tuk tuk presentation-pdf
TRANSCRIPT
TukTuk - summary!
The exciting new digital screen media!As proactive as your marketing strategy!Driving your brand right where your prospects are!Accessing new opportunities & new customers!Taking your brand to places that others can’t reach!
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>The centre of the UK’s biggest cities!>The UK’s busiest commercial streets!>Outside (and inside!) train stations !>Outside London’s busiest tube stations!>UK’s biggest events (you name the event) !>City centre commuter routes!!
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EXAMPLE CAMPAIGN EXACTLY WHERE YOU WANT TO BE
EXAMPLE CAMPAIGN REACHING THE PEOPLE YOU WANT TO REACH
eg.!>Shoppers!>Commuters!>Festival goers!>Diners!!!
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!>Students!>Tourists!>Families!>Event crowds!!!
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TukTuk - activity!
For reaching large audiences quickly!Product promotions!Store openings!Distribution/sampling!PR Events!Queue-busting – night clubs/events etc!!
>The only digital & audio on-street media!>Captures attention and holds it!>Full Livery option or Screen-Time only!>Super bright, sunlight readable screens!>40db audio output of your ad!>GPS tracking…!!!!>Full GPS and mobile wi-fi link!>Deliver when in range of a retail outlet!>Deliver different ads at different times!eg. lunch, dinner, rush hours!!!
EXAMPLE CAMPAIGN ATTENTION-COMMANDING DIGITAL MEDIA
DAY-PART OR LOCATION- BASED AD DELIVERY
eg. Brighton!1. Key shopping!2. Nightlife - Bars & Clubs!3. Arts & Ents!4. Tourist Landmarks!!eg. London!1. Key shopping!2. Arts & Ents !3. ‘The City’!4. Tourist Landmarks!!
EXAMPLE CAMPAIGN AUDIENCE DELIVERY CAMPAIGN PACKAGES
BRIGHTON-HOVE-PORTSLADE DURATION: 7 DAYS 12 HOURS A DAY EST AUDIENCE: 98,000 ADULTS
Audience based on lightweight 6-sheet campaign
CENTRAL LONDON (ARTS&ENTS CAMPAIGN) DURATION: 7 DAYS 12 HOURS A DAY EST AUDIENCE: 800,000 ADULTS
Audience based on lightweight 100 panel, 6-sheet campaign
1. Store openings!2. Product promotions!3. Sampling & distribution!4. PR events!5. Event hijacking!6. Inside train stations !7. Inside shopping centres!
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EXAMPLE CAMPAIGN TACTICAL CAMPAIGN IDEAS