tttm case study
TRANSCRIPT
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Talk to the Manager
Social Media Campaign
Mike Mao MBA 2013Foster School of Business, UW
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Social Media Networks
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Social Media Campaign Goals
ACQUIRE Customers/Us
ers
ENGAGE Customers/Us
ers
GROW Customers/Us
ers
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Acquisition
WHO IS ENGAGING WITH YOUR COMPETITORS?
USE PICTURES FOR 2X CONVERSION &
ENGAGEMENT
CREATE A CONTEST OR PROMOTION
BE PERSONAL AND OFFER REWARDS
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Engagement
Apps
Web
Text Messaging
Level of Engagement
CALL TO ACTIONOFFLINE TO ONLINE
Ask customers to check out twitter, FB page and
instagram. Encourage interaction from display
signage.
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Growth
6 KEY METRICS TO MEASURE YOUR ROI ON SOCIAL MEDIA
Source: “The Social Media ROI Cookbook, Six Ingredients Top Brands Use to Measure the Revenue Impact of Social Media.” Altimeter Group. July 2012
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Growth
INVEST MONEY INTO HIGH ROI, DISCARD LOW ROI
TOOLS FOR MEASURING ROI
• Correlation—MarketShare or Compass Labs
• Linking/Tagging—Buddy Media, Argyle Social, Wildfire Interactive
• Integrated—Awareness, Inc., Lithium, Shopkick
• Direct Commerce—8th Bridge, Moontoast, Offerpop
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Thank You!