twilio product overview

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The Cloud Communications Platform

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The Cloud Communications Platform

twilio is a developer platform for communications.

focus your resources and time on tailoring

experiences, not building from scratch.

With Twilio, developers and businesses can add SMS and instant

messages, video, or voice calling to apps without having to build

or maintain the back-end infrastructure. Conversations happen in

context of the application, stitched with relevant information to

make each communication more productive.

All the communications infrastructure you need is virtualized in

the cloud and available as building blocks via mobile and web

APIs. This way, you can focus your resources and time on tailoring

experiences, not building from scratch.

This is what industry leaders like DriveNow, enterprises like

Coca-Cola, and so many other companies have done to create a

competitive advantage with communications.

You too can automate alerts, add video chat to a mobile app,

build a contextual call center that tells you why your customer is

calling before answering, or compose what you need to deliver

a fundamentally different customer experience.

P L A T F O R M 0 6

Platform benefits

Voice

Messaging

Video

Monitoring & Support

Connectivity

Authentication

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I N A C T I O N 2 1

Landmax.pro

Box

Trulia

DriveNow

Zendesk

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U S E C A S E S 2 7

Improve agent effectiveness

Streamline operations

Collaboration made simple

Add urgency to your campaign

Protect online accounts

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S T A T I S T I C S 3 7

Up and running at internet speed

Communicate at a lower cost

Recognition

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contents

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THE PLATFORMHow Twilio works

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PLATFORMBENEFITS

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Pay-as-you-go

Only pay for what you use.

Never worry about capacity planning,

carrier contracts, or hardware

upgrades ever again.

Global reach

Low-latency media routing and

a global infrastructure with

local phone numbers and features

create the best experience.

Elastic scale

Increase or reduce usage as needed.

A flexible cloud architecture orchestrates

communications across thousands of

carriers, worldwide.

Robust developer tools

Voice, video, and messaging are

available from a common API with

a range of developer tools and

helper libraries to help you build.

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VOICEEnable apps to make phone calls anywhere to

anything – from landlines to WebRTC, dating apps

to multinational call centers.

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P H O N E T O P H O N E

Use the Twilio Voice API to make,

receive, and control phone calls to

and from phone numbers around

the globe.

A P P T O P H O N E

Use the Twilio Client SDKs to

make and control calls between

mobile or web apps and landline

or mobile phones.

A P P T O A P P

Use the Twilio Real-time

Communications SDKs to embed

app-to-app voice-only or video

calling into mobile and web apps.

M A N Y T O M A N Y

Use the Twilio Global Conferencing

API to integrate audio conferencing

with moderator controls into web

and mobile apps.

V O I P P H O N E S T O A N Y W H E R E

Use the Twilio SIP Interface to

connect existing VoIP infrastructure

to Twilio for advanced call control

with a REST API.

C A L L R O U T I N G

Use the TaskRouter API to

orchestrate voice communication

workflows within software

applications.

MESSAGINGSend and receive SMS, MMS, and IP messages globally

from your web and mobile apps, and use intelligent delivery

features to ensure messages get through.

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T W I L I O S M S

Programmatically send, receive, and

track SMS messages around the

world using phone numbers or your

business name.

T W I L I O M M S

Exchange picture messages and

more over US and Canadian phone

numbers from your app.

T O L L- F R E E S M S

Send and receive text messages with

the same toll-free number you use

for voice calls in the US and Canada.

Power SMS and voice on toll-free

numbers or host SMS with your

existing voice provider.

S H O R T C O D E S

Distribute a high-volume of SMS and

MMS messages from a single number

— available in the US, Canada, the

UK, and expanding around the world.

I P M E S S A G I N G

Embed contextual, in-app messaging

at global scale, accessed through

mobile and web SDKs.

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VIDEOEmbed video collaboration and context-sharing into

your web or mobile app powered by a global infrastructure

that handles signaling, registration, and media relay.

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T W I L I O V I D E O

Create multi-party voice and video

experiences with Twilio Real-time

Communications SDKs for mobile

and web platforms.

N E T W O R K T R A V E R S A L S E R V I C E

Low-latency and cost-effective STUN

lookups and TURN relay services

distributed across five continents.

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MONITORING& SUPPORT

See every operational detail of your Twilio accounts

and applications. Get expert help when you need it.

M O N I T O R

Operational monitoring lets you

quickly investigate application issues,

audit for compliance, and prevent

security holes.

P E R S O N A L I S E D S U P P O R T

Support options to meet every need —

from a free plan with email support to

your own personal support engineer.

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CONNECTIVITYGlobal carrier connectivity services made simple

and available instantly with no upfront contracts.

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E L A S T I C S I P T R U N K I N G

Connect existing VoIP infrastructure

to the carrier network. Use globally-

available phone numbers and pay-as-

you-go pricing.

P H O N E N U M B E R S

Instantly acquire local, national, mobile,

and toll-free phone numbers in nearly

fifty countries with one API

L O O K U P

Know the details behind every

phone number to reduce undelivered

messages and protect from spam

and fraud.

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AUTHENTICATIONTwo-factor authentication service to strengthen –

even replace – traditional username and password login

for websites, SaaS products, and mobile apps.

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A U T H Y S O F T T O K E N

Users authenticate with a dynamic

seven-digit code available from the

Authy app on their registered mobile

phone, desktop, and Apple Watch.

A U T H Y O N E T O U C H

Users receive push notifications to

approve or deny an authentication

request with a simple “yes” or

“no” response on their registered

smartphone.

A U T H Y O N E C O D E

Users authenticate with a unique

code delivered to their registered

phone number via SMS or voice

automated phone call.

CUSTOMERSUCCESS STORIES

with solutions built on Twilio

I N A C T I O N

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C U S T O M E R S U P P O R T

Replaced out-dated estate agent systems with on-demand ‘smart’ call centres. SMS and Voice

brought property management and dispute resolution into the 21st century.

with twilio

B E F O R E

Estate agents used aging phone

systems and inconsistent

backoffice systems to manage

properties and repair work.

N O W

Landmax.pro creates better

tracking and results for property

agents and landlords, letting them

manage accounts, maintenance,

advertising, and communication.

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A U T H E N T I C A T I O N

Every login for every user account is protected on Box’s file-sharing service with convenient,

mobile-based two-factor authentication.

with twilio

B E F O R E

Users didn’t adopt two-factor

authentication security to

protect their accounts because

hardware-based RSA tokens

were cumbersome to use.

N O W

Box makes two-factor

authentication easy, delivering a

login passcode, via SMS,

that must be provided before

account access is granted.

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M O B I L E O U T R E A C H

More online leads are converted for Trulia by instantly connecting interested buyers

to real estate agents.

with twilio

B E F O R E

Real estate agents saw their

home buyer leads go cold by

the time they responded to

customer interest received via

email and voicemails.

N O W

Trulia delivers instant leads to real

estate agents in the form of an

SMS alert and a live phone call with

the homebuyer.

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A L E R T S & N O T I F I C A T I O N S

Drivers receive important details and updates about their car reservation

right from their phone.

with twilio

B E F O R E

Car-hire services were

inconvenient, requiring drivers

to reserve vehicles days in advance

and then travel to pickup and drop

off stations.

N O W

DriveNow lets you find a nearby

car, drive it as long as you want,

and leave it anywhere. Reservation

details and other updates are sent

using Twilio SMS.

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C U S T O M E R S U P P O R T

Embedded video collaboration improves support interactions and makes them part of

Zendesk’s online support program.

with twilio

B E F O R E

Support interactions between

agents and customers need details

that can’t be conveyed via back-

and-forth emails.

N O W

Agents can make video and audio

calls from within the support

platform, which has full details of

the customer issue.

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U S E C A S E S

IMPROVE AGENTEFFECTIVENESS

by surfacing relevant data for everycustomer service call

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improve agent effectiveness

replaced their existing call centre

and cut agent response time in half.

built intelligent call routing with CRM

integration and two-way SMS.

gives support engineers contextual

information about the customer

during voice and video calls for a better

support experience.

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U S E C A S E S

STREAMLINEOPERATIONS

with software-triggered alerts and notifications

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streamline operations

dispatches field service technicians

using SMS alerts to maintain 600,000

vending machines across Europe.

allows the ordering team to

communicate with restaurants in real

time, ensuring fast delivery times and

higher customer satisfaction.

sends car reservation details and

updates to customers in real time with

Twilio SMS.

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U S E C A S E S

COLLABORATIONMADE SIMPLE

with intuitive ways to join a conversation

collaboration made simple

increases participation in sales

presentations by offering dial-in

conference numbers.

allows students and lecturers to

collaborate, share ideas, and send

feedback via SMS messages.

uses global conference calling

and incident alerting to keep their

workforce connected.

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U S E C A S E S

ADD URGENCY TOYOUR CAMPAIGN

with real-time SMS outreach

add urgency to your campaign

globally connects patients and clinics

to increase confidence and deliver

effective treatment.

instantly connects UK car dealerships

and buyers; saving UK car buyers

over £2m.

drives social media attention to Game

of Thrones by sending text messages to

fans that tease upcoming episodes.

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U S E C A S E S

PROTECT ONLINE ACCOUNTS

with two-factor authentication

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protect online accounts

secures access to their online platforms

and services using two-factor

authentication powered by Twilio SMS.

protects customer data by verifying

identity with a unique passcode sent

over SMS or automated voice message.

secures customer accounts with two-

factor authentication using the Authy

app for mobile phone, desktop, and

Apple Watch.

50 BILLIONinteractions a year using the Twilio API

S T A T I S T I C S

current as of september 2015

750Kdevelopers and

businesses use Twilio

28data centers in seven

regions worldwide

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U P A N D R U N N I N G A T I N T E R N E T S P E E D

gartner

2Xfaster to deploy than a traditional

communications infrastructure.

50%faster staffing of volunteers.

Twilio is disrupting the communications

industry via its API platform.

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C O M M U N I C A T E A T A L O W E R C O S T

idc

3Xreduced costs for messaging.

50%lower TCO than traditional

communications infrastructure.

The leading cloud communications API

platform provider.

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CNBC Disruptor 50

R E C O G N I T I O N

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Ranked #3 in Deloitte Technology fast 500

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LinkedIn Top 10 Silicon Valley Startups

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Developer platform for communications T W I L I O . C O M

t w i l i o . c o m