turner duckworth
DESCRIPTION
portfolio for the award winning agency. None of the work in this is mine. I am using this portfolio for an educational resource.TRANSCRIPT
![Page 1: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/1.jpg)
![Page 2: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/2.jpg)
![Page 3: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/3.jpg)
Coca-Cola – Visual Identity
What We Did LogoBrand StrategyPackagingVisual Identity
![Page 4: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/4.jpg)
The Coca-Cola Company – Brand redesign
We set out to re-establish Coke’s iconic status. The result is a cohesive visual system that extends across media in creative and surprising ways.
![Page 5: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/5.jpg)
Our designs clarify Coke’s identity by celebrating its core brand elements.
The Coca-Cola Company – Brand redesign
![Page 6: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/6.jpg)
We emphasized the positive and authentic qualities that make Coke a great brand, and then injected a little fun into everything.
The Coca-Cola Company – Brand redesign
![Page 7: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/7.jpg)
The Coca-Cola Company – Brand redesign
Black and silver give Coke Zero masculine appeal. It’s not a ‘diet’ drink, it’s the real thing with zero calories.
![Page 8: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/8.jpg)
The Coca-Cola Company – Brand redesign
Our design brings simplicity and clarity to Coca-Cola’s brands, strengthening the family connection while enabling each to communicate its unique personality and style.
![Page 9: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/9.jpg)
Amazon.com
What We DidLogo Brand Identity
![Page 10: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/10.jpg)
One of the most recognised logos in the world brings a human touch to an exclusively clicks-based business.
Amazon – Brand redesign
![Page 11: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/11.jpg)
Amazon – Brand redesign
From A to Z. A smile and an arrow saying we’re happy to deliver anything, anywhere.
![Page 12: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/12.jpg)
Amazon – Brand redesign
One of the most recognized logos in the world brings a human touch to an exclusively clicks-based business.
![Page 13: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/13.jpg)
Waitrose
What We Did Brand Strategy Brand Identity Packaging
![Page 14: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/14.jpg)
Waitrose – Pizza
Waitrose has been our client for over 20 years. We like to think our designs reflect their values. Effective, with style. Sales with wit. Originality, with relevance.
![Page 15: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/15.jpg)
Waitrose – Canned vegetables
Even the most basic products can look beautiful.
![Page 16: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/16.jpg)
Waitrose – Premium dried fruits
These dried fruits are all about very particular products. Close up shots show the individual characteristics of the fruits…and of course look deliciously beautiful.
![Page 17: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/17.jpg)
Waitrose – High fruit jams
These High Fruit Jams have the highest fruit content among reduced sugar jams. With delicious fruit images ‘high’ on the uncluttered label, the message can’t be missed!
![Page 18: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/18.jpg)
Waitrose – Sausage and bacon
Our Sausage and Bacon pack designs boost shelf presence and express the products’ superior quality, flavor, natural ingredients and ‘outdoor bred pork’ message.
![Page 19: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/19.jpg)
Waitrose – Adult carbonates
That fruit pattern? Well, that’s what a complex fruit infusion looks like.
![Page 20: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/20.jpg)
Waitrose – Curry sauces
Those spices? Authentic combinations as sourced directly from the spice markets.
![Page 21: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/21.jpg)
Waitrose – Cookies
Those boxes? Boxes of biscuits are fine. But bags of cookies, so much nicer.
![Page 22: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/22.jpg)
Waitrose – Dunkin cookies
Those cups? Each one reflects the ingredients of the cookie. Permission to dunk.
![Page 23: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/23.jpg)
Waitrose – Ambient desserts
Those illustrations? Delicious desserts of old, with modern convenience.
![Page 24: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/24.jpg)
Waitrose – Crush
Those heart-shaped fruits? The juciest juice bit right from the heart of the fruit.
![Page 25: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/25.jpg)
Waitrose – Dried fruit
This range of cooking ingredients is a store cupboard essential. Because these packs are resealable, there is no need to decant them into storage jars any longer.
![Page 26: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/26.jpg)
Waitrose – Continental biscuits
Swirling chocolate imagery hints at the delicious experience in each pack.
![Page 27: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/27.jpg)
Waitrose – Better honey
The special relationship between bumble bee and blossom is what makes these honeys so tasty.
![Page 28: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/28.jpg)
Waitrose – Best honey
Location, location, location. These honeys owe their taste to provenance and blossom.
![Page 29: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/29.jpg)
Waitrose – Honey
A simple type design uses the ‘E’ in HONEY to form a bee’s stripy body while also hinting at a wooden honey twizzler stick.
![Page 30: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/30.jpg)
S.A. Brains & Co.
What We DidLogo Brand Strategy Brand Identity Packaging Structural Packaging Design Guidelines
![Page 31: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/31.jpg)
S.A. Brains & Co. – Brand repositioning
From a brand stuck in the past to Wales’ national brewer, Brains won accolades as brewer of the year, company of the year and delighted shareholders with a 24% rise in profits since the redesign.
![Page 32: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/32.jpg)
S.A. Brains & Co. – Challenge
To reposition S.A.Brains as the national brewer of Wales. Forward thinking was the point of clarity.
![Page 33: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/33.jpg)
S.A. Brains & Co. – Design idea
Modernise the logo and turn the dragon to face forward… towards England (the old enemy!)
![Page 34: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/34.jpg)
S.A. Brains & Co. – Design
Every design element is distinctive and can be owned by Brains. From the drawing and crafting of the dragon logo itself to the structural designs of the pump clips and bar founts.
![Page 35: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/35.jpg)
S.A. Brains & Co. – Design system
Creation of implementation guidelines and subsequent policing and guardianship of the brand look.
![Page 36: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/36.jpg)
S.A. Brains & Co. – Details
The sponsorship of the Welsh rugby team made Brains a household name. It was lifted to further fame when the Welsh rugby team played France in Paris. French law prohibits alcohol advertising on TV so instead of printing Brains on their shirts we printed ‘Brawn’. It received a huge amount of pr being mentioned everywhere from the BBC to The Times and became the talk of Wales, even spawning its own line of Brains & Brawn merchandise.
![Page 37: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/37.jpg)
S.A. Brains & Co. – Results
Sales up 28% Profits up 24% Brewer of the year 2005 Company of the year 2006 Design Week award nominee 2006 Benchmarks finalist 2005
![Page 38: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/38.jpg)
Shaklee Get Clean
What We DidLogo Brand Strategy Packaging
![Page 39: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/39.jpg)
Shaklee Get Clean – Brand redesign
Shaklee’s ‘green’ cleaning products depict home life and natural elements together in surprising ways. Reusable bottles and a sticker encourage consumers to create their own dilutions from the concentrated products, helping to reduce waste.
![Page 40: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/40.jpg)
Shakleebaby - Brand creation
Turner Duckworth designed Shakleebaby to communicate the product line’s focus on safe, organic ingredients. The label illustrations of babies help differentiate the range of products and create a playful personality, while the gentle color palette and soft touch paper labels reinforce Shaklee’s environmentally friendly mission.
![Page 41: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/41.jpg)
Shaklee Vitalizer - Brand redesign
Our design for Shaklee’s nutritional supplements communicates a wide range of health benefits with photography collages comprised of product forms.
The embossed pill forms represent the many nutrients that build a foundation for vitality and wellness.
![Page 42: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/42.jpg)
Liz Earle
What We DidLogo Brand Strategy Packaging Retail Design Literature Website
![Page 43: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/43.jpg)
Liz Earle
Our original inspiration for the Liz Earle brand was combining a natural leaf with a molecular flower to signify the best of science and nature combined.
![Page 44: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/44.jpg)
Liz Earle – Brand creation
Liz Earle’s recipes use natural ingredients at levels that work actively to improve your skin. We’ve really got under the skin of the brand, designing and overseeing everything the company produces for the last 10 years.
![Page 45: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/45.jpg)
Liz Earle – Design idea
Inspired by the ‘Naturally Active skincare’ point of clarity, we designed a logo that literally combines science and turns it into a natural flower. The soft colours communicate the gentle nature of the products.
![Page 46: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/46.jpg)
Liz Earle – Design idea
Across all areas of the Liz Earle customer experience – from packaging to literature to online to retail – we continue to help the brand create powerful emotional connections in new and exciting ways.
![Page 47: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/47.jpg)
Liz Earle – Design idea
Christmas gift packs (usually when brands lose their sense of style) add delight when you open the boxes and reveal the natural wintery scene.
![Page 48: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/48.jpg)
Liz Earle – Results
Our partnership with Liz Earle spans more than a decade. What began with two people in their kitchen is now a dynamic company with more than 300 employees and an expanding global customer base.
![Page 49: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/49.jpg)
Fat Bastard
What We Did Brand Strategy Packaging
![Page 50: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/50.jpg)
Fat Bastard – Brand redesign
We redrew Fat Bastard’s hippo icon and perched him on the label to help celebrate the wine’s whimsical personality and full-bodied flavor.
![Page 51: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/51.jpg)
Dolby
What We DidLogo Logo Architecture System Look-and-feel
![Page 52: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/52.jpg)
Dolby – Visual identity redesign
Dolby’s technology breakthroughs continue to redefine entertainment experiences, but its aging brand reinforced outdated perceptions of Dolby as merely an ‘audio’ company. We simplified and updated its familiar logo for a more contemporary, sophisticated look.
![Page 53: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/53.jpg)
Dolby – Visual identity redesign
Sure, the Dolby logo looks impressive when it’s three metres high on a giant cinema screen. But the logo most often appears very small on the front panel of consumer electronics. So every millimeter, every detail counts.
![Page 54: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/54.jpg)
Dolby – Visual identity redesign
Our new logo system makes Dolby the ‘hero’ in every configuration, and it provides consistency, clarity and the flexibility to adapt and grow.
![Page 55: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/55.jpg)
Virgin Atlantic Airways – Brand Attitude Guide
What We DidBrand StrategyLiteratureCopywriting
![Page 56: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/56.jpg)
Virgin Atlantic Airways – Brand Attitude Guide
Understanding what makes Virgin Atlantic Airways tick. We produced this book to inspire others to think the same way. To think Virgin.
![Page 57: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/57.jpg)
Virgin Atlantic Airways – Brand Attitude Guide
Taking the visual language of international airports we encouraged people not to think in the bland way some airlines do, but to add wit and attitude to their work.
![Page 58: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/58.jpg)
TaB energy
What We DidLogo Brand Identity Packaging
![Page 59: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/59.jpg)
TaB energy – Brand creation
The first energy drink created for women and Coca Cola’s most talked about launch in 2006.
![Page 60: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/60.jpg)
John Smith’s
What We DidPackaging
![Page 61: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/61.jpg)
John Smith’s - Brand redesign
Refreshingly no-nonsense design for the last 10 years.
![Page 62: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/62.jpg)
Neal’s Yard Remedies
What We DidLogo Packaging
![Page 63: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/63.jpg)
Neal’s Yard Remedies – Brand redesign
The famous blue bottles are very distinctive for this highly ethical skincare brand. The logo shows the tree of life which has the roots beneath the soil and the tree above in perfect balance.
![Page 64: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/64.jpg)
BOA Housewares
What We DidLogo Brand Identity Packaging
![Page 65: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/65.jpg)
Boa – Brand creation
A new British-owned and -made kitchenware brand, with a strong design ethos. The project was in collaboration with product designer Paul Priestman of Priestman Goode.
![Page 66: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/66.jpg)
Boa – Brand creation
The logo is very simple as well as distinctive, purposefully designed this way to work at its best when moulded or carved into the products.
![Page 67: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/67.jpg)
Boa – Brand creation
The reverse of the packs are as interesting as the front to encourage stores to display the brand in a creative way, as well as the products themselves.
![Page 68: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/68.jpg)
Amie
What We DidLogo Brand IdentityPackaging
![Page 69: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/69.jpg)
Amie – Brand creation
Amie – French for ‘female friend’ – is a new range of natural skincare products for young women. Our design is, how you say...Fresh and funky? Oui. Vibrant and colorful? Ouais! Premium and gorgeous? Absolument.
![Page 70: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/70.jpg)
Oakville Grocery
What We DidLogo Brand Identity Packaging Retail Design Literature
![Page 71: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/71.jpg)
Oakville Grocery – Brand identity
A curious bunny in search of tasty nibbles stars in our visual identity system created to capture the thrill of discovery that Oakville Grocery shoppers experience.
![Page 72: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/72.jpg)
Oakville Grocery – Brand identity
Now an upscale boutique grocery with additional locations, our redesign helps reassert and celebrate Oakville Grocery’s wine country roots, heritage and community values.
![Page 73: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/73.jpg)
Oakville Grocery – Brand identity
Our design reflects Oakville Grocery’s friendly, quirky personality with its crowded store design that’s “jammed with good stuff”.
![Page 74: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/74.jpg)
Steel Reserve
What We DidLogo Brand Identity Packaging
![Page 75: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/75.jpg)
Steel Reserve – Brand creation
With ‘industrial strength’ as the point of clarity, our Steel Reserve redesign earned a Gold Clio for redefining the malt liquor category through a sophisticated, authentic approach.
![Page 76: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/76.jpg)
Royal Mail
What We DidStamp Design
![Page 77: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/77.jpg)
Royal Mail
This special commemorative Royal Mail stamp honours the anniversary of the Supermarine Spitfire.
![Page 78: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/78.jpg)
Royal Mail
We created specially commissioned Royal Mail stamps to celebrate British aircraft and their designers. If you’re the type who sees faces in the clouds, our design holds a few fun surprises.
![Page 79: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/79.jpg)
Royal Mail
Red buses, post boxes, cream teas, rainy weather, phone boxes. That’s what makes Great Britain great. This special sheet of collectable stamps takes the Union Jack stamp theme and makes it even more British (in an iconic way).
![Page 80: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/80.jpg)
Superdrug
What We DidBrand Strategy Brand Identity Packaging
![Page 81: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/81.jpg)
Superdrug – Little Monsters
Superdrug are the smiling, friendly face of health and beauty retailing, and a client of ours for the last ten years.
![Page 82: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/82.jpg)
Superdrug – Handy Wipes
That ice lolly and that doughnut? They symbolise life’s little mishaps.
![Page 83: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/83.jpg)
Superdrug – Supplements
We made the botanicals into design objects. nothing unnatural about that.
![Page 84: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/84.jpg)
Superdrug – Footcare
These products are TLC for the feet, and the foot-print aptly demonstrates the end benefit.
![Page 85: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/85.jpg)
Superdrug – Toilet products
Customising the toilet symbols to communicate the product benefits. You don’t get much more down-to-earth than this!
![Page 86: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/86.jpg)
Superdrug – Bathroom accessories
Who can resist a rubber duck?
![Page 87: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/87.jpg)
Motorola
What We DidGlobal Design System
![Page 88: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/88.jpg)
Motorola – Global packaging redesign
This MOTOROKR package is part of a comprehensive global redesign of all Motorola consumer products. The mes-sage is clear and compelling: If you love music the MOTOROKR – part phone, part MP3 player – is the device for you.
![Page 89: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/89.jpg)
Motorola – Global packaging redesign
Our global packaging system for Motorola’s consumer products is built on the concept of ‘contexture,’ using individualized backgrounds to express each product’s unique qualities and innovative packaging surprises consumers.
![Page 90: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/90.jpg)
Motorola – Global packaging redesign
The MOTORIZR range features ‘tattoos’ applied to the phones and distinct patterns, which are highlighted on the box with varnished surface textures.
![Page 91: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/91.jpg)
Motorola – Global packaging redesign
The MOTOKRZR phones feature a highly reflective jewel-like finish that inspired the gemstone background in our design.
![Page 92: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/92.jpg)
Kilo Kai
What We DidLogoPackaging
![Page 93: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/93.jpg)
Kilo Kai Spiced Rum - Brand creation
Iconic, audacious and aggressive, the Kilo Kai logo embodies this upscale rum brand’s ‘take no prisoners’ attitude.
![Page 94: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/94.jpg)
Kilo Kai Spiced Rum - Brand creation
Premium quality and authenticity that feels fresh, fun and irreverent. Bartender, gimme a Kilo and Coke!
![Page 95: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/95.jpg)
Sovereign
What We DidLogo Packaging
![Page 96: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/96.jpg)
Sovereign - Brand creation
Clean, confident design that connotes no-nonsense reliability. The right tool for the job.
![Page 97: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/97.jpg)
Sovereign - Brand creation
For men who love their tools. Powered engineering to help make a garden fit for a king.
![Page 98: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/98.jpg)
Sovereign - Brand creation
Strength, precision and a bit of wit for men seeking reliable equipment that makes gardening more enjoyable.
![Page 99: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/99.jpg)
Schwarzkopf OSiS
What We DidLogo Brand Identity Packaging
![Page 100: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/100.jpg)
Schwarzkpf OSiS – Brand redesign
OsiS professional hair care products encourage style conscious men and women to experiment with new looks. Even the chicest brands need an occasional makeover too, so we gave OsiS its own new look. Radiant with renewed vitality and flair, OsiS is ready for its close-up.
![Page 101: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/101.jpg)
Jamba Juice
What We DidBrand Identity Store Graphics Promotions Literature Guidelines
![Page 102: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/102.jpg)
Jamba Juice – Visual identity design
Our innovative new Jamba Juice design system features highly distinctive visual language that looks spontaneous and fresh every time you see it.
![Page 103: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/103.jpg)
Jamba Juice – Visual identity design
Vibrant colors, handwritten type treatments, bold textures and lively imagery exude energy, fun and natural goodness.
![Page 104: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/104.jpg)
Virgin Atlantic Airways – Amenities Kit
What We Did Packaging
![Page 105: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/105.jpg)
Virgin Atlantic Airways – Amenities Kit
All airlines get you from A to B, but only Virgin Atlantic Airways do it with a sense of humour. Our task was to translate that sense of humour into an amenity kit that would keep you entertained.
![Page 106: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/106.jpg)
Malvern
What We Did Packaging
![Page 107: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/107.jpg)
Malvern – Brand repositioning
England’s first bottled water brand springs from the Malvern Hills and is filtered through granite rocks. Following our third redesign of the brand, sales jumped 28%. One could say Malvern’s got a sparkling future.
![Page 108: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/108.jpg)
Howling Monkey
What We Did PackagingStructural Design
![Page 109: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/109.jpg)
Howling Monkey – Brand creation
Our client’s brief to us was, ‘Howling Monkey is the name. Have some fun with it.’ So we did!
![Page 110: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/110.jpg)
Belazu
What We DidLogoBrand Identity Packaging
![Page 111: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/111.jpg)
Belazu – Brand creation
At first glance the logo is an olive tree in a stylised landscape. On closer inspection it’s a hand proudly holding aloft the perfect olive.
![Page 112: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/112.jpg)
Belazu – Brand creation
Created for a chef turned olive oil producer, obsessed with the quality of his product. Available in all the top groceries and in the permanent collection of the Tate Modern…Café.
![Page 113: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/113.jpg)
Open Table
What We DidLogo Brand Identity
![Page 114: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/114.jpg)
Open Table – Brand identity
The Open Table identity speaks volumes with clarity and simplicity. Book a reservation at thousands of restaurants in North America, Asia and the UK quickly and easily.
![Page 115: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/115.jpg)
Homebase
What We DidBrand Strategy Brand Identity Packaging Point of Sale
![Page 116: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/116.jpg)
Homebase – Barbecues
44,000 products ranged across five areas of a store. Homebase asked us to bring clarity and inspiration to all their customers. Our functional and style-led solutions work for both the experienced an inexperienced DIY-er or home enhancer alike. Homebase packaging is now an essential working tool, giving guidance, direction, and inspiration.
![Page 117: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/117.jpg)
Homebase – Paint set
Notice how the illustration style shows you exactly what the product does, with a smile.
![Page 118: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/118.jpg)
Homebase – White Room
Those oversized colour swatches? Becauses all the colours in this range are very subtly different, you need to see a lot of colour to see the difference clearly. (And it looks good, too!)
![Page 119: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/119.jpg)
Homebase – Flawless
We designed the Flawless can based on a simple premise: show the customer exactly what they want to see, namely, the colours and finish (imagine that!).
![Page 120: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/120.jpg)
Homebase – Lighting
That glow? Everyone’s attracted by the drama great lighting provides almost before we notice the light itself.
![Page 121: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/121.jpg)
Homebase – Lawn Feed
Simple turf shapes describe the different purposes of each type of lawn seed and that the benefits go deeper than just the surface.
![Page 122: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/122.jpg)
Homebase – Cookshop
These pans are so non-stick that even the labels look like they’re sliding off.
![Page 123: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/123.jpg)
Vroom
What We DidNaming Logo Brand Identity Packaging
![Page 124: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/124.jpg)
Vroom – Brand creation
A new range of cleaning and care products for that special car in your life and the family runaround.
![Page 125: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/125.jpg)
Vroom – Brand creation
Rarely at the top of anyone’s to-do list, cleaning the car is a necessary evil for most. But thanks to its onomatopoeic name, cheerful dog logo and stylish, understated graphics, our Vroom design uses style and wit to make an otherwise monotonous chore, dare we say, fun?
![Page 126: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/126.jpg)
Root: 1
What We DidNaming Packaging
![Page 127: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/127.jpg)
Root: 1 – Brand creation
A celebration of the original Cabernet Sauvignon root stock, extinct in Europe since 1800 but still growing well in Chile.
![Page 128: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/128.jpg)
Turner Duckworth – Our Little Red Book
![Page 129: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/129.jpg)
Turner Duckworth – Our little red book
This is our manifesto. A little red leather book with an A-Z of our beliefs and thoughts on what makes great design.
![Page 130: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/130.jpg)
Turner Duckworth – Our little red book
To buy one of our award-winning A-Z books, please send a check for £20 / $40, payable to Turner Duckworth, to the studio that’s nearest you. We’ll send your copy by return post.
![Page 131: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/131.jpg)
Lilt
What We Did Packaging
![Page 132: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/132.jpg)
Lilt – Brand repositioning
Since Lilt is the original fruit crush, we literally crushed the design and type on the pack to evoke Caribbean dreams. Tortola, anyone?
![Page 133: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/133.jpg)
Palm
What We DidLogo Brand Identity Packaging Guidelines
![Page 134: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/134.jpg)
Palm – Brand identity
Hand-held technology at the touch of a button. A global identity that’s as easy to use as the products.
![Page 135: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/135.jpg)
Palm – Brand identity
Our packaging design expresses the simplicity and satisfaction that Palm products deliver.
![Page 136: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/136.jpg)
Popchips
What We DidPackaging Trade Show Design
![Page 137: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/137.jpg)
Popchips – Brand creation
We would have designed this savory new snack brand for the free samples alone. The design is so delicious you’d never know that popchips are…shhh…healthy.
![Page 138: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/138.jpg)
Popchips – Brand creation
Our client asked us to keep it natural, make it fun and lead with ‘flavor.’ Design touches like chips popping off the bag and the logotype’s negative space ‘o’ and ‘i’ come together to convey taste with authenticity and wit.
![Page 139: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/139.jpg)
Scott Howard Restaurant
What We DidLogo Brand Identity Menu Design Restaurant Graphics
![Page 140: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/140.jpg)
Scott Howard Restaurant – Brand creation
Beautiful, sensual photography lends visual allure and sophistication to make dining at Scott Howard a truly unique and memorable delight.
![Page 141: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/141.jpg)
Scott Howard Restaurant – Brand creation
Our design for San Francisco chef Scott Howard’s eponymous restaurant reflects his exacting standards. Menus, gift cards and check presenters use intense close-up photography to celebrate the ingredients at a scale most people rarely see.
![Page 142: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/142.jpg)
Scott Howard Restaurant – Brand creation
Scott Howard carefully selects the very best seasonal ingredients and extracts their essence to create dishes that are simply perfect. Our logo design reflects his precise methods by creating an arrow out of a carrot.
![Page 143: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/143.jpg)
Scott Howard Restaurant – Brand creation
You can enjoy an exquisite culinary experience right here in our neighborhood, San Francisco’s Jackson Square. Just look for the cool Scott Howard carrot!
![Page 144: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/144.jpg)
Sparks
What We DidLogo Brand Identity Packaging Advertising Website Promotions
![Page 145: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/145.jpg)
Sparks – Brand creation
Positive/negative. A new energy drink with an alcoholic kick, a first on both sides of the Atlantic.
![Page 146: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/146.jpg)
Sparks – Brand creation
Sparks is the first alcohol/energy hybrid drink. We designed the can to look like a battery and these ads reinforce that idea by showing the cans powering various machines.
![Page 147: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/147.jpg)
Sparks – Brand creation
Wholesale adoption of energy cues acknowledged!
![Page 148: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/148.jpg)
Sparks – Brand creation
The Sparks promotional designs convey ‘energy’ without actually saying it. The style is clinical and clean, with cues from science labs, batteries and power plants.
![Page 149: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/149.jpg)
Vital Oils
What We Did Packaging
![Page 150: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/150.jpg)
Vital Oils – Brand creation
Very small and very concentrated. The essential oils turna simple bath into a mood-shifting experience. The design shows a perfect drop on vivid pack colours that hint at the intense experience.
![Page 151: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/151.jpg)
Ebookers.com
What We DidLogo Brand Identity Website
![Page 152: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/152.jpg)
Ebookers – Brand identity
The identity for Europe’s most successful online travel site positions eBookers.com as the ‘destination for your imagination’.
![Page 153: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/153.jpg)
Diet Coke Plus
What We DidLogo Brand Identity Packaging
![Page 154: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/154.jpg)
Diet Coke Plus – Brand creation
Our design for Diet Coke Plus – a new brand extension fortified with vitamins and minerals – adds a subtle re-interpretation that says, ‘this is the same Diet Coke you love but with something new and unexpected.’
![Page 155: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/155.jpg)
Moixa USB Cell
What We DidLogo Brand Identity Packaging
![Page 156: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/156.jpg)
Moixa USBCell – Brand creation
This rechargeable battery is simple to use, very convenient and better for the environment that the competition. It’s made by a new technology company, Moixa, who have seen huge demand in the first few months since launch.
![Page 157: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/157.jpg)
Moixa USBCell – Brand creation
The logo illustrates the product. The B is the same shape as the connector and creates a logo that looks like the battery itself.
![Page 158: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/158.jpg)
Truce
What We DidNameLogoPackaging
![Page 159: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/159.jpg)
Truce - Brand creation
Vodka and cognac together? This improbable duo unites to create an unexpectedly delicious concoction. Just like our logo.
![Page 160: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/160.jpg)
Truce - Brand creation
The bottle’s label is highly reflective, so its look changes depending on lighting conditions: sometimes the white lettering is more legible; sometimes the black.
![Page 161: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/161.jpg)
What We DidLogo Brand Identity Motion Graphics
SETI Institute
![Page 162: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/162.jpg)
SETI Institute – Brand identity
Are we alone? The SETI Institute thinks not, and this dynamic and organic logo communications its mission – and the technology behind it – to find evidence of extraterrestrial intelligence.
![Page 163: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/163.jpg)
Canpull
What We DidLogo Brand Identity Packaging
![Page 164: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/164.jpg)
Canpull – Brand creation
Our design for Canpull is visual simplicity itself. Graphicsand pack format combine to inform the consumer how the product works. No copy required…
![Page 165: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/165.jpg)
Canpull – Brand creation
Every element in the design works to show the gadget’s function. Even the logo incorporates the ring-pull it so ingeniously levers open.
![Page 166: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/166.jpg)
Dare
What We DidPackaging
![Page 167: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/167.jpg)
Dare – Brand creation
Grids partly obscure the models, adding a sense of allure and glamour.
![Page 168: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/168.jpg)
Clean Slate
What We DidNaming Brand Strategy Packaging
![Page 169: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/169.jpg)
Clean Slate – Brand creation
A ‘clean slate’ invites a fresh approach. Our evocative name and design reflect this German Riesling’s crisp, clean character.
![Page 170: Turner Duckworth](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c4b7a1a28ab49169c52f4/html5/thumbnails/170.jpg)