tweets that engage not promote the email you received from department x. #pseweb
DESCRIPTION
We all get those emails asking us to “promote, raise awareness or advertise” the most recent thing students won’t care about on social media. This session will focus on how to turn those boring emails into tweets that engage people. I’d love to share insight into our recent successes and supplement them with awesome tweets I’ve seen from you, as well as best practices from brands. I propose to cover the following techniques: - Instant personalized content generation, such as tweeting your Vine and Storify content. - Leveraging user-generated content, empowering your online community’s opinion leaders and creative junkies. - Confidence and creativity, a mutually inclusive attitude towards social media.TRANSCRIPT
Twitter: Tweets that engage, not promote the email you received from department X
Antoine Ste-Marie & Jean-Paul Rains
OverviewSituation
Reality: Not all content is exciting
Work your Twitter magic
Goals
Content that engages
Opportunity for collaboration
Why engagement?TWITTER – IPO means
that they will emphasize ads.
More competitionOur tweets are just a
suggestion The more it is engaging it
is the higher ranking it will appear in feed, discover and search
Technique #1Personal touch
Audience is more skeptical of traditional marketing
Shorter attention spansThey want customized, and they want it now
What information do we have? Profile Recent Tweets Snapbird App
Quality of personalization
Examples
ExampleTell a story, from 1st
tweet to last
Paints the relationship
Tag and notify participants (manually)
Technique #2Brand ambassadors
Co-creation of the productNeed to identify, coordinate and leverage
Technique
Examples
Supporting Strategy
Confidence & CreativityNeed for confidence
Traditionally slow moving institutionCommunity relations
Need for creativitySocial media is the chosen platform, use appropriate
content to reach audienceTap into fresh content
About those emails…Work with them, not despite them
Manage expectationsShow them examples of similar eventsShare responsibility, clarify roles
Discuss the ideaThemes? Partners? Visuals?
Proactivity makes for better resultsBe present
OutcomesTwitter engagement
1-to-1 Content TailoringBrand Ambassadors
Flexibility to perform