSIS• Engagement - Re-tweets & likes • Authority - Followers • Clicks - Visitors• Content Conversion Rate - Leads, Enquiries, Sales
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NEXT STEPS• Set-up your account & profile• Set some goals• Choose a scheduling tool• Link your accounts• Begin tweeting (use the tips)• Analyse performance • Experiment • Reap the rewards
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ANY QUESTIONS?