turisme de barcelona barcelona convention bureau · for all sort of professional meetings. the bcb...
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TURISME DE BARCELONA
Barcelona Convention Bureau
Elena AltemirBarcelona Convention Bureau
November, 2015
• Capital of Catalonia• 1.6 M, inhabitants
- 4.8 M, metropolitan area• 101.4 Km2
- 4.58 Km of beaches• 2,000 years of history and cultural
heritage
1888 Universal Exhibition
1929 International Exhibition
1952 Eucharistic Congress
1982 Football World Cup
1992 SUMMER OLYMPIC GAMES
2002 International Gaudí Year
2004 Universal Forum of Cultures
2005 Gastronomy, cuisine and Food Year
Major Events
Barcelona Before ...
and After
Public Administration + Private Sector (Municipality) (Chamber of Commerce)
Barcelona Tourism Consortium
Reflection Process1987 - 1993
Turisme de Barcelona
• Organisation responsible for promoting the city as a tourist destination (September 1993).
• Public-private consortium (mixed-managementsystem).
Municipal Council Chamber of Commerce Barcelona Promotion Foundation Members of Turisme de Barcelona
• Board: 50% private - 50% public.
• Increase tourism in Barcelona.• Promote the city and create products and services. • Objectives: to consolidate tourism. to attract new visitors. to promote services and make them cost-effective.
Turisme de Barcelona: objectives
1994 4,1M€
44% own resources
2015 50,0 M€
95,5% own resources
Turisme de Barcelona: Budget
Turisme de Barcelona: Budget
• Commercialization of products and services (from Turisme de Barcelona and consortium members)
• Membership fees
• Sponsorship
• BCN Original (souvenir shops)
• Commercialization of publications
• Hotel reservation commissions
• Advertisement at own publications
From “Generic Promotion” to “Segmentation”
from ONE Barcelona to MANY Barcelonas
Turisme de Barcelona
Segment Program / ProductBarcelona destination for:
meetingsshopping
gastronomysport
culturespecial experiences
sustainable and responsible tourismhealth
destination weddingothers
BConvention BureauBShopping LineBGastronomyBSportsBCulture &LeisureBPremiumBSustainable TourismBHealthBWeddingscoming soon
Turisme de Barcelona
BCardBBus TuristicBPass
• 1st CB was created in Detroit, USA.• London, 1st European CB• Spain Convention Bureau (FEMP) 56 members
www.scb.es• European Cities Marketing (ECM) more than 105
members - www.europeancitiesmarketing.com • International Congress and Convention Association
(ICCA) more than 1,000 members - www.icca.com
Barcelona Convention BureauFounded in 1983
The promotion of the city as a VENUE for congresses, conventions, incentive trips, ... in short;
FOR ALL SORT OF PROFESSIONAL MEETINGS
The BCB performs two different functions
• Consultancy in the planning and organization of meetings• Promotional activities to attract meetings to the city
50 / 50 public and private sector; BCB members
1983 Budget: 80.000 Euros2015 Budget: 1,9 Million Euros
private- public collaboration pattern
Barcelona Convention BureauPrimary Goal
• +320 members from every sector in Barcelona
- Convention Centers and exhibition infrastructures- Hotels - Unique venues- Restaurants- OPCs, DMCs and event organizers- Ancillary services- Etc …
Barcelona Convention Bureau
• Confidentiality is key• Deep understanding of our clients
needs• Tailor made responses• Tailor made assistance• Brand and destination positioned
Barcelona Convention BureauRFPs & RFIs
To influence the decision maker• Specialized trade shows: IBTM World Barcelona, IMEX
Frankfurt, IMEX Las Vegas, MEEDEX Paris, ACE of MICE Istanbul, ...
• Workshops: ECM, SCB, ICCA ...• Educational Trips (“fam trips”)• Site Inspection• A targeted Promotion• Sales visits to the markets of interest• “Ambassadors Club”
• Direct Marketing• Adds (specialized magazines, ...)• Web, online platforms, community media ...
Personal contact
Virtual or indirect contact
These tools help to build trust, our industry is all about “people”
Barcelona Convention Bureau
• Meetings confirmed: 1.969 Generated by the BCB: 203 (10,3%)
• Delegates: 579.855 Generated by the BCB: 22.627 (4,0%)
• Overnights: 2.071.586 Generated by the BCB: 348.873 (16,9%)
Barcelona Convention BureauResults
Number of delegates: 579.855 -0,7%
Number of overnights: 2.071.586 +7,0%
Business 2014
• Meetings confirmed: 1.969 Generated by the BCB: 203 (10.3%)
• Delegates: 579.855 Generated by the BCB: 22.627 (47.5%)
Barcelona Convention BureauResults
• Meetings: 122
• Delegates: 104.274
• Overnights: 348.873
• Economic Impact: 225.82 Million €
Meetings celebrated in 2014
Business generated by the BCB during 2014
ECONOMICAL IMPACT 2014
1.468.9000 €+16,2%
• Strategic Touristic Plan, Annual Action Plan: Conventional Marketing actions:
trade fairs, workshops, fams & press trips, social networks,…Non conventional marketing: commercial visits, technical assistant,…
• Two main objectives:To attract tourismTo increase the satisfaction of tourists when they
are in town.
• We are involved in about 500 promotional actions per year, worldwide.
• We have a big network of tourist offices in town: more than 20 points
• We also run some tourist attractions, as the Barcelona Touristic Bus (2.5 Million passengers per year) or Columbus Monument (170.000 clients per year)
How do we work and what do we do Where to find uswww.barcelonaconventionbureau.com