turning likestolove hhc_serino_march_2014_final_handout
TRANSCRIPT
TwoSix Digital
HHC 2014
Dave Serino [email protected] www.Twi;er.com/DaveSerino 1
How to Turn Your Likes into Love!
Hoosier Hospitality Conference Notre Dame Conference Center South Bend, IN March 10-12, 2014
Dave Serino, Strategist & Founder TwoSix Digital
TwoSix Digital
HHC 2014
Dave Serino [email protected] www.Twi;er.com/DaveSerino 2
State of the American Traveler
Destination Analysts, January 2014
TwoSix Digital
HHC 2014
Dave Serino [email protected] www.Twi;er.com/DaveSerino 3
State of the American Traveler
Destination Analysts, January 2014
TwoSix Digital
HHC 2014
Dave Serino [email protected] www.Twi;er.com/DaveSerino 4
More than a Social Network….
“70% of people say they can easily imagine going to a place if they see friends and family have been there and 84% of the people are inspired by friends’ holidays .”
Facebook Research, November 2013
TwoSix Digital
HHC 2014
Dave Serino [email protected] www.Twi;er.com/DaveSerino 5
Via Ignite Social Media, March 2014
TwoSix Digital
HHC 2014
Dave Serino [email protected] www.Twi;er.com/DaveSerino 7
Facebook – the New “Edgerank”
• Relationship Settings – are you a “close friend” or an “acquaintance” and with Pages – do you want to see All, Most or Important Updates?
• Post Types – do you engage with photos more than links and what is the relationship status in your interactions
• Hide Posts/Spam Reporting – how relevant is it to your interactions and
how long ago was the hide • Device Considerations – mobile to desktop
• Story Bumping & “Last Actor” – your last 50 interactions are determining your feed
TwoSix Digital
HHC 2014
Dave Serino [email protected] www.Twi;er.com/DaveSerino 12
Use the Timeline to Tell Your Story
“It's an incredibly powerful way for modern audiences to engage with the Tower's rich history, in the same way they interact with their friends and record their own lives.” Tim Powell Digital Media Manager Historic Royal Palaces
TwoSix Digital
HHC 2014
Dave Serino [email protected] www.Twi;er.com/DaveSerino 14
Add an Image to Each Post!
TwoSix Digital
HHC 2014
Dave Serino [email protected] www.Twi;er.com/DaveSerino 16
Highlight and Pint the Post!
Engage All the Time!
TwoSix Digital
HHC 2014
Dave Serino [email protected] www.Twi;er.com/DaveSerino 17
Think outside the work week
Work with Your Partners
TwoSix Digital
HHC 2014
Dave Serino [email protected] www.Twi;er.com/DaveSerino 23
Create Sustainability
TwoSix Digital
HHC 2014
Dave Serino [email protected] www.Twi;er.com/DaveSerino 24
Facebook Ads - Research • Defining in the target markets:
- Age: 25 to 50 - Gender: Women/Man - Location : Feeder or target cities or states
• Defining interests
- Reviewing the potential tourism focused pages within the destination:
Attractions, hotels, resorts, etc.
- Look at potential destinations in geographical proximity with similar product:
Beach destinations in the same state
- Reviewing the potential of niche interests: Biking Magazine, Mountain Biking BC, etc
- Google Analytics
TwoSix Digital
HHC 2014
Dave Serino [email protected] www.Twi;er.com/DaveSerino 25
Tes$ng: A or B?
Customized Text in Targeted Ads
TwoSix Digital
HHC 2014
Dave Serino [email protected] www.Twi;er.com/DaveSerino 27
Facebook Ads-Custom Audience
TwoSix Digital
HHC 2014
Dave Serino [email protected] www.Twi;er.com/DaveSerino 28
Facebook Ads-Categories
Facebook Ad Exchange – Re-Targeting
TwoSix Digital
HHC 2014
Dave Serino [email protected] www.Twi;er.com/DaveSerino 29
Words of Wisdom!
“It is more important to know where you are going than to get there quickly. Do not mistake activity for achievement.”
Mabel Newcomer Vassar College 1917-1957
Dave Serino Founder & Strategist [email protected] Cell: 810-623-1505 Skype: dave.serino www.Twitter.com/DaveSerino www.Facebook.com/TwoSixDigital