tu media corp. current status and forecast of satellite dmb - uk-korea 2 nd future mobile evolution...
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TU Media Corp.
Current Status and Forecast of Satellite DMB
- UK-Korea 2nd Future Mobile Evolution Forum-
Current Status and Forecast of Satellite DMB
- UK-Korea 2nd Future Mobile Evolution Forum-
2005. 9. 7
TU Media Corp.TU Media Corp.
New Emerging Market : DMB
Network & Terminals for DMB Service
Channel Line-Up of TU Media
Brief Introduction of TU Media
Contents Contents
11
22
33
44
I. TU Media’s Satellite DMB Business
II. TU Media’s Business Plan
III. TU Media’s Experience and Finding
IV. Synergy of Fixed and Mobile Broadcasting
1. New Emerging Market : DMB
DMB(Digital Multimedia Broadcasting)
Users have limitations
of
Space, Place, and Time
to watch TV
Users have limitations
of
Space, Place, and Time
to watch TV
• Personal Media
• Any Place
• Anytime, Any Situation
• Personal Media
• Any Place
• Anytime, Any Situation
Fixed Broadcasting- Terrestrial- Cable- Satellite
Fixed Broadcasting- Terrestrial- Cable- Satellite
Conventional
Broadcasting
Service
Market
New
Emerging
Broadcasting
Service
Market
Mobile Broadcasting- Satellite DMB- Terrestrial DMB
Mobile Broadcasting- Satellite DMB- Terrestrial DMB
DMB is the new form of ‘personal & interactive’ media displayed via diverse platforms of digital devices,
to meet increasing mobile broadcasting demand.
“ The Future of Broadcasting is in your hand ” (MIPTV/Milia 2005)
DMB is the new form of ‘personal & interactive’ media displayed via diverse platforms of digital devices,
to meet increasing mobile broadcasting demand.
“ The Future of Broadcasting is in your hand ” (MIPTV/Milia 2005)
2. Network & Terminals for DMB – Network Structure
Satellite signal will be delivered via multiple paths. Directly through Satellite
as well as through Gap fillers.
( East longitude 144 )
ProgramProviderProgramProvider Vehicle Receiver Mobile Receiver
TerminalTerminal
Ku-
Ban
d
13.8
24~1
3.88
3GH
zS
-band
2.630 ~2.655GH
z
Ku-Band
12.214~12.239GHz
S-ban
d
Satellite DMB Broadcasting Center
Satellite DMB Broadcasting Center
SatelliteSatellite
Gap Filler Gap FillerVideo
Audio
Data
SPECSPEC
DirectionDirection
ManufacturerManufacturer
Mobile phone-combined Portable Stand Alone VMT (Car Built-in)
• 2.2” or 2.4” LCD (Support QVGA)• Support Wireless Internet
• 2.5~3.5” LCD • No return path
• Utilizing 5~7” Car TV• Reception module type
• Market launch with Hi-Tier
Products and will expand to
low-tier afterwards.
• Introduce MP3 combined
products first and will then
expand to more convergent
products.
• Introduce reception module type
to utilize pre-installed LCD and will
expand to LCD combined product
for B/M.
• Samsung, LG, Motorola,
SKTT, Pantech&Curitel
• Cyberbank (PDA combined)
Access Telecom
• Innoace, HDT,Kiryung
Electronics, Joongang
system,Hyundai Autonet
Mobile phone-combined Portable Stand Alone Car Built-in
TU will maximize customer’s convenience and stimulate terminal industry by introducing diverse types of terminals to customers and full support & open policy to manufactures.
2. Network & Terminals for DMB – Terminals
4. 단말기
3. Channel Line-up of TU Media
Type
Video (Max 14 channels)
Program PlanLineup/Contents
Per Genre(8)
PP Lease(Modification to
Mobile environments)News,Drama,Music,Sports,Education,Game,Movie etc
Audio(Max 25
channels)
Basic Music(16)
DJ Music(7)
Variety(4)
PP Lease
Latest Hit, Oldies,Theme 24 hours Music
Star DJ, Amateur DJ, Mania, Live Music etc.DJ Choice
Education, Entertainment, Audio Book, News etc.
Mobile SpecificPrograms
-Ch. BLUE-(1)
In-House
- Allocate programs specific for mobile environments ( Short Movies, Animation, Mobile Drama etc.) - Shorter content compared to conventional contents - Will be used for broadcasting services during emergency - 21 hours per day ( 8 hours new program per day )
Information(TBD)
Data broadcasting related with Video & Audio Channels and Information Data broadcastingData
In-House and DP Lease
Commercial Broadcasting started with 7 Video and 20 Audio Channels and number of channels will be increased to 14 Video,25 Audio and Data channels.
Terrestrial TV(3)
TDBSimultaneous retransmission of Major Terrestrial TV
4. Brief Introduction of TU Media - History
The policy direction for satellite DMB was determined by the KBC
Technical standards for satellite DMB were established by MIC (System-E)
The international register for satellite network was appliedSepSep
FebFeb
AprApr
20012001
20022002
20032003
TU Media Corp. was established. DecDec
20042004
The broadcasting Law was revised. Hanbyul satellite for DMB service was successfully launched in Orbit.MarMar
TU Media Corp. was authorized as Satellite DMB Service Provider DecDec
TU Media Corp started Satellite DMB Field Trial. JanJan
20052005 TU Media Corp started commercial broadcasting of Satellite DMB Service MayMay
Technical Specification of Satellite DMB Terminal releasedNovNov
Reach 100,000 subscribersJulyJuly
4. Introduction of TU Media - Shareholders
FoundationPeriod
FoundationPeriod
Formation of Consortium(November 2003)
Foundation of New Entity(May, 2003)
Paid-in Capital: $135 million
Compositionof Stakes
Compositionof Stakes
CompanyComposition
Ratio
Remark
MajorShareholder
MajorShareholder
• Responsibility for management• Providing Network 28.5%
LargestShareholder
LargestShareholder
• Foreign Strategic Partner9.5%MBCO
Terrestrial Broadcasting Co.
Samsung(SEC), LG(LGE), Pantech & Curitel, etc.
34.8%
15%• Key business partner in the Supply Value Chain
PP1), Manufacturer, IT Co., etc.
12.2%
OtherShareholder
OtherShareholder
• Key business partner in the Supply Value Chain
SK Telecom
TU Media Corporation was founded in Dec, 2003 and funded with the capital of $135 million until May, 2005.
Major shareholders consist of leading players in the value chain.
Business Model
Market Forecast
Contents Contents
11
22
I. TU Media’s Satellite DMB Business
II. TU Media’s Business Plan
III. TU Media’s Experience and Finding
IV. Synergy of Fixed and Mobile Broadcasting
1. Business Model
Subscription fee from subscribers will be the major source of revenue. TU will share its revenue with business partners such as PP and CP.
SubscriberSubscriber AgencyAgencyTU Media
(Satellite DMB Operator)
TU Media
(Satellite DMB Operator)
Network Installer
(Satellite/Gap Filler)
Network Installer
(Satellite/Gap Filler)
Program ProviderProgram Provider
Contents ProviderContents Provider
Operation Fee
※ Subscription Fee: Initial Fee ( GBP 11 ) Monthly Fee ( GBP 7 )
Contents
Profit Share
Commission
Subscription Fees/
Monthly Fee
Subscriber Fees
2. Market Forecast
2005 2006 2007 2008 2009 2010
6001,400
2,700
4,300
5,8006,600
(Units : 1,000 subscribers )
Expected Subscribers
Target number of subscribers for Satellite DMB service will be 0.6M by 2005 and expected to reach 6.6M by 2010.
(Unit : 1 Million USD)
ExpectedRevenue & Profit
I. TU Media’s Satellite DMB Business
II. TU Media’s Business Plan
III. TU Media’s Experience and Finding
IV. Synergy of Fixed and Mobile Broadcasting
Commercial Service Result of first 4 months
Detail demographics of TU customers
Preferred content from TU customers
Watching behaviors
Contents Contents
11
22
33
44
Commercial service of Satellite DMB started on May 1st, and subscribers increase in number daily (average of 1,200)
Commercial Service Period
Commercial Service Period ’05.5.1 ~ 05.8.30 ’05.5.1 ~ 05.8.30
ContentsContents Video: 9 Ch. (News, Music, Drama, Movie, game, Sports, Education, Ch.Blue)
Audio: 25 Ch. ( DJ Ch - 5Ch, Variety Ch - 4Ch, Non-stop Music Ch - 16Ch)
Video: 9 Ch. (News, Music, Drama, Movie, game, Sports, Education, Ch.Blue)
Audio: 25 Ch. ( DJ Ch - 5Ch, Variety Ch - 4Ch, Non-stop Music Ch - 16Ch)
SubscriberSubscriber
Total Number of subscribers: about 150,000 • Mobile Phone Combined: 93.5% • Car Receiver : 7.5%
Total Number of subscribers: about 150,000 • Mobile Phone Combined: 93.5% • Car Receiver : 7.5%
MarketingMarketing Commercial Ad & Promotion & Event (subway, university, etc.) Commercial Ad & Promotion & Event (subway, university, etc.)
TerminalTerminal 7 Mobile Phone Combined and 4 Car Receiver are available for Service 7 Mobile Phone Combined and 4 Car Receiver are available for Service
PopularContentsPopular
Contents Drama > Channel Blue > Game > News > Movies > Korea Pop AudioDrama > Channel Blue > Game > News > Movies > Korea Pop Audio
DistributionChannel
DistributionChannel Through SKT, KTF, & LGT & Own Distribution Network Through SKT, KTF, & LGT & Own Distribution Network
1. Commercial service result of first four months
,
Female, 35%
Male, 65%
※ Note : Based on TU Subscribers on ’05.8.4,
Percentage by SexPercentage by Sex
Male, age groups between early twenties to early thirties are major customer group of TU Media
2. Detail demographics of TU customers
under 194%over 40
24%
20~2419%
25~2926%30~34
16%
35~3911%
Percentage by Age GroupPercentage by Age Group
MALE : 62% 20~30 Age Group : 72%
26%65%
Suburb18%
Urban82%
Percentage by RegionPercentage by Region
2. Detail demographics of TU customers
Young male who live in Metropolitan areas use Mobile-phone combined units to watch satellite DMB services
Car6%
M-Phone94%
Percentage by types of TerminalPercentage by types of Terminal
Urban Areas : 82% Mobile-Phone Terminal : 94%
94%82%
Video74%
Audio26%
On average, daily usage of TU service is around 57~ 80 minutes (July 2005 )
During Primetime, both Video & Audio channels are similar in popularity
14
8
8
10
13
21
0 10 20 30
Channel Blue
Game
Movies
Drama
News
VideoVideo
Total: 74%
Others
7
2
2
2
3
3
7
0 10
Korean Pop
Debut/ New Music
Korean “Trot”
Hit Chart
K. Pop 90’s
Mobi Club
AudioAudio
Total: 26%
Others
3. Watching Behaviors - Contents
74 %
Represents the total percentage of users throughout the day(July 2005)
Use of TU service generally begins at 7 in the morning, and maintains a steady stream of users, reaching
peak points from Morning rush hour to Evening rush hour (6:00 PM~8:00 PM).
3. Watching Behaviors – Usage by hours
6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 0:00 1:00
FIXED TV
S-DMB
I. TU Media’s Satellite DMB Business
II. TU Media’s Business Plan
III. TU Media’s Experience and Finding
IV. Synergy of Fixed and Mobile Broadcasting
Synergy of Fixed and
Mobile Broadcasting
Contents Contents
11
1. Synergy of Fixed and Mobile Broadcasting
- Terrestrial- Cable- Satellite
- Terrestrial- Cable- Satellite
- Satellite DMB- Terrestrial DMB- Satellite DMB- Terrestrial DMB
FixedBroadcastingFixedBroadcasting
Mobile BroadcastingMobile Broadcasting
Promoting Social WelfarePromoting Social Welfare
- Meet public demand for watching TV in mobile environments.
- Provide efficient communication tool for emergent situation.
- Offer effective tools for education by delivering educational programs.
- Meet public demand for watching TV in mobile environments.
- Provide efficient communication tool for emergent situation.
- Offer effective tools for education by delivering educational programs.
Promoting IndustryPromoting Industry
- Contribute to contents industry by creating new market.
- Stimulate IT and Manufacturing industry.
- Lead to growth of national economic.
- Contribute to contents industry by creating new market.
- Stimulate IT and Manufacturing industry.
- Lead to growth of national economic.
The advent of DMB services not only promote broadcasting industry but also promote social welfare by creating new market for industry and
satisfying the public demand for information.
TU Media Corp. Finance Bldg., 84, Taepyeongno 1-ga,Jung-gu, Seoul 100-768, KoreaTel No : 82-2-6323-4149 Fax No : 82-2-6323-4411 http://www.tu4u.com ( [email protected] )
Thank yoU