Turbo Charged Event Marketing

Jordan Hatch@jordanhatch #icon12

I Made A Mistake!

*Don’t tell anyone…

What We’re Going To Talk About

1. Promoting

2. Producing

3. Processing

4. Post

Types of Events• Live Seminars

• Live Webinars

• On Demand Webinars

• “Live” Webinars

• Teleseminars

• Appointments

• Podcasts

• All future derivitives

What’s the Goal of Every Event?

Butts In Seats

Promoting• Anywhere and everywhere

• Online and offline

• Create a brand

• Leverage other people

• The key is consistency

How To Easily Find More Qualified People

*Without breaking the bank

Registration Secrets• Perceived value is based on delivery

method

• Stupid simple registration

• Begin with the end in mind

Reminders• Leverage technology• Get them to print tickets• Get them to talk about it• When to register• What to say• Help them decide

Producing• Prepare for problems• Just go with it• Practice, Practice, Practice• Have a backup plan• Have a backup backup plan• Be a master of persuasion and influence

Follow Up During the Event• Use the timers in Infusionsoft

• Send relevant info

• Highlight attendee comments and make a game out of it

Processing• 2 kinds of processing

– Attendees– Sales

• Tag -> Export• Make it stupid simple for people to give

you money

Post• GoToWebinar recordings• Audio recordings• Get feedback, look at the data and take action• The Saved Search is your friend• Attendee follow up• Non-attendee follow up