How To: Creating a Twitter Account and Weeding Out the Noise

January 27, 2012 | www.justengage.net/blog | legalconnect@justengage.net

#twitternumbers

• One Billion Tweets a week• Over 300 Million Users• Twitter users are most active on Thursday and Friday• Only 6% of lawyers are using Twitter for business development purposes!• Most AmLaw 200 Firms Have Twitter Accounts – How they use them is what sets them

apart• 55% of Twitter users access the platform via their mobile device• 2.4 Million #SOPA-related Tweets (Stop Online Piracy Act)

How to Set Up Your Account

Step 1- Sign Up

• Go to http://twitter.com• Fill in your name, email and password and click sign-up

Step 2 – Create a Username

• Use your own name if possible

• If you are using it on behalf of your firm, use your firms name

• This will be your Twitter URL i.e. http://www.twitter.com/samtaracollier

Noah Kravitz Case @PhoneDog_Noah and @noahkravitz

Step 3 – Optimize Your Profile

An optimized Twitter profile aka Twitter Bio: includes: a professional picture (something you’re mother-in-law would approve of), a client-centric summary, your location and the appropriate website URL.

Example: Law Firm on Twitter

Example: Lawyer on Twitter

Example: Lawyer on Twitter

Step 3 (cont) – Notifications

These settings control when and how often Twitter communicates with you.

Listen and Search:How to Weed out the

Noise

Create Lists

Allow Twitter to search your email, and follow the online instructions

#hashtagsHashtags are community-driven tags. They can be used to track subjects you’re interested in and filter out the noise. There are many popular hashtags in the legal industry!

Step 5 – Start Tweeting with Pizazz!

• Educate your Followers rather than promote

• Don’t be SELF PROMTIONAL

• Tweet links back to 3rd party sites, blog

• Think 80/20

Target Market Twitter Tips

1. Add your Twitter account info to LinkedIn, website bio, blog, Facebook, everywhere!

2. Consider adding your Twitter account to your Business Cards, Letterhead ex: twitter.com/legalerswelcometwitter.com/samtaracollier

Social Media Management

Tools

Kerry Scott Boll | Samantha Collier |Natalie Alesi

Direct email:legalconnect@justengage.net

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