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SOCIAL MEDIA

CAMPAIGN FOR

TUSCANY RESORT

By Social Stories

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Social Networks To Be Used

• Facebook• Twitter

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TARGET AUDIENCE• The campaign will be primarily targeted towards

people in USA, Canada, Europe and the Carribean islands.

• The reason is that these countries amount for the majority of tourists to Turks and Caicos Islands

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Content• A major part of the content will be focused on posting

pictures about Turks and Caicos Islands and the places of attraction.

• We will also be talking about the best ways to get to the island along with the cheapest and the best airfares and other rates.

• Another major content material will be the resort and the services it has to offer.

• Through these pictures we will be engaging in conversations with the users.

• We will also post reviews by people about the resort as well as their experiences in Turks and Caicos Islands

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VIRAL MARKETING• For viral marketing we will employ a unique hashtag

#becaicawesome symbolising how wonderful and enjoyable it is to visit the Turks and Caicos Islands

• We will ask people who have been to the island to post pictures and status updates with the hashtag #becaicawesome.

• These photos will in turn be displayed on a tab within the Facebook page in the form of a live feed. Just like http://evenstagr.am

• The best one can be awarded with discounts for their next trip to Turks and Caicos Islands

• by Tuscany Resort

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FACEBOOK TABS/APPLICATIONS• Ask a Question tab – Here people can ask any

question related to Turks and Caicos Islands and any other fan or any designated staff can answer them. People can also engage with other users over various discussions. This will help in creating a sense of community and loyalty towards the brand.

• Things to do tab – This tab will showcase everything that people can do in Turks and Caicos Islands. It will be like the Wikipedia for new users to get to know about Turks and Caicos Islands.

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FACEBOOK TABS/APPLICATIONS

-2• Book Online – People will be able to book the

resort from within the Facebook Page.• Customer Help Desk – People can lodge

complaints, ask questions about the resort from within the page and the resort officials would be able to answer them.

• Both the tabs will spare the user to visit the resort website and he can complete orders from Facebook, thus reducing the number of steps he has to fulfil for a booking.