Introduction to the Brand• Iconic British Luxury Brand• Manufacture products with best

craftsmanship, innovation, and design

The Twenty-Five Days of Burberry

• Burberry 2014 Holiday Collection• December-Christmas Day• High-end photo experience• Locations

Target Audience: Millennial Martha's

Generational trendsetters who collect items, experiences, etc and then tell

others what to buy and do

Burberry’s Workshop: Photo booth Experience

Tools and Tactics: Mobile App & Social Media

Tools and Tactics: Interactive Window Display

Tools and Tactics: YouTube

• Unexpected appearance of models in the Photo booth

• Incentive to enter Burberry’s Workshop

Key Performance Indicators & Budget

Closing Remarks

This campaign, when completed successfully, will result in increased sales and consumer exposure that will leverage the company.