turning hotdogs into higher search rankings
DESCRIPTION
Leveraging a Dealer event for a Marketing Triple Play Hosting an event at your location is a triple play for your dealership’s brand in the community, on social networks, and even has potential to affect your rankings in the search engines. Learn how to successfully launch your event, encourage interaction, and track your exposure with this exclusive dealer webinar from Zak Nicola.TRANSCRIPT
Turning Hotdogs into Higher Search
Rankings: Local Dealer Events
Zak Nicola
Elite SEO Analyst
KPA
Zak Nicola – Elite SEO Analyst
Search Marketer since 2006 Varied background experience from Real Estate to Software on an international scale
• Content Creation • Large Site Architecture • Strategic Link Profile
• Brand Management • Competition Analysis • UI Improvement
(949) 440-1799 - Linkedin.com/in/zaknicola - Twitter.com/zaknicola
Turning Hot Dogs Into Rankings
• Creating brand awareness in the
community and improving reputation
• Social interaction on and offline
• Valuable links and mentions on the
internet
Planning Your Event for Success
• Set your date
Planning Your Event for Success
• Set your date
• Find a cause to support
Planning Your Event for Success
• Set your date
• Find a cause to support
• Secure a location
Planning Your Event for Success
• Set your date
• Find a cause to support
• Secure a location
• Make Flyers for promotion
Planning Your Event for Success
• Set your date
• Find a cause to support
• Secure a location
• Make Flyers for promotion
• Preregistration and Registration
Planning Your Event for Success
• Set your date
• Find a cause to support
• Secure a location
• Make Flyers for promotion
• Preregistration and Registration
• Food and Entertainment
ADVERTISE!!!
Use the Flyers online
and offline at:
Local Parts Stores
Coffee Shops
Tuning Shops
Other Dealerships
Utilize Social Media
Utilize Social Media
• Create an event page on Facebook
Utilize Social Media
• Create an event page on Facebook
• Designate a hashtag for mentions and
tracking
Utilize Social Media
• Create an event page on Facebook
• Designate a hashtag for mentions and
tracking
• Utilize Twitter and Facebook search
functions
Get Local
Search for local car clubs
Don’t exclude car makes
Make the event about them
Don’t Forget Traditional Media
Utilize your local radio station
Advertise in the local paper
Organization
Organization
• Determine Awards and Raffles/Prizes
Organization
• Determine Awards and Raffles/Prizes
Organization
Plan for emergencies
Tracking the Success
• Registration Forms = New Contacts
• Monitor social engagement via hashtags
• Utilize Google Alerts for event mentions
Zak Nicola – Elite SEO Analyst
Search Marketer since 2006 Varied background experience from Real Estate to Software on an international scale
• Content Creation • Large Site Architecture • Strategic Link Profile
• Brand Management • Competition Analysis • UI Improvement
(949) 440-1799 - Linkedin.com/in/zaknicola - Twitter.com/zaknicola