turban ec2012 pp 01 [compatibility mode]

5/28/2018 Turban Ec2012 Pp 01 [Compatibility Mode]

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Overview of Electronic Commerce


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Learning Objectives1. Define electronic commerce (EC) and describe its

various categories.

2. Describe and discuss the content and framework ofEC.

3. Describe the major types of EC transactions.

4. Discuss e-commerce 2.0.

5. Describe social commerce and social software.

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Copyright 2012 Pearson Education, Inc.

Publishing as Prentice Hall


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Learning Objectives6. Understand the elements of the digital world.

7. Describe the drivers of EC as they relate to business

pressures and organizational responses.8. Describe some EC business models.

9. Describe the benefits of EC to organizations,consumers, and society.

10. List and describe the major limitations of EC.

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Electronic Commerce:

Definitions and Concepts electronic commerce (EC)

The process of buying, selling, or exchanging products,

services, or information via computer e-business

A broader definition of EC that includes not just thebuying and selling of goods and services, but alsoservicing customers, collaborating with businesspartners, and conducting electronic transactions withinan organization

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Definitions and Concepts MAJOR EC CONCEPTS

Pure Versus Partial EC

EC Organizations brick-and-mortar (old economy) organizations

Old-economy organizations (corporations) that perform theirprimary business offline, selling physical products by means ofphysical agents

virtual (pure-play) organizations

Organizations that conduct their business activities solely online

click-and-mortar (click-and-brick) organizations

Organizations that conduct some e-commerce activities, usually as anadditional marketing channel

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Definitions and Concepts ELECTRONIC MARKETS AND NETWORKS

electronic market (e-marketplace)

An online marketplace where buyers and sellers meet toexchange goods, services, money, or information

intranet

An internal corporate or government network that uses

Internet tools, such as Web browsers, and Internetprotocols

extranet

A network that uses the Internet to link multiple intranets

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The Electronic Commerce Field:

Classification, Content, and a Brief History

AN EC FRAMEWORK

EC applications are supported by infrastructure and by

the following five support areas:1. People

2. Public policy

3. Marketing and advertising

4. Support services

5. Business partnerships

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CLASSIFICATION OF EC BY THE NATURE OF THETRANSACTIONS AND THE RELATIONSHIPS

AMONG PARTICIPANTS business-to-business (B2B)

E-commerce model in which all of the participants arebusinesses or other organizations

business-to-consumer (B2C)

E-commerce model in which businesses sell toindividual shoppers

e-tailing

Online retailing, usually B2C

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Publishing as Prentice Hall 1-10


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business-to-business-to-consumer (B2B2C)

E-commerce model in which a business provides some

product or service to a client business that maintains itsown customers

consumer-to-business (C2B)

E-commerce model in which individuals use theInternet to sell products or services to organizations or

individuals who seek sellers to bid on products orservices they need

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intrabusiness EC

E-commerce category that includes all internal

organizational activities that involve the exchange ofgoods, services, or information among various units andindividuals in an organization

business-to-employees (B2E)

E-commerce model in which an organization delivers

services, information, or products to its individualemployees

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consumer-to-consumer (C2C)

E-commerce model in which consumers sell directly to

other consumers collaborative commerce (c-commerce)

E-commerce model in which individuals or groupscommunicate or collaborate online

e-government

E-commerce model in which a government entity buysor provides goods, services, or information from or tobusinesses or individual citizens

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A BRIEF HISTORY OF EC

The Interdisciplinary Nature of EC

The Google Revolution f-commerce

E-commerce activities conducted on Facebook orinfluenced by the site

EC Failures

EC Successes

THE FUTURE OF EC

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E-Commerce 2.0:

From Social Commerce to Virtual Worlds

social computing

An approach aimed at making the humancomputer

interface more naturalWeb 2.0

The second generation of Internet-based services thatlets people collaborate and share information online in

new ways, such as social networking sites, wikis,communication tools, and folksonomies

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E-Commerce 2.0:


social network

A category of Internet applications that help connect

friends, business partners, or individuals with specificinterests by providing free services such as photopresentation, e-mail, blogging, and so on using avariety of tools

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E-Commerce 2.0:


social networking service (SNS)

A service that builds online communities by providing

an online space for people to build free homepages andthat provides basic communication and support toolsfor conducting different activities in the social network

social networking

The creation or sponsoring of a social network service and

any activity, such as blogging, done in a social network(external or internal)

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E-Commerce 2.0:


ENTERPRISE SOCIAL NETWORKS

social commerce

The e-commerce activities conducted in socialnetworks and/or by using social software (i.e., Web 2.0tools)

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E-Commerce 2.0:


VIRTUAL WORLDS AND SECOND LIFE

virtual world

A user-defined world in which people can interact, play,and do business; the most publicized virtual world isSecond Life How Students Make Money in a Virtual World

THE MAJOR TOOLS OF WEB 2.0

Wikis RSS feeds

Blogs

Microblogs (e.g.,Twitter)

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The Digital World:

Economy, Enterprises, and Society

digital economy

An economy that is based on digital technologies,

including digital communication networks,computers, software, and other related informationtechnologies; also called the Internet economy, the neweconomy, or the Web economy

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The Digital World:

Economy, Enterprises, and Society digital enterprise

A new business model that uses IT in a fundamental way to

accomplish one or more of three basic objectives: reach andengage customers more effectively, boost employeeproductivity, and improve operating efficiency; usesconverged communication and computing technology in away that improves business processes

corporate portalA major gateway throughwhich employees, businesspartners, and the public can enter a corporate website.

THE DIGITAL SOCIETY

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The Changing Business Environment,

Organizations Response, and EC Support

THE CHANGING BUSINESS ENVIRONMENT

PERFORMANCE, BUSINESS PRESSURES, AND

ORGANIZATIONAL RESPONSES AND ECSUPPORT

The Business Environment and PerformanceImpact Model

Business Pressures

Organizational Response Strategies

The support of EC

The Major Capabilities of E-Commerce

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Electronic Commerce Business Models

business model

A method of doing business by which a company can

generate revenue to sustain itself

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THE STRUCTURE AND PROPERTIES OFBUSINESS MODELS

Revenue Modelsvalue proposition

The benefits a company can derive from using EC Functions of a Business Model

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TYPICAL EC BUSINESS MODELS

1. Online direct marketing

2. tendering (bidding) systemModel in which a buyer requests would-be sellers tosubmit bids; the lowest bidder wins.

3. Electronic marketplaces and exchanges

4. Viral marketing5. Group purchasing

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Benefits, Limitations,

and Impacts of Electronic Commerce

THE BENEFITS AND IMPACTS OF EC

EC as a Provider of Competitive Advantage

THE LIMITATIONS AND BARRIERS OF EC ethics

The branch of philosophy that deals with what isconsidered to be right and wrong

WHY STUDY E-COMMERCE?

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Managerial Issues1. Is EC real?

2. Why is B2B e-commerce so essential and successful?

3. Which EC business model should I choose?4. How can we exploit social commerce?

5. What are the top challenges of EC today?

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Summary1. Definition of EC and description of its various

categories

2. The content and framework of EC3. The major types of EC transactions

4. E-commerce 2.0

5. Description of social commerce and social software

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Summary6. The elements of the digital world

7. The drivers of EC

8. The major EC business models9. Benefits of EC to organizations, consumers, and

society

10. Limitations of e-commerce

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All rights reserved. No part of this publication may be reproduced, stored in a

retrieval system, or transmitted, in any form or by any means, electronic,

mechanical, photocopying, recording, or otherwise, without the prior written

permission of the publisher. Printed in the United States of America.

Copyright 2012 Pearson Education, Inc.Publishing as Prentice Hall


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E-Commerce: Mechanisms, Infrastructures, and Tools


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Learning Objectives1. Describe the major electronic commerce (EC)

activities and processes and the mechanisms that

support them.2. Define e-marketplaces and list their components.

3. List the major types of e-marketplaces and describetheir features.

4. Describe electronic catalogs, search engines, andshopping carts.

5. Describe the major types of auctions and list theircharacteristics.




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Learning Objectives6. Discuss the benefits and limitations of e-auctions.

7. Describe bartering and negotiating online.

8. Describe virtual communities.9. List the major Web 2.0 tools and their use in EC.

10. Describe social networks as an EC mechanism.

11. Understand virtual worlds and their use in EC.

12. Describe Web 3.0 and define Web 4.0.




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Electronic Commerce Mechanisms:

An Overview EC ACTIVITIES AND SUPPORT MECHANISMS




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SELLERS, BUYERS, AND TRANSACTIONS

The Purchasing Process


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E-Marketplaces e-marketplace

An online market, usually B2B, in which buyers and

sellers exchange goods or services; the three types of e-marketplaces are private, public, and consortia

COMPONENTS OF AND THE PARTICIPANTS IN E-MARKETPLACES

marketspaceA marketplace in which sellers and buyers exchangegoods and services for money (or for other goods andservices), but do so electronically




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E-Marketplaces The major components and players in a marketspace

are:

Customers Sellers

Products and services

digital products

Goods that can be transformed to digital format and delivered

over the Internet

Infrastructure




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E-Marketplaces front end

The portion of an e-sellers business processes throughwhich customers interact, including the sellers portal,

electronic catalogs, a shopping cart, a search engine, anda payment gateway

back end

The activities that support online order fulfillment,inventory management, purchasing from suppliers,

payment processing, packaging, and delivery intermediary

A third party that operates between sellers and buyers




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E-Marketplaces DISINTERMEDIATION AND

REINTERMEDIATION

disintermediationElimination of intermediaries between sellers andbuyers




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E-Marketplaces TYPES OF E-MARKETPLACES

sell-side e-marketplace

A private e-marketplace in which one company sellseither standard and/or customized products to qualifiedcompanies

buy-side e-marketplace

A private e-marketplace in which one company makes

purchases from invited suppliers




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Customer Shopping Mechanisms:

Storefronts, Malls, and PortalsWebstore (storefront)

A single companys website where products or services

are sold; usually has an online shopping cartassociated with it

Many Webstores target a specific industry and findtheir own unique corner of the market.

Microsites




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Storefronts, Malls, and Portals e-mall (online mall)

An online shopping center where many online stores

are located TYPES OF STORES AND MALLS

General stores/malls

Specialized stores/malls

Regional versus global stores Pure-play versus click-and-mortar stores




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Storefronts, Malls, and Portals Web (information) portal

A single point of access, through a Web browser, to criticalbusiness information located inside and outside (via

Internet) an organization Types of Portals Commercial (public) portals Corporate portals Publishing portals Personal portals

mobile portalA portal accessible via a mobile device. voice portal

A portal accessed by telephone or cell phone.




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Storefronts, Malls, and Portals THE ROLES AND VALUE OF INTERMEDIARIES IN E-

MARKETPLACES Brokers

infomediariesElectronic intermediaries that provide and/or controlinformation flow in cyberspace, often aggregatinginformation and selling it to others

e-distributor

An e-commerce intermediary that connects manufacturerswith business buyers (customers) by aggregating the catalogsof many manufacturers in one placethe intermediaryswebsite

Copyright 2012 Pearson Education, Inc.Publishing as Prentice Hall 2-16


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Merchant Solutions: Electronic Catalogs,

Search Engines, and Shopping Carts

electronic catalogs (e-catalogs)

The presentation of product information in an

electronic form; the backbone of most e-selling sites Online Catalogs Versus Paper Catalogs



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EC SEARCH ACTIVITIES, TYPES, ANDENGINES

Types of EC Searches Internet/Web Search

enterprise search

The practice of identifying and enabling specific

content across the enterprise to be indexed,searched, and displayed to authorized users



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desktop search

Search tools that search the contents of a users or

organizations computer files, rather thansearching the Internet

The emphasis is on finding all the informationthat is available on the users PC, including Webbrowser histories, e-mail archives, and word-processed documents, as well as in all internalfiles and databases.



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search engine

A computer program that can access databases ofInternet resources, search for specific information or keywords, and report the results

Software (Intelligent) Agents

Questions and Answers Online

Voice-Powered Search

Visual Shopping Search Engine



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electronic shopping cart

An order-processing technology that allows customers

to accumulate items they wish to buy while theycontinue to shop

OTHER MECHANISMS IN MERCHANTSOFTWARE

Other Shopping Engines

Product Configuration



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Auctions, Bartering,

and Negotiating Online auction

A competitive process in which a seller solicits

consecutive bids from buyers (forward auctions) or abuyer solicits bids from sellers (backward auctions);prices are determined dynamically by the bids

dynamic pricing

Prices that change based on supply and demandrelationships at any given time



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and Negotiating Online TRADITIONAL AUCTIONS VERSUS E-AUCTIONS

Limitations of Traditional Offline Auctions

electronic auctions (e-auctions)Auctions conducted online

INNOVATIVE AUCTIONS



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and Negotiating Online TYPES OF AUCTIONS

One Buyer, One Seller

One Seller, Many Potential Buyers forward auction

An auction in which a seller entertains bids from buyers;bidders increase price sequentially



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and Negotiating Online One Buyer, Many Potential Sellers reverse auction (bidding or tendering system)

Auction in which the buyer places an item for bid(tender) on a request for quote (RFQ) system, potentialsuppliers bid on the job, with the price reducingsequentially, and the lowest bid wins; primarily a B2B orG2B mechanism

name-your-own-price model

Auction model in which a would-be buyer specifies theprice (and other terms) he or she is willing to pay to anywilling and able seller; a C2B model that was pioneeredby Priceline.com.



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and Negotiating Online Many Sellers, Many Buyers

double auction

An auction in which multiple buyers and their bidding prices

are matched with multiple sellers and their asking prices,considering the quantities on both sides

penny auction

A formal auction in which participants pay a

nonrefundable small fee for each bid; bid level changesby small increments



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and Negotiating Online Limitations of E-Auctions

Minimal Security

Possibility of Fraud Limited Participation



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and Negotiating Online IMPACTS OF AUCTIONS

Auctions as a Social Mechanism to Determine aPrice

Auctions as a Highly Visible DistributionMechanism

Auctions as an EC Component in a Business Model

Auctions for Profit for Individuals



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and Negotiating Online ONLINE BARTERING

bartering

The exchange of goods and services e-bartering (electronic bartering)

Bartering conducted online, usually in a barteringexchange

bartering exchange

A marketplace in which an intermediary arranges bartertransactions

ONLINE NEGOTIATINGCopyright 2012 Pearson Education, Inc.



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Social Software Tools:

From Blogs to Wikis to Twitter social software

A software product that enables people to rendezvous,

connect, and collaborate through computer-mediatedcommunication

blog

A personal website that is open to the public to readand to interact with; dedicated to specific topics orissues

vlog (or video blog)

A blog with video contentCopyright 2012 Pearson Education, Inc.



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From Blogs to Wikis to Twitter Building Effective Blogs

Commercial Uses of Blogs

Potential Risks of Corporate Blogs

microbloggingA form of blogging that allows users to write messages(usually up to 140 characters) and publish them, eitherto be viewed by anyone or by a restricted group thatcan be chosen by the user; these messages can besubmitted by a variety of means, including textmessaging, instant messaging, e-mail, MP3, or just onthe Web



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From Blogs to Wikis to Twitter Twitter

A free microblogging service that allows its users to

send and read other users updates tweets

Text-based posts up to 140 characters in length posted toTwitter

The Essentials of Twitter for Business

The Major Benefits of Twitter

Examples of Twitter as Enterprise Tools



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From Blogs to Wikis to Twitterwiki (wikilog)

A blog that allows everyone to participate as a peer;

anyone may add, delete, or change content Business Applications of Wikis



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From Blogs to Wikis to Twitter MECHANISM AIDS FOR WEB 2.0 TOOLS: TAGS,

FOLKSONOMY, MASHUPS, AND SOCIALBOOKMARKS

tagA nonhierarchical key word or term assigned to a pieceof information (such as an Internet bookmark, digitalimage, video clip, or any computer document)

folksonomy (collaborative tagging, social tagging)

The practice and method of collaboratively creating,classifying, and managing tags to annotate andcategorize content



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From Blogs to Wikis to Twitter mashup

Combination of two or more websites into a singlewebsite that provides the content of both sites (whole or

partial) to deliver a novel product to consumers

social bookmarking

Web service for sharing Internet bookmarks; the sitesare a popular way to store, classify, share, and search

links through the practice of folksonomy techniques onthe Internet and intranets



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Virtual Communities and Social Networksvirtual community

A group of people with similar interests who interact

with one another using the Internet



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Virtual Communities and Social Networks CHARACTERISTICS OF TRADITIONAL ONLINE

COMMUNITIES AND THEIR CLASSIFICATION Types of Communities

Associations Affinity portals

Ethnic communities

Gender communities

Catering to young people

Communities of practice Neighborhood communities

Social networks sites

Virtual worldsCopyright 2012 Pearson Education, Inc.



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Virtual Communities and Social Networks Other Classifications of Virtual Communities

Public Versus Private Communities

Classification Categories

ONLINE SOCIAL NETWORKS

A Definition and Basic Information

The Size of Social Network Sites

A Global Phenomenon

Representative Capabilities and Services Providedby Social Network Sites



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Virtual Communities and Social Networks business-oriented social networks

A social network whose major interest is business

topics and whose members are professional people;such networks are used mostly for creating contacts,providing requirements, and enlisting memberssupport for problem solving and knowledge sharing



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Virtual Communities and Social Networks Example of a Business-Oriented Social Network

Some Capabilities of Business-Oriented Networks

Business Models and Services Related to Social

Networking Social Network Analysis Software

Xanga

Digg

mobile social networking

Members converse and connect with one another using cellphones or other mobile devices.

Mobile Community Activities

SOCIAL NETWORK SERVICESCopyright 2012 Pearson Education, Inc.



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Virtual Worlds as an

Electronic Commerce Mechanismvirtual world

A user-defined world in which people can interact,play, and do business; the most publicized virtualworld is Second Life

avatars

Animated computer characters that exhibit humanlikemovements and behaviors



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Virtual Worlds as an

Electronic Commerce Mechanism BUSINESS ACTIVITIES AND VALUE IN VIRTUAL

WORLDS Collaboration

Research and Marketing

Virtual Shopping

Trading Virtual Properties



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The Future: Web 3.0 and Web 4.0 Web 3.0

A term used to describe the future of the World Wide Web;it consists of the creation of high-quality content and

services produced by gifted individuals using Web 2.0technology as an enabling platform

Semantic Web

An evolving extension of the Web in which Web content

can be expressed not only in natural language, but also in aform that can be understood, interpreted, and used byintelligent computer software agents, permitting them tofind, share, and integrate information more easily



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The Future: Web 3.0 and Web 4.0Web 4.0

The Web generation after Web 3.0 that is still anunknown entity; however, it is envisioned as beingbased on islands of intelligence and as beingubiquitous

THE TECHNOLOGICAL ENVIRONMENT

McKinsey & Companys Prediction

Nicholas Carrs & Companys Prediction



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Managerial Issues1. Should we use auctions for selling?

2. Should we barter?

3. How do we select merchant software?4. How can we use Facebook and other social networks

in our business?

5. How shall we start using Web 2.0 tools?

6. Shall we take part in virtual worlds?7. How should we deal with Web 2.0 risks?



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Summary1. Activities and mechanisms

2. E-marketplaces and their components

3. The major types of e-marketplaces4. Electronic catalogs, search engines, and shopping

carts

5. Types of auctions and their characteristics

6. The benefits and limitations of auctions



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Summary7. Bartering and negotiating

8. The structure and role of virtual communities

9. Web 2.0 tools10. Social networks as an EC mechanism

11. Virtual worlds

12. Web 3.0 and Web 4.0



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Retailing In Electronic Commerce: Products and Services


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Learning Objectives1. Describe electronic retailing (e-tailing) and its

characteristics.

2. Classify the primary e-tailing business models.

3. Describe how online travel and tourism servicesoperate and their impact on the industry.

4. Discuss the online employment market, including itsparticipants, benefits, and limitations.

5. Describe online real estate services.

6. Discuss online stock-trading services.



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Learning Objectives7. Discuss cyberbanking and online personal finance.

8. Describe on-demand delivery of groceries andsimilar perishable products and services related tothem.

9. Describe the delivery of digital products and onlineentertainment.

10. Discuss various online consumer aids, includingcomparison-shopping aids.

11. Describe disintermediation and other B2C strategicissues.



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Internet Marketing

and B2C Electronic Retailing electronic retailing (e-tailing)

Retailing conducted online, over the Internet

e-tailersRetailers who sell over the Internet

SIZE AND GROWTH OF THE B2C MARKET

WHAT SELLS WELL ON THE INTERNET

Developments in E-Commerce



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Internet Marketing

and B2C Electronic Retailing CHARACTERISTICS AND ADVANTAGES OF

SUCCESSFUL E-TAILING

Advantages of E-Tailing



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E-Tailing Business Models CLASSIFICATION OF MODELS BY DISTRIBUTION

CHANNEL

Direct marketing by mail-order retailers that go online

Direct marketing by manufacturers Pure-play e-tailers

Click-and-mortar retailers

multichannel business model

A business model where a company sells in multiple marketingchannels simultaneously (e.g., both physical and online stores)

Internet (online) malls



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E-Tailing Business Models direct marketing

Broadly, marketing that takes place withoutintermediaries between manufacturers and buyers; in

the context of this book, marketing done onlinebetween any seller and buyer



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E-Tailing Business Models Direct Sales by Manufacturers

virtual (pure-play) e-tailers

Firms that sell directly to consumers over the Internetwithout maintaining a physical sales channel

click-and-mortar retailers

Brick-and-mortar retailers that offer a transactionalwebsite from which to conduct business

brick-and-mortar retailersRetailers who do business in the non-Internet, physicalworld in traditional brick-and-mortar stores



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E-Tailing Business Models Retailing in Online Malls

Referring Directories

Malls with Shared Services



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E-Tailing Business Models OTHER B2C MODELS AND SPECIAL RETAILING

B2C SOCIAL SHOPPING

Online Group Buying

Personalized Event Shopping

event shopping

A B2C model in which sales are done to meet theneeds of special events (e.g., a wedding, Black Friday).

private shopping club

A members-only shopping club, where members canbuy goods at large discounts



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E-Tailing Business Models Group Gifting Online

location-based e-commerce (l-commerce)

Delivery of e-commerce transactions to individuals in aspecific location, at a specific time

Shopping in Virtual Worlds

VIRTUAL VISUAL SHOPPING



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Travel And Tourism

(Hospitality) Services Online SERVICES PROVIDED

SPECIAL SERVICES ONLINE Wireless services

Advanced check-in

Direct marketing

Alliances and consortia

Social Travel Networks

BENEFITS AND LIMITATIONS OF ONLINETRAVEL SERVICES

CORPORATE TRAVELCopyright 2012 Pearson Education, Inc.



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Employment Placement

and the Job Market Online PARTIES WHO USE THE INTERNET JOB MARKET

Job seekers

Employers seeking employees

Classified ads

Job agencies

Government agencies and institutions

Online Job Markets on Social Networks

Global Online Portals for Job PlacementVirtual Job Fairs



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Real Estate, Insurance,

and Stock Trading Online REAL ESTATE ONLINE

Zillow, Craigslist, and Other Web 2.0 Real EstateServices

INSURANCE ONLINE

ONLINE STOCK TRADING

The Risk of Trading in an Online Stock Account



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Banking and

Personal Finance Online electronic (online) banking or e-banking

Various banking activities conducted from home orthe road using an Internet connection; also known ascyberbanking, virtual banking, online banking, andhome banking



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Banking and

Personal Finance Online HOME BANKING CAPABILITIES

VIRTUAL BANKS

INTERNATIONAL AND MULTIPLE-CURRENCYBANKING



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Banking and

Personal Finance Online ONLINE FINANCIAL TRANSACTION

IMPLEMENTATION ISSUES

Securing Financial Transactions

Imaging Systems

Fees Online Versus Fees for Offline Services

Risks

ONLINE BILLING AND BILL PAYING

Taxes



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On-Demand Delivery of Products,

Digital Items, Entertainment, and Gaming ON-DEMAND DELIVERY OF PRODUCTS

e-grocer

A grocer that takes orders online and provides deliverieson a daily or other regular schedule or within a veryshort period of time

on-demand delivery service

Express delivery made fairly quickly after an online order

is received



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On-Demand Delivery of Products,

Digital Items, Entertainment, and Gaming ONLINE DELIVERY OF DIGITAL PRODUCTS,

ENTERTAINMENT, AND MEDIA

ONLINE ENTERTAINMENT

Adult Entertainment

Internet Gaming

Online Dating Services



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Online Purchasing-Decision Aids shopping portals

Gateways to webstores and e-malls; may becomprehensive or niche oriented

Helping Communities



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Online Purchasing-Decision Aids PRICE AND QUALITY COMPARISON BY

SHOPBOT SOFTWARE AGENTS

shopping robots (shopping agents or shopbots)

Tools that scout the Web on behalf of consumers whospecify search criteria

Google Commerce Search 2.0

Spy Services

Wireless Shopping Comparisons



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Online Purchasing-Decision Aids BUSINESS RATINGS SITES

Recommendations from Other Shoppers andFriends

referral economy

The effect upon sales of consumers receiving a referral orrecommendation from other consumers.

TRUST VERIFICATION SITES

OTHER SHOPPING TOOLSYelp


l


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Issues In E-Tailing

and Lessons Learned disintermediation

The removal of organizations or business processlayers responsible for certain intermediary steps in agiven supply chain

reintermediation

The process whereby intermediaries (either new onesor those that had been disintermediated) take on new

intermediary roles



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I I E T ili


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Issues In E-Tailing

and Lessons Learned channel conflict

Situation in which an online marketing channel upsetsthe traditional channels due to real or perceived

damage from competition


I I E T ili


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Issues In E-Tailing

and Lessons Learned POSSIBILITY OF A PRICE CONFLICT AND

DETERMINING THE RIGHT PRICE BY SELLERS

PRODUCT AND SERVICE CUSTOMIZATION AND

PERSONALIZATION

ONLINE COMPETITION

FRAUD AND OTHER ILLEGAL ACTIVITIES


I I E T ili


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Issues In E-Tailing

and Lessons Learned LESSONS LEARNED FROM FAILURES AND LACK

OF SUCCESS OF E-TAILERS

Speak with one voice

Leverage the multichannels

Empower the customer



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Managerial Issues1. What are the limitations of e-tailing? Where is e-

tailing going?

2. How should we introduce wireless shopping?

3. Do we have ethics and privacy guidelines?4. How will intermediaries act in cyberspace?

5. Should we try to capitalize on social networks?

6. How should we manage multichannel marketing to

avoid channel and/or price conflicts?7. What are the major potential limitations of the

growth of B2C EC?



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Summary1. The scope and characteristics of e-tailing

2. Classify e-tailing business models

3. How online travel/tourism services operate

4. The online job market and its benefits

5. The electronic real estate marketplace

6. Online trading of stocks and bonds



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Summary7. Cyberbanking and personal finance

8. On-demand delivery service

9. Delivery of digital products

10. Aiding consumer purchase decisions

11. Disintermediation and other B2C strategic issues



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turban ec2012 pp 01 [compatibility mode]

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