turkish export products: perception and image research...

Turkish Export Products:

Perception and Image Research Overview

Report

July 2017

ADVERTISING & MEDIA

BRANDING & IDENTITY &

SPECIALIST COMMUNICATIONS

PR &

PUBLIC AFFAIRSDATA

INVESTMENT

MANAGEMENT

HEALTHCARE

DIRECT &

DIGITAL

12 BRANDS

MORE THAN 100 COUNTRIES

30,000 + EMPLOYEES

Contents

Research Objectives and Background 04

Executive Summary 10

Turkish Products: Perception 16

Campaign Awaraness and Effectiveness 64

Turkey – Country Image: General Attitudes 87

Foreign Trade: General 115

Criteria of Foreign Collaborations; Important Evaluation 139

Company Informations 150

3

ARAŞTIRMA AMAÇ

VE KÜNYESİRESEARCH

OBJECTIVES &

BACKGROUND

Research: Scope and Objectives

Following the strategic action plan of Turkish Ministry of Economic Affairs, the main

objective of this research is: to monitor and prepare a perception-index for the

Turkish export products and brands in selected industries and product categories

and accross different countries where Turkish products are on the market.

Objective

Turkish Exporters Assembly (TİM) aims to measure and investigate the general

perception towards Turkish products and brands and the opportunities/challenges

that Turkish products/brands could encounter in selected countries/industries that

have the highest export volume with Turkey and Turkish firms.

Turkish Products:

Perception

Another main objective of this research study is to investigate the awareness and

effectiveness levels towards the “Turkey – Discover the Potential”

(http://www.turkeydiscoverthepotential.com) branding campaign launched in 2015.

“Turkey– Discover

the Potential”

Campaign Awareness

and Effectiveness

5

http://www.turkeydiscoverthepotential.com/

Quantitative survey

PAPI (Pen-and-Paper Face-to-Face) and

CAPI (Computer Assisted Personal Interview)

List/Quota Sampling

Methodology

Sample

Identification

Procedure

Research: Data and Methodology

6

26 Countries, 6 Main Industries (Product Category-Groups)

Respondents: Foreign Trade (Imp-Ex) Managers, Directors and/or

Executives (or) Purchase, Logistics, Finance, Sales, Marketing executives

or managers who are actively involved in foreign trade and export

operations of their company.

Sampling &

Target Group

70% of the companies included in the scope of the research are the

companies we import from and the list is provided with the consulate

general, trade consultancy, trade attachments and sector representatives in

the TIM management. Other firms (30% of the firms covered by the survey)

were selected by TNS from companies that did not import from Turkey.

In scope of this research, 6 selected industries (product categories) are interviewed. On average, 3 industries are

interviewed in the majority of the countries (there are, however, countries where 2, 4, 5 or 6 industry groups are interviewed).

The abbreviations (shortened labels) for each product category are used in the tables and charts in the report. These

shortened labels (and the original labels) are given below:

Research: Target (Selected) Industries

7

AUTOMOTIVE SHIPS YACHT

Automotive, Ships and Yachts

METAL GLASS

CERAMIC FOREST

Steel, ferrous and non-ferrous, cement-glass-ceramic-soil

products-furniture, paper and forest products

FOOD

Food

ELECTRICnMACHINERY

Electrical & Electronics, Machinery / Air conditioning, Defense and

aerospace

CHEMICALS

Chemicals

TEXTILE CARPETS LEATHER

Textile, confection, carpets, leather

Research Scope: Countries

8

Research Scope: Country-Industry Distribution

9

Country/ Industry

USA

Germ

any

Austr

alia

Azerb

aijan

UAE

Belg

ium

Bra

zil

Alg

eri

a

Chin

a

Fra

nce

South

Afr

ica

India

Neth

erl

ands

UK

Iran

Spain

Isra

el

Italy

Japan

Canada

Egypt

Pola

nd

Rom

ania

SaudiAra

bia

Turk

menis

tan

Russia

TO

TAL

Textile CarpetLeather

30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 570

Metal GlassCeramic -Forest

30 30 30 30 30 30 30 30 30 270

Electric Machinery 30 30 30 30 30 30 30 30 30 30 30 30 30 390

Chemicals 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 540

Food 30 30 30 30 30 30 30 30 240

Automotive ShipsYatch

30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 510

TOTAL 180 90 90 60 60 90 90 90 90 90 90 90 90 90 120 90 120 120 90 90 90 90 90 90 90 150 2520

EXECUTIVE SUMMARY

11

Executive Summary

Convenient Prices, Quality and Reliability are the main criteria that areconsidered as important ín majority of the countries and industries. In France andItaly, accordance with international standards and in UK convenient exchangerates are found as important criteria in foreign trade collaborations

In general Turkey’s performance with regard to the criteria related to foreign tradecollaborations, is observed to be below the average in Canada and Saudi Arabia incomparison with other countries.

Industry specific publications, internet (online channels) and market researchdepartments within own firms/institutions are the main sources of informationabout Turkish products. In USA Consultancy/Market research agencies, in theNetherlands and Germany, Turkish public institutions and in Iran and China,industry fairs and exhibitions are other main (country specific) informationsources.

Over 90% of respondents state that they may/will prefer Turkish and this can beconsidered as a high preference rate. The countries with the highest preferencetowards Turkish products as their first choice (among other countries) are: Egypt,Azerbaijan, Italy and Turkmenistan.

Perception: Turkish Products

12

Executive Summary

The overall awareness level of the Logo/Slogan is around 41%. Consideringdifferent industries the Food category is the industry with the lowestawaraness rate with 35%. As for the countries: Australia, South Africa andBelgium are the countries with the lowest awaraness rate.

.

Among the channels and touchpoints, where the logo and slogan can beseen-heard-encountered Turkish products (on product labeling) is thechannel/medium with the highest enounter rate. This medium is followed bynewspapers, and email (signatures) from business partners withconsiderably higher encounter rates.

The overall percentage of respondents stating that they like (or very muchlike) the logo-slogan is 41%. The countries with the highest admiration ratetowards the logo-slogan are Algeria, France and Italy.

Campaign Effectiveness

13

Executive Summary

Strong and stable economy and highly qualified human resources are theleading criteria with regard to country’s image and perception among foreignbusiness partners. However the difference between the agreement scorebetween these and the other criteria following the leading criteria is small.

Germany, Azerbaijan and Turkmenistan are the main countries where Turkeyhas an image as a strong and stabile economy. On the other hand, Canadais a country that is interested for touristic purposes with its culture and historyapart from business collaborations and purposes.

Turkey has a positive image according to the 60% of the respondents. Thecountries where Turkey has the highest (positive) image are Germany, Italy,Spain, India and Turkmenistan; whereas in Canada and UK, Turkey has arelatively lower (more negative) image.

On average, 64% of the respondents mention that they visited Turkey fordifferent purposes in the past. Italy and France are the countries with thehighest visit-rate, whereas in USA, Canada, Australia and South Africa the %of respondents who visited Turkey is relatively lower.

Turkey: Image

14

GENERAL TERMS AND CONCEPTS

Base: Number of respondents (interviewed) per question

Average: The value obtained by dividing the sum of all the responses (values) in the group that answered a

question by the number of respondents (firms) in the group

Significance test: A test used to see if the mean values for different countries and sectors for a question differ

significantly (statistically) from each other. In other words: If a country or sector average is significantly higher

than another country or sector, there may be a real difference between that country or sectors. Otherwise (if

there is no statistically significant difference) it can be concluded that there is no real difference between the

countries or sectors or that the difference is negligible.

Top 2 box analysis: In the questions measured by the participation scale of 5, the total proportion of

respondents who answered agree (4) and strongly agree (5)

Guide: Concepts and Terms Used in Report

15

Importance performance analysis (TM2a – TM3 questions)

The colors in the tables mean:

Red: The level of significance is relatively high and the criteria for improvement that are perceived under

average by Turkey in terms of performance (Criteria in the lower right part of the map)

Green: The level of importance is relatively high and the criteria that Turkey perceives above average in terms

of performance (Criteria in the upper right part of the map)

Turkey's image perception characteristics (TM9)

Red: Criteria that are below average (perceived at low level) within each sectoral group and all evaluated image

perception characteristics

Green: Within each sectoral group and all evaluated image perception characteristics, the criterion above

average level (perceived at high level)

Participation in the logo / slogan (K3)

Red: In the participation criteria (and a certain sector group) about the Logo / Slogan, and the criterion that the

total ratio of the respondents who I agree and I strongly agree is higher than the general average of the criteria

(higher level) according to other criteria.

Green: In the participation criteria (and a certain sector group) about the Logo / Slogan, and the criterion that

the total ratio of the respondents who I agree and I strongly agree is lower than the general average of the

criteria (lower level) according to the other criteria.

Explanations for Specific Questions, Tables and Maps

ARAŞTIRMA AMAÇ

VE KÜNYESİTURKISH PRODUCTS:

PERCEPTION

Satisfaction: Turkish Products

TM.4 Could you please tell me how satisfied are you in general with the Turkish goods/products/trading terms?

17

(%-Percent)

Overall

N = 2.313

61% of the participants were generally satisfied with Turkish export products.

11% of respondents said they were not generally satisfied with Turkish export products.

34

8

24 31

30

61

Don’t know/ No answer Very dissatisfied

Dissatisfied Neither satisfied nor dissatisfied

Satisfied Very satisfied

Satisfaction: Turkish Products


18

(%-Percent)

INDUSTRIES (PRODUCT GROUPS)

N = 2.313

MEAN

MEAN SCORE

5 POINT SCALE

1.00 - Lowest 5.00 – Highest

2

5

4

3

3

4

4

3

8

10

6

7

9

8

8

6

25

22

23

24

25

23

24

21

32

33

35

30

35

32

31

33

30

28

30

34

28

29

30

31

3

2

2

2

4

3

6

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Textile Carpet Leather

Metal Glass Ceramic

Forest

Electric Machinery

Chemicals

Food

Automotive Ship Yacht

OVERALL

EU OVERALL

Very dissatisfied Dissatisfied Neither satisfied nor dissatisfied Satisfied Very satisfied Don’t know/ No answer

3.80

3.77

3.74

3.88

3.82

3.70

3.87

3.88

19

(%-Percent)

* Top 2 Box: (%-Percent) Sum of Satisfied (4) and Very Satisfied (5) responses

COUNTRIES (Summary Table-Top 5 countries receiving the highest values)

N = 2.313Satisfaction: Turkish Products


MEAN SCORE

5 POINT SCALE


*Red: Countries open to improvement, perceived as below average by Turkish goods in terms of performance

*Green: Countries where Turkish goods are perceived as above average in terms of performance

Top 2 Box * 85 73 77 73 71 62 59

UK Turkmenistan France Azerbaijan Italy OVERALL EU OVERALL

Very dissatisfied 0 0 0 0 0 4 3

Dissatisfied 0 0 4 0 7 8 6

Neither satisfied nor dissatisfied 10 27 15 27 22 24 20

Satisfied 57 35 44 46 35 31 34

Very satisfied 28 38 33 27 36 30 31

Don’t know/ No answer 5 0 4 0 0 3 6

TOTAL 60 90 79 60 106 2313 733

Mean 4,2 4,1 4,1 4,0 4,0 3,8 3,9

20

(%-Percent)


COUNTRIES (Summary Table-Top 5 countries receiving the lowest values)



MEAN SCORE

5 POINT SCALE




Top 2 Box * 52 55 52 51 50 62 59

Brazil Avustralia Algeria South Africa Canada OVERALL EU OVERALL

Very dissatisfied 5 6 7 11 3 4 3

Dissatisfied 19 10 8 13 21 8 6

Neither satisfied nor dissatisfied 23 29 33 25 21 24 20

Satisfied 19 29 30 28 42 31 34

Very satisfied 34 26 22 23 8 30 31


TOTAL 86 77 90 83 66 2313 733

Mean 3,6 3,6 3,5 3,4 3,3 3,8 3,9

21

(%-Percent)


COUNTRIES (Standart Table)



MEAN SCORE

5 POINT SCALE


Top 2 Box * 62 57 55 73 57 61 52 52 68 77 51 74 49 85 66 70 61 71 63 50 63 54 59 57 73 66 62 59

USA Germany Australia Azerbaijan UAE Belgium Brazil Algeria China FranceSouth

AfricaIndia

Netherla

ndsUK Iran Spain Israel Italy Japan Canada Egypt Poland Romania

Saudi

Arabia

Turkmenista

nRussia OVERALL

EU

OVERALL

Very

dissatisfied5 8 6 0 7 5 5 7 0 0 11 4 5 0 4 3 2 0 0 3 3 5 4 3 0 3 4 3

Dissatisfied 13 6 10 0 8 10 19 8 4 4 13 6 7 0 8 4 5 8 0 21 8 3 9 11 0 8 8 6

Neither

satisfied nor

dissatisfied20 14 29 27 28 24 24 33 28 15 25 16 24 10 23 18 20 22 37 21 25 32 28 29 27 23 24 20

Satisfied 29 30 29 47 20 37 19 30 41 44 28 45 22 57 33 38 31 35 31 42 30 19 24 32 36 28 31 34

Very

satisfied33 27 26 27 37 24 34 22 28 33 23 29 27 28 33 32 30 36 32 8 33 35 35 24 38 37 30 31

Don’t know/

No answer0 15 0 0 0 0 0 0 0 4 0 0 15 5 0 6 13 0 0 5 0 6 0 0 0 0 3 6

TOTAL 164 79 77 60 60 82 86 90 79 79 83 85 85 60 120 79 117 106 81 66 87 78 85 90 90 145 2313 733

Mean 3,7 3,7 3,6 4,0 3,7 3,7 3,6 3,5 3,9 4,1 3,4 3,9 3,7 4,2 3,8 4,0 3,9 4,0 4,0 3,3 3,8 3,8 3,8 3,6 4,1 3,9 3,8 3,9

• Low within group • (Around) Average • High within group

22

Overall

Baz = 2.520

55% of the participants stated that they could prefer Turkish export products.

3% of the participants said they would not prefer Turkish export products.

(%-Percent)

Preference: Turkish Products

TM5a: Which of the following statements best describes your view on trading with Turkey?

53

37 36

19

55

Don’t know/ No answer

A country that I would never consider entering an import based trade relationship

One of the many countries I may consider entering an import based traderelationship (if given suitable conditions)

One of the few selected countries that I would prefer entering an import based traderelationship

Only country that I would prefer entering an import based trade relationship

23

(%-Percent)

N = 2.520




6

6

4

4

3

5

5

5

3

2

4

2

5

4

4

3

36

32

38

34

43

42

39

37

37

38

34

40

34

33

33

36

18

22

20

20

15

16

19

19

0 10 20 30 40 50 60 70 80 90 100


Metal Glass Ceramic Forest

Electric Machinery

Chemicals

Food


EU OVERALL

OVERALL


A country that I would never consider entering an import based trade relationship

One of the many countries I may consider entering an import based trade relationship (if given suitable conditions)

One of the few selected countries that I would prefer entering an import based trade relationship

Only country that I would prefer entering an import based trade relationship

24

(%-Percent)

COUNTRIES (Summary Table-Top 5 countries receiving the highest values)N = 2.520



Azerbaijan UAE Iran Italy Egypt OVERALL EU OVERALL

A country that I would never consider entering an import

based trade relationship0 0 0 0 7 3 4

One of the many countries I may consider entering an import

based trade relationship 35 30 18 35 6 37 39

One of the few selected countries that I would prefer

entering an import based trade relationship 32 48 51 33 41 36 33

Only country that I would prefer entering an import based

trade relationship 33 22 25 33 39 19 19

Don't know/ No answer 0 0 7 0 8 5 5

TOTAL 60 60 120 120 90 2520 840

*Red: Countries open to improvement, perceived under the preference of Turkish goods in the sense of preference

*Green: Countries where Turkish goods are perceived as above preference in the sense of preference

25

(%-Percent)

COUNTRIES (Summary Table-Top 5 countries receiving the lowest values)N = 2.520



Australia France South Africa Canada Poland OVERALL EU OVERALL

A country that I would never consider entering an import based

trade relationship16 6 7 8 12 3 4

One of the many countries I may consider entering an import

based trade relationship 32 40 42 56 43 37 39

One of the few selected countries that I would prefer entering

an import based trade relationship 27 48 28 30 24 36 33

Only country that I would prefer entering an import based trade

relationship 19 3 13 1 14 19 19


TOTAL 90 90 90 90 90 2520 840

*Red: Countries open to improvement, perceived under the preference of Turkish goods in the sense of preference

*Green: Countries where Turkish goods are perceived as above preference in the sense of preference

26

(%-Percent)

COUNTRIES (Standart Table)N = 2.520




AfricaIndia

Netherl

andsUK Iran Spain Israel Italy Japan Canada Egypt Poland Romania

Saudi

Arabia

Turkmenista

nRussia OVERALL

EU

OVERALL

A country that I would

never consider entering an

import based trade

relationship

3 2 16 0 0 0 2 3 0 6 7 3 2 1 0 4 0 0 0 8 7 12 4 0 0 1 3 4

One of the many countries

I may consider entering an

import based trade

relationship

40 47 32 35 30 50 42 34 37 40 42 48 37 46 18 31 45 35 36 56 6 43 26 39 30 41 37 39

One of the few selected

countries that I would

prefer entering an import

based trade relationship

24 32 27 32 48 39 31 49 39 48 28 43 33 29 51 30 43 33 43 30 41 24 33 39 36 41 36 33

Only country that I would

prefer entering an import

based trade relationship 24 13 19 33 22 7 18 10 17 3 13 6 21 21 25 29 10 33 12 1 39 14 30 19 34 13 19 19

Don't know/ No answer 8 6 7 0 0 4 7 3 8 3 10 0 7 3 7 6 2 0 9 6 8 6 7 3 0 3 5 5

TOTAL 180 90 90 60 60 90 90 90 90 90 90 90 90 90 120 90 120 120 90 90 90 90 90 90 90 150 2520 840


27

(%-Percent)

OverallN = 2.520

Positive/Negative Views on Turkish Products

TM.5b Which statement best describes your behavior and attitude towards Turkish goods/products in

your specific business sector?

57% of respondents think positively about Turkish export products

12% of respondents think negatively about Turkish export products

32

9

2932

25

57

I don’t have sufficient information on Turkish goods/products to be able to comment on them.

I have negative views about Turkish goods/products/ trade relations and would actively voice my criticisms even without being asked.

I have some negative views about Turkish goods/products/ trade relations and I would voice them only if asked

I have both positive and negative views on Turkish goods/products/trading relations.

I have some positive views about Turkish goods/products/ trade relations and I would voice them only if asked

I have positive views about Turkish goods/products/ trade relations and would actively voice my praises/recommendations even without being asked.

28

(%-Percent)INDUSTRIES (PRODUCT GROUPS)

N = 2.520


TM.5b Which statement best describes your behavior and attitude towards Turkish goods/products in

your specific business sector?

MEAN

MEAN SCORE

5 POINT SCALE

1.00 - Lowest 5.00 –

Highest

1

3

2

2

3

3

2

2

11

7

12

6

10

12

10

13

28

33

24

29

33

26

28

25

31

27

33

34

30

36

33

35

26

26

27

26

21

19

24

21

3

4

2

3

3

4

3

4

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Metal Glass Ceramic

Forest

Electric Machinery

Chemicals

Food


OVERALL

EU OVERALL

I have negative views about Turkish goods/products/ trade relations and would actively voice my criticisms even without being asked.

I have some negative views about Turkish goods/products/ trade relations and I would voice them only if asked

I have both positive and negative views on Turkish goods/products/trading relations.

I have some positive views about Turkish goods/products/ trade relations and I would voice them only if asked

I have positive views about Turkish goods/products/ trade relations and would actively voice my praises/recommendations even without being asked.

I don’t have sufficient information on Turkish goods/products to be able to comment on them.

3.69

3.57

3.59

3.78

3.72

3.68

3.72

3.62

29

(%-Percent)

COUNTRIES (Summary Table-Top 5 countries receiving the highest values)N = 2.520

TM.5b Which statement best describes your behavior and attitude towards Turkish goods/products in your

specific business sector?

Significance Tests:

(-) Significantly lower than others

(+) Significantly higher than others

MEAN SCORE

5 POINT SCALE



*Red: Countries open to improvement, perceived as below average by

Turkish goods in terms of performance

*Green: Countries where Turkish goods are perceived as above average in

terms of performance

Top 2 Box * 68 73 68 61 59 57 57

Azerbaijan Iran Japan Turkmenistan Egypt OVERALL EU OVERALL

I have negative views about Turkish goods/products/ trade relations and would actively

voice my criticisms even without being asked.0 1 0 0 2 2 2

I have some negative views about Turkish goods/products/ trade relations and I would voice

them only if asked 0 10 1 0 0 10 13

I have both positive and negative views on Turkish goods/products/trading relations. 31 9 24 39 37 28 24

I have some positive views about Turkish goods/products/ trade relations and I would voice

them only if asked32 38 42 29 26 32 36

I have positive views about Turkish goods/products/ trade relations and would actively voice

my praises/recommendations even without being asked.37 35 26 32 33 24 21

I don’t have sufficient information on Turkish goods/products to be able to comment on

them.0 7 7 0 2 3 4

TOTAL 60 120 90 90 90 2520 840

Mean 4,1 4,0 4,0 3,9 3,9 3,7 3,6

30

(%-Percent)


(-)



Significance Tests:



MEAN SCORE

5 POINT SCALE



*Red: Countries open to improvement, perceived as below average by

Turkish goods in terms of performance

*Green: Countries where Turkish goods are perceived as above average in

terms of performance

Top 2 Box * 50 47 47 47 23 57 57

UAE Italy Israel UK Canada OVERALL EU OVERALL

I have negative views about Turkish goods/products/ trade relations and would actively

voice my criticisms even without being asked.5 1 2 1 2 2 2

I have some negative views about Turkish goods/products/ trade relations and I would

voice them only if asked 5 11 3 10 23 10 13

I have both positive and negative views on Turkish goods/products/trading relations. 35 41 41 40 44 28 24

I have some positive views about Turkish goods/products/ trade relations and I would

voice them only if asked15 22 33 44 19 32 36

I have positive views about Turkish goods/products/ trade relations and would actively

voice my praises/recommendations even without being asked.35 25 13 2 4 24 21

I don’t have sufficient information on Turkish goods/products to be able to comment on

them.5 0 8 3 8 3 4

TOTAL 60 120 120 90 90 2520 840

Mean 3.7 3.6 3.6 3.4 3.0 3,7 3,6

31

(%-Percent)


(-)



Significance Tests:



MEAN SCORE

5 POINT SCALE



Top 2 Box * 63 58 50 68 50 63 54 64 56 50 54 61 61 47 73 64 47 47 68 23 59 62 56 56 61 55 57 57


AfricaIndia

Netherl


Saudi

Arabia

Turkmenista

nRussia OVERALL

EU

OVERALL

I have negative views about

Turkish goods/products/ trade

relations and would actively

voice my criticisms even

without being asked.

4 1 6 0 5 2 4 2 0 6 6 3 2 1 1 4 2 1 0 2 2 2 2 2 0 1 2 2

I have some negative views

about Turkish goods/products/

trade relations and I would

voice them only if asked

16 20 9 0 5 4 10 14 0 13 8 2 11 10 10 16 3 11 1 23 0 17 14 2 0 17 10 13

I have both positive and

negative views on Turkish

goods/products/trading

relations.

17 18 30 32 35 28 31 16 44 28 32 32 20 39 10 11 42 42 24 43 37 14 21 40 39 25 28 24

I have some positive views

about Turkish goods/products/

trade relations and I would

voice them only if asked

36 37 27 32 15 34 23 32 32 26 23 33 40 44 38 37 33 22 42 19 26 41 40 33 29 35 32 36

I have positive views about

Turkish goods/products/ trade

relations and would actively

voice my

praises/recommendations even

without being asked.

28 21 23 37 35 29 31 32 23 24 31 28 21 2 35 28 13 25 26 4 33 21 16 22 32 19 24 21

I don’t have sufficient

information on Turkish

goods/products to be able to

comment on them.

0 3 6 0 5 2 0 3 0 3 0 1 6 3 7 4 8 0 7 8 2 4 7 0 0 3 3 4

TOTAL 180 90 90 60 60 90 90 90 90 90 90 90 90 90 120 90 120 120 90 90 90 90 90 90 90 150 2520 840

Mean 3,7 3,6 3,6 4,1 3,7 3,9 3,7 3,8 3,8 3,5 3,7 3,8 3,7 3,4 4,0 3,7 3,6 3,6 4,0 3,0 3,9 3,7 3,6 3,7 3,9 3,6 3,7 3,6


32

(%-Percent)

Overall N = 2.520

Feeling the Absence: Turkish Products

TM.6 If there was NO Turkish products/goods in your industry how would you be affected?

48% of the participants stated that they would feel the absence of Turkish export products.

4% of the respondents indicated that they would never feel the absenceof Turkish export products.

34

17

28

29

19

48

Not sure/Don't know

I would definitely not feel the absence of Turkish products

I would probably not feel the absence of Turkish products

Neutral. Neither I would feel the absence nor not.

I would somewhat feel the absence of Turkish products

I would definitely feel the absence of Turkish products

33

(%-Percent)

INDUSTRIES (PRODUCT CATEGORIES)N = 2.520

3.42

MEAN

3.28

3.19

3.59

3.47

3.59

3.38



MEAN SCORE

5 POINT SCALE


3

4

4

3

5

7

4

20

9

17

12

24

18

17

29

31

26

29

28

28

28

27

32

32

31

28

28

29

18

22

19

23

12

16

19

3

2

2

2

3

3

3

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Metal Glass Ceramic

Forest

Electric Machinery

Chemicals

Food


OVERALL

I would definitely not feel the absence of Turkish products I would probably not feel the absence of Turkish products

Neutral. Neither I would feel the absence nor not. I would somewhat feel the absence of Turkish products

I would definitely feel the absence of Turkish products Not sure / Do not know

34

(%-Percent)


N = 2.520


MEAN SCORE

5 POINT SCALE





Top 2 Box * 70 72 68 73 60 48

Türkmenistan İran Azerbaycan İtalya Mısır OVERALL

I would definitely not feel the absence of Turkish products 0 0 0 3 4 4

I would probably not feel the absence of Turkish products 0 12 0 13 1 17

Neutral. Neither I would feel the absence nor not. 30 16 32 10 32 28

I would somewhat feel the absence of Turkish products 32 35 48 48 29 29

I would definitely feel the absence of Turkish products 38 37 20 25 31 19

Not sure / Do not know 0 0 0 5 3 3

TOTAL 90 120 60 120 90 2520

Mean 4,1 4,0 3,9 3,8 3,8 3,4

35

(%-Percent)



MEAN SCORE

5 POINT SCALE



Top 2 Box * 32 33 33 24 48

Algeria China France UK OVERALL

I would definitely not feel the

absence of Turkish products2 0 18 1 4

I would probably not feel the

absence of Turkish products21 32 17 41 17

Neutral. Neither I would feel the

absence nor not.44 34 29 30 28

I would somewhat feel the absence

of Turkish products19 33 24 17 29

I would definitely feel the absence

of Turkish products13 0 9 8 19

Not sure / Do not know 0 0 3 3 3

TOTAL 90 90 90 90 2520

Mean 3,2 3,0 2,9 2,9 3,4



36

(%-Percent)


N = 2.520


MEAN SCORE

5 POINT SCALE



Top 2 Box * 43 58 42 68 55 47 42 32 33 33 51 46 36 24 72 49 45 73 36 38 60 47 52 63 70 41 48


AfricaIndia

Netherla


Saudi

Arabia

Turkmenista

nRussia

OVERA

LL

I would definitely not feel the

absence of Turkish products6 0 6 0 0 7 7 2 0 18 11 2 6 1 0 7 3 3 0 9 4 7 7 6 0 4 4

I would probably not feel the


Neutral. Neither I would feel

the absence nor not.27 21 26 32 37 30 40 44 34 29 26 29 37 30 17 24 37 8 22 29 31 20 14 30 30 37 28

I would somewhat feel the


I would definitely feel the


Not sure / Do not know 3 3 4 0 0 0 0 0 0 3 7 0 8 3 0 3 6 5 7 4 3 0 3 0 0 0 3

TOTAL 180 90 90 60 60 90 90 90 90 90 90 90 90 90 120 90 120 120 90 90 90 90 90 90 90 150 2520

Mean 3,3 3,7 3,2 3,9 3,7 3,3 3,3 3,2 3,0 2,9 3,5 3,3 3,3 2,9 4,0 3,4 3,5 3,8 3,1 3,1 3,8 3,3 3,4 3,8 4,1 3,4 3,4



37

N = 2.520

TM.3 Now I will read several statements about TURKISH GOODS AND PRODUCTS.

Considering again the industry/sector you are operating and trading in to what extent do you agree with the following statements

about Turkish goods and products? As I read each statement please select one option on a scale from 1 to 5 (1=strongly disagree –

5=strongly agree)

MEAN SCORE

5 POINT SCALE


(Mean)

Criteria of Foreign Collaborations: Turkey - PerformanceINDUSTRIES (PRODUCT GROUPS)

IndustryTextile Carpet

Leather

Metal Glass

Ceramic ForestElectric Machinery Chemicals Food

Automotive Ship

YachtOVERALL

High-Quality 3,6 3,7 3,7 3,6 3,5 3,6 3,6

Reliability and On-time-delivery 3,7 3,7 3,6 3,6 3,5 3,6 3,6

Convenient prices/ Being affordable 3,6 3,7 3,7 3,7 3,6 3,6 3,6

Wide assortment in products/models 3,6 3,6 3,7 3,6 3,6 3,6 3,6

Innovativeness 3,6 3,7 3,7 3,7 3,6 3,6 3,7

Competitive/ Providing competitive advantage 3,5 3,8 3,7 3,7 3,5 3,7 3,6

Accordance with international standards 3,6 3,6 3,6 3,8 3,6 3,6 3,6

Having reputation in our industry 3,6 3,6 3,7 3,7 3,7 3,6 3,6

High demand/ Being popular 3,7 3,7 3,5 3,7 3,7 3,7 3,7

Convenience/Easiness during customs 3,6 3,6 3,7 3,7 3,6 3,6 3,6

Less bureaucratic obstacles 3,7 3,6 3,7 3,6 3,6 3,6 3,6

Less commercial and business related obstacles 3,6 3,6 3,6 3,7 3,6 3,6 3,6

Advantageous and reliable exchange rates 3,7 3,6 3,6 3,6 3,6 3,7 3,6

Equivalent/ match the products from the competitors from other countries 3,7 3,6 3,6 3,6 3,6 3,6 3,6

Environmental friendliness 3,5 3,7 3,7 3,7 3,6 3,6 3,6

Good practices at workplace/health safety 3,6 3,6 3,7 3,7 3,6 3,6 3,6

Convenient/Flexible payment terms 3,6 3,8 3,6 3,7 3,6 3,6 3,6

Packaging design 3,5 3,6 3,6 3,7 3,6 3,6 3,6


38

N = 2.520




5=strongly agree)


(Mean)

Criteria of Foreign Collaborations: Turkey - Performance

Azerbaijan UAE Iran Japan Egypt OVERALL

High-Quality 4,0 3,9 3,8 4,0 3,8 3,6

Reliability and On-time-delivery 3,9 3,9 3,9 3,8 3,9 3,6

Convenient prices/ Being affordable 4,2 3,9 3,9 4,0 4,0 3,6

Wide assortment in products/models 3,9 3,9 3,9 3,9 3,9 3,6

Innovativeness 4,2 3,8 4,0 4,0 3,8 3,7

Competitive/ competitive advantage 4,2 3,9 3,8 3,7 3,9 3,6

Accordance w/ international standards 4,0 3,9 3,8 4,0 4,0 3,6

Having reputation in our industry 4,4 3,8 3,8 3,9 3,9 3,6

High demand/ Being popular 4,0 3,9 3,9 3,9 3,9 3,7

Convenience/Easiness during customs 3,9 3,9 3,7 4,0 3,8 3,6

Less bureaucratic obstacles 3,9 3,8 3,9 3,9 3,8 3,6

Less commercial&business obstacles 4,1 3,9 3,9 3,9 3,7 3,6

Advantageous/reliable exchange rates 3,9 3,8 3,8 4,1 3,8 3,6

Equivalent/ match the products from the competitors from other countries 3,9 3,9 4,0 3,8 3,9 3,6

Environmental friendliness 4,1 3,9 3,9 4,0 3,9 3,6

Good practices workplace/safety 4,1 3,7 3,8 3,9 4,0 3,6

Convenient/Flexible payment terms 4,1(+) 3,9 3,8 3,9 3,8 3,6

Packaging design 4,1 3,8 4,0 4,0 4,0 3,6

*Red: Countries with low grades given the criteria for business activity stated

*Green: Countries with high grades given the criteria for business activity stated

39

N = 2.520




5=strongly agree)


(Mean)


China Netherlands UK Canada Saudi Arabia OVERALL

High-Quality 3,4 3,5 3,4 3,3 3,1 3,6




Innovativeness 3,4 3,4 3,4 3,3 3,3 3,7

Competitive/ competitive advantage 3,5 3,4 3,4 3,2 3,4 3,6

Accordance w/ international standards 3,4 3,6 3,4 3,2(+) 3,2(+) 3,6




Less bureaucratic obstacles 3,5 3,5 3,5 3,2(+) 3,4 3,6

Less commercial&business obstacles 3,4 3,6 3,6 2,9(+) 3,4 3,6

Advantageous/reliable exchange rates 3,6 3,5 3,5 3,0 3,5 3,6

Equivalent/ match the products from the competitors from other countries 3,5 3,6 3,7 3,3 3,3 3,6


Good practices workplace/safety 3,6 3,7 3,5 3,2 3,5 3,6

Convenient/Flexible payment terms 3,6 3,2 3,3 3,3 3,2 3,6



*Green: Countries with high grades given the criteria for business activity stated

40

N = 2.520




5=strongly agree)


(Mean)



AfricaIndia

Netherl


Saudi

Arabia

Turkmenist

anRussia

OVERA

LL

High-Quality 3,6 3,7 3,8 4,0 3,9 3,6 3,6 3,5 3,4 3,8 3,6 3,6 3,5 3,4 3,8 3,8 3,4 3,5 4,0 3,3 3,8 3,4 3,4 3,1 3,7 3,7 3,6

Reliability and On-time-delivery 3,9 3,8 3,8 3,9 3,9 3,6 3,5 3,4 3,5 3,6 3,6 3,8 3,4 3,5 3,9 4,0 3,5 3,6 3,8 3,1 3,9 3,3 3,6 3,3 3,5 3,6 3,6

Convenient prices/ Being affordable 3,7 3,4 3,7 4,2 3,9 3,6 3,7 3,5 3,5 3,5 3,5 3,9 3,5 3,5 3,9 3,7 3,5 3,7 4,0 3,2 4,0 3,4 3,3 3,4 3,7 3,6 3,6

Wide assortment in

products/models3,7 3,6 3,9 3,9 3,9 3,6 3,5 3,6 3,5 3,7 3,5 3,7 3,5 3,5 3,9 3,6 3,5 3,5 3,9 3,3 3,9 3,5 3,6 3,3 3,4 3,6 3,6

Innovativeness 3,8 3,6 3,7 4,2 3,8 3,6 3,8 3,6 3,4 3,8 3,7 3,7 3,4 3,4 4,0 3,8 3,7 3,7 4,0 3,3 3,8 3,7 3,3 3,3 3,5 3,7 3,7

Competitive/ competitive advantage 3,7 3,5 3,6 4,2 3,9 3,7 3,5 3,6 3,5 3,9 3,7 3,8 3,4 3,4 3,8 3,8 3,6 3,6 3,7 3,2 3,9 3,6 3,7 3,4 3,6 3,8 3,6

Accordance w/ international

standards3,8 3,5 3,8 4,0 3,9 3,7 3,6 3,4 3,4 3,7 3,8 3,7 3,6 3,4 3,8 3,5 3,5 3,8 4,0 3,2(+) 4,0 3,6 3,5 3,2(+) 3,3 3,6 3,6

Having reputation in our industry 3,9 3,4 3,7 4,4 3,8 3,6 3,6 3,7 3,6 3,8 3,7 3,6 3,5 3,5 3,8 3,7 3,4 3,8 3,9 3,2 3,9 3,6 3,6 3,3 3,5 3,7 3,6

High demand/ Being popular 3,7 3,8 4,0 4,0 3,9 3,6 3,6 3,5 3,6 3,5 3,6 3,7 3,6 3,4 3,9 3,8 3,6 3,7 3,9 3,2 3,9 3,5 3,6 3,5 3,5 3,6 3,7

Convenience/Easiness during

customs 3,8 3,7 3,7 3,9 3,9 3,6 3,5 3,7 3,6 3,7 3,6 3,8 3,6 3,4 3,7 3,9 3,4 3,5 4,0 3,1 3,8 3,4 3,6 3,4 3,5 3,7 3,6

Less bureaucratic obstacles 3,7 3,6 3,8 3,9 3,8 3,7 3,6 3,6 3,5 3,9 3,7 3,8 3,5 3,5 3,9 3,7 3,6 3,6 3,9 3,2(+) 3,8 3,5 3,7 3,4 3,3 3,7 3,6

Less commercial&business

obstacles 3,7 3,7 3,8 4,1 3,9 3,7 3,6 3,3 3,4 3,7 3,8 3,6 3,6 3,6 3,9 3,7 3,4 3,7 3,9 2,9(+) 3,7 3,5 3,7 3,4 3,4 3,6 3,6

Advantageous/reliable exchange

rates4,0 3,7 3,7 3,9 3,8 3,7 3,6 3,4 3,6 3,9 3,5 3,7 3,5 3,5 3,8 3,7 3,5 3,6 4,1 3,0 3,8 3,5 3,6 3,5 3,5 3,6 3,6

Equivalent/ match the products from

the competitors from other countries3,8 3,5 3,7 3,9 3,9 3,7 3,6 3,6 3,5 3,8 3,6 3,6 3,6 3,7 4,0 3,5 3,6 3,5 3,8 3,3 3,9 3,4 3,5 3,3 3,3 3,7 3,6

Environmental friendliness 3,8 3,6 3,6 4,1 3,9 3,9 3,5 3,4 3,3 3,7 3,6 3,6 3,4 3,4 3,9 3,7 3,3 3,6 4,0 3,4 3,9 3,6 3,5 3,1 3,6 3,8 3,6

Good practices workplace/safety 3,7 3,4 3,7 4,1 3,7 3,6 3,5 3,5 3,6 3,7 3,7 3,6 3,7 3,5 3,8 3,7 3,5 3,5 3,9 3,2 4,0 3,5 3,5 3,5 3,6 3,7 3,6

Convenient/Flexible payment terms 3,7 3,6 3,7 4,1(+) 3,9 3,6 3,5 3,5 3,6 3,7 3,8 3,8 3,2 3,3 3,8 3,8 3,5 3,7 3,9 3,3 3,8 3,3 3,5 3,2 3,7 3,7 3,6

Packaging design 3,6 3,7 3,8 4,1 3,8 3,5 3,6 3,5 3,5 3,6 3,7 3,6 3,5 3,4 4,0 3,6 3,2 3,7 4,0 3,2 4,0 3,4 3,6 3,0 3,3 3,6 3,6


41

Country Mean

Azerbaijan 4,05

Japan 3,93

Egypt 3,88

Iran 3,87

UAE 3,86

USA 3,76

Australia 3,75

France 3,72

Spain 3,72

India 3,70

Russia 3,67

South Africa 3,65

Belgium 3,64

Italy 3,63

Germany 3,60

Brazil 3,58

Romania 3,54

Algeria 3,52

Netherlands 3,50

China 3,50

Turkmenistan 3,49

Israel 3,48

Poland 3,48

UK 3,46

Saudi Arabia 3,32

Canada 3,23




5=strongly agree)


(Mean)

Criteria of Foreign Collaborations: Turkey - Performance N = 2.520

42

(%-Percent)

N = 2.520

TM.7 Do you think your trading with/importing from Turkey would ….

The Effect on Firm’s Reputation: ‘Turkey’ BrandOverall

44% of the participants stated that the Turkish brand will affect the company's reputation positively.

3% of the participants stated that the Turkish brand will adversely affect the company's reputation.

44

49

3

4

7

Positive Neither positive nor negative Negative Don't know/No answer

43

(%-Percent)

N = 2.520


The Effect on Firm’s Reputation: ‘Turkey’ BrandINDUSTRIES (PRODUCT CATEGORIES)

3

1

4

2

5

5

6

3

48

51

50

46

52

48

52

49

46

47

44

48

38

40

38

44

3

1

2

4

5

7

4

4

0 10 20 30 40 50 60 70 80 90 100



Electric Machinery

Chemicals

Food


EU OVERALL

OVERALL

Negative Neither positive nor negative Positive Don't know/No answer

44

(%-Percent)


N = 2.520The Effect on Firm’s Reputation: ‘Turkey’ Brand


*Red: The countries where the Turkish brand is perceived negatively in terms of company perception, countries that are open to improvement

*Green: The countries where the Turkish brand is perceived positively in terms of company perception

UAE Iran Egypt Saudi Arabia Turkmenistan OVERALL EU OVERALL

Negatively affect 0 0 2 0 0 3 6

Neither positive nor

negative47 44 41 44 44 49 52

Positively affect 53 56 56 56 56 44 38

Don't know/ No

answer0 0 1 0 0 4 4

TOTAL 60 120 90 90 90 2520 840

45

(%-Percent)


N = 2.520The Effect on Firm’s Reputation: ‘Turkey’ Brand


*Red: The countries where the Turkish brand is perceived negatively in terms of company perception, countries that are open to improvement

*Green: The countries where the Turkish brand is perceived positively in terms of company perception

France UK Canada Poland Romania OVERALL EU OVERALL

Negatively affect 6 14 4 9 8 3 6

Neither positive nor negative 87 59 68 28 48 49 52

Positively affect 8 23 21 56 44 44 38


TOTAL 90 90 90 90 90 2520 840

46

(%-Percent)


The Effect on Firm’s Reputation: ‘Turkey’ Brand




AfricaIndia

Netherla


Saudi

Arabia

Turkmenista

nRussia OVERALL

EU

OVERALL

Negatively

affect5 2 8 0 0 3 0 0 0 6 0 8 4 14 0 4 0 4 0 4 2 9 8 0 0 1 3 6

Neither

positive nor

negative47 51 47 48 47 43 40 51 48 87 43 48 47 59 44 52 44 53 41 68 41 28 48 44 44 54 49 52

Positively

affect47 47 40 52 53 47 51 49 52 8 38 38 41 23 56 39 53 40 40 21 56 56 44 56 56 45 44 38

Don't know/

No answer2 0 6 0 0 7 9 0 0 0 19 7 8 3 0 4 3 3 19 7 1 8 0 0 0 0 4 4

TOTAL 180 90 90 60 60 90 90 90 90 90 90 90 90 90 120 90 120 120 90 90 90 90 90 90 90 150 2520 840

47

(%-Percent)

N = 2.520Information Sources: Turkish Products

TM.8 Which sources do you use to get information about Turkish goods/products/supplier companies?

Overall

51

50

50

49

49

Industry/Trade publications

Internet: Industry-Trade websites

Research/Market research department of our own firm

Industry specific trade-fairs and exhibitions

Industry specific meetings, conferences, congresses

51% of the respondents indicated the choice of sectoral publications/magazines as the source of information on Turkish export products.

48

(%-Percent)

N = 2.520Information Sources: Turkish Products


INDUSTRIES (PRODUCT CATEGORIES)

OVERALLTextile Carpet

Leather

Metal Glass

Ceramic ForestChemicals Electric Machinery Food

Automotive Ship

Yacht

Industry/Trade publications 51 50 51 54 50 56 51

Internet: Industry-Trade websites 50 51 45 48 53 54 49

Research/Market research department of our own firm 50 52 52 45 51 44 50

Industry specific trade-fairs and exhibitions 49 50 46 52 47 49 50

Industry specific meetings, conferences, congresses 49 51 47 49 50 47 47

Internet: Social Media 49 49 46 50 49 51 47

Business/Trade related TV programs 48 49 43 48 48 49 48

Internet Ads 47 46 48 49 48 46 47

Marketing Research and Consultancy Agencies/ Consultants 47 47 49 45 48 46 47

Turkish firms/ Turkish business partners 46 51 44 43 46 47 45

Professional associations and Chambers in my home country 46 47 44 47 48 39 46

National-Local magazines and newspapers 45 46 43 48 48 44 43

Professional associations and Chambers in Turkey 45 42 50 46 50 47 40

Governmental organizations and public offices in Turkey 45 43 46 45 48 42 45

TV ads (commercials) 45 44 48 40 46 49 45

Other 2 2 1 1 1 4 3

TOTAL 566 269 382 538 236 501 2492


49

COUNTRIES (Summary Table-Top 5 countries receiving the highest values) N= 2.520


Information Sources: Turkish Products

OVERALL Azerbaijan India Netherlands Iran Japan

Industry/Trade publications 51 38 50 56 53 52

National-Local magazines/newspapers 45 50 43 64 55 62

TV ads (commercials) 45 57 40 53 50 56

Business/Trade related TV programs 48 48 37 50 43 48

Internet Ads 47 43 50 42 43 42

Internet: Industry-Trade websites 50 42 82 46 47 58

Internet: Social Media 49 53 50 50 61 46

Industry trade-fairs and exhibitions 49 52 46 43 59 58

Industry meetings, conferences, congresses 49 48 50 54 60 56

Marketing Research and Consultancy Agencies 47 52 48 51 46 52

Professional associations/Chambers in home country 46 45 50 46 47 49

Professional associations/Chambers in Turkey 45 65 51 42 51 34

Governmental organizations/public offices in Turkey 45 42 48 64 48 57

Turkish firms/ Turkish business partners 46 42 47 53 43 60

Research/Market research department of own firm 50 58 39 58 49 54

Other 2 0 0 0 0 6

TOTAL 2492 60 90 90 120 90

(%-Percent)


*Red: About Turkish goods and products are considered to be under the average of the source of the relevant information, countries open to improvement

*Green: About Turkish goods and products are considered to be above the average of the source of the relevant information.

50

COUNTRIES (Summary Table-Top 5 countries receiving the lowest values) N= 2.520



OVERALL Australia UK Canada Poland Romania

Industry/Trade publications 51 58 33 44 46 48

National-Local magazines/newspapers 45 54 30 19 29 31

TV ads (commercials) 45 49 37 29 22 34

Business/Trade related TV programs 48 37 44 34 40 48

Internet Ads 47 44 54 53 36 56

Internet: Industry-Trade websites 50 45 53 58 54 58

Internet: Social Media 49 37 44 56 51 48

Industry trade-fairs and exhibitions 49 48 46 51 45 50

Industry meetings, conferences, congresses 49 44 50 49 52 47

Marketing Research and Consultancy Agencies 47 36 32 25 47 48

Professional associations/Chambers in home country 46 39 30 29 36 48

Professional associations/Chambers in Turkey 45 36 28 42 34 47

Governmental organizations/public offices in Turkey 45 37 31 31 34 31

Turkish firms/ Turkish business partners 46 39 31 54 54 53

Research/Market research department of own firm 50 40 47 56 57 47

Other 2 0 3 10 3 7

TOTAL 2492 84 90 89 87 90

(%-Percent)


*Red: About Turkish goods and products are considered to be under the average of the source of the relevant information, countries open to improvement

*Green: About Turkish goods and products are considered to be above the average of the source of the relevant information.

51

COUNTRIES (Standart Table) N= 2.520



OVERALL USA Germany Australia Azerbaijan UAE Belgium Brazil Algeria China FranceSouth

AfricaIndia Netherlands UK Iran Spain Israel Italy Japan Canada Egypt Poland Romania

Saudi

Arabia

Turkmenist

anRussia

Industry/Trade publications 51 55 58 58 38 50 51 49 50 60 53 68 50 56 33 53 44 55 51 52 44 47 46 48 57 52 51

National-Local

magazines/newspapers45 46 51 54 50 45 49 44 52 43 37 48 43 64 30 55 39 42 44 62 19 54 29 31 49 51 47

TV ads (commercials) 45 46 42 49 57 33 51 37 44 57 31 44 40 53 37 50 48 48 44 56 29 54 22 34 48 57 49

Business/Trade related TV programs 48 53 49 37 48 37 62 49 59 53 46 47 37 50 44 43 49 44 48 48 34 48 40 48 53 43 58

Internet Ads 47 47 56 44 43 48 44 49 54 49 53 36 50 42 54 43 55 49 43 42 53 41 36 56 53 40 47

Internet: Industry-Trade websites 50 49 51 45 42 57 49 53 51 54 46 44 82 46 53 47 43 41 43 58 58 50 54 58 48 40 50

Internet: Social Media 49 54 40 37 53 45 43 47 46 49 52 41 50 50 44 61 41 50 49 46 56 52 51 48 52 39 53

Industry trade-fairs and exhibitions 49 53 49 48 52 57 43 40 50 50 56 44 46 43 46 59 49 42 47 58 51 48 45 50 54 47 51

Industry meetings, conferences,

congresses49 45 49 44 48 37 52 42 53 61 38 47 50 54 50 60 53 48 41 56 49 56 52 47 49 39 49

Marketing Research and Consultancy

Agencies47 60 45 36 52 48 49 50 47 53 51 46 48 51 32 46 51 46 51 52 25 50 47 48 39 43 45

Professional associations/Chambers

in home country46 49 49 39 45 48 42 49 43 43 49 52 50 46 30 47 47 43 53 49 29 53 36 48 54 40 52

Professional associations/Chambers

in Turkey45 42 54 36 65 57 47 40 51 48 34 49 51 42 28 51 56 41 43 34 42 59 34 47 43 51 45

Governmental organizations/public

offices in Turkey45 40 60 37 42 52 47 49 52 37 29 49 48 64 31 48 45 37 45 57 31 52 34 31 49 57 51

Turkish firms/ Turkish business

partners46 50 51 39 42 42 50 30 48 46 40 47 47 53 31 43 38 41 48 60 54 47 54 53 51 47 49

Research/Market research

department of own firm50 47 49 40 58 48 50 56 44 51 47 54 39 58 47 49 47 51 44 54 56 51 57 47 52 54 47

Other 2 5 4 0 0 0 0 0 0 0 3 0 0 0 3 0 7 0 4 6 10 0 3 7 0 0 0

TOTAL 2492 173 89 84 60 60 86 90 90 90 90 87 90 90 90 120 87 120 120 90 89 90 87 90 90 90 150

(%-Percent)


52

(Mean)

N = 2.520Turkey: Country Image and Perception

TM.9 How would you generally rate Turkey as a current or potential

trade/business partner? Please select one option as I read out each statement.

Overall

3,67

3,67

3,66

3,66

3,65

Turkey has a strong and stable economy

Turkey has highly qualified human resources

Besides business purposes, Turkey is a country which I am interested in for

Turkey can compete in global markets with its firms and goods/products

Turkey has a high reputation on the commercial level

Participants gave an average of 3.67 points on a scale of 5 to have a strong and stable economy in Turkey

Leader in certain sectors and fields is seen as the option to receive the minimum score (2.97).

53

(Mean)

N = 2.520Turkey: Country Image and Perception

MEAN SCORE

5 POINT SCALE


TM.9 How would you generally rate Turkey as a current or potential

trade/business partner? Please select one option as I read out each statement.



Leather

Metal Glass

Ceramic ForestElectric Machinery Chemicals Food Automotive Ship Yacht

Turkey has a strong and stable economy 3.67 3.71 3.61 3.63 3.79 3.50 3.65

Turkey has highly qualified human resources 3.67 3.71 3.84 3.66 3.61 3.64 3.60

Besides business purposes, Turkey is a country

which I am interested in for3.66 3.69 3.71 3.77 3.64 3.60 3.57

Turkey can compete in global markets with its firms

and goods/products3.66 3.72 3.59 3.63 3.67 3.56 3.68

Turkey has a high reputation on the commercial

level3.65 3.78 3.62 3.63 3.63 3.53 3.63

The importance of Turkey in the global economy

will increase in the coming3.65 3.59 3.76 3.78 3.64 3.50 3.61

Turkey has a stable growth target (in economy) 3.63 3.67 3.62 3.62 3.65 3.60 3.58

Turkey invests in R&D (Research & Development) 3.62 3.65 3.70 3.65 3.65 3.43 3.59

Turkey offers attractive business/trade

opportunities3.62 3.63 3.79 3.63 3.66 3.52 3.51

Besides business purposes, Turkey is a country

which I am interested in for3.61 3.61 3.72 3.61 3.55 3.65 3.61

Turkish firms and trade institutions represent the

country in a best way.3.61 3.66 3.69 3.68 3.61 3.41 3.56

Turkey is a leading country in certain

fields/industries2.97 3.00 3.19 3.06 2.90 2.91 2.86


54

(Mean)

N = 2.520

TM.9 How would you generally rate Turkey as a current or potential trade/business partner? Please select one

option as I read out each statement.

OVERALL Azerbaijan UAE Algeria Canada Turkmenistan

Turkey has a strong and stable economy 3.7 4.2 3.9 3.9 3.6 4.0

Turkey has highly qualified human resources 3.7 4.3 (+) 4.0 4.1 3.9 4.1

Besides business purposes, Turkey is a country which

I am interested in for3.7 3.9 3.8 4.1 (+) 4.5 (+) 3.9

Turkey can compete in global markets with its firms

and goods/products3.7 3.9 3.8 3.8 3.8 3.9

Turkey has a high reputation on the commercial level 3.7 3.9 3.9 4.0 3.5 4.1

The importance of Turkey in the global economy will

increase in the coming3.6 4.1 3.9 4.0 3.9 4.0

Turkey has a stable growth target (in economy) 3.6 4.0 3.9 3.9 3.7 3.9

Turkey invests in R&D (Research & Development) 3.6 4.1 3.8 3.8 3.6 4.1

Turkey offers attractive business/trade opportunities 3.6 4.0 4.0 3.8 3.7 3.9

Besides business purposes, Turkey is a country which

I am interested in for3.6 3.9 3.8 3.9 4.4 (+) 3.8

Turkish firms and trade institutions represent the

country in a best way.3.6 4.1 3.8 3.9 3.5 4.2

Turkey is a leading country in certain fields/industries 3.0 3.6 3.1 3.3 3.2 3.7

Significance Tests:



MEAN SCORE

5 POINT SCALE



Turkey: Country Image and Perception

*Red: Countries where Turkey is perceived as below average in the sense of image perception characteristics

*Green: Countries where Turkey is perceived as above average in the sense of image perception

characteristics

55

(Mean)

N = 2.520

TM.9 How would you generally rate Turkey as a current or potential trade/business partner? Please select one

option as I read out each statement.

OVERALL USA Australia Belgium Brazil Egypt

Turkey has a strong and stable economy 3.7 3.5 3.8 3.5 3.4 3.5

Turkey has highly qualified human resources 3.7 3.3 3.7 3.1(-) 3.4 3.5

Besides business purposes, Turkey is a country which I am

interested in for3.7 3.3 3.4 3.5 3.4 3.3

Turkey can compete in global markets with its firms and

goods/products3.7 3.4 3.5 3.2 (-) 3.6 3.5

Turkey has a high reputation on the commercial level 3.7 3.4 3.4 3.3 3.5 3.3

The importance of Turkey in the global economy will increase in

the coming3.6 3.2 3.6 3.3 3.4 3.2

Turkey has a stable growth target (in economy) 3.6 3.4 3.3 3.4 3.3 3.4

Turkey invests in R&D (Research & Development) 3.6 3.4 3.3 3.4 3.6 3.3

Turkey offers attractive business/trade opportunities 3.6 3.3 3.2 3.4 3.3 3.3

Besides business purposes, Turkey is a country which I am

interested in for3.6 3.3 3.3 3.2 3.3 3.4

Turkish firms and trade institutions represent the country in a

best way.3.6 3.3 3.4 3.4 3.4 3.3

Turkey is a leading country in certain fields/industries 3.0 2.7 2.7 2.5 2.6 2.8

Significance Tests:



MEAN SCORE

5 POINT SCALE


Overall (Summary Table-Top 5 countries receiving the lowest values)


*Red: Countries where Turkey is perceived as below average in the sense of image perception characteristics

*Green: Countries where Turkey is perceived as above average in the sense of image perception

characteristics

56

(Mean)

N = 2.520

TM.9 How would you generally rate Turkey as a current or potential trade/business partner? Please select one option as I read out each statement.


AfricaIndia

Netherla


Saudi

Arabia

Turkme

nistanRussia

Turkey has a strong and

stable economy 3.7 3.5 4.0 3.8 4.2 3.9 3.5 3.4 3.9 3.6 3.6 3.5 3.9 3.5 3.8 3.8 3.7 3.7 3.7 3.4 3.6 3.5 3.4 3.9 3.6 4.0 3.5

Turkey has highly

qualified human

resources3.7 3.3 4.0 3.7 4.3 (+) 4.0 3.1(-) 3.4 4.1 3.6 3.7 3.4 3.9 3.4 4.0 3.7 3.8 3.6 3.8 3.6 3.9 3.5 3.6 3.9 3.5 4.1 3.4

Besides business

purposes, Turkey is a

country which I am

interested in for

3.7 3.3 4.0 3.4 3.9 3.8 3.5 3.4 4.1 (+) 3.4 3.5 3.6 3.8 3.5 4.0 3.9 3.7 3.4 3.7 3.4 4.5 (+) 3.3 3.6 4.0 3.7 3.9 3.5

Turkey can compete in

global markets with its

firms and goods/products3.7 3.4 4.1 3.5 3.9 3.8 3.2 (-) 3.6 3.8 3.7 3.7 3.5 3.7 3.5 3.9 3.8 3.8 3.5 3.6 3.5 3.8 3.5 3.5 4.1 3.7 3.9 3.6

Turkey has a high

reputation on the

commercial level3.7 3.4 4.0 3.4 3.9 3.9 3.3 3.5 4.0 3.7 3.6 3.4 3.9 3.7 3.8 3.7 3.8 3.6 3.7 3.6 3.5 3.3 3.5 3.9 3.7 4.1 3.5

The importance of Turkey

in the global economy will

increase in the coming3.6 3.2 3.9 3.6 4.1 3.9 3.3 3.4 4.0 3.5 3.7 3.6 3.9 3.5 3.9 3.8 4.0 3.6 3.6 3.5 3.9 3.2 3.4 4.0 3.6 4.0 3.5

Turkey has a stable

growth target (in

economy)3.6 3.4 4.0 3.3 4.0 3.9 3.4 3.3 3.9 3.6 3.6 3.5 3.6 3.6 3.7 3.9 3.8 3.6 3.7 3.8 3.7 3.4 3.4 3.9 3.6 3.9 3.4

Turkey invests in R&D

(Research &

Development)3.6 3.4 4.0 3.3 4.1 3.8 3.4 3.6 3.8 3.0 3.6 3.4 3.9 3.4 4.0 3.7 3.8 3.6 3.6 3.5 3.6 3.3 3.6 3.9 3.6 4.1 3.4

Turkey offers attractive

business/trade

opportunities3.6 3.3 4.1 3.2 4.0 4.0 3.4 3.3 3.8 3.6 3.7 3.4 3.8 3.3 3.9 3.9 3.8 3.5 3.7 3.7 3.7 3.3 3.4 3.9 3.5 3.9 3.4

Besides business

purposes, Turkey is a

country which I am

interested in for

3.6 3.3 4.0 3.3 3.9 3.8 3.2 3.3 3.9 3.3 3.6 3.3 3.9 3.5 3.8 3.8 3.8 3.4 3.7 3.4 4.4 (+) 3.4 3.5 3.9 3.5 3.8 3.6

Turkish firms and trade

institutions represent the

country in a best way.3.6 3.3 3.7 3.4 4.1 3.8 3.4 3.4 3.9 3.5 3.7 3.4 3.6 3.5 3.9 3.7 3.9 3.6 3.8 3.4 3.5 3.3 3.5 3.8 3.6 4.2 3.7

Turkey is a leading

country in certain

fields/industries3.0 2.7 3.0 2.7 3.6 3.1 2.5 2.6 3.3 3.1 3.3 2.8 3.0 2.8 3.6 3.2 3.0 3.0 3.0 2.8 3.2 2.8 2.9 2.8 2.6 3.7 2.7

Significance Tests:



MEAN SCORE

5 POINT SCALE




57

Country Mean

Azerbaijan 3,97

Turkmenistan 3,97

Germany 3,90

UK 3,86

Algeria 3,85

Romania 3,83

UAE 3,81

India 3,74

Iran 3,74

Spain 3,74

Canada 3,64

Italy 3,63

France 3,61

Saudi Arabia 3,52

Israel 3,51

China 3,47

Japan 3,47

Poland 3,44

Netherlands 3,43

Russia 3,43

South Africa 3,40

Australia 3,38

Brazil 3,35

Egypt 3,32

USA 3,29

Belgium 3,29

(Mean)

N = 2.520COUNTRIES (Standart Table)


TM.9 How would you generally rate Turkey as a current or potential trade/business partner?

Please select one option as I read out each statement.

CAMPAIGN AWARENESS and

EFFECTIVENESS

59

N = 2.520

(%-Percent)

Logo/Slogan Awareness

K.1 Have you ever heard of or seen this slogan/logo recently used to advertise Turkey specifically in the

field of international business and trade?

Overall

41

59

Yes No

41% of respondents said they saw the logos they used to promote the Turkish brand in the field of commercial co-operation.

59% of the participants did not see the logos they used to promote the Turkish brand in the field of commercial collaborations.

60

N = 2.520

(%-Percent)


K.1 Have you ever heard of or seen this slogan/logo recently used to

advertise Turkey specifically in the field of international business and

trade?


42 41 45 43 37 4235 41

58 59 55 57 63 5865

59

0

10

20

30

40

50

60

70

80

90

100

EU OVERALL OVERALL Textile CarpetLeather

Metal GlassCeramic Forest

ElectricMachinery

Chemicals Food AutomotiveShip Yacht

Yes No

61

N = 2.520

(%-Percent)


AfricaIndia

Netherla


Saudi

ArabiaTurkmenistan Russia

OVERA

LL

Yes 36 46 18 40 52 22 27 49 27 37 21 30 40 37 53 53 55 58 46 28 58 46 40 34 47 56 41

No 64 54 82 60 48 78 73 51 73 63 79 70 60 63 47 47 45 42 54 72 42 54 60 66 53 44 59

Total 180 90 90 60 60 90 90 90 90 90 90 90 90 90 120 90 120 120 90 90 90 90 90 90 90 150 2520

- COUNTRIES



K.1 Have you ever heard of or seen this slogan/logo recently used to

advertise Turkey specifically in the field of international business and

trade?

62

N = 1.037

(%-Percent)

- OVERALL

K.2a. Where have you heard the slogan or seen the logo? (Only asked for whom gave yes answer in K.1)

Media / Channels the Logo/Slogan Encountered

26

20

19

16

15

14

13

13

12

12

0 5 10 15 20 25 30

On Turkish (made) products

Newspaper

In the emails of people whom he works with

Magazines/Journals

Internet ads

Social Media

Industry Fair/Exhibition

Billboard

Industry specific meeting, conference, congress

Television

63

(%-Percent)

N = 2.520Logo/Slogan: Appreciation and Assessment

K.3 Now I will give you few statements on this logo/slogan. Please consider this logo/slogan which you

have seen before/ or which you have seen for the first time today. On a 5 point scale (1=Strongly

Disagree to 5=Strongly Agree) To what extent do you agree with the following statements?

Overall

41%

41%

41%

40%

41%

Attractive / Eye catching Catchy Innovative

Original/ Unique Easy to understand

41% of the participants said that they found a logo that is easy to understand, innovative and interesting about the Logo/Slogan.

64

(%-Percent)

N = 2.520Logo/Slogan: Appreciation and Assessment





MEAN SCORE

5 POINT SCALE


Sector OVERALLTextile Carpet

Leather

Metal Glass


Automotive Ship

Yacht

MeanTop 2

Box %Mean

Top 2

Box %Mean

Top 2

Box %Mean

Top 2

Box %Mean

Top 2 Box

%Mean

Top 2

Box %Mean

Top 2

Box %

I find this slogan..

Attractive / Eye catching 3.04 41% 3.02 40% 3.01 40% 3.08 43% 2.99 39% 3.15 45% 3.05 43%

Catchy 3.03 41% 2.93 38% 2.94 37% 3.17 45% 3.01 40% 3.05 40% 3.11 43%

Innovative 3.02 41% 2.91 38% 3.06 42% 3.08 43% 2.94 38% 3.05 42% 3.12 45%

Original/ Unique 3.00 40% 2.96 38% 2.99 38% 3.10 44% 2.92 39% 3.11 44% 2.98 37%

Easy to understand 3.05 41% 3.06 41% 3.13 42% 3.01 40% 3.06 43% 3.06 41% 3.02 39%

Makes me curious about Turkey/ doing business

with Turkey3.00 39% 3.01 39% 2.88 35% 3.09 41% 2.96 38% 3.01 39% 3.03 40%

Motivates me to search for and gather more

information about Turkey2.98 39% 3.01 38% 3.02 41% 2.99 38% 2.96 39% 2.97 38% 2.92 38%

Reflects my opinion on Turkey 2.94 37% 3.02 39% 2.84 34% 2.96 41% 2.89 34% 2.89 35% 2.96 39%

Positively changes-changed my opinion about

doing business with/in Turkey2.96 40% 2.99 41% 2.86 37% 3.06 45% 2.94 39% 2.75 31% 3.03 41%

65

(Mean)

N = 2.520

Overall (Summary Table-Top 5 countries receiving the highest values)




Logo/Slogan: Appreciation and Assessment

*Red: Logo/Slogan expressions are negative, countries that are open to improvement

*Green: Logo/Slogan expressions are positive.

I find this slogan.. OVERALL Belgium Algeria South Africa UK Japan

Attractive / Eye catching 3,04 2,90 3,66 2,78 3,68 3,31

Catchy 3,03 3,22 3,01 3,41 3,00 3,12

Innovative 3,02 3,22 3,07 2,94 3,06 2,98

Original/ Unique 3,00 2,96 3,02 3,12 3,21 3,14

Anlaşılması kolay bir logo 3,05 3,06 3,16 3,04 3,19 2,94

Makes me curious about Turkey/ doing business with Turkey 3,00 2,93 2,92 2,94 3,03 2,84

Motivates me to search for and gather more information about Turkey 2,98 2,88 2,87 2,94 3,21 3,20

Reflects my opinion on Turkey 2,94 2,87 3,16 2,98 2,92 2,98

Positively changes-changed my opinion about doing business with/in Turkey 2,96 2,84 3,03 2,99 3,13 2,91

66

(Mean)

N = 2.520

Overall (Summary Table-Top 5 countries receiving the lowest values)




OVERALL Azerbaijan Brazil Canada Poland Russia


Attractive / Eye catching 3.0 2.6 3.2 3.0 2.8 2.8

Catchy 3.0 2.9 2.7 3.1 3.2 2.9

Innovative 3.0 2.9 3.1 3.1 3.1 2.9

Original/ Unique 3.0 2.4 2.9 2.9 2.8 3.1

Anlaşılması kolay bir logo 3.1 3.2 3.3 3.1 3.1 3.0

Makes me curious about Turkey/ doing business with Turkey 3.0 3.1 2.9 2.5 2.8 3.0

Motivates me to search for and gather more information about Turkey 3.0 3.1 2.9 2.5 2.8 3.0

Reflects my opinion on Turkey 2.9 3.0 2.6 2.5 2.6 2.8

Positively changes-changed my opinion about doing business with/in Turkey 3.0 2.7 3.0 2.5 3.0 2.8


*Red: Logo/Slogan expressions are negative, countries that are open to improvement

*Green: Logo/Slogan expressions are positive.

67

(Mean)

N = 2.520





OVERAL

LUSA Germany Australia Azerbaijan UAE Belgium Brazil Algeria China France

South

AfricaIndia

Netherlan

dsUK Iran Spain Israel Italy Japan Canada Egypt Poland Romania

Saudi

Arabia

Turkme

nistanRussia


Attractive / Eye catching 3.0 3.1 2.8 2.8 2.6 2.9 2.9 3.2 3.7 2.8 3.3 2.8 3.2 3.1 3.7 3.2 3.1 2.8 3.1 3.3 3.0 3.0 2.8 3.1 3.0 2.8 2.8

Catchy 3.0 3.1 3.1 3.0 2.9 3.0 3.2 2.7 3.0 3.1 3.1 3.4 3.1 3.1 3.0 2.8 2.8 3.0 2.9 3.1 3.1 3.0 3.2 3.1 3.2 3.0 2.9

Innovative 3.0 3.1 3.0 3.1 2.9 2.9 3.2 3.1 3.1 3.2 3.0 2.9 3.1 3.0 3.1 2.8 2.9 3.2 3.0 3.0 3.1 2.8 3.1 3.1 3.0 2.9 2.9

Original/ Unique 3.0 3.0 3.0 3.0 2.4 2.8 3.0 2.9 3.0 3.0 3.0 3.1 2.9 2.9 3.2 2.8 3.0 3.0 3.0 3.1 2.9 3.1 2.8 3.1 3.3 3.1 3.1

Anlaşılması kolay bir logo 3.1 3.0 3.0 3.3 3.2 3.1 3.1 3.3 3.2 3.1 3.1 3.0 3.0 2.9 3.2 3.0 3.2 3.1 2.9 2.9 3.1 2.9 3.1 2.9 3.0 3.0 3.0

Makes me curious about

Turkey/ doing business

with Turkey3.0 3.0 3.2 3.0 3.1 2.9 2.9 2.9 2.9 3.3 3.1 2.9 3.1 3.2 3.0 3.3 3.0 2.8 2.9 2.8 2.5 3.0 2.8 3.2 3.1 2.8 3.0

Motivates me to search

for and gather more

information about Turkey3.0 3.0 3.2 3.0 3.1 2.7 2.9 2.9 2.9 3.1 3.0 2.9 2.6 3.1 3.2 3.0 3.1 3.2 2.7 3.2 2.5 2.9 2.8 2.9 3.2 3.1 3.0

Reflects my opinion on

Turkey2.9 3.0 3.2 3.1 3.0 3.0 2.9 2.6 3.2 3.0 3.1 3.0 2.9 3.1 2.9 2.9 2.8 2.8 3.2 3.0 2.5 3.1 2.6 2.8 2.9 3.2 2.8

Positively changes-

changed my opinion

about doing business

with/in Turkey

3.0 3.0 3.1 2.8 2.7 3.0 2.8 3.0 3.0 2.9 2.8 3.0 3.0 3.1 3.1 3.0 3.0 3.2 3.0 2.9 2.5 2.9 3.0 3.0 3.1 3.2 2.8



68

Country Mean

UK 3,16

Algeria 3,11

Saudi Arabia 3,09

Germany 3,07

France 3,06

Netherlands 3,06

China 3,06

Japan 3,03

USA 3,03

Romania 3,02

Australia 3,01

Israel 3,01

Turkmenistan 3,01

South Africa 3,00

Belgium 2,99

India 2,99

Spain 2,99

Iran 2,98

Italy 2,97

Egypt 2,97

Brazil 2,96

UAE 2,92

Russia 2,92

Poland 2,91

Azerbaijan 2,88

Canada 2,80




(Mean)

N = 2.520



69

(%-Percent)

N = 2.520Likeability of the Logo/Slogan

K.4 Can you tell us to what extent do you like this slogan/logo on a 5 point scale?

Overall

14

20

19

22

21

43

I don’t like it at all I somehow don’t like it I neither like nor dislike it

I quite like it I like it very much

43% of the respondents stated that they liked the Logo/Slogan.

* 4% of the participants said I’m not sure/I don’t know.

70

(%-Percent)

N = 2.520

3.16

MEAN

3.21

3.19

3.12

3.16

3.17

3.15

Likeability of the Logo/Slogan



MEAN SCORE

5 POINT SCALE


14

11

15

16

13

14

14

14

20

23

17

19

23

19

20

16

20

20

21

20

16

18

19

21

22

18

22

21

25

23

22

26

21

22

20

20

21

22

21

20

3

6

5

4

2

4

4

3

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Metal Glass CeramicForest

Electric Machinery

Chemicals

Food


OVERALL

EU OVERALL

Hiç beğenmedim Beğenmedim Ne beğendim ne beğenmedim

Beğendim Çok beğendim Bilmiyorum Fikri Yok

71

(%-Percent)

N = 2.520


Significance Tests:



MEAN SCORE

5 POINT SCALE




*Red: Rating of like about Logo/Slogan is low

*Green: Rating of like about Logo/Slogan is high

Top 2 Box * 63 60 57 53 51 43 46

Italy Algeria France Japan Egypt OVERALL EU OVERALL

I don’t like it at all 12 8 10 11 10 14 14

I somehow don’t like it 10 17 11 16 20 20 16

I neither like nor dislike it 16 16 20 17 16 19 21

I quite like it 28 30 31 26 20 22 26

I like it very much 34 30 26 28 31 21 20


Total 120 90 90 90 90 2520 840

MEAN 3.6 3.6 3.5 3.4 3.4 3.2 3,2

72

(%-Percent)

N = 2.520

(-) (-)(-)(-)


Significance Tests:



MEAN SCORE

5 POINT SCALE




*Red: Rating of like about Logo/Slogan is low

*Green: Rating of like about Logo/Slogan is high

Top 2 Box * 31 28 29 32 29 43 46

Russia Belgium South Africa Israel Australia OVERALL EU OVERALL

I don’t like it at all 18 19 14 24 19 14 14

I somehow don’t like it 23 24 28 22 28 20 16

I neither like nor dislike it 22 27 21 20 12 19 21

I quite like it 15 11 20 17 19 22 26

I like it very much 16 17 9 15 10 21 20


Total 150 90 90 120 90 2520 840

MEAN 2.9 2.8 2.8 2.8 2.7 3.2 3,2

73

N = 2.520

(-) (-)(-)(-)


Significance Tests:



MEAN SCORE

5 POINT SCALE


K.4 Can you tell us to what extent do you like this slogan/logo on a 5 point

scale?



(%-Percent)

Top 2 Box * 45 42 29 35 43 28 41 60 39 57 29 47 39 49 42 43 32 63 53 40 51 48 43 48 39 31 43 46

USA Germany Australia Azerbaijan UAE Belgium Brazil Algeria ChinaFranc

eSouth Africa

IndiaNetherlands

UK Iran Spain Israel Italy Japan Canada Egypt Poland RomaniaSaudi Arabia

Turkmenistan

RussiaOVERA

LL

EU OVERALL

I don’t like it at all 8 18 19 17 15 19 18 8 14 10 14 10 20 6 15 13 24 12 11 21 10 16 11 14 10 18 14 14

I somehow don’t like it

26 24 28 25 18 24 17 17 20 11 28 21 20 8 22 12 22 10 16 21 20 17 19 18 21 23 20 16

I neither like nor dislike it

17 11 12 18 17 27 18 16 19 20 21 22 14 32 22 28 20 16 17 13 16 13 27 20 23 22 19 21

I quite like it 18 24 19 23 20 11 23 30 16 31 20 29 21 39 14 22 17 28 26 16 20 28 26 24 19 15 22 26

I like it very much 27 18 10 12 23 17 18 30 23 26 9 18 18 10 28 21 15 34 28 24 31 20 18 23 20 16 21 20


4 4 12 5 7 2 7 0 8 2 8 0 7 6 0 3 3 0 3 4 3 7 0 0 7 5 4 3

Total 180 90 90 60 60 90 90 90 90 90 90 90 90 90 120 90 120 120 90 90 90 90 90 90 90 150 2520 840

MEAN 3.3 3.0 2.7 2.9 3.2 2.8 3.1 3.6 3.1 3.5 2.8 3.2 3.0 3.4 3.2 3.3 2.8 3.6 3.4 3.0 3.4 3.2 3.2 3.2 3.2 2.9 3.2 3,2

74

(%-Percent)

N = 2.520Logo/Slogan: Reflecting Views on Turkey

K.5 Does this slogan/logo reflect your opinion of Turkey?

Overall

59% of the participants stated that the Logo/Slogan reflected the thoughts about Turkey.

36% of the participants stated that the Logo/Slogan doesn’t reflect the thoughts about Turkey.

5

15

2126

33

59

Don’t know/ No answer Does not reflect my opinion at all

Does not quite reflect my opinion Somehow reflects my opinion

Definitely reflects my opinion

75

(%-Percent)

N = 2.520

MEAN

Logo/Slogan: Reflecting Views on Turkey



MEAN SCORE

4 POINT SCALE


14

15

19

14

17

14

15

15

22

20

17

22

23

22

21

21

26

25

24

25

25

29

26

26

33

33

35

33

30

31

33

33

5

7

5

6

5

4

5

5

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%



Electric Machinery

Chemicals

Food


OVERALL

EU OVERALL

Does not reflect my opinion at all Does not quite reflect my opinion Somehow reflects my opinion

Definitely reflects my opinion Don’t know/ No answer

2.81

2.81

2.72

2.84

2.79

2.82

2.83

2.82

76

(%-Percent)

N = 2.520


Significance Tests:



MEAN SCORE

4 POINT SCALE




*Red: Logo/Slogan has low reflection level

*Green: Logo/Slogan has high reflection level

Top 2 Box * 79 75 71 69 63 59 60

Italy Azerbeijan Egypt UK UAE OVERALL EU OVERALL

Does not reflect my opinion at all 13 10 6 6 5 15 15

Does not quite reflect my

opinion8 12 20 20 27 21 21

Somehow reflects my opinion 15 32 31 34 23 26 26

Definitely reflects my opinion 64 43 40 34 40 33 33


Total 120 60 90 90 60 2520 840

MEAN 3,3 3,1 3,1 3,0 3,0 2.8 2,8

77

(%-Percent)

N = 2.520

(-)


Significance Tests:



MEAN SCORE

4 POINT SCALE




*Red: Logo/Slogan has low reflection level

*Green: Logo/Slogan has high reflection level

Top 2 Box * 49 55 49 51 38 59 60

Brazil Israel Poland Romania Canada OVERALL EU OVERALL

Does not reflect my

opinion at all14 22 27 22 13 15 15

Does not quite reflect my

opinion27 23 18 27 38 21 21

Somehow reflects my

opinion27 32 20 29 26 26 26

Definitely reflects my

opinion22 23 29 22 12 33 33


Total 90 120 90 90 90 2520 840

MEAN 2,6 2,6 2,5 2,5 2,4 2.8 2,8

78

(%-Percent)

N = 2.520

(-)


Significance Tests:



MEAN SCORE

4 POINT SCALE





Top 2 Box * 65 70 59 75 63 49 49 66 59 58 57 60 58 69 56 56 55 79 53 38 71 49 51 63 56 51 59 60


AfricaIndia

Netherland

sUK Iran Spain Israel Italy Japan Canada Egypt Poland Romania

Saudi

Arabia

Turkmenista

nRussia

OVER

ALL

EU

OVER

ALL

Does not reflect my

opinion at all14 16 17 10 5 12 14 13 11 11 14 19 10 6 19 17 22 13 19 13 6 27 22 14 12 21 15 15

Does not quite reflect

my opinion17 14 16 12 27 24 27 21 22 29 23 21 21 20 21 24 23 8 24 38 20 18 27 17 14 23 21 21

Somehow reflects my

opinion31 36 33 32 23 28 27 19 20 30 20 33 30 34 27 20 32 15 19 26 31 20 29 29 17 19 26 26

Definitely reflects my

opinion34 34 26 43 40 21 22 47 39 28 37 27 28 34 29 36 23 64 34 12 40 29 22 34 39 31 33 33

Don’t know/ No

answer3 0 9 3 5 14 10 0 8 2 6 0 11 6 4 3 0 0 3 11 3 7 0 6 18 5 5 5

Total 180 90 90 60 60 90 90 90 90 90 90 90 90 90 120 90 120 120 90 90 90 90 90 90 90 150 2520 840

MEAN 2.9 2.9 2.7 3.1 3.0 2.7 2.6 3.0 2.9 2.8 2.8 2.7 2.9 3.0 2.7 2.8 2.6 3.3 2.7 2.4 3.1 2.5 2.5 2.9 3.0 2.6 2.8 2,8

TURKEY’S BROADER

REPUTATION

80

(%-Percent)

N = 2.520General Image of Turkey

X.1 Now we would like you to consider the country-image of Turkey as a whole. Which of the following

statements best describes your view on Turkey?

Overall

60% of the participants said that they found Turkey's overall image as positive.

12% of the participants said that they found Turkey's overall image as negative.

2

4

8

26 33

27

60

Don’t know/ No answer Highly negative Quite Negative

Neither positive nor negative Quite Positive Highy positive

81

(%-Percent)

N = 2.520

MEAN

General Image of Turkey




MEAN SCORE

5 POINT SCALE


3

3

3

4

3

4

4

4

7

7

9

6

13

9

8

11

24

35

27

26

24

25

26

15

36

32

32

34

32

34

33

35

27

22

27

29

28

26

27

30

3

1

2

1

2

2

5

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Metal Glass Ceramic

Forest

Electric Machinery

Chemicals

Food


OVERALL

EU OVERALL

Highly negative Quite Negative Neither positive nor negative Quite Positive Highy positive Don’t know/ No answer

3.73

3.71

3.69

3.77

3.72

3.64

3.78

3.80

82

(%-Percent)

N = 2.520


Significance Tests:



MEAN SCORE

5 POINT SCALE





*Red: Turkey's general image is negatively perceived, countries that are open to improvement.

*Green: Turkey's general image is positively perceived countries.

Top 2 Box * 79 71 71 80 68 60 65

Germany Japan Turkmenistan Spain Romania OVERALL EU OVERALL

Highly negative 6 0 0 3 1 4 4

Quite Negative 3 0 0 11 3 8 11


Quite Positive 31 38 38 43 34 33 35

Highy positive 48 33 33 37 33 27 30


Total 90 90 90 90 90 2520 840

MEAN 4,2 4,0 4,0 4,0 4,0 3.7 3,8

83

(%-Percent)

N = 2.520

(-)(-)


Significance Tests:



MEAN SCORE

5 POINT SCALE





*Red: Turkey's general image is negatively perceived, countries that are open to improvement.

*Green: Turkey's general image is positively perceived countries.

Top 2 Box * 54 49 49 40 30 60 65

Poland Brazil USA UK Canada OVERALL EU OVERALL

Highly negative 3 7 4 10 0 4 4

Quite Negative 20 9 13 14 17 8 11


Quite Positive 33 28 31 27 24 33 35

Highy positive 21 21 18 13 6 27 30


Total 90 90 180 90 90 2520 840

MEAN 3,5 3,5 3,5 3,2 3,2 3.7 3,8

84

(%-Percent)

N = 2.520

Top 2 Box * 49 79 62 53 68 67 49 61 62 73 59 77 48 40 53 80 52 75 71 30 67 54 68 60 71 53 60 65


AfricaIndia

Netherla


Saudi

Arabia

Turkmenista

nRussia

OVERA

LL

EU

OVER

ALL

Highly negative 4 6 7 0 3 3 7 4 0 3 7 2 3 10 5 3 0 3 0 0 4 3 1 6 0 5 4 4

Quite Negative 13 3 6 0 3 7 9 4 0 11 9 12 18 14 7 11 8 13 0 17 12 20 3 0 0 5 8 11

Neither positive nor

negative34 7 26 47 25 23 36 30 38 9 26 9 20 23 36 3 38 10 29 50 17 19 23 34 29 37 26 15

Quite Positive 31 31 31 20 40 37 28 30 34 47 24 49 26 27 30 43 40 40 38 24 41 33 34 30 38 26 33 35

Highy positive 18 48 31 33 28 30 21 31 28 27 34 28 22 13 23 37 12 35 33 6 26 21 33 30 33 27 27 30

Don’t know/ No answer 0 6 0 0 0 0 0 0 0 3 0 0 11 12 0 2 3 0 0 3 0 3 4 0 0 0 2 5

Total 180 90 90 60 60 90 90 90 90 90 90 90 90 90 120 90 120 120 90 90 90 90 90 90 90 150 2520 840

MEAN 3.5 4.2 3.7 3.9 3.9 3.8 3.5 3.8 3.9 3.9 3.7 3.9 3.5 3.2 3.6 4.0 3.6 3.9 4.0 3.2 3.7 3.5 4.0 3.8 4.0 3.7 3.7 3,8

(-)(-)


Significance Tests:



MEAN SCORE

5 POINT SCALE






85

(%-Percent)

N = 2.520Turkey: Business or Non-Business Visit Status

X.2a Have you ever been to Turkey for business and/or non-business (leisure, holiday, academic etc)

purposes?

Overall

23

21

21

35

YES, I have been to Turkey for business purposes only

YES, I have been to Turkey for non-business purposes only

YES, I have been to Turkey both for business and non-business purposes

NO, I have never been to Turkey

65% of the participants stated that they visited Turkey.

35% of the participants said that they never visited Turkey.

86

(%-Percent)

N = 2.520Turkey: Business or Non-Business Visit Status

X.2a Have you ever been to Turkey for business and/or non-business (leisure, holiday, academic

etc) purposes?


23 22 19 25 22 21 26

21 2621

20 21 1520

21 2121 18 24

15

21

35 3039 37 33

4933

0

10

20

30

40

50

60

70

80

90

100

OVERALL Textile CarpetLeather


Electric Machinery Chemicals Food Automotive ShipYacht

YES, I have been to Turkey for business purposes only YES, I have been to Turkey for non-business purposes only

YES, I have been to Turkey both for business and non-business purposes NO, I have never been to Turkey

87

(%-Percent)

N = 2.520

Belgium France UK Israel Italy OVERALL

YES, I have been to Turkey for business purposes

only 33 31 26 32 28 23

YES, I have been to Turkey for non-business

purposes only24 34 34 18 21 21

YES, I have been to Turkey both for business and

non-business purposes23 21 17 28 36 21

NO, I have never been to Turkey 19 13 23 23 15 35

Total 90 90 90 120 120 2520



etc) purposes?

Turkey: Business or Non-Business Visit Status

* Green: Indicates that the number of responses to positive impressions is high.

88

(%-Percent)

N = 2.520

USA Australia Brazil South Africa Canada OVERALL

YES, I have been to Turkey for business

purposes only 6 14 19 16 7 23

YES, I have been to Turkey for non-business

purposes only8 13 11 7 11 21

YES, I have been to Turkey both for business

and non-business purposes7 13 13 11 11 21

NO, I have never been to Turkey 78 59 57 67 71 35

Total 180 90 90 90 90 2520



etc) purposes?


* Red: Indicates that the number of responses to negative impressions is high.

89

(%-Percent)

N = 2.520

USA Australia Belgium Brazil France South Africa UK Iran Israel Italy Canada OVERALL

YES, I have been to Turkey

for business purposes only 6 14 33 19 31 16 26 19 32 28 7 23


for non-business purposes

only

8 13 24 11 34 7 34 28 18 21 11 21


both for business and non-

business purposes

7 13 23 13 21 11 17 31 28 36 11 21

NO, I have never been to

Turkey78 59 19 57 13 67 23 23 23 15 71 35

Total 180 90 90 90 90 90 90 120 120 120 90 2520

COUNTRIES


etc) purposes?



90

(%-Percent)

N = 2.520


AfricaIndia

Netherl


Saudi

Arabia

Turkmenista

nRussia OVERALL

YES, I have

been to

Turkey for

business

purposes

only

6 29 14 17 28 33 19 27 18 31 16 27 21 26 19 22 32 28 29 7 22 32 27 27 19 31 23

YES, I have

been to

Turkey for

non-business

purposes

only

8 24 13 30 20 24 11 20 16 34 7 27 27 34 28 27 18 21 20 11 31 21 21 29 22 21 21

YES, I have

been to

Turkey both

for business

and non-

business

purposes

7 12 13 25 28 23 13 19 13 21 11 28 28 17 31 24 28 36 30 11 21 17 26 16 26 23 21

NO, I have

never been

to Turkey

78 34 59 28 23 19 57 34 53 13 67 19 24 23 23 27 23 15 21 71 26 30 27 29 33 25 35

Total 180 90 90 60 60 90 90 90 90 90 90 90 90 90 120 90 120 120 90 90 90 90 90 90 90 150 2520

COUNTRIES


etc) purposes?



91

(%-Percent)

N = 2.520

X.2b. Are you thinking about visiting Turkey for business purposes in the coming year?

Overall

Turkey: Business or Non-Business Visit Plans

21

21

21

37

YES, I am thinking about visiting Turkey for business purposes in the coming year

NO, I am not thinking about visiting Turkey for business purposes, but I am thinking of a touristic visit

NO, I am thinking about visiting Turkey in the coming year for other reasons than touristic or business(for example: medical, or academic visit)

NO, I am not planning to visit Turkey in the coming year

21% of respondents stated that they would prefer Turkey to go for business/business purposes.

37% of the participants stated that they did not consider to visit Turkey in any way.

92

(%-Percent)

N = 2.520




21 23 20 23 20 20 22

21 2320 19 22 20 20

21 1920 21 20

1225

37 35 40 37 3848

33

0

10

20

30

40

50

60

70

80

90

100




NO, I am not planning to visit Turkey in the coming year

NO, I am thinking about visiting Turkey in the coming year for other reasons than touristic or business (for example: medical, or academic visit)

NO, I am not thinking about visiting Turkey for business purposes, but I am thinking of a touristic visit

YES, I am thinking about visiting Turkey for business purposes in the coming year

93

(%-Percent)

N = 2.520

UAE UK Israel Japan Egypt Poland OVERALL

YES, I am thinking about visiting Turkey for business

purposes in the coming year 18 24 32 16 17 34 21

NO, I am not thinking about visiting Turkey for business

purposes, but I am thinking of a touristic visit33 30 20 36 32 21 21

NO, I am thinking about visiting Turkey in the coming year

for other reasons than touristic or business (for example:

medical, or academic visit)

23 10 21 31 27 23 21

NO, I am not planning to visit Turkey in the coming year 25 36 28 18 24 21 37

Total 60 90 120 90 90 90 2520




*Red: Plans to visit Turkey for business/trade cooperation are negative, countries that are open to improvement.

*Green: Plans to visit Turkey for business/trade cooperation are positive countries.

94

(%-Percent)

N = 2.520

USA Brazil China France Canada OVERALL

YES, I am thinking about visiting Turkey for business purposes in the

coming year 11 9 13 13 14 21

NO, I am not thinking about visiting Turkey for business purposes, but I

am thinking of a touristic visit9 12 10 12 13 21

NO, I am thinking about visiting Turkey in the coming year for other

reasons than touristic or business (for example: medical, or academic

visit)

8 9 7 13 8 21

NO, I am not planning to visit Turkey in the coming year 72 70 70 61 64 37

Total 180 90 90 90 90 2520






95

(%-Percent)

N = 2.520

USA Germany Australia UAE Brazil China FranceSouth

AfricaUK Israel Japan Canada Egypt Poland Romania

Saudi

ArabiaOVERALL

YES, I am thinking about

visiting Turkey for business

purposes in the coming year

11 23 14 18 9 13 13 14 24 32 16 14 17 34 29 23 21

NO, I am not thinking about

visiting Turkey for business

purposes, but I am thinking of a

touristic visit

9 28 12 33 12 10 12 20 30 20 36 13 32 21 16 13 21

NO, I am thinking about visiting

Turkey in the coming year for

other reasons than touristic or

business (for example: medical,

or academic visit)

8 29 14 23 9 7 13 17 10 21 31 8 27 23 24 29 21

NO, I am not planning to visit

Turkey in the coming year72 20 59 25 70 70 61 49 36 28 18 64 24 21 31 34 37

Total 180 90 90 60 90 90 90 90 90 120 90 90 90 90 90 90 2520

COUNTRIES (Summary Table)





96

(%-Percent)

N = 2.520


AfricaIndia

Netherla


Saudi


OVERA

LL

YES, I am thinking

about visiting Turkey

for business

purposes in the

coming year

11 23 14 25 18 27 9 22 13 13 14 26 23 24 23 26 32 29 16 14 17 34 29 23 28 24 21

NO, I am not thinking


for business

purposes, but I am

thinking of a touristic

visit

9 28 12 25 33 22 12 28 10 12 20 28 24 30 24 21 20 19 36 13 32 21 16 13 21 29 21

NO, I am thinking


in the coming year for

other reasons than

touristic or business

(for example:

medical, or academic

visit)

8 29 14 23 23 21 9 27 7 13 17 21 26 10 24 28 21 28 31 8 27 23 24 29 27 25 21

NO, I am not planning

to visit Turkey in the

coming year

72 20 59 27 25 30 70 23 70 61 49 26 27 36 29 26 28 24 18 64 24 21 31 34 24 22 37

Total 180 90 90 60 60 90 90 90 90 90 90 90 90 90 120 90 120 120 90 90 90 90 90 90 90 150 2520





97

(%-Percent)

N = 2.520Turkish Products/Goods Usage

X.3 Now let’s put aside your business and foreign trade activities and focus on goods/products you

use/consume in your daily life. Do you know whether any of these are imported from Turkey? Which

statement best describes your situation?

Overall

18

19

21

19

23

I don’t know/remember whether I use Turkish products/goods or not

I use/consume Turkish products/goods in my daily life

I have never used/consumed Turkish products/goods in my daily life

I have used/consumed Turkish products/goods in the past, I don’t use/consume them these days

I don’t mind/care about the origins of products that I use –at all

19% of the participants stated that they use Turkish export products.

21% of the participants stated that they never used Turkish export products.

98

(%-Percent)

N = 2.520Turkish Products/Goods Usage


use/consume in your daily life. Do you know whether any of these are imported from Turkey? Which



18 17 20 20 18 2215

19 21 21 2218 13

19

21 1920 18

21 21 25

19 21 15 2019 20 19

23 22 24 20 24 24 22

0

10

20

30

40

50

60

70

80

90

100




I don’t mind/care about the origins of products that I use –at allI have used/consumed Turkish products/goods in the past, I don’t use/consume them these daysI have never used/consumed Turkish products/goods in my daily lifeI use/consume Turkish products/goods in my daily lifeI don’t know/remember whether I use Turkish products/goods or not

99

(%-Percent)

N = 2.520

Azerbaijan UAE Algeria Egypt Poland OVERALL

I use/consume Turkish products/goods in my daily life 27 25 41 28 26 19

I have never used/consumed Turkish products/goods in my daily

life20 18 16 16 20 21

I have used/consumed Turkish products/goods in the past, I

don’t use/consume them these days20 23 23 20 18 19

I don’t mind/care about the origins of products that I use –at all 20 23 12 17 13 23

I don’t know/remember whether I use Turkish products/goods or

not13 10 8 20 23 18

Total 60 60 90 90 90 2520



use/consume in your daily life. Do you know whether any of these are ımported from Turkey? Which


Turkish Products/Goods Usage

*Red: Countries whose use of Turkish products is negative, countries that are open to improvement

*Green: Countries with positive Turkish product use.

100

(%-Percent)

N = 2.520

Australia Belgium France India Spain OVERALL

I use/consume Turkish products/goods in my daily life 16 17 13 16 3 19

I have never used/consumed Turkish products/goods in my

daily life27 28 31 17 12 21

I have used/consumed Turkish products/goods in the past, I

don’t use/consume them these days22 19 14 26 26 19

I don’t mind/care about the origins of products that I use –at

all21 22 19 19 29 23

I don’t know/remember whether I use Turkish

products/goods or not14 14 22 23 30 18

Total 90 90 90 90 90 2520






*Red: Countries whose use of Turkish products is negative, countries that are open to improvement

*Green: Countries with positive Turkish product use.

101

(%-Percent)

N = 2.520


AfricaIndia

Netherla


Saudi


OVERA

LL

I use/consume

Turkish

products/goods in my

daily life

21 13 16 27 25 17 20 41 16 13 24 16 23 17 20 3 15 18 20 16 28 26 21 19 19 17 19

I have never

used/consumed

Turkish

products/goods in my

daily life

21 26 27 20 18 28 22 16 16 31 17 17 22 26 18 12 21 21 27 13 16 20 24 17 22 21 21

I have

used/consumed

Turkish

products/goods in the

past, I don’t

use/consume them

these days

9 19 22 20 23 19 22 23 18 14 20 26 24 23 17 26 21 21 19 10 20 18 17 21 12 20 19

I don’t mind/care

about the origins of

products that I use –

at all

34 24 21 20 23 22 20 12 28 19 23 19 19 26 24 29 25 21 20 36 17 13 19 18 23 21 23

I don’t

know/remember

whether I use Turkish

products/goods or not

16 18 14 13 10 14 16 8 23 22 16 23 11 9 21 30 18 19 14 26 20 23 19 26 23 21 18

Total 180 90 90 60 60 90 90 90 90 90 90 90 90 90 120 90 120 120 90 90 90 90 90 90 90 150 2520







102

(%-Percent)

N = 840

D1. Which best describes your view on Turkey’s membership to the European

Union? (ONLY ASKED TO EU COUNTRIES)

Views on Turkey’s Membership to the European Union

Overall

50% of the participants stated that they think that Turkey is positive about the European Union participation.

20% of the participants stated that they think that Turkey is negativeabout the European Union participation.

56

14

25

26

24

50

Don’t Know/ No Answer

Definitely should not join the EU-Highly Negative

Probably should not join the EU-Moderately Negative

Neither Positive Nor Negative (Neutral)

Probably join the EU – Moderately Positive

Definitely join the EU-Highly Positive

103

(%-Percent)

N = 840




3.49

MEAN

3.48

3.67

3.44

3.53

3.50

INDUSTRIES (PRODUCT CATEGORIES) MEAN SCORE

5 POINT SCALE


6

6

8

6

6

13

15

13

13

16

14

25

22

23

23

27

25

27

22

31

47

22

26

23

26

20

17

25

24

6

9

5

4

5

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Textile Carpet

Leather

Electric Machinery

Chemicals

Food

Automotive ShipYacht

OVERALL

Definitely should not join the EU-Highly Negative Probably should not join the EU-Moderately NegativeNeither Positive Nor Negative (Neutral) Probably join the EU – Moderately PositiveDefinitely join the EU-Highly Positive Don’t Know/ No Answer

104

(%-Percent)

N = 840

COUNTRIES

MEAN SCORE

5 POINT SCALE






Top 2 Box * 73 61 57 61 44 36 42 33 36 50

France Germany Italy Belgium Romania Netherlands UK Poland Spain EU OVERALL

Definitely should not join the EU-

Highly Negative3 1 0 6 4 6 9 10 18 6

Probably should not join the EU-

Moderately Negative13 4 16 11 21 18 18 12 14 14

Neither Positive Nor Negative

(Neutral)8 29 27 22 31 29 31 30 15 25

Probably join the EU – Moderately

Positive31 26 34 37 21 21 28 17 17 26

Definitely join the EU-Highly

Positive 42 36 23 24 23 14 14 17 19 24

Don’t Know/ No Answer 3 4 0 0 0 12 0 14 17 5

Total 90 180 90 90 90 60 60 90 90 840

MEAN 4,0 3,9 3,6 3,6 3,4 3,2 3,2 3,2 3,1 3.5

ARAŞTIRMA AMAÇ

VE KÜNYESİFOREIGN TRADE: GENERAL

106

(%-Percent)

N = 2.520

Overall

2017 Expected Change in Foreign Trade Volume

DT.1a Please consider the foreign trade volume of your firm/institution. What level of change would you expect

in the volume of foreign trade of your firm/institution in the forthcoming year?

34% of the participants think that the foreign trade volume of their companies/institutions will increase in 2017.

24% of the participants think that the foreign trade volume of the firms/institutions will decrease in 2017.

24

27

34

15

It will decrease

It will NOT change/remain the same

It will increase

Don’t know/ No opinion

107

(%-Percent)

N = 2.520





24 25 24 24 27 23 22

27 27 28 29 25 2828

34 3628 30 34 38 35

15 1220 17 14 11 15

0

10

20

30

40

50

60

70

80

90

100



ElectricMachinery

Chemicals Food Automotive ShipYacht

It will decrease It will NOT change/remain the same It will increase Don’t know/ No opinion

108

(%-Percent)

N = 2.520

COUNTRIES



US

A

Germ

any

Austr

alia

Azerb

aija

n

UA

E

Belg

ium

Bra

zil

Alg

eria

Chin

a

Fra

nce

South

Afr

ica

India

NL

UK

Iran

Spain

Isra

el

Italy

Japan

Canada

Egyp

t

Pola

nd

Rom

ania

Saudi

Ara

bia

Turk

menis

tan

Russia

OV

ER

ALL

It will

decrease26 20 24 25 22 14 28 26 22 30 18 19 30 34 26 27 33 28 23 10 22 18 28 27 18 25 24

It will NOT

change/re

main the

same

28 27 28 30 25 28 28 29 24 29 32 23 20 36 33 31 24 30 29 33 22 31 23 26 21 20 27

It will

increase33 53 22 25 35 39 27 24 40 38 30 40 36 21 23 42 26 43 34 52 36 24 30 30 33 41 34

Don’t

know/ No

opinion13 0 26 20 18 19 18 21 13 3 20 18 14 9 18 0 17 0 13 4 20 27 19 18 28 14 15

TOTAL 180 90 90 60 60 90 90 90 90 90 90 90 90 90 120 90 120 120 90 90 90 90 90 90 90 150 2520



109

(%-Percent)

N = 2.520

Overall

DT1b: Please consider the foreign trade volume of your firm/institution. What level of change would you expect

in the volume of imports - of your firm/institution in the forthcoming year?

2017 Expected Change in Import Volume

31% of respondents think that the import volume of their companies/institutions will increase in 2017.

23% of the participants think that the import volume of the firms/institutions will decrease in 2017.

15

23

31

31

Don’t know/ No opinion

It will decrease

It will NOT change/remain the same

It will increase

110

(%-Percent)

N = 2.520


DT1b: Please consider the foreign trade volume of your firm/institution. What level of change would you expect

in the volume of imports - of your firm/institution in the forthcoming year?


23 25 23 22 25 20 22

32 30 31 35 29 34 32

30 3326

26 32 34 31

15 1220 17 14 12 15

0

10

20

30

40

50

60

70

80

90

100



ElectricMachinery

Chemicals Food Automotive ShipYacht

It will decrease It will NOT change/remain the same It will increase Don’t know/ No opinion

111

(%-Percent)

N = 2.520

COUNTRIES

DT1b: Please consider the foreign trade volume of your firm/institution. What level of change would you expect in the

volume of imports - of your firm/institution in the forthcoming year?




AfricaIndia

Netherla


Saudi


OVERA

LL

It will decrease 24 17 27 25 22 12 28 27 22 27 17 17 28 32 23 24 33 25 22 10 17 18 26 24 18 25 23

It will NOT

change/remain the

same

31 37 28 28 28 34 29 32 30 44 33 27 24 36 35 40 25 42 33 41 29 37 26 31 27 21 32

It will increase 32 47 20 27 32 34 28 20 34 26 29 39 33 23 23 36 25 33 31 44 34 19 30 27 28 41 31

Don’t know/ No

opinion13 0 26 20 18 19 16 21 13 3 21 18 14 9 18 0 17 0 13 4 20 27 19 18 28 14 15

TOTAL 180 90 90 60 60 90 90 90 90 90 90 90 90 90 120 90 120 120 90 90 90 90 90 90 90 150 2520

Channels and Mediums Used in Foreign Partnerships

DT2: Please consider your business partnerships and collaborations abroad (in other countries).

Which channels and mediums do you use to search for and to stay in touch with your business partners

and collaborators abroad?112

(%-Percent)

N = 2.520

Overall

55

58

5553

51

70

Desk research-Market research (within firm/institution)

International Trade Fairs-Exhibitions

Meetings of cooperation in our country and/or abroad

Firms/institutions that we know from our industry

Publications of chambers/other non-profit associations

Internet

70% of the respondents stated that the Internet was the channel-method used in foreign trade co-operation.




and collaborators abroad?113

(%-Percent)

N = 2.520


54

63

50

55

48

69

56

53

58

53

53

65

57

54

55

51

54

74

55

57

57

51

48

71

53

56

55

53

70

54

60

55

52

70

55

58

55

53

51

0 10 20 30 40 50 60 70 80

Desk research-Market research (within

firm/institution)

International Trade Fairs-Exhibitions

Meetings of cooperation in our country and/or

abroad

Firms/institutions that we know from our industry

Publications of chambers/other non-profit

associations

Internet

OVERALL Automotive Ship Yacht Food Chemicals

Electric Machinery Metal Glass Ceramic Forest Textile Carpet Leather

114

N = 2.520

COUNTRIES

(%-Percent)





and collaborators abroad?

US

A

Ge

rma

ny

Austr

alia

Azerb

aija

n

UA

E

Be

lgiu

m

Bra

zil

Alg

eria

Chin

a

Fra

nce

South

Afr

ica

India

Neth

erla

nds

UK

Iran

Spain

Isra

el

Italy

Japan

Canada

Egypt

Pola

nd

Rom

ania

Saudi

Ara

bia

Tu

rkm

eni

sta

n

Russia

OV

ER

AL

L

Desk research-Market

research (within

firm/institution)

54 76 51 58 60 57 57 61 58 70 56 54 54 48 55 54 49 45 59 52 49 47 66 57 49 48 55

International Trade Fairs-

Exhibitions55 47 49 47 60 54 53 51 61 73 51 60 60 63 48 57 67 53 52 50 80 51 56 54 60 73 58

Meetings of cooperation

in our country and/or

abroad

52 49 63 53 58 52 62 61 53 51 60 53 53 49 45 57 58 65 52 51 49 56 58 54 58 58 55

Firms/institutions that we

know from our industry54 59 42 47 57 46 56 48 49 58 58 56 52 50 48 58 58 58 68 46 56 57 58 49 47 50 53

Publications of

chambers/other non-profit

associations

53 48 58 47 52 44 50 48 62 54 49 60 46 52 44 42 55 59 53 47 49 51 46 50 48 53 51

Internet 74 71 78 75 63 74 76 73 67 96 71 69 79 57 62 64 52 54 73 63 71 80 70 76 71 71 70

TOTAL 180 90 90 60 60 90 90 90 90 90 90 90 90 90 120 90 120 120 90 90 90 90 90 90 90 150 2520

Importance: Country of Origin – For the Firm

DT.3 If you consider the goods/products that you import or you intend to import; to what extent is the COUNTRY

OF ORIGIN of the good/product (the “Made in ... / Manufactured in …” label on the good/product) important for

YOU?115

N = 2.520

(%-Percent)

Overall

41% of participants stated that the country's origin is important for them.

30% of the participants stated that the country's origin is not important for them.

11

15

15

18

20

21

41

Don’t know/ No answer Not important at all

Not important Neither important nor unimportant

Important Very important

3.19

3.22

3.02

3.13

3.12

3.21

3.3212

17

18

16

16

14

15

14

16

11

13

15

22

13

15

15

16

20

20

19

15

21

18

20

22

20

17

18

18

20

20

21

24

22

22

19

19

20

21

22

10

10

10

13

10

12

11

8

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Metal Glass Ceramic

Forest

Electric Machinery

Chemicals

Food


OVERAL

EU OVERALL

Not important at all Not important Neither important nor unimportant Important Very important Don’t know/ No answer

3.23

MEAN




YOU?116

N = 2.520

(%-Percent)INDUSTRIES (PRODUCT GROUPS)

MEAN SCORE

5 POINT SCALE


DT.3 If you consider the goods/products that you import or you intend to import; to what extent is the COUNTRY OF

ORIGIN of the good/product (the “Made in ... / Manufactured in …” label on the good/product) important for YOU?

117

N = 2.520

(%-Percent)


(+)


Significance Tests:



MEAN SCORE

5 POINT SCALE


*Red: Countries where the substance of the country's origin is insignificant (for the Company)

*Green: Countries where the substance of the country's origin is important (for the Company)

Top 2 Box * 58 43 58 49 48 41 43

Italy Turkmenistan Algeria Egypt Romania OVERALL EU OVERALL

Not important at all 0 8 8 12 8 15 14

Not important 19 7 11 13 12 15 15

Neither important nor unimportant 23 27 23 13 32 18 20

Important 22 18 36 16 27 20 21

Very important 36 26 22 33 21 21 22


TOTAL 120 90 90 90 90 2520 840

Mean 3,7 3,5 3,5 3,5 3,4 3.2 3,2



118

N = 2.520

(%-Percent)



Significance Tests:



MEAN SCORE

5 POINT SCALE


*Red: Countries where the substance of the country's origin is insignificant (for the Company)

*Green: Countries where the substance of the country's origin is important (for the Company)

Top 2 Box * 34 33 34 33 28 41 43

Brazil Belgium Spain Russia South Africa OVERALL EU OVERALL


Not important 13 19 21 16 13 15 15

Neither important nor unimportant 25 12 27 14 14 18 20

Important 21 20 20 19 9 20 21

Very important 13 13 14 15 19 21 22


TOTAL 90 90 90 150 90 2520 840

Mean 3,0 2,9 2,9 2,9 2,9 3.2 3,2



119

N = 2.520

(%-Percent)


(+)


Significance Tests:



MEAN SCORE

5 POINT SCALE



Top 2 Box * 43 49 32 38 35 33 34 58 41 46 28 32 40 44 38 34 36 58 47 42 49 36 48 37 43 33 41 43

USA Germany Australia Azerbaijan UAE Belgium Brazil Algeria China France

South

Africa India

Netherla

nds UK Iran Spain Israel Italy Japan Canada Egypt Poland Romania

Saudi

Arabia

Turkmenista

n Russia OVERALL

EU

OVERALL

Not important

at all13 21 17 18 23 17 19 8 16 16 21 18 17 14 18 18 15 0 17 17 12 14 8 17 8 20 15 14

Not important 13 8 12 12 10 19 13 11 16 19 13 16 14 13 15 21 17 19 19 19 13 13 12 16 7 16 15 15

Neither

important nor

unimportant

18 10 26 20 20 12 24 23 10 17 13 18 13 23 16 27 12 23 18 22 12 17 32 16 28 15 18 20

Important 20 20 20 17 10 20 21 36 22 22 9 14 18 22 17 20 19 22 20 23 16 17 27 19 18 19 20 21

Very important 23 29 12 22 25 13 13 22 19 23 19 18 22 22 21 14 17 36 27 19 33 19 21 18 26 15 21 22

Don’t know/

No answer12 12 13 12 12 19 9 0 18 3 24 17 16 4 13 0 21 0 0 0 13 20 0 16 14 16 11 8

TOTAL 180 90 90 60 60 90 90 90 90 90 90 90 90 90 120 90 120 120 90 90 90 90 90 90 90 150 2520 840

Mean 3.3 3.3 3.0 3.1 3.0 2.9 3.0 3.5 3.2 3.2 2.9 3.0 3.2 3.3 3.1 2.9 3.1 3.7 3.2 3.1 3.5 3.2 3.4 3.1 3.5 2.9 3.2 3,2

120

N = 2.520

(%-Percent)

Overall

Importance: Country of Origin – For the Customers


ORIGIN of the good/product (the “Made in ... / Manufactured in …” label on the good/product) important for YOUR

CUSTOMERS?

42% of respondents stated that country origin is important for their customers.

29% of respondents stated that country origin is not important for their customers.

10

13

16

19

22

20

42

Don’t know/ No answer Not important at all

Not important Neither important nor unimportant

Important Very important

MEAN

121

N = 2.520

(%-Percent)





CUSTOMERS?

Significance Tests:



12

11

12

15

20

12

13

12

15

19

17

17

18

15

16

15

18

16

17

18

18

20

19

20

23

23

22

20

18

25

22

23

22

23

22

18

20

18

20

22

10

8

10

12

6

10

10

8

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Metal Glass Ceramic

Forest

Electric Machinery

Chemicals

Food


OVERALL

EU OVERALL

Not important at all Not important Neither important nor unimportant Important Very important Don’t know/ No answer

MEAN SCORE

5 POINT SCALE


3.21

3.24

3.00 (-)

3.10

3.28

3.31

3.32

3.27

122

N = 2.520

(%-Percent)


MEAN SCORE

5 POINT SCALE




CUSTOMERS?


*Red: Countries where the substance of the country's origin (for customers) is insignificant

*Green: Countries where the substance of the country's origin (for customers) is important

Top 2 Box * 51 53 51 54 52 42 44

UK Italy Germany Canada France OVERALL EU OVERALL


Not important 12 13 10 13 14 16 15

Neither important nor

unimportant26 26 17 23 21 18 21

Important 28 25 21 36 34 22 23

Very important 23 28 30 19 18 20 21

Don’t know/No answer 4 0 9 0 3 10 8

TOTAL 90 120 90 90 90 2520 840

Mean 3,5 3,5 3,5 3,4 3,4 3.2 3,3

123

N = 2.520

(%-Percent)


MEAN SCORE

5 POINT SCALE




CUSTOMERS?


*Red: Countries where the substance of the country's origin (for customers) is insignificant

*Green: Countries where the substance of the country's origin (for customers) is important

Top 2 Box * 32 33 33 34 30 42 44

Netherlands Spain Russia Brazil India OVERALL EU OVERALL


Not important 12 19 22 26 16 16 15

Neither important nor

unimportant17 30 15 15 18 18 21

Important 20 18 19 23 16 22 23

Very important 12 16 13 11 14 20 21


TOTAL 90 90 150 90 90 2520 840

Mean 3,0 3,0 2,9 2,9 2,9 3.2 3,3

124

N = 2.520

(%-Percent)


MEAN SCORE

5 POINT SCALE





CUSTOMERS?


Top 2 Box * 44 51 43 42 38 33 34 51 42 52 37 30 32 51 38 33 38 53 47 54 46 40 51 37 50 33 42 44


AfricaIndia

Netherla


Saudi

Arabia

Turkmenista

nRussia OVERALL

EU

OVERALL

Not important

at all15 13 13 15 10 14 16 4 16 10 12 20 17 7 20 17 14 8 19 9 10 14 10 14 8 15 13 12

Not important 10 10 19 22 27 23 26 17 17 14 21 16 12 12 13 19 16 13 18 13 12 13 18 20 17 22 16 15

Neither

important nor

unimportant

19 17 16 10 13 14 16 28 13 20 14 19 17 26 17 31 18 27 17 23 19 12 21 13 11 14 18 21

Important 19 21 26 27 20 12 23 26 14 34 13 16 20 28 21 18 18 25 24 36 20 23 29 20 27 19 22 23

Very important 25 30 18 15 18 21 11 26 28 18 23 14 12 23 17 16 21 28 22 19 26 17 22 17 23 13 20 21

Don’t know/

No answer12 9 9 12 12 14 9 0 12 3 16 16 22 4 13 0 13 0 0 0 13 20 0 16 14 16 10 8

TOTAL 180 90 90 60 60 90 90 90 90 90 90 90 90 90 120 90 120 120 90 90 90 90 90 90 90 150 2520 840

Mean 3.3 3.5 3.2 3.1 3.1 3.0 2.9 3.5 3.3 3.4 3.2 2.9 3.0 3.5 3.0 3.0 3.2 3.5 3.1 3.4 3.4 3.2 3.4 3.1 3.5 2.9 3.2 3,3

125

N= 2.520

(%-Percent)COUNTRIES



YOU?


126

N = 2.520

(%-Percent)

COUNTRIES

For CustomersFor Firm




CUSTOMERS?

CRITERIA OF FOREIGN

COLLABORATIONS;

IMPORTANT EVALUATION

Criteria of Foreign Collaborations: Importance

128

N = 2.520

(Mean)

TM.2a Thinking about the various aspects of goods/products and import/trading terms in your sector; as I read each

statement to you please let me know how important each of these aspects are for you.

Significance Tests:



MEAN SCORE

5 POINT SCALE



IndustryTextile Carpet

Leather

Metal Glass


Automotive Ship

YachtOVERALL

High-Quality 4,1 3,9 4,0 3,8 (-) 4,1 4,0 4,0

Reliability and On-time-delivery 4,0 3,9 4,1 4,0 3,9 4,0 4,0

Convenient prices/ Being affordable 3,9 3,7 3,8 3,7 3,8 4,0 (+) 3,8

Wide assortment in products/models 3,2 2,9 3,1 3,0 3,2 3,2 3,1

Innovativeness 3,3 3,1 3,1 3,1 3,2 3,2 3,2

Competitive/ Providing competitive advantage 3,2 3,2 3,2 3,0 3,1 3,3 3,2

Accordance with international standards 3,3 3,2 3,3 3,1 3,5 3,3 3,3

Having reputation in our industry 3,2 3,1 3,1 3,0 3,2 3,2 3,1

High demand/ Being popular 3,2 3,0 3,2 3,0 3,2 3,2 3,2

Convenience/Easiness during customs 3,2 3,1 3,3 3,2 3,3 3,1 3,2

Less bureaucratic obstacles 3,3 3,2 3,1 3,1 3,4 3,2 3,2

Less commercial and business related obstacles 3,2 3,2 3,1 3,1 3,2 3,3 3,2

Advantageous and reliable exchange rates 3,3 3,1 3,1 3,1 3,4 3,3 3,2

Equivalent/ match the products from the competitors from other countries 3,1 3,0 3,2 3,0 3,0 3,2 3,1

Environmental friendliness 3,2 3,1 3,2 3,0 3,2 3,2 3,2

Good practices at workplace/health safety 3,3 3,2 3,2 3,1 3,4 3,3 3,2

Convenient/Flexible payment terms 3,3 3,2 3,1 3,1 3,3 3,3 3,2

Packaging design 3,2 3,2 3,2 3,1 3,5 3,1 3,2



129

N = 2.520

COUNTRIES (Summary Table-Top 5 countries receiving the highest values)(Mean)

Significance Tests:





France UK Italy Japan Canada OVERALL

High-Quality 4,6(+) 4,2 4,1 4,6(+) 4,5(+) 4,0



Wide assortment in products/models 3,4 4,0(+) 3,7(+) 4,1(+) 3,1 3,1

Innovativeness 3,5 3,9(+) 3,5 4,0(+) 3,1 3,2

Competitive/ Providing competitive advantage 3,6 4,0 3,5 4,0 3,5 3,2

Accordance with international standards 4,3(+) 4,2(+) 4,0(+) 4,0(+) 3,9 3,3


High demand/ Being popular 3,6 3,8(+) 3,5 4,1(+) 3,0 3,2

Convenience/Easiness during customs 3,6 4,2(+) 3,4 3,9(+) 3,6 3,2

Less bureaucratic obstacles 3,6 4,0(+) 3,5 4,1(+) 4,0 3,2

Less commercial and business related obstacles 3,4 4,2(+) 3,5 3,9(+) 3,8 3,2

Advantageous and reliable exchange rates 3,4 4,2(+) 3,5 4,0(+) 4,2(+) 3,2

Equivalent/ match the products from the competitors from other countries 3,5 3,9(+) 3,4 3,8(+) 3,0 3,1

Environmental friendliness 3,9 4,0(+) 3,4 4,1(+) 3,6 3,2

Good practices at workplace/health safety 3,8 4,2(+) 3,5 4,1(+) 4,1(+) 3,2

Convenient/Flexible payment terms 4,0(+) 3,9(+) 3,6 4,0(+) 3,5 3,2

Packaging design 3,4 3,9(+) 3,5 4,0(+) 3,4 3,2


*Green: : Countries with high degree given the criteria for business activity stated


130

N = 2.520

COUNTRIES (Summary Table-Top 5 countries receiving the lowest values)(Mean)

Significance Tests:





Azerbaijan UAE Brazil South Africa Saudi Arabia OVERALL

High-Quality 3,6 4,0 3,3(-) 4,0 3,8 4,0

Reliability and On-time-delivery 3,4(-) 4,1 3,6 4,0 4,1 4,0

Convenient prices/ Being affordable 3,4(-) 3,0(-) 3,5 4,0 3,0(-) 3,8


Innovativeness 3,0 3,1 3,1 3,1 3,0 3,2

Competitive/ Providing competitive advantage 3,3 3,2 3,6 3,1 3,1 3,2

Accordance with international standards 3,3 2,9 3,0 3,0 2,7 3,3




Less bureaucratic obstacles 2,9 3,1 3,1 2,8 2,9 3,2

Less commercial and business related obstacles 3,0 3,4 3,1 3,0 3,2 3,2

Advantageous and reliable exchange rates 3,1 2,6 2,7 3,0 3,1 3,2

Equivalent/ match the products from the competitors from other

countries3,2 2,8 3,1 3,1 3,0 3,1


Good practices at workplace/health safety 3,0 3,1 3,1 3,2 3,0 3,2

Convenient/Flexible payment terms 3,0 3,1 3,2 3,1 2,9 3,2



*Green: : Countries with high degree given the criteria for business activity stated


131

N = 2.520

COUNTRIES (Standart Table)(Mean)

Significance Tests:







AfricaIndia

Netherl


Saudi

Arabia

Turkmenist

anRussia

OVERA

LL

High-Quality 4,0 4,3 4,0 3,6 4,0 3,9 3,3(-) 4,0 3,6 4,6(+) 4,0 3,5 3,9 4,2 4,0 4,2 4,0 4,1 4,6(+) 4,5(+) 4,0 3,7 3,8 3,8 4,0 4,0 4,0

Reliability and On-time-

delivery4,0 4,2 3,9 3,4(-) 4,1 4,1 3,6 4,0 3,7 4,5 4,0 3,7 3,9 4,3 4,1 4,1 4,1 4,0 4,4 4,1 4,1 3,7 3,6 4,1 4,0 3,9 4,0

Convenient prices/ Being

affordable3,9 4,1 4,1 3,4(-) 3,0(-) 4,0 3,5 3,8 3,6 4,0 4,0 3,6 4,1 4,2 3,9 4,1 3,9 4,0 3,5 3,8 4,0 3,6 3,7 3,0(-) 4,1 4,1 3,8

Wide assortment in

products/models2,8 3,4 3,2 2,7 3,0 3,3 3,1 3,0 3,1 3,4 3,1 3,0 2,9 4,0(+) 3,0 3,2 2,7 3,7(+) 4,1(+) 3,1 3,2 2,9 2,9 3,0 2,8 2,9 3,1

Innovativeness 3,0 3,0 3,2 3,0 3,1 3,2 3,1 2,9 3,0 3,5 3,1 2,9 3,1 3,9(+) 3,0 3,0 2,9 3,5 4,0(+) 3,1 3,5 3,0 3,0 3,0 3,1 3,0 3,2

Competitive/ Providing

competitive advantage3,0 3,4 2,8 3,3 3,2 2,9 3,6 3,0 2,9 3,6 3,1 2,7 2,9 4,0 2,8 2,9 3,0 3,5 4,0 3,5 3,4 2,9 3,1 3,1 2,9 3,0 3,2

Accordance with international

standards3,2 3,4 3,4 3,3 2,9 3,2 3,0 3,1 2,8 4,3(+) 3,0 3,1 3,0 4,2(+) 3,1 2,8 2,9 4,0(+) 4,0(+) 3,9 3,5 2,9 2,8 2,7 3,0 3,0 3,3

Having reputation in our

industry3,1 3,2 3,0 3,1 3,0 3,1 3,1 2,8 2,8 3,2 2,8 2,9 3,2 3,7 3,3 3,3 2,8 3,4 3,9 3,0 3,3 2,9 3,2 2,7 3,0 3,1 3,1

High demand/ Being popular 3,0 3,5 3,2 3,1 3,0 3,1 3,0 3,0 3,1 3,6 2,7 3,1 3,0 3,8(+) 3,2 2,8 3,0 3,5 4,1(+) 3,0 3,5 3,3 2,8 2,9 2,9 3,0 3,2


customs 3,3 3,4 3,1 3,0 3,2 3,0 3,0 2,9 3,3 3,6 3,2 3,0 2,9 4,2(+) 3,2 2,7 2,9 3,4 3,9(+) 3,6 3,5 2,7 3,1 3,1 3,2 3,1 3,2

Less bureaucratic obstacles 3,0 3,3 3,0 2,9 3,1 3,0 3,1 3,1 3,0 3,6 2,8 3,0 3,0 4,0(+) 3,0 2,9 3,2 3,5 4,1(+) 4,0 3,6 2,8 3,0 2,9 3,3 3,1 3,2

Less commercial and business

related obstacles 2,9 3,2 3,1 3,0 3,4 3,1 3,1 3,0 2,9 3,4 3,0 3,0 3,2 4,2(+) 2,8 3,0 3,3 3,5 3,9(+) 3,8 3,5 3,1 3,0 3,2 2,9 3,0 3,2

Advantageous and reliable

exchange rates3,0 3,6 3,0 3,1 2,6 3,0 2,7 2,9 3,0 3,4 3,0 3,1 2,9 4,2(+) 3,0 3,1 2,8 3,5 4,0(+) 4,2(+) 3,6 2,9 3,3 3,1 3,1 3,1 3,2

Equivalent/ match the

products from the competitors

from other countries

2,9 3,5 3,0 3,2 2,8 2,8 3,1 3,0 2,7 3,5 3,1 3,0 2,9 3,9(+) 3,0 2,9 3,0 3,4 3,8(+) 3,0 3,5 3,1 2,9 3,0 2,9 3,0 3,1

Environmental friendliness 3,0 3,3 3,1 3,2 3,0 2,9 3,0 3,1 2,9 3,9 2,9 2,8 3,1 4,0(+) 3,0 2,9 3,1 3,4 4,1(+) 3,6 3,4 3,2 3,1 2,7 3,2 2,9 3,2

Good practices at

workplace/health safety3,1 3,3 3,1 3,0 3,1 2,8 3,1 2,9 3,1 3,8 3,2 2,9 3,1 4,2(+) 3,0 2,8 2,9 3,5 4,1(+) 4,1(+) 3,7 3,0 3,1 3,0 3,1 2,9 3,2

Convenient/Flexible payment

terms 3,1 3,2 3,1 3,0 3,1 2,9 3,2 2,9 3,1 4,0(+) 3,1 3,0 3,0 3,9(+) 3,1 2,9 3,5 3,6 4,0(+) 3,5 3,5 3,0 3,1 2,9 3,0 3,0 3,2

Packaging design 3,3 3,4 3,1 2,8 3,1 2,9 3,0 3,0 3,0 3,4 3,1 3,1 3,2 3,9(+) 3,2 2,9 2,9 3,5 4,0(+) 3,4 3,6 2,8 2,8 2,9 3,0 3,1 3,2

Most Important Criteria in Foreign Collaborations

132

N = 2.520

(%-Percent)


TM.2b Having considered all these aspects based on their importance can you now select based on

your opinion only the 5 most important options.


Leather

Metal Glass


Automotive Ship

Yacht

High-Quality 64 68 63 63 59 70 61

Reliability and On-time-delivery 59 60 59 60 60 58 55

Convenient prices/ Being affordable 46 48 40 46 47 42 48

Packaging design 25 24 26 24 28 28 22

Wide assortment in products/models 24 26 19 24 25 26 26

Convenient/Flexible payment terms 24 21 24 24 26 27 22

Innovativeness 23 25 21 22 22 25 22

Accordance with international standards 23 18 28 24 21 24 24

Advantageous and reliable exchange rates 22 23 27 22 21 18 23

Competitive/ Providing competitive advantage 22 22 25 21 22 22 23

Convenience/Easiness during customs 22 20 23 26 23 18 22

Less bureaucratic obstacles 22 22 25 21 23 23 20

Good practices at workplace/health safety 21 21 17 21 20 26 24

Having reputation in our industry 21 22 26 18 22 18 19

Less commercial and business related obstacles 21 20 21 24 22 18 20

High demand/ Being popular 20 22 20 20 21 19 20

Environmental friendliness 20 18 19 20 21 19 24

Equivalent/ match the products from the competitors from other countries 20 20 17 20 19 19 25



133

N= 2.520

(%-Percent)




OVERALL USA Germany Algeria France Russia

High-Quality 64 69 78 66 66 69

Reliability and On-time-delivery 59 56 68 66 58 55

Convenient prices/ Being affordable 46 44 51 44 51 53

Wide assortment in products/models 24 21 22 26 21 19

Convenient/Flexible payment terms 24 25 19 23 31 23

Innovativeness 23 21 17 19 19 25

Accordance with international standards 23 22 23 31 31 17

Advantageous and reliable exchange rates 22 24 27 18 22 21


countries20 19 21 32 20 19


*Green: Countries with high degree given the criteria for business activity stated


134

N= 2.520

(%-Percent)




OVERALL Belgium Brazil Netherlands Canada Turkmenistan

High-Quality 64 60 46 73 64 67

Reliability and On-time-delivery 59 68 53 74 51 61

Convenient prices/ Being affordable 46 50 42 50 23 59

Wide assortment in products/models 24 36 17 16 17 29

Convenient/Flexible payment terms 24 11 26 24 20 18

Innovativeness 23 23 31 7 29 22

Accordance with international standards 23 22 32 14 13 27

Advantageous and reliable exchange rates 22 26 22 18 30 36


countries20 16 23 29 37 24




135

N= 2.520

(%-Percent)

COUNTRIES (Summary Table)




AfricaIndia Netherlands Canada Egypt Poland Romania

Saudi

Arabia

Turkmenis

tanRussia

High-Quality 64 69 78 59 50 62 60 46 66 62 66 62 64 73 64 57 61 67 61 67 69

Reliability and On-time-delivery 59 56 68 52 48 65 68 53 66 63 58 61 56 74 51 58 57 43 67 61 55

Convenient prices/ Being

affordable46 44 51 58 42 22 50 42 44 49 51 48 50 50 23 48 48 41 39 59 53

Wide assortment in

products/models24 21 22 26 35 15 36 17 26 27 21 37 33 16 20 21 28 22 36 18 19

Convenient/Flexible payment

terms 24 25 19 30 22 25 11 26 23 22 31 17 30 24 29 20 21 26 22 22 23

Innovativeness 23 21 17 22 10 25 23 31 19 24 19 19 23 7 13 22 30 21 23 27 25


standards23 22 23 17 30 23 22 32 31 22 31 17 20 14 30 19 18 23 17 36 17


exchange rates22 24 27 23 28 23 26 22 18 19 22 23 16 18 37 18 21 17 29 24 21

Equivalent/ match the products

from the competitors from other

countries

20 19 21 21 20 17 16 23 32 16 20 20 28 29 21 27 21 19 19 13 19




136

N= 2.520

(%-Percent)





AfricaIndia Netherlands UK Iran Spain Israel Italy Japan Canada Egypt Poland Romania

Saudi

Arabia

Turkmeni

stanRussia

High-Quality 64 69 78 59 50 62 60 46 66 62 66 62 64 73 38 66 72 64 67 68 64 57 61 67 61 67 69

Reliability and On-time-delivery 59 56 68 52 48 65 68 53 66 63 58 61 56 74 47 63 60 67 51 57 51 58 57 43 67 61 55

Convenient prices/ Being affordable 46 44 51 58 42 22 50 42 44 49 51 48 50 50 43 49 57 52 43 26 23 48 48 41 39 59 53

Packaging design 25 27 21 30 28 32 21 22 22 23 23 26 29 36 20 23 19 33 22 30 17 27 21 21 23 29 27

Wide assortment in products/models 24 21 22 26 35 15 36 17 26 27 21 37 33 16 26 20 31 21 27 28 20 21 28 22 36 18 19

Convenient/Flexible payment terms 24 25 19 30 22 25 11 26 23 22 31 17 30 24 22 25 17 33 26 24 29 20 21 26 22 22 23

Innovativeness 23 21 17 22 10 25 23 31 19 24 19 19 23 7 27 31 26 28 27 26 13 22 30 21 23 27 25


standards23 22 23 17 30 23 22 32 31 22 31 17 20 14 33 18 14 16 32 19 30 19 18 23 17 36 17


exchange rates22 24 27 23 28 23 26 22 18 19 22 23 16 18 24 23 20 21 19 21 37 18 21 17 29 24 21

Providing competitive advantage 22 23 22 19 38 35 20 17 22 21 23 21 26 13 20 17 19 24 23 31 23 19 22 27 27 10 24


customs 22 23 23 29 17 18 12 26 20 31 20 23 21 19 33 26 18 18 22 17 26 24 11 28 19 28 21

Less bureaucratic obstacles 22 20 18 21 23 17 21 26 27 23 21 26 14 14 23 22 23 21 25 29 31 24 19 18 21 30 18

Good practices at workplace/health

safety21 20 17 24 20 25 14 31 20 23 18 16 29 30 30 20 12 14 23 30 31 20 18 28 18 9 19

Having reputation in our industry 21 24 17 16 25 23 27 20 12 16 13 21 14 27 14 21 29 18 18 22 21 26 22 27 18 28 25

Less commercial and business

related obstacles 21 22 20 17 17 27 22 20 20 20 16 24 18 18 27 18 26 22 21 19 17 23 23 21 27 14 26

High demand/ Being popular 20 22 22 21 27 28 27 20 9 19 18 22 12 21 21 23 12 18 20 23 17 29 27 24 20 9 23

Environmental friendliness 20 17 14 16 20 18 24 27 23 19 29 18 17 17 21 23 24 14 21 19 29 19 32 28 16 17 17

Equivalent/ match the products from

the competitors from other countries20 19 21 21 20 17 16 23 32 16 20 20 28 29 30 15 21 16 18 12 21 27 21 19 19 13 19


COMPANY INFORMATIONS

138

(%-Percent)

N = 2.520Field of Operation

There may be more than one field of operation per firm

F.4 Field of operations: What is (are) the field(s) of operations of your firm/institution?

100

82

71

62

54

45

0 10 20 30 40 50 60 70 80 90 100

Import

Manufacturer

Export

Wholesale

Retail

Services

139

(%-Percent)

N = 2.520Title/Position of the Respondent

F.5 POSITION: What is your position within the firm/institution?

Respondents could have more than one title/position

44

14

12

6

6

5

4

3

3

2

1

0 10 20 30 40 50

Marketing-Sales Director/Executive

General Manager (CEO)

Deputy/Vice General Manager

Business Development Director/Executive

Import Director

Purchasing Director

Foreign Trade Director

Owner/Founder

Finance Director/Executive

Other (Project-Technical-Manufacturing-Operations-R&D Manager…)

Managing Partner

Turkish Exporters’ Assembly

turkish export products: perception and image research...

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