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Tutorials Toolkit: Crafting Sustainable Library Instruction Association of College and Research Libraries Preconference March 25, 2015

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Tutorials Toolkit:Crafting Sustainable Library Instruction

Association of College and Research LibrariesPreconferenceMarch 25, 2015

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● David Cole, Founder & Creative Director, Fly Machine Picture Company

● Michelle Guittar, Social Sciences Librarian, Northeastern Illinois University

● Molly Mansfield, Access & Information Services Librarian, Northeastern Illinois University

● James Rosenzweig, Education Librarian, Eastern Washington University

● Mackenzie Salisbury, Librarian, Georgia O'Keeffe Museum, Research Center

● Kimberly Shotick, Communication/Media/Theatre Librarian,Northeastern Illinois University

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In this preconference, you will learn how to:○ prepare for a tutorial project○ communicate key concepts to craft conceptual

tutorials○ craft directive tutorials at your institution○ apply tutorials to meet existing IL needs and

assess the outcomes

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IntroductionMolly Mansfield

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Introduction outline

We will go over: ● determining and assessing needs● defining goals● creating a team

Information literacy tutorials project at NEIU:● conceptual tutorials● directive tutorials● assessment

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Gather information● ERIAL Project: http://www.erialproject.org/

● Increased NEIU Library instruction by almost 50% in 2012

● Innovation Grant: $35,000 awarded

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Questions and statements● What’s going on at your institution?

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Set goals and create a teamWhat do you want to accomplish with this project?● Goals help:

○ outline the project○ help with choosing a team○ keep everyone on track

● How big is your project?○ NEIU's project:

■ 1 project manager/team■ 1 steering committee (3 people)■ 3 teams of 3-4 people

Other questions?● How long will the

project take?● Is specific

expertise needed?

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Literature ReviewKey findings:

● Students prefer short videos

● Students prefer a human voice and conversational tone

● Cognitive load theory suggests that tutorials be simple, free of unnecessary

graphics, music, and text

● Mayer’s redundancy principle: in multimedia learning environments, people learn

better with just animation and narration and can be overloaded by too much

text

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Crafting Conceptual Tutorials

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Elements to ConsiderMackenzie Salisbury

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Best practices: Elements to consider

Type of Video & Audience

Explainer videos are usually a 1-2 minute videos used to introduce a concept or idea. They can be crafted in different styles, depending on the nature of the idea and who the target audience is.

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Elements to consider

Phases (6 phases total)

Length (4-8 week total)

Concept Development 1 week

Screenwriting 1 week

Designs/Storyboards 1 week

Animation 2 weeks

Post-sound ½ week

Wrap-up and Delivery ½ week

Price Timeline

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Elements to consider

Aesthetic & Tone Flexibility

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Trust the experts!

Elements to consider

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Communicating Key Concepts

Michelle Guittar

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Topics1. Who are librarians and what do they do?2. Should I be using Google or the Library’s resources?3. What is the difference between academic and public libraries?4. What is a journal and a peer-reviewed article?5. What are the library databases, and which one should I use?6. How is the library organized?7. What is academic honesty?8. How do I search a database?

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Sample process and timeline

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Who are librarians and what do they do?

Goal: Students will understand who librarians are and how they can help.

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Outline from librarians:● Start with: confused student● Guiding question: How can librarians help students? ● Services: Librarians are “like guides”● Different types of librarians?● End with a happy student (fulfilled, full of joy from

his/her library research)

Who are librarians and what do they do?

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Should I use Google or library resources?

Goals:Students will be able to analyze the value of library resources versus what is available on the free internet.

Students will recognize that librarians are here to help them navigate the library resources.

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Should I use Google or library resources?

ACRL Information Literacy Competency Standards:The information literate student…

[1.2] Identifies a variety of types and formats of potential sources for information.[1.3] Considers the costs and benefits of acquiring the needed information.[2.1] Selects the most appropriate investigative methods or information retrieval systems for accessing the needed information.

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BreakoutBe the editor: “Google vs. library databases”

What changes would you make?

Work in groups of 3-5

10 minutes

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Working with LibrariansDavid Cole & Mackenzie Salisbury

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David Cole Founder & lead creative director, Fly Machine Picture Company

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Translating academic language

Librarian outline for “Academic and Public Libraries” video

Guiding question: Why students should go to their university library instead of the public library?

Both have collections, for audiences, offer services and quiet reading environment, and workshops/instruction for the public. But:

● Separate consortial systems ● Collection/organization differences● Audience, public vs. academic● Environment and services

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Translating academic language

Goals for “Academic and Public Libraries” Video:

Students will understand the difference between public and academic libraries, with respect to: mission, collections, audience, services, and instruction.

ACRL Information Literacy Standards:1.2: The information literate student identifies a variety of types and formats of potential sources for information. 2.1: The information literate student selects the most appropriate investigative methods or information retrieval systems for accessing the needed information.

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Approaching visuals and storyboard development

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What about this project was most interesting to you when it was first proposed?

What new things did you learn about libraries?

How was working with academics different than other clients?

What tips would you give librarians on communicating ideas to someone outside our field?

What can libraries do to present a project in a way that will get the attention of design/animation companies like yours?

Sharing videos using Creative Commons?

Discussion

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CraftingDirectiveTutorialsKimberly Shotick

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Session outlineYou will be able to: Plan a sustainable in-house tutorial project that is easily editable, considers tutorial best practices, and is widely accessible

We will:

● Go over tutorial best practices and accessibility● Fill out a video topic sheet● Map-out a video using graphic organizers● Learn how to put it all together & share

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Best practices

Tutorials should be:

● Accessible (CAST, 2011)

● Short (Bowles-Terry, Mensley, and Hinchliffe’s, 2010; Van der Meij and van der Meij, 2013)

● Simple (Winslow, Dickerson, and Cheng-Yuan, 2012; Bowles-Terry et al., 2010)

● Clear (Somoza-Fernandez & Abadal, 2009)

● Appealing (Winslow et al., 2012; Bowles-Terry et al., 2010)

https://youtu.be/pZy1ttzuqrc

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Universal Design for Learning (CAST, 2011)

1. Provide multiple means of representation

1.1 Offer ways of customizing the display of information

1.2-3 Offer alternatives for auditory and visual information

2. Provide options for language

3. Provide options for comprehension3.1 Activate or supply background

knowledge

● Video and print versions

● Youtube captioning

● Provide definitions or related instructional materials

● Youtube translation

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From the researchSomoza-Fernandez and Abadal (2009) found that of 180 academic library tutorials surveyed:

3% showed difficulty distinction

28% specified objectives

21% had a time indicator

21% included evaluation

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OutlineVideo Topic: Advanced Article Database Techniques Audience: Users who have some familiarity using article databases

Information Literacy Standard and Performance Indicator(s):

2.2 Selects controlled vocabulary specific to the discipline or information retrieval sourceConstructs a search strategy using appropriate commands for the information retrieval system selected (e.g., Boolean operators, truncation, and proximity for search engines; internal organizers such as indexes for books)

(ThreshholdConcepts)

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Outline (continued)Assessable Student Learning Outcome(s):

By the end of this tutorial, users will be able to:

1. limit their search results by date and scholarly source2. use subject terms to retrieve articles relevant to their topics

Glossary Terms: scholarly journal, limits, subject terms, thesaurus

Related Conceptual Video(s): What are journal articles?

Related In-House Tutorial Topics: Basic article database techniques

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BreakoutUsing the In-House Video Topic Outline sheet (page 6), work in groups of 3-5 to create an outline for a video related to Google Scholar

(how to get to it, how to search, what is it, how to follow citations, etc.)

10 minutes

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Storyboarding

● Start by completing the task several times

● Cut the task into chunks● Write narration for each

screen/chunk● Keep best practices in

mind

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Breakout

Using the Sample Tutorial Storyboard sheet, work in your group to storyboard your tutorial.

What is the goal of each step, what screens will you show, where will you start, and what will the narration be?

10 minutes

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Discussion

What was difficult or surprising about the process?

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Putting it all together

FREE:

Prezi + Snipping ToolAudacity (sound)Jing (screen capture)Screencast-o-matic (screen capture)

Affordable:

Camtasia (screen capture)Captivate (screen capture)Snagit

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Putting it all together

Create a video package

http://libguides.neiu.edu/tutorials

http://lib.colostate.edu/tutorials/

http://www.lib.ncsu.edu/tutorials/

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Sharing ● Outreach and instruction efforts

○ Embedding in CMS○ Using in virtual reference○ Marketing through social media

● Peer-Reviewed Instructional Materials Online Database http://primodb.org/

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AssessmentMolly Mansfield

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Session OutlineWe will cover: ● assessment of videos with LibGuides Statistics, Google Analytics,

and YouTube Analytics● gathering quantitative and

qualitative data● the role of surveys in assessment● application of videos to meet

student IL needs

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Quantitative AssessmentWhy assess?● Show use● Improve the content and design● Help the library modify other supporting services● Identify areas of special needs

Assessment Now:● Overall use and satisfaction

Assessment in the Future:● Effectiveness

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Everything on LibGuides

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Statistics on LibGuides

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YouTube and Google Analytics

● Overall use● Viewer information● Source information● Browser and device

information

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YouTube AnalyticsInformation about individual YouTube videos.

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YouTube Analytics

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Google Analytics

Information about website use.

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Google Analytics

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Surveys and UsesJames Rosenzweig

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SurveysA different (and complementary) role than analytics

Possible areas to explore:● Meeting intended learning outcomes● Student sense of satisfaction● Attitudes/perceptions of libraries/librarians● Feedback to drive improvements● Perceived relevance to course content

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Tutorials (for them)● Integration into in-person instruction

○ Traditional lecture/demo○ Hybrid or "flipped" classrooms

● Online instruction○ Standalone pieces○ Components of larger modules in a CMS (D2L,

Blackboard, Canvas, etc.)● Reference interactions (especially chat)● Website help or FAQ page

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Tutorials (for you)● Provides easily collected data demonstrating value● Useful for internal and external reporting● Establishes librarian identity

○ Tech-savvy○ Content creators

● Quality product can win over reluctant stakeholders○ Disengaged faculty○ Uninterested administrators

● Process of making the tutorials starts conversations○ "What is our plan for information literacy?"○ "What is the future for IL instruction here?"

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Questions?