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StartupSchoolSpring2011
TetuanValley,April2011
Week1
Patrocinado por Centros par/cipantes
Con la colaboración de
April 7th May 13th
Demo DayTVSS Spring 2011
w1 April The Way of the Startup
w2 April
w3 April
w4 April
w5 May
w6 May
Evangelizing & Selling
Projections
Planning & Budgeting
Pitch your startup
Funding & Managing
19h00-20h00 Class topic
20h00-21h00 Demos teams 1-5
21h30-22h30 Demos teams 5-10
21h00-21h30 Guest speaker
INTRODUCTION“The hardest thing about getting started is getting started”.
Guy Kawasaki
ENTREPRENEUR“My son is now an ‘entrepreneur’. That’s what you’re called when
you don’t have a job”Ted Turner
START-UPS“The difference between a vision and a hallucination is that
other people can see the vision”.Marc Andreessen
INNOVATION“The key to success for everything in business, science and
technology is never to follow the others”.Masaru Ibuka
The ultimate A-Team
THINKBIG
THE WORLD IS FLAT“Nowadays, anyone who cannot speak English and is incapable
of using the Internet is regarded as backward”.Al-Waleed bin Talal
FAIL, Just Do It“I didn't fail the test, I just found 100 ways to do it wrong”.
Benjamin Franklin
The Lean Startup
Lean manufacturing - Toyota Way
Lean startup = lean manuf. + customer dev.
Revenues from day 1
Customers and features unknown
Low burn, not cheap
“Startups that succeed are those that manage
to iterate enough times before running out of
resources”
- Eric Ries
The Lean Startup
Problem Solution Unique ValueProposition
Key Activity Channels
Unfairadvantage
CustomerSegments
Cost structure Revenue Streams
Top 3 problems Top 3 featuresSingle, clear, compelling message thatstates why youare different andworth buying
Activity that drives retention/revenue
Can’t be easilycopied or bought
Target customers
Path to customers
Customer Acquisition CostsDistribution costsHostingPeople, etc.
Revenue ModelLife Time ValueRevenueGross Margin
Lean Startup Canvas
Lean Startup Canvas
Do we have a problem worth solving?Customer Discovery
Problem Solution Unique ValueProposition
Key Activity Channels
Unfairadvantage
CustomerSegments
Cost structure Revenue Streams
Top 3 problems Top 3 featuresSingle, clear, compelling message thatstates why youare different andworth buying
Activity that drives retention/revenue
Can’t be easilycopied or bought
Target customers
Path to customers
Customer Acquisition CostsDistribution costsHostingPeople, etc.
Revenue ModelLife Time ValueRevenueGross Margin
Lean Startup Canvas
Problem Solution Unique ValueProposition
Key Activity Channels
Unfairadvantage
CustomerSegments
Cost structure Revenue Streams
Top 3 problems Top 3 featuresSingle, clear, compelling message thatstates why youare different andworth buying
Activity that drives retention/revenue
Can’t be easilycopied or bought
Target customers
Path to customers
Customer Acquisition CostsDistribution costsHostingPeople, etc.
Revenue ModelLife Time ValueRevenueGross Margin
Lean Startup Canvas
MVP
Lean Startup Canvas
Do people want my solution?Customer Validation
Problem Solution Unique ValueProposition
Key Activity Channels
Unfairadvantage
CustomerSegments
Cost structure Revenue Streams
Top 3 problems Top 3 featuresSingle, clear, compelling message thatstates why youare different andworth buying
Activity that drives retention/revenue
Can’t be easilycopied or bought
Target customers
Path to customers
Customer Acquisition CostsDistribution costsHostingPeople, etc.
Revenue ModelLife Time ValueRevenueGross Margin
Lean Startup Canvas
Lean Startup Canvas
How do I accelerate growth?
Problem Solution Unique ValueProposition
Key Activity Channels
Unfairadvantage
CustomerSegments
Cost structure Revenue Streams
Top 3 problems Top 3 featuresSingle, clear, compelling message thatstates why youare different andworth buying
Activity that drives retention/revenue
Can’t be easilycopied or bought
Target customers
Path to customers
Customer Acquisition CostsDistribution costsHostingPeople, etc.
Revenue ModelLife Time ValueRevenueGross Margin
Lean Startup Canvas
Lean Startup Loop
Build / Measure / Learn
