turn your data into growth · our loyalty feature store – it’s all included • multiple...
TRANSCRIPT
Como Sense
Turn Your Data
Into Growth
N O V E M B E R 2 0 1 8
Data-driven company with
focus on R&D to remain
state of the art
No. 1 in global POS
integrations with
connectivity to any third-
party services
130 employees. Partner
and client network spans
North America, South
America, and EMEA
SaaS pioneer and leader
in cloud-based
engagement solutions
since 2005.
$1.3B Company
Como – A Global Leader in Data-Driven Solutions Since 2005
TECH POWERHOUSEECOSYSTEMGLOBAL PRESENCEHISTORY
Don’t Get Left Behind in the Digital Age
Our Approach in 3 Easy Steps
Log in/identify your customers
Collect data and gain insights
Set the right campaigns and
loyalty activities
Pioneering the Logged-In Customer Approachfor Retail & Hospitality Chains
Online
Ordering
Log In Every Customer Every Time—Just Like the Online Giants
POS
SMS Email
Website Mobile App
Your Enterprise-Level Growth Solution
Increase in monthly
purchase frequency from
activities driven by
actionable insights
Customer data ownership
allowing you a
comprehensive view of all
purchases
Increase in customer visits
after launching
personalized campaigns
Higher average spend per
visit for logged-in
customers
Log In All Your Customers Actionable InsightsData-Driven Campaigns Across
All Touchpoints
POS & Online Ordering
Integration
Growth
Como Sense Pillars
PERSONALIZED LOYALTY
BRANDED MOBILE APP
ACTIONABLE DATA & BI
OMNICHANNEL COMMUNICATION DIGITAL COMMERCE
MARKETING AUTOMATION
Actionable Data & BI—the Insights You Need to Win
Stay in control with chain,
franchise, and store-level
reporting and dashboards
Analyze and understand 100%
of your customers to find
growth opportunities
Get automated insights about
your business
State-of-the-Art Loyalty Features
Gamification CapabilitiesIntegrated ExperienceFlexible Business Logic
Go Viral with Friends ReferralAdvanced Point ShopPersonalized Rewards
Our Loyalty Feature Store – It’s All Included
• Multiple registration methods
• Point shop with flexible accumulation
& redemption rules
• Point redemption as discounts
• Point redemption as free items
• Digital punch cards
• Cashback
• Tier-based programs
• Personalized gifts and coupons
• Event-based rewards
• Birthdays & anniversaries
• Frequency thresholds
• Spend thresholds
• Survey completion
• Promotion engine
• Location based
• Time triggers
• For specific members
• Mobile Wallet
• Top up credit
• Send credit to friends
• Gamification
• Scratch cards
• Roulette
• Refer a friend
• Donations
• Social rewards
INCENTIVES & REWARDSPROGRAM MECHANICS SPECIAL FEATURES
Marketing AutomationGenerate personalized campaigns with 5 clicks
Schedule and run
campaigns on autopilot
Target members based on
their profile and behavior
Advanced campaign
management driven by
easy-to-use goal wizard
Example: Built-in RFM model splits your customers into actionable
groups based on data insights
Marketing Automation
Champions Loyal Almost Loyal Occasional Big SpendersBig Spenders
at RiskAlmost Lost Lost
Engage Customers Wherever They Are with
Omnichannel Communication
Branded Mobile App
Digital Commerce
Como Sense connects with any third-party service such as Geofencing, Surveys, etc.
SOCIAL SHARINGORDERING PAYMENTS MORE…
Como Sense
Example: Online Ordering
Dedicated ordering solution for restaurants
on website and mobile app1
Ordering platform integrated to POS /
kitchen printer2
Integration with Como Sense Loyalty
API allows for comprehensive rewards
program for in-store and online
purchases
3
How It Works in Your POS
Identify customer via phone
number/code. Member
details and benefits displayed.
Identify / Register
1 Rewards and benefits are
applied automatically in a
secured, closed loop.
Reward & Upsell
2 Personalized communications
are sent automatically to drive
the next visit.
Engage
3
Launching Your Como Sense Solution
• POS integration
• Data collection
• Loyalty program
configuration
• Triggered promotions
• Scheduled gifts
• Birthdays
• Mobile app and add-ons
Ramp-Up
Core Activities
Advanced Campaigns
• Insight-driven campaigns
• Item-specific promotions
• Location-based incentives
• Referral program
30 Days 60 Days 90 Days
Da
ta
Launch personalized
campaigns and loyalty
activities to grow visits and
spend
Engage with customers
everywhere and keep your
business top of mind
Turn customer data into
valuable insights and
growth for your business
Log in every customer,
every time – just like the
online giants
Choose the Data-Driven Solution for the Digital Age
Everything You Need to Stay Competitive
All statistics apply to customers targeted with Como Sense campaigns
+203%Increase in average
spend per ticket
+190%Increase in visits
+100%Increase in number
of purchases
Como Sense Is Trusted by These Global Brands
