true spirit ecommerce wireframe
DESCRIPTION
TRANSCRIPT
Design by: Lissa Doty
Student Project. General Assembly UXDI Winter 2013
About the Product: TrueSpirit is a school uniform website for parents who want an easy way to shop for clothes online and get feedback about their choices from family and friends. TrueSpirit offers a co-shopping experience with the ability to share, edit, and approve clothing choices, making it a perfect option for busy families. !!About the Project: TrueSpirit is a student project for General Assembly’s User Experience Design Immersive. We were given user research, scenarios, and personas, and, we were tasked with creating wireframes for a fresh, modern school uniform website.
CASE STUDY
Research
Method: !Competitive analysis !We researched school uniform sites, as well as other e-commerce sites.!
Findings: !Many clothing e-commerce sites offer the ability to share your likes and favorites publicly on social media, but no easy way to privately collaborate on purchasing decisions.!
Opportunities Identified: !Offering a way for busy parents (and fashion-impaired parents), to get quick feedback on clothing choices could inspire increased brand loyalty, resulting in more return visits.!
User interviews
Method: !We were given user personas and scenarios; all user research was done by our teacher and designers-in-residence.
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Personas
Scenarios
Method: !!We were given user scenarios- shopping (but not buying) at work!- shopping for children with opinions!- fashion-challenged parents
And came up with the flowing user journey: !!SET UP AND FIRST RUN
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Opportunities Identified: !!Co-shopping.!
Design Iteration 1
Method: !Sketched out ideas on paper, and then put them into Omnigraffle, where I was able to test user flow on my classmates.
Findings: Privacy was a big concern.!!Opportunities Identified: !Sharing privately, without involving social media.!!!
Design Iteration 2 - Hypothesis
Method: !I tested my prototype on my classmates, who had also been assigned this same project.!
Findings: Everyone was interested in the concept of sharing your shopping bag.!!Opportunities Identified: !Move forward with increased emphasis on versatility and ease of sharing.!!
Prototype
Method: !I created a prototype in Omnigraffle that captured the screen-based version of the experience. !!AWARENESS Awareness of the product!!SET UP AND FIRST RUN"First time experience - setting up an account
CORE PRODUCT EXPERIENCE!Shopping for required school uniforms!Sharing your choices with family and friends!getting feedback about choices and buying with!confidence.
CASE STUDY
hËîºö¤HELLO BEAUTIFUL
HERE’S WHAT’S NEW FOR YOU
TrueSpirit allows users to share their shopping bag with friends and family. Recipients can give a thumbs up or down, suggest additional colors, and add items from the school clothing list. For fashion-challenged parents, feedback from people they trust could mean an overall increase in the number of items they purchase, and increased confidence in what they bought.
