Looking at their third switch to a new ecommerce platform in eight years, TwirlyGirl owners Cynthia and Michael Jamin needed robust software integrations and a backend that would scale with their business.

Bigcommerce offers easy, one-click integrations with enterprise-grade applications that help TwirlyGirl’s owners manage and grow their business. The Bigcommerce Migrations team took the hassle out of switching platforms, while the Professional Services team helped them set up their site and increase sales via SEO, A/B testing and more.

Business goal: Sell, scale, succeed

Bigcommerce benefit: Powerful integrations, expert consultants

Moving to Bigcommerce increases monthly revenue by 51% through ecommerce consultations and seamless integrations

"Year over year, our sales are up 64%. It’s an amazing rate of growth, and we

hope to continue that trend into the coming year. This growth would not have

been possible on our old platform."

— Cynthia Jamin, CDO

/ CASE STUDY

TwirlyGirl — Comfy, cute clothes for kids

THE BIGCOMMERCE DIFFERENCE

43%Increase in

monthly transactions

51%Increase in

monthly revenue

64%Increase in

YoY sales

For more information 1-888-699-8911 ext 2 / ssales@bigcommerce.com / bigcommerce.com/case-study

Cynthia and Michael decided that they would need to move the online store for their successful children’s clothing business for the third time in order to continue growing.

“Bigcommerce is the third platform we’ve used in eight years!” said Cynthia. “Moving isn’t cheap, but we didn’t have a choice. If we didn’t move, our business would have died.”

This time around, they wanted to be sure it would be their final ecommerce platform switch. They needed migration help so the team could stay focused on increasing sales, plus enterprise-grade integrations with software like QuickBooks, MailChimp and ShippingEasy.

“Our old platforms didn’t integrate easily with other applications, which was crucial to growing our business,” said Michael. They also required high-quality, 24/7 support and in-house professional consultation services.

Challenges

Bigcommerce met TwirlyGirl’s needs for seamless software integrations and a merchant-friendly support team, with the added benefit of a beautiful new site design. The migration assistance from the Bigcommerce team was crucial, and ongoing Professional Services consultations help them sell more online.

“We’ve taken advantage of individual consulting sessions with Wendy Young from Bigcommerce’s Professional Services team,” said Cynthia. “Wendy has helped us with every aspect of our online business: SEO, PPC, social media, email marketing, etc. There’s so much to know about maintaining a website that it’s crucial to have highly skilled, individual support.”

Solutions

Now that they’ve finally found their long-term ecommerce solution, the TwirlyGirl team has been able to focus on their marketing and customer acquisition campaigns instead of on their technology. Combined with tailored advice from their Professional Services consultant, that focus has allowed the company to increase average monthly transactions by 43% and average monthly revenue by 51%. In total, year-over-year sales have increased 64% since their Bigcommerce migration.

Results

It’s crucial to be hosted on a web platform that is flexible, up to date and

relevant enough to attract the best app developers. Bigcommerce is all of

these things. — Cynthia Jamin, CDO

For more information 1-888-699-8911 ext 2 / ssales@bigcommerce.com / bigcommerce.com/case-study