turn fans into fundraisers with peer-to-peer tools and facebook | daryl hatton, connectionpoint
DESCRIPTION
Turn Fans into Fundraisers with Peer-to-Peer Tools and Facebook / Daryl Hatton, FundRazrFundraising via social media enables all sorts of new ways to raise money. This session explores techniques to turn Facebook fans into active fundraisers. We’ll discuss some of the available tools, tips for helping your fans run successful campaigns and ways you can manage the risks of damage to your reputation inherent in letting fans run campaigns for you.Takeaways- Leading edge techniques for social media fundraising- Tips for successful peer-to-peer social fundraising- Ways to reduce risk of embarrassing campaignsTRANSCRIPT
Session E1
Turn Fans into Fundraisers with Peer-to-Peer Tools and Facebook
Daryl Hatton – FundRazr CEO
Who R U?
# 2
# 3
Social Fundraising
Crowd Funding
?
Too long
Not enough activity
Not transparent on campaign progress
Pray your celebrity sponsor doesn’t have a bad day on the job during the campaign.
Video invitation
Prizes / buzz
Fan affinity
Not enough media
Need more ‘sprints’
More status updates
Volunteer managed campaign to raise money for a gym.
Great use of video
Prizes from sponsor
Individual effort
Fun!
24,000+ $
Organizational trust
Massive creativity
Live-stream telethon
Crowd-sourced videos
International
2000+ person Über-fan managed crowdfunding multi-media campaign
Great sponsorships
Thanked EVERY donor
Daily contests
Matching donations
Huge authenticity
1,000,000+ $
Cost: ZERO!
Gifts Tickets Fees Sales
