tsys 2016 canadian consumer payment choice study · and more than half are interested in getting...
TRANSCRIPT
TSYS® is pleased to present our third annual Canadian Consumer Payment Choice
Study, which focuses on how consumers make payments and interact with their
financial institutions.
About the Research
We conducted an online survey of more than 1,200 consumers during March 2016. Each respondent who completed the study met certain requirements:
• Was at least 18 years old
• Possessed at least one debit card
• Possessed at least one credit card
TSYS 2016 Canadian Consumer Payment Choice Study
www.tsys.com
2016 Canadian Consumer Payment Choice Study
www.tsys.com2
TABLE OF CONTENTS
I. SUMMARY OF KEY FINDINGS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
II. DETAILED FINDINGS
A. Payment Card Ownership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4
B. Payment Account Ownership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4
III. PAYMENT PREFERENCE
A. Overall Payment Preference . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5
B. Preference by Store Type . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5
C. Preference by Restaurant Type . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6
D. Preference by Bill Payment Type . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6
E. Preference by Online Category Type . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7
IV. PREFERENCE TRENDS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8
V. CARD FEATURES THAT INCENT USAGE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13
VI. CHANGES IN PAYMENT BEHAVIOR AND ACTIONS TAKEN . . . . . . . . . . . . . . . . . . . . . . .14
VII. MARKETING, COMMUNICATIONS AND CUSTOMER SERVICE . . . . . . . . . . . . . . . . . . . .15
VIII. MOBILE PHONE USAGE AND PREFERENCES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18
IX. SHOPPING FOR A NEW CARD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20
X. OTHER INQUIRIES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21
XI. RESPONDENT DEMOGRAPHICS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
2016 Canadian Consumer Payment Choice Study
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I. SUMMARY OF KEY FINDINGS
Nearly half of consumers prefer to use their credit card, while another third prefer using debit cards. The remainder preferred cash. The data over the past three years is consistent in demonstrating consumers’ preference for credit cards.
For the majority of payment locations, credit cards are the preferred payment vehicle. The most notable exceptions are fast food restaurants, coffee shops, discount stores and person-to-person payments, where cash is the most preferred payment method.
Generally speaking, data over the last three years shows that overall credit card usage has increased and is considered the safest for making online or in-store purchases.
Rewards are by far the most important factor for incenting consumers to use one card over another. The two most desired rewards were cash-back and the ability to use one’s loyalty points as currency at the point of sale.
Consumers continue to embrace digital communications methods, with a significant increase in the desire to receive emails and texts rather than traditional mail. Their preference is to get marketing offers once a month, and more than half are interested in getting offers based on an analysis of their purchasing behavior.
The use of banking apps grew over the past year, as did consumer interest in 11 of the 12 mobile phone features we tested in 2015 and 2016. The one exception was receiving instant offers in-store, in which consumers did not express interest. However, the majority of respondents indicated they were not yet ready to load their debit or credit information on to their mobile device, but were generally comfortable with many different mobile authentication methods. There was also considerable interest in an app that would recommend which card to use in a specific purchasing situation.
When shopping for a new card, about two-thirds of respondents indicated the network/brand was important to their decision. More than half preferred Visa™ while another third preferred MasterCard™. And while to-date mobile payments have not been used by most consumers, approximately one-fourth indicated that the ability to use the new card for mobile payments was important.
a.
b.
c.
d.
e.
f.
g.
2016 Canadian Consumer Payment Choice Study
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Card Ownership
1
2
3
4
5+1%
7%
1%
7%
4%
18%
25%
30%
68%
39%
Debit Card Credit Card
Exhibit 1
Payment Account Ownership
1%
2%
7%
8%
20%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
92%
94%
3%
59%
Other
A digital/virtual currency account (Bitcoin, etc.)
A limited line credit card for online shopping
A PayPal account
A branded prepaid card
A store debit card (supermarket, big box retailer)
A store credit card (supermarket, big box retailer)
A brand credit/charge card
A debit card tied to your chequing account
Exhibit 2
II. DETAILED FINDINGSA. Payment Card OwnershipWe asked consumers how many debit and credit cards they own. As shown in Exhibit 1, two-thirds of respondents have a single debit card while more than a third report owning a single credit card.
B. Payment Account OwnershipWe explored further to better understand the different types of payments our survey respondents used. As shown in Exhibit 2, the top four choices were debit cards, credit cards, a PayPal™ account and a store credit card.
2016 Canadian Consumer Payment Choice Study
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Overall Payment Preferences 2016
2%
2%
0%
0%
15%
0% 10% 20% 30% 40% 50%
33%
47%
1%
Other
No general preference
Paypal
Prepaid Card
Cheque
Cash
Debit Card
Credit Card
Exhibit 3
Department Store
Discount Store
Supermarket/Grocery
Gas Station/C-Store
Preferences by Store Type
0 10 20 30 40 50 60
Cash Debit Credit
Exhibit 4
8%
32%
53%
37%
26%
27%
11%
29%
50%
14%
39%
45%
III. PAYMENT PREFERENCESA. Overall Payment Preferences 2016Consumers were asked which payment vehicle they preferred when they had a choice. Credit cards were preferred by nearly one-half of respondents, followed by debit cards and cash, as shown in Exhibit 3.
B. Preferences by Store TypeWe asked consumers to tell us which payment form they prefer at different locations. As shown in Exhibit 4, for store locations, credit is preferred by a significant margin. However, at discount stores cash was the most preferred payment method.
2016 Canadian Consumer Payment Choice Study
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Dine in Restaurant
Coffee Shop
Fast Food Restaurant
Preferences by Restaurant Type
0 10 20 30 40 50 60
Cash Debit Credit
Exhibit 5
14%
29%
53%
37%
30%
28%
52%
19%
21%
D. Preferences by Bill Payment TypeBill payment is the one category where consumers indicated they are still using cheques, although not in significant amounts. As shown in Exhibit 6, cash is the preferred method for paying individuals, followed by cheques. For the other bill-payment categories, consumer preferences are credit, followed by debit and cheques.
Recurring Bills
One-Time Bills
Payments to Individuals
Preferences by Bill Payment Type
0 10% 20% 30% 40% 50% 60%
Cheque Cash CreditDebit
Exhibit 6
13%
53%
9%
8%
7%
5%
28%
41%
9%
7%
28%
40%
C. Preferences by Restaurant TypeWe also asked respondents their payment preference when they visit three types of restaurants. Predictably, cash was preferred in fast-food restaurants and coffee shops, perhaps as a function of smaller-than-average ticket sizes. Credit was preferred at dine-in restaurants, as shown in Exhibit 5.
2016 Canadian Consumer Payment Choice Study
www.tsys.com7
E. Preferences by Online CategoryWe asked consumers about their payment preferences when paying for online travel and online shopping. Credit was the overwhelming favorite when paying for online shopping, with PayPal coming in second. For online travel, credit was preferred again, this time with “other” methods coming in second, as shown in Exhibit 7. We believe “other” is predominately the redemption of airline miles.
Online Shopping
Online Travel
Preferences by Online Category
0 10 20 30 40 50 60
Other Paypal CreditDebit
Exhibit 7
31%
1%
4%
58%
11%
20%
5%
59%
2016 Canadian Consumer Payment Choice Study
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IV. PREFERENCE TRENDS
With three years of data, we wanted to determine if consumer preferences have changed over that period of time. As Exhibit 8 shows, payment preferences have not changed considerably. When asked what payment form is preferred when you have a choice, credit cards are preferred over debit cards, followed by cash. The data also suggests that credit card usage has increased over the last three years.
Other
No General Preference
Prepaid Card
Cheque
Cash
Debit Card
Credit Card
Paypal
Overall Payment Preference Trends
0 10% 15% 20% 25% 30% 35% 40% 45% 50%5%
2016 2015 2014
Exhibit 8
2%
2%
0%
2%
2%
3%
1%
1%
2%
1%
0%
0%
0%
0%
15%
14%
19%
33%
33%
47%
47%
42%
34%
0%
2016 Canadian Consumer Payment Choice Study
www.tsys.com9
Exhibit 9 below shows the three-year trend for the top-three consumer payment preferences at different store locations. For those four categories, the increase in the preference for credit is clear.
Supermarket/Grocery
2014 2015 2016
40%
35%
45%
39%
14%
38%
42%
17% 16%
Credit card Debit card Cash
Gas Station/C-Store
2014 2015 2016
42%
29%
50%
29%
11%
29%
47%
16% 15%
Credit card Debit card Cash
Discount Store
2014 2015 2016
22%
26% 27% 26%
37%
27%
23%
35%37%
Credit card Debit card Cash
Department Store
2014 2015 2016
44%
28%
53%
32%
8%
31%
51%
9% 9%
Credit card Debit card Cash
Exhibit 9
2016 Canadian Consumer Payment Choice Study
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At the restaurant locations, which included coffee shops, fast food and dine-in options, there is a similar pattern, with each location observing an increase in credit use. At coffee shops, there was also an increase in cash usage, as shown in Exhibit 10.
Coffee Shop
2014 2015 2016
17% 18%21%
19%
52%
19%18%
47%50%
Credit card Debit card Cash
Fast Food Restaurant
2014 2015 2016
22%
29% 28%30%
37%
29%26%
35%
39%
Credit card Debit card Cash
Exhibit 10
Dine-In Restaurant
2014 2015 2016
44%
28%
53%
29%
14%
30%
48%
15% 15%
Credit card Debit card Cash
2016 Canadian Consumer Payment Choice Study
www.tsys.com11
Bill payment trended similarly. As shown in Exhibit 11, credit- and debit-card usage has increased over the three-year period for paying one-time and recurring bills, while cash and cheques have remained flat or declined. For payments to individuals, cash continues to be the preferred payment vehicle, with cheques declining over the period.
Recurring Bills
Credit Debit Cash Cheque
34% 33%
4% 5% 5%
20%18%
41%
28%
7% 6% 7%
2014 2015 2016
One-Time Bills
Credit Debit Cash Cheque
31%
35%
4%
6% 7%
22%20%
40%
28%
11%8% 9%
2014 2015 2016
Exhibit 11
Payments to Individuals
Credit Debit Cash Cheque
6%8%
44%
50%53%
7%7%8% 9%
18% 17%
13%
2014 2015 2016
www.tsys.com12
2016 Canadian Consumer Payment Choice Study
We observed a similar story in the online categories. As shown in Exhibit 12 below, the use of credit has increased over the three-year period for online shopping, with debit remaining about the same and in low numbers. Interestingly, PayPal has decreased.
A comparable pattern is demonstrated for online travel sites. The preference for credit increased, with debit staying flat and PayPal decreasing. The “not applicable (n/a)” category represents the percentage of respondents who do not make purchases at online travel sites.
Online Shopping
2014 2015 2016
51%
4%
59%
5%
20%
4%
57%
30%
24%
Credit Debit PayPal
Online Travel Sites
Credit Debit PayPal NA
51%53%
4%2% 1%
3%4%
58%
4%
34%37%
31%
2014 2015 2016
Exhibit 12
Safest by Channel
0 10 20 30 40 50
Online In Store
Credit
Debit
Prepaid
PayPal
Cash
Cheque
No Preference 9%
5%
0%0%
0%
0%
29%
5%25%
47%
6%1%
33%
40%
Exhibit 13
This year we included questions relating to consumer perceptions about the safety of card usage. Respondents were asked which payment method they believed was safest for in-store and online purchases. As show in Exhibit 13, credit was perceived to be safer in both channels. Cash, followed by debit, were considered as safe alternatives for in-store purchases. PayPal was perceived as safe for online purchases.
V. CARD FEATURES THAT INCENT USAGE
We have consistently asked which value-added features incent consumers to use one card more than another in scenarios where they have multiple credit cards. As shown in Exhibit 14, rewards continues to be the most important feature, followed by finance charges/interest rates, the card brand, and the flexibility of payment options.
2016 Canadian Consumer Payment Choice Study
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Balance transfer options
Customer service provided by the issuer of my card
Alerts/mobile options
Payment options/flexibility
Card brand
Finance charge/Interest rate
Type of rewards
Ability to select my card design
Features Incenting Usage
0 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65%5%
2016 2015 2014
Exhibit 14
8%
7%
9%
11%
9%
8%
3%
2%
3%
5%
3%
3%
15%
14%
13%
20%
19%
18%
25%
22%
29%
61%
60%
50%
We asked consumers to rate, on a scale from 1 to 7, a number of features that would influence them to use one payment card over another. Exhibit 15 shows the percentage of consumers who indicated the feature was either extremely important or very important from both the 2015 and 2016 surveys. Cash-back discounts and the ability to use loyalty points for immediate discounts at the point of sale ranked highest in importance.
www.tsys.com14
2016 Canadian Consumer Payment Choice Study
33%
32%
24%
18%
18%
18%
18%
11%
11%
32%
30%
20%
14%
16%
15%
15%
9%
10%
2015 2016
Cash-back discounts on purchases that are credited to your account immediately
The ability to use your card's loyalty points for immediate discounts when making a purchase
Your financial institution provided you a dynamic credit score report
Alerts sent to your mobile phone each time a purchase is made with a card
You are offered a multi-use card, such as Credit & Transit, Debit & Loyalty, etc.
The ability to transfer money to another person using an online or mobile app
The ability to turn your card on and off based on time of day, transaction amount, store or location
Ability to use your smart phone to make a purchase using a specific credit, debit or prepaid card account
A mobile phone app that can help you classify your purchases for budgeting for business or personal use
Exhibit 15
VI. CHANGES IN PAYMENT BEHAVIOR AND ACTIONS TAKEN
We asked consumers if they had changed the way they pay and which actions they took as it relates to payment vehicles. One takeaway from Exhibit 16 is that consumer behavior changes slowly over time. Overall, approximately two-thirds of consumers report that they have not changed the way they make purchases. It is noteworthy that the number of consumers who indicated that they used PayPal more often during the year decreased over the three-year period, which is consistent with other data in the survey.
I added more debit cards to my wallet to make purchases
I have not changed the way I pay
I added a prepaid card to my wallet to make purchases
I use PayPal more often then in the past
I added more credit cards to my wallet to make purchases
I have closed accounts
Changes 2014 to 2016
0 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65%5%
2016 2015 2014
Exhibit 16
6%
5%
3%
4%
5%
7%
62%
60%
52%
7%
7%
9%
22%27%
28%
12%
12%
16%
2016 Canadian Consumer Payment Choice Study
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In terms of actions taken, shown in Exhibit 17, the pattern over the three year period is similar. One notable exception is “opening a new credit card account to take advantage of rewards,” which decreased from 22 percent in 2014 to 14 percent in 2016.
VII. MARKETING, COMMUNICATIONS AND CUSTOMER SERVICE
Respondents were asked to provide their preferences on how banks communicate with them. As shown in Exhibit 18, consumers demonstrate a strong preference for receiving email for most categories of communication. The one exception is when being advised of the potential unauthorized use of their account, where text and a phone call are also preferred.
48%
31%
28%
23%
16%
10%
7%
6%
41%
26%
22%
20%
22%
9%
8%
6%
2014 2015
41%
28%
24%
24%
14%
8%
8%
7%
2016
I made a purchase using a credit card registered with an online retailer.
I registered a credit card with an online retailer.
I opened a PayPal account.
I sent money using a “person-to-person” money transfer service separate from my bank's online bill pay service.
I opened a new credit card account to take advantage of the rewards being offered for travel, merchandise, etc.
I began using a reloadable prepaid card.
A merchant or individual used a mobile device to accept my payment.
I made a payment at a retail location with my mobile device.
Exhibit 17Exhibit 17
Do not send
Voicecall
Socialmedia
Mobile alertMail Email Text
Marketing/special offers
Availability of new products
Change in account interest rate, fees, etc.
Potential unauthorized use of your account
Change in address, new card request, etc.
Purchase transactions
27% 19% 49% 1% 1% 1% 1%
22% 21% 53% 1% 1% 2% 1%
8% 35% 47% 4% 4% 1% 2%
7% 7% 30% 21% 30% 0% 4%
7% 19% 45% 11% 15% 1% 3%
14% 19% 53% 6% 3% 1% 4%
Graph 26Exhibit 18
The trends over the last two years, as shown in Exhibit 19 below, are particularly interesting. In all categories, far fewer people said “do not send” in 2016 versus 2015. While respondents consistently asked that less communication be sent to them via mail, the preference for email increased, while the preference for text increased dramatically, demonstrating the increasing consumer comfort with these forms of digital communication.
www.tsys.com16
2016 Canadian Consumer Payment Choice Study
Do Not Send
Change in address, new card request, etc.
Potential unauthorized use of your account
Change in account interest rates, fees, etc.
Availability of new products
Marketing/special offers
Purchase transactions
0 10% 15% 20% 25% 30% 35%5%
2016 2015
14%
14%
21%
7%
7%
15%
8%15%
22%
27%30%
26%
Change in address, new card request, etc.
Potential unauthorized use of your account
Change in account interest rates, fees, etc.
Availability of new products
Marketing/special offers
Purchase transactions
0 10% 15% 20% 25% 30% 35% 40%5%
2016 2015
19%
11%
24%
19%
7%
23%
35%36%
21%
19%24%
25%
Change in address, new card request, etc.
Potential unauthorized use of your account
Change in account interest rates, fees, etc.
Availability of new products
Marketing/special offers
Purchase transactions
0 10% 15% 20% 25% 30% 35% 40% 45% 50%5%
2016 2015
53%
32%
46%
45%
30%
41%
47%42%
53%
49%44%
45%
Text
Change in address, new card request, etc.
Potential unauthorized use of your account
Change in account interest rates, fees, etc.
Availability of new products
Marketing/special offers
Purchase transactions
0 10% 15% 20% 25%5%
2016 2015
6%
7%
3%
11%
21%
4%
4%1%
1%
1%1%
1%
Exhibit 19
2016 Canadian Consumer Payment Choice Study
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We again asked consumers to tell us how frequently they would like to receive marketing/special offers from their bank. As shown in Exhibit 20, the answers were unchanged from the survey results in 2015. The majority of respondents indicated they prefer to receive those communications monthly.
Special Offer Frequency Preference
Once a week Once a month Once a year NeverI want theability to decide
how often
15% 14%
2016 2015
42% 43%
7% 7%
21% 23%
14% 13%
Exhibit 20
Open to Receiving Offers Based on Purchase Behavior
Yes
No
Unsure55%
27%
19%
Exhibit 21
When asked the preference for reaching customer service with issues, respondents over the last three years have said a call to customer service was their preferred method. Interestingly, walking into a branch increased as a preference in 2016, while customer service chats via the financial institution’s website decreased, as did the social media channels, as shown in Exhibit 22.
Chat with customer servicevia their mobile app
Chat with customer service via their website
Social Media (Facebook, Twitter)
Walk into a branch
Call customer service
Customer Service Preferences
0 20% 30% 40% 50% 60% 70% 80%10%
2016 2015 2014
Exhibit 22
1%
1%
2%
6%7%
10%
1%
2%3%
26%
19%
19%
66%
70%
65%
The majority of consumers indicated they would be open to receiving coupons and special offers based on the information financial institutions collect about their purchase behavior. As shown in Exhibit 21, more than half are interested, with nearly another 20 percent indicating they were not sure.
VIII. MOBILE PHONE USAGE AND PREFERENCES
We asked consumers a number of questions related to their use of mobile phones in conducting banking activities.For banking apps, 2016 showed a marked increase in those who said that they use them. As shown in Exhibit 23, those that said they did not use a banking app declined 10 percent, and each category of frequency of use increased, with the exception of daily use, which stayed the same.
www.tsys.com18
2016 Canadian Consumer Payment Choice Study
Frequency of Banking App Usage
Do not use Once a month Few timesa month
DailyFew timesa week
58%
68%
2016 2015
10% 6%13%
10% 13% 10% 6% 6%
Exhibit 23
Desired Mobile Phone Features
0 10% 15% 20% 25% 30% 35% 40%5%
2016 2015
Use phone to immediately stop fraud
Instantly view debit/credit transactions
Transfer money to another person
Keep your loyalty/rewards cards on phone
Turn your card on/off based on the location
Turn your card on/off based on the type of store
Turn card on/off based on time of day
Use mobile app to change debit/credit PIN
Use phone to make in-store purchase
Receive in-store instant offers
Store driver’s license/other ID on phone
Make payment with wearable device/smart watch
Exhibit 24
10%11%
13%12%
14%17%
15%14%
16%13%
17%15%
20%17%
20%17%
23%21%
24%19%
28%25%
37%29%
We asked respondents to indicate their interest in a number of features if they were available on their mobile phone. Exhibit 24 shows the percentages for each category where consumers indicated they were extremely interested or very interested.
Overall, respondents in 2016 were more interested in nearly all mobile-related features when compared to 2015.
Features to prevent fraud continued to be the top two features of interest, followed by person-to-person money transfer and the ability to keep all loyalty cards on the phone. The next most desired features were also focused on fraud prevention, as they entailed turning the payment card on or off based on either location, time of day or type of store.
2016 Canadian Consumer Payment Choice Study
www.tsys.com19
Consumers were asked to indicate how likely they were to load debit or credit card information on their mobile device. As shown in the Exhibit 25, approximately one-fifth of respondents said they likely or definitely would load their card credentials onto their phone, while a small percent indicated they had already done so. This confirms that consumers are eager to utilize the capability of their phones for “commerce-related” activities, but indicates that the majority is not quite ready to use the phone to make payments.
Propensity to Load Card Information
Never Not Likely Neutral Definitely AlreadyLoaded
Likely
42% 41%
Debit Card Credit Card
22% 21%16% 15%
12% 14%
6% 6%2% 3%
Exhibit 25
As a follow-up, we asked respondents to provide feedback relating to various mobile phone authentication methods. They were asked which method they were most comfortable using. Exhibit 26 shows the percent of consumers who indicated they were very comfortable or somewhat comfortable with each type of mobile authentication. Not surprising, the tried-and-true passcode was favored, followed by fingerprints, camera and voice recognition.
Mobile Authentication
PasscodeFingerprintCameraVoice recognition77%
40%45%
64%
Exhibit 26
Respondents were asked the likelihood of using a mobile app that automatically recommends which of their cards they should use in a specific purchase situation based on the preferences they set. This concept resonated with consumers, as 43 percent said they would definitely or likely use it, while another third said they were not sure, as shown in Exhibit 27.
www.tsys.com20
2016 Canadian Consumer Payment Choice Study
Card Optimization App
Likely
Not Likely
Neutral
Definitely
Never
31%
36%
21%7%
5%
Exhibit 27
We asked respondents a series of questions relating to factors they consider important when they are shopping for a new card. Nearly two-thirds indicated that the payment network/brand was important in their new card acquisition decision, as shown in Exhibit 28.
We then asked for their brand preference. Respondents preferred Visa, followed by MasterCard, with American Express significantly trailing, as shown in Exhibit 29.
Is Payment Network/Brand Important?
Yes
No
Unsure59%28%
13%
Exhibit 28
IX. SHOPPING FOR A NEW CARD
Brand Preference
Visa
MasterCard
American Express
Unsure
52% 38%
4% 5%
Exhibit 29
2016 Canadian Consumer Payment Choice Study
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Lastly, we asked consumers if mobile payment capability played a significant role in their choice when shopping for a new card. Interestingly, while mobile payments are not widely used, one quarter of respondents indicated that the ability to use the new card for mobile payments played a part in their decision when getting a new card.
Importance of Mobile Payment Capability
No
Yes
Unsure70%
24%6%
Exhibit 30
X. OTHER INQUIRIES
We were interested to understand the effort consumers were willing to proactively make to set limits on card spend at various merchants, such as gas stations, department stores, etc. As shown in Exhibit 31, a third of respondents indicated they were willing to expend some effort to make those elections on their card account, while nearly another third were ambivalent.
Effort to Set up Spending Limits
26%
28%
0% 10% 20% 30% 40%
21%
11%
14%
No effort
Little effort
Neutral
Some effort
Whatever is required
Exhibit 31
Finally, we asked consumers the importance of using one financial institution for all their banking needs. As shown in Exhibit 32, 44% of respondents indicated that using one financial institution was either important or very important.
www.tsys.com22
2016 Canadian Consumer Payment Choice Study
Importance of Using One Financial Institution
Not at allimportant
Not important Neutral Very importantImportant
7%
19%
29%31%
13%
Exhibit 32
XI. RESPONDENT DEMOGRAPHICS
38%
29%
17%
2%
4%
6%
Type of Smartphone Owned
A basic voice & text messaging cell phone
A “wearable” device, smart watch, fitness band, etc.
An Appletm iPhone
An Androidtm based smartphone
A BlackBerry smartphone
A Microsoft-based smartphone
Another type of smartphone
A tablet
Do not own a mobile device of any type 10%
1%
33%
Gender
Male 50%
Female 50%
2016 Canadian Consumer Payment Choice Study
www.tsys.com23
XI. RESPONDENT DEMOGRAPHICS
Employment Status
6% 51%
Employed full or part time StudentSelf-employed/small business owner Unemployed
RetiredHomemaker
8%6%
5%
24%
Household Income
Some secondary/high school
Graduated secondary/high schoolSome university/no degree
Graduated university/two or four years
Post -graduate degreePrefer not to answer
Education
5%
24%
18%
37%
14%
2%
Age
12%
17%
17%
18%
17%
19%
18-24 25-3445-54
35-4465 or older55-64
Less than $25,000 $100,000 to $150,000
$150,000 or more$25,000 to $50,000Prefer not to answer$50,000 to $75,000
$75,000 to $100,000
9%
24%
23%
18%
12%
5%8%
2016 Canadian Consumer Payment Choice Study
© 2015 Total System Services, Inc.®. All rights reserved worldwide. Total System Services, Inc., and TSYS® are federally registered service marks of Total System Services, Inc., in the United States. Total System Services, Inc., and its affiliates own a number of service marks that are registered in the United States and in other countries. All other products and company names are trademarks of their respective companies. (06/2016)
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contact 1.706.649.2307 or email [email protected].
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About TSYSAt TSYS® (NYSE: TSS), we believe payments should revolve around people, not the other way aroundSM.We call this belief “People-Centered Payments®.” By putting people at the center of every decisionwe make, TSYS supports financial institutions, businesses and governments in more than 80 countries.Through NetSpend®, a TSYS company, we empower consumers with the convenience, security,and freedom to be self-banked. TSYS offers issuer services and merchant payment acceptance forcredit, debit, prepaid, healthcare and business solutions.
TSYS’ headquarters are located in Columbus, Ga., U.S.A., with local offices spread across the Americas,EMEA and Asia-Pacific. TSYS is a member of The Civic 50 and was named one of the 2013 World’sMost Ethical Companies by Ethisphere magazine. TSYS routinely posts all important information onits website. For more, please visit us at www.tsys.com.