tutorial 1. search engine success starts with keywords · day 1. search engine success starts with...

Profit from keywords video series transcript | 1Wordtracker.com

Welcome to the first of our seven lesson series on getting the most out of your first week with Wordtracker. We’re going to show you how to amass more traffic and sales by pushing your site to the top of search engine rankings.

Tutorial 1. Search engine successstarts with keywords

Let’s look at a quick example. If I were to type ‘christmas chocolates’ into Google, this is what I would get.


Day 1. Search engine success starts with keywords

You’ve got sponsored Pay Per Click listings here:

…and the organic so-called free listings here.



While free of cost the organic listings if done right do take a bit of time, effort and savvy in figuring out just what

makes the search engines tick, so how do you get to the top of Page 1? We can uncover some basic clues by looking

at the sites that are already on top.

We’ll have a look at Hotel Chocolat’s website.



You can see here how Hotel Chocolat uses the exact phrase I searched on as well as many instances of the

individual words within the phrase.

For a page to do well for particular keywords, it’s vital that those same keywords are carefully used in prominent

positions on those pages, such as in the title tag, headlines and body text.



But don’t overdo it. Don’t stuff keywords onto the page. It’s far better to write naturally and use variations on the

target keywords like plurals, synonyms and similar words.

But there’s a lot more to search engine optimization than that. SEO is a never-ending process, starting with keyword

research; then planning site structure and site navigation; planning, creating and optimizing site content; inbound

link building; and finally monitoring progress before continuing the permanent process.

We’ll look at most of these in later tutorials, but for now let’s start with the basics.



Anyone who wants search engine success needs to figure out which phrases their potential customers are actually

searching on. These phrases are called keywords, and Wordtracker is the best tool for finding and using them. You

see, Wordtracker contains a regularly updated database of hundreds of millions of searches by real people. You

can mine that database to pinpoint the exact keywords used by people who are looking for products just like yours.

Here’s how...

From your Wordtracker dashboard just click on ‘Start your keyword research.’ Let’s begin with one basic seed word,

‘chocolate’ and we end up with a list of up to 1000 resulting keywords.



If desired, we can drill down on any of these to gather even more results. For example, here I can search on ‘dark

chocolate’...

...thus targeting a specific type of product that I sell or a particular target audience, but it could be any niche in the

world of chocolate products – ‘hot chocolate’ ‘chocolate gift baskets’, ‘white chocolate etc.’



And of course you have some advanced settings, such as the ability to set up stricter rules for what terms qualifiy as

a match. Include plurals, misspellings and adult keywords, or choose between US and UK listings. Now, you’ve got

some impressive flexibility here.

Of course you’re bound to get a few listings that just aren’t pertinent to what you’re doing, such as these recipe

listings.



Fortunately it’s quite easy to get rid of them, either individually or en masse. To remove them I just enter recipe into

the filter search box and then click the deselect button.

See how those boxes are now unchecked? Once the unwanted keywords are gone you can save your list as a project.



A project is a collection of related lists, for example for a single site or an Adwords campaign. You can create new

projects when a list is saved, like so:

or save lists to existing projects.



With projects you can save thousands of keywords in separate lists.

The structure of your projects can match that of your websites – each saved list can correspond with a category on

your website. You can then use the saved keywords to optimize your site so that it edges out your competition in

search engine results.



Now, Wordtracker’s Keywords tool has a great new feature that makes it even quicker to save lists to projects. Let’s

go back to our original ‘chocolate’ search. If you see any keyword that you want to use to create a new list, you simply

left-click the search button next to it, and save that list into any existing or new project.

Let’s quickly check out that list we just made. You can view and even edit your saved lists at any time by clicking on

the ‘Show all lists’ link at the top of the page you’re working on.

And then just click on the list you want to see – ‘chocolate strawberries.’ And here’s the ‘chocolate strawberries’ list I

just saved:



We see that this list has 440 keywords and a total of 11,696 searches. But that’s not all – we have many more

money-making keywords left to find. The ones we’ve seen so far all contain the word ‘chocolate’, but Wordtracker

offers special lateral searching capabilities that will let you pull up related keywords that don’t necessarily contain

that word. We do this by showing the Related keywords tool.



Let’s enter our seed word ‘chocolate.’ The tool then searches the websites of all your competitors – the ones that

score high in the search engine rankings for that term to find the keywords they use.

As you can see you do indeed get some keywords with potential, such as ‘truffles’, ‘corporate gifts’, ‘valentine’

‘candy’, ‘cocoa’ ‘business gifts’ etc. Instead of re-entering these keywords into the blue ‘Find keywords’ tool, again a

simple click of the search link and ‘Search and Save’ will make a blue tool search and save the resulting lists to the

project of your choice.



Let’s summarize what you need to do. First, decide on a single keyword phrase as a seed keyword – in our example

‘chocolate’, and with the blue ‘Find Keywords tool’ use exact keyword inside a search term to dig deep into that

keyword’s results.

From the results, pick as many longer terms as you think are relevant to your site. With a left-click quickly ‘Search &

Save’ to save them as lists in a project.



Now take your seed keyword and enter it into the Related keywords tool. Here you can search wide for the related

keywords that don’t necessarily contain your seed keyword.

Again, pick as many related keywords as are relevant from the 300 that the related tool will provide. And again,

quickly ‘Search & Save’ them as lists to a project. Finally, go to your project page and review and filter your lists.



There you might find yet more lists to make. Depending on your resources, pick five to ten lists that are the most

relevant to your website and products. When researching keywords for your website, you have to decide which

results match your products and target markets. As we’ll discover later, highly specialized keywords tend to fare

better than ultra-general ones like chocolate.

This concludes our Day 1 tutorial. Tomorrow we’ll be looking at the process of building website content that targets

your chosen keywords.

tutorial 1. search engine success starts with keywords · day 1. search engine success starts with...

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