tuk tuk presentation-pdf

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WE GET AROUND.

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WE GET AROUND.

TukTuk - summary!

The exciting new digital screen media!As proactive as your marketing strategy!Driving your brand right where your prospects are!Accessing new opportunities & new customers!Taking your brand to places that others can’t reach!

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>The centre of the UK’s biggest cities!>The UK’s busiest commercial streets!>Outside (and inside!) train stations !>Outside London’s busiest tube stations!>UK’s biggest events (you name the event) !>City centre commuter routes!!

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EXAMPLE CAMPAIGN EXACTLY WHERE YOU WANT TO BE

EXAMPLE CAMPAIGN REACHING THE PEOPLE YOU WANT TO REACH

eg.!>Shoppers!>Commuters!>Festival goers!>Diners!!!

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!>Students!>Tourists!>Families!>Event crowds!!!

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TukTuk - activity!

For reaching large audiences quickly!Product promotions!Store openings!Distribution/sampling!PR Events!Queue-busting – night clubs/events etc!!

TACTICAL EXAMPLE PR EVENTS

>The only digital & audio on-street media!>Captures attention and holds it!>Full Livery option or Screen-Time only!>Super bright, sunlight readable screens!>40db audio output of your ad!>GPS tracking…!!!!>Full GPS and mobile wi-fi link!>Deliver when in range of a retail outlet!>Deliver different ads at different times!eg. lunch, dinner, rush hours!!!

EXAMPLE CAMPAIGN ATTENTION-COMMANDING DIGITAL MEDIA

DAY-PART OR LOCATION- BASED AD DELIVERY

EXAMPLE CAMPAIGN RESTAURANT LAUNCH

eg. Brighton!1.  Key shopping!2.  Nightlife - Bars & Clubs!3.  Arts & Ents!4.  Tourist Landmarks!!eg. London!1.  Key shopping!2.  Arts & Ents !3.  ‘The City’!4.  Tourist Landmarks!!

EXAMPLE CAMPAIGN AUDIENCE DELIVERY CAMPAIGN PACKAGES

BRIGHTON-HOVE-PORTSLADE DURATION: 7 DAYS 12 HOURS A DAY EST AUDIENCE: 98,000 ADULTS

Audience based on lightweight 6-sheet campaign

ARTS&ENTS EXAMPLE

RADIO STATION

CENTRAL LONDON (ARTS&ENTS CAMPAIGN) DURATION: 7 DAYS 12 HOURS A DAY EST AUDIENCE: 800,000 ADULTS

Audience based on lightweight 100 panel, 6-sheet campaign

ARTS&ENTS EXAMPLE LAUNCH OF A MUSICAL

ARTS&ENTS CAMPAIGN

LES MISERABLES

1.  Store openings!2.  Product promotions!3.  Sampling & distribution!4.  PR events!5.  Event hijacking!6.  Inside train stations !7.  Inside shopping centres!

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EXAMPLE CAMPAIGN TACTICAL CAMPAIGN IDEAS

TACTICAL EXAMPLE STORE SUPPORT

>Fully daylight visible screens!>40db sound output!>Wireless internet connectivity for updating creative!>GPS tracking for serving location- specific ads!>Accountability – full travel routes delivered!>Ads up to 30” in duration!>Supply your ad or we create it for you!!!

EXAMPLE CAMPAIGN TECHNICAL