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TRANSCRIPT
2019 MARKETING PLANNER
TRUCK & OFF-HIGHWAY ENGINEERING
TM
techbriefsmedia.com
SAE’S INDUSTRY- LEADING MAGAZINE FOR THE COMMERCIAL VEHICLE MARKET!
ELECTRIC MACHINES
One size does not fit all
SuperTruck 2 drives tech development
Vehicle testing a collaborative effort
Commercial vehicles invade CES
TRUCK & OFF-HIGHWAY ENGINEERING
TM
Batteries & busesBattery-electric systems find a home in buses and other Class 6/7 apps
Meeting truck autonomy hurdles head-on
Optimizing 3D printing via simulation
Thermal management developments
TRUCK & OFF-HIGHWAY ENGINEERINGTM
The largest-circulation engineering magazine serving the commercial vehicle industry
2 SAE Truck & Off-Highway Engineering Marketing Planner 2019 techbriefsmedia.com
Readers benefit from Truck & Off-Highway Engineering in many ways. Here’s what they are saying:
Source: Signet Research, Inc., February 2018 Reader Profile Report
Special Event Coverage for 2019!Truck & Off-Highway Engineering’s editors are on the ground at key industry events. Our expanded editorial coverage for 2019 includes:
• Commercial Trucks & Buses• On-Highway Engineering • Key Off-Highway Sectors
& Technologies• ADAS/Autonomous Vehicles• Defense, Specialty Vehicles & More Published 6 times annually, Truck & Off-Highway Engineering reaches more than 20,000 BPA-Audited subscribers. With a readership of 2.4 readers per copy, the total reach of Truck & Off-Highway Engineering is more than 48,000 readers per issue.
Source: Signet Research, Inc., February 2018 Reader Profile Report
INSIDE:
AnnualMahle DieselEngine Spec Chart
Medium-duty makeover
GM re-enters segment with new
Class 4-6 vocational trucks
Power generation
advances
Ricardo’s CryoPower
engine concept
Connected vehicles: Making sense
of all that data
TRUCK & OFF-HIGHWAY
ENGINEERINGTM
Heavy-dutyengine design Advances in testing,
CAE simulation &3D printing drive
development
Operator environment: More functions from fewer controls
Big data and next-gen prognostics
ADAS expands role, V2V looms
TRUCK & OFF-HIGHWAY ENGINEERING
TM
“ Good for keeping abreast in an ever-innovative industry. Gives readers knowledge to help adapt, save money, and make cutting-edge designs.”
“ It is a valuable source of new equipment, applications, and what is being tested and learned.”
“ SAE Truck & Off-Highway Engineering is a key source of market information, emerging trends, and applications awareness.”
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Truck & Off-Highway Engineering, SAE’s industry-leading magazine for the commercial vehicle market, covers key engineering topics including:
Signet Research Ad Readership IssueWhen you advertise in Truck & Off-Highway Engineering’s Ad Readership Issue (February 2019), you’ll receive a detailed report of the surveyed responses, including ad recall, impact, and feedback. Learn better ways to communicate with your target audience and increase your ROI.
• Bauma• COMVEC• ICUEE
• North American Commercial Vehicle Show
• Rapid + TCT
• The Work Truck Show• World of Concrete• WCX: SAE World Congress Experience
SAE Truck & Off-Highway Engineering Marketing Planner 2019 3techbriefsmedia.com
2019 EDITORIAL CALENDAR
Editorial ContactRyan [email protected]
Magazine Issue FEBRUARY APRIL JUNE AUGUST OCTOBER DECEMBER
Special Coverage Over-the-Air (OTA) Software Updating
The Work Truck Show Preview
Automated & Connected Commercial Vehicles
Bauma Preview
Executive Viewpoints Series with Industry Leaders
The Future of Propulsion: Diesel vs. Electrification
SAE COMVEC Preview
Hydraulics/Electric Actuation: Intelligent Machine Control
NACV Show Preview
Engines & Subsystems:Heavy-Duty Engine Design
Features Engines & Subsystems: Power Generation/Gensets State-of-the-Art Vehicle Testing
Advanced Emissions Strategies for Off-Highway
3D Printing/Additive Manufacturing
Annual Supplier Guide and Product Round-up:
• Engines & Subsystems
• Electronics• Hydraulics• Testing &
Simulation• Manufacturing &
Materials
ADAS/Active Safety Systems
Big Data Analytics & the IoT
Engines & Subsystems: Powertrain Management
Operator Comfort
Electrification of Heavy Trucks
Thermal Management Strategies
Departments Cybersecurity
Hydraulics New Trucks & Equipment
Alternative Fuels
Human-Machine Interface New Trucks & Equipment
Telematics
Thermal Management
New Trucks & Equipment
Hydraulics Plastics/Composites New Trucks & Equipment
Chassis Systems
Simulation New Trucks & Equipment
Drivelines & Components Test & Measurement New Trucks & Equipment
Product Spotlight Data Acquisition
Imaging/Cameras
Simulation/Analysis Software
Electronic Components/Semiconductors
Engine Components
Fasteners/Adhesives
Driveline Components
Power Electronics
Thermal Management
Hydraulics/Flow Control
Lubrication/Coatings
Test & Measurement
Connectors
Metals
Sensors & Actuators
Event Coverage World of Concrete The Work Truck Show
WCX: SAE World Congress Experience
Bauma SAE COMVEC
ICUEE
North American Commercial Vehicle (NACV) Show
Special Marketing Opportunities &
Distribution
Advertiser Study
The Work Truck ShowMarch 5-8Indianapolis, IN
BaumaApril 8-14Munich, Germany
SAE WCX April 9-11 Detroit, MI
RAPID + TCTMay 20-23Detroit, MI
Profile Issue: Free half or full page company profile with paid ad of equal size
SAE COMVEC September 10-12 Rosemont, IL
ICUEEOctober 1-3Louisville, KY
North American Commercial Vehicle (NACV) ShowOctober 28-31Atlanta, GA
Innovations in Mobility October 29-31 Novi, MI
Editorial Closing Dec. 11, 2018 Feb. 12 April 12 June 12 Aug. 13 Oct. 11
Ad Space/ Material Closing
Jan. 2/Jan. 9 March 1/March 8 May 1/May 8 July 1/July 8 Sept. 3/Sept. 10 Nov. 1/Nov. 8
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Principal Job Functions:
Source: June 2018 BPA Worldwide Brand Report
Truck & Off-Highway Engineering readers specify these products:
Source: Publisher’s Own Data, June 2018
94% of subscribers are involved in one or more of the following engineering disciplines:
Source: Signet Research Inc., February 2018 Reader Profile Report
Engines 34%
Powertrain 32%
Hydraulics/Fluid Power 28%
Generators/Generator Sets 16%
Controls 27%
Sensors & Actuators 30%
Test Equipment/Software Services 32%
Design/Analysis/Simulation Software 27%
AUDIENCE PROFILE
14%
3%
14%
5%Corporate Management
Other
Manufacturing/Production/Purchasing
Sales/Marketing
Engineering Management and Design/Testing 64% ARE
DESIGN/TEST ENGINEERS OR MANAGERS
64%
Mechanical 68%
Electronics 32%
Manufacturing 38%
Materials 29%
Software 21%
Other 12%
Base: 12,425
Our global penetration includes:
AGCOAllison TransmissionAltec IndustriesAntonio CarraroArctic CATAshok LeylandAusaAutocar TruckAxleTech InternationalBAE SystemsBarko HydraulicsBell EquipmentBendixBlue BirdBobcatBomagBombardierBorgWarnerBosch RexrothBriggs & StrattonCase ConstructionCaterpillarChevrolet Commercial VehiclesClaasCNH IndustrialContinentalCrown EquipmentCumminsDAF TrucksDaimler TrucksDanaDanfoss Power SolutionsDeereDelphiDept of DefenseDept of EnergyDept of TransportationDetroit DieselDeutzDitch WitchDongfeng MotorDoosanDynapacEatonEMDEmbarkExmark ManufacturingFAWFederal-MogulFendt
Ford Commercial TrucksFPT IndustrialFreightliner TrucksFuji Heavy IndustriesGE TransportationGehlGeneral Dynamics Land SystemsGenie IndustriesGradallHendricksonHino MotorsHitachi Construction MachineryHondaHusqvarnaHyster-Yale Materials HandlingHyundai Heavy IndustriesIsuzuIvecoJCB Power SystemsJLGJohn Deere Power SystemsJoy MiningKamaz MotorsKawasaki MotorsKenworth TrucksKobelcoKohlerKomatsuKubotaLiebherrLinde Material HandlingLink-BeltLiuGongLockheed MartinLombardiniMack TrucksMahindra & MahindraMahleMANManitowoc CraneMassey FergusonMcNeilus Truck and ManufacturingMecalacMercedes-Benz TrucksMeritorMitsubishi Fuso Truck and BusMTUNavistarNavistar DefenseNew Holland Agriculture
Nikola MotorOshkoshPACCARParker HannifinPeloton TechnologyPerkinsPeterbilt TrucksPierce ManufacturingPolarisProterraRam CommercialRaymond CorporationRoadtecRolls-Royce Power SystemsSAIC MotorSakai AmericaSandvik Mining & ConstructionSanyScaniaSkyjackSpartan ChassisStarsky RoboticsSuzukiTakeuchiTARDECTataTennecoTerexTerradyne Armored VehiclesTeslaTextron Marine & LandThomas Built BusesTigercat IndustriesToroToyota Material HandlingTraton Group
(formerly Volkswagen Truck & Bus)VermeerVögeleVolvo Construction EquipmentVolvo PentaVolvo TrucksWabcoWacker NeusonWaymoWestern Star TrucksYanmarYouli HydraulicZFZoomlion
5techbriefsmedia.com SAE Truck & Off-Highway Engineering Marketing Planner 2019
Truck & Off-Highway Engineering Targets Key OEMs & Suppliers Worldwide
6 SAE Truck & Off-Highway Engineering Marketing Planner 2019 techbriefsmedia.com
Most marketing databases begin and end with demographics—who people are, not what they do.
The GEM advantage is rooted in behavior—what they bought, attended, read, visited, and more—all cross-referenced to a detailed taxonomy.
GEM records leverage customer behavior from SAE International, the global leader in automotive and aerospace standards and engineering IP, and combine it with detailed reader data from Tech Briefs Media Group, publisher of Tech Briefs, Automotive Engineering, Aerospace & Defense Technology, and more.
The result is comprehensive coverage of the design engineering universe, with cascading levels of engagement. That means you can tailor your marketing communication lists to your exact specifications in the lead-nurturing process.
GLOBAL ENGINEERING & MANUFACTURING DATABASE
Make GEM the cornerstone of your integrated marketing program.
GEM, the Global Engineering & Manufacturing database, amplifies your marketing program by marrying rich behavioral data to the most detailed demographics in the industry. That means you can reach prospects with demonstrated levels of engagement in the technologies and industries that you care about, adding efficiency and effectiveness to your marketing communications program.
Here’s an example of how it works:Your target is developers of autonomous vehicles; you want to get your product into the next generation of self-driving cars.• Start with basic function and industry—design engineers in
automotive• Factor in employees at Apple, Tesla, Google/Waymo, and
Faraday Future• Add a layer of engagement—subscribers to Automotive
Engineering and attendees at SAE Autonomous Vehicle events
• Match against buyers of technical papers and engineering standards on Autonomous Vehicles
• Refine to only those who purchased in the past 60 days
Congratulations! You just identified key decision-makers early in the design cycle,
ripe for conversion to Marketing-Qualified Leads.
SAE Truck & Off-Highway Engineering Marketing Planner 2019 7techbriefsmedia.com
LEAD-GEN PRODUCTS
E-NEWSLETTERSReach engineers and managers who turn to SAE’s E-newsletters for the very latest technology reports. Clicks on your ad generate full-contact leads. Sponsorships are limited to three sponsor messages and three banner ads per newsletter.
EDITIONS: • Truck & Off-Highway Engineering; Frequency: Monthly• Vehicle Engineering; Frequency: 9x• Automotive Engineering; Frequency: 18x• Autonomous Vehicle Engineering; Frequency: Monthly• Automotive Manufacturing & Machining; Frequency: Quarterly• Electronics & Sensors; Frequency: Bi-Monthly• NEW! Innovation U Student Newsletter; Frequency: 6x
ENGINEERING E-SOURCEUse this low-cost e-blast to generate full-contact leads from brand new prospects. Deliver your latest product announcements to OEM design engineers and managers with purchasing power.
EDITIONS: • Truck & Off-Highway; Frequency: Quarterly• SAE Main Edition; Frequency: 10x• Automotive; Frequency: 8x• Sensors/Test & Measurement; Frequency: 9x• Electronics; Frequency: 3x• Aerospace; Frequency: 11x
SPECIAL REPORTSDigital “Micro-Magazines” compiling the latest editorial on a hot topic. Special Reports offer an opportunity to reach new prospects with guaranteed lead production. Lock in a sponsorship and generate qualified leads relevant to your business. Each report is limited to six sponsorships.
Topics covered in 2019 include:January Rugged ComputingFebruary PowertrainMarch Unmanned SystemsApril RF & Microwave ElectronicsMay Advanced Materials—Composites/Plastics/Adhesives/CoatingsJune Vehicle ElectrificationJuly Modeling & SimulationAugust Power ElectronicsSeptember Test & MeasurementOctober 3D Printing/Additive ManufacturingNovember Robotics/Machine VisionDecember ADAS/Connected Car/Sensor Fusion
E-Newsletter
Engineering E-Source
Special Reports
8 SAE Truck & Off-Highway Engineering Marketing Planner 2019 techbriefsmedia.com
LEAD-GEN PRODUCTS
WEBINARSWebinars are a great opportunity to co-brand your company with SAE International and Tech Briefs Media. Utilize our proven, lead-generation marketing channels to reach new prospects and garner highly qualified sales leads. Your 30- or 60-minute event will feature a live presentation including an audience Q&A. We’ll archive your event on sae.org and techbriefs.com, and you’ll continue to receive leads for a full year.
TECHNICAL EDITORIAL WEBINARSSponsor a technical webinar from the editors of SAE and TBMG and connect with an audience eager to stay on top of the latest technology and research. Generate active leads through the registration data! Each Webinar has limited sponsors; lock in yours before they sell out.
2019 Editorial Webinar TopicsAutomated & Connected Commercial Vehicles: Next Steps for “Hands-Off” OperationCollaborative Robotics/Man and MachineAutomotive Sensors/LIDARTesting/Inspection of 3D Printed PartsVME Next Steps/Open VPXEyes in the Sky — Military Drone TechnologyAutonomous Simulation/Testing/AnalysisThe Future of Commercial Vehicle Propulsion: Diesel vs. ElectrificationLightweighting with Composites and PlasticsMetal 3D Printing Military Robots — to the Battlefield and BeyondNVH Simulation for Electric/Connected-Vehicle Development and Analysis
TECH TALKS10- or 20-minute pre-recorded Tech Talks are an effective, cost-efficient way for your company to maximize ROI from your presentation materials, and get customized results! We’ll target your message to key stakeholders within our vast database of engineers and managers.
SPOTLIGHTS This dedicated e-mail deployment features your company’s white paper, video, or webinar. You choose your audience from our GEM database, and we’ll guarantee full-contact leads...plus, host your white paper or video for 6–12 months for ongoing lead generation.
DYNAMIC WHITE PAPER Let us turn your existing white paper into a 10-minute audio/visual experience for your target audience. We will develop the PowerPoint presentation and voiceover, and you’ll receive full-contact lead generation from registration, and 12 months of white paper downloads.
Tech Talk
White Paper Spotlight
Dynamic White Paper
Webinar
Technical Webinar
SAE Truck & Off-Highway Engineering Marketing Planner 2019 9techbriefsmedia.com
LEAD-GEN & ONLINE
SAE.orgThe ultimate knowledge resource for mobility engineers, featuring thousands of articles, magazine archives, and up-to-date information on new technology developments for better vehicle efficiency, performance, safety, and comfort.More than 560,000 users and 1.8 million page views monthly.
SPONSORED CONTENT/NATIVE ADVERTISINGPromote your custom content on SAE.org pages. Choose from the home page, news, or magazine landing pages.
TECH BRIEFS TV Bring your brand to life with the sight, sound, and motion of video at techbriefs.tv. Put your message in front of the design engineering community as they watch cutting-edge video from R&D leaders worldwide on Tech Briefs TV. More than 1.3 million total video views!Sponsor your own channel and receive a fully integrated promotion package.
Tech Briefs TV Web Site
Sponsored Content
SAE Web Site
VIRTUAL EVENTS Hold a single- or multi-day virtual event via our live virtual theater or on-demand virtual studio. Feature your technology experts and industry partners on panels, then direct attendees to your virtual booth or to a resource library to get more information on your products and services. Generate hundreds of active leads from the registration data!
TECH E-CARDS Let us create custom-designed e-mail postcards to send to your best prospects. Our Tech E-Cards are a personalized, yet cost-effective tool to generate leads and boost sales with a dedicated e-mail deployment.
Virtual Event
Tech E-Card
10 SAE Truck & Off-Highway Engineering Marketing Planner 2019 techbriefsmedia.com
CUSTOM MEDIA
E-NEWSLETTERS Single-sponsor custom E-newsletters are a great way to build brand awareness, educate your existing customers, and generate leads. You can supply all content, some content, or let our expert writers create the content for you. We handle design and production, and target your specific audience from the GEM database.
MAGAZINES/E-ZINESShare application stories, customer testimonials, and success stories with your current and prospective customer base. Digital and print options available.
We provide an easy, turnkey service!
CUSTOM RESEARCHFrom custom surveys, to direct marketing, to branding, we’re here to meet your company’s specific needs. Use our subscriber base and broad audience to gain the insights and knowledge you need to advance your brand in the marketplace.
SNAPAPP AUDIENCE ENGAGEMENT TOOL/ CUSTOM RESEARCH Create content marketing and audience engagement that drive lead-gen and profile prospects. All with an interactive content creation platform that empowers marketers to create, publish, and measure compelling audience experiences.
Choose from the following interactive content types:• Assessments & Personality Tests• Calculators• Knowledge Tests & Quizzes• Polls & Surveys
SPONSORSHIP OPPORTUNITY The Create the Future Design Contest, now in its 17th year, is the premier global design competition. Each year, there are more than 1,000,000 page views at createthefuturecontest.com, and sponsors benefit from more than 15,000,000 marketing impressions.
THE
DESIGN CONTEST 2019
NOW IT’S YOUR TIME TO SHINE!ENTER TO WIN $20,000 GRAND PRIZE
createthefuturecontest.com
P R I N C I P A L S P O N S O R S C A T E G O R Y S P O N S O R S P R I Z E S P O N S O R S
TM
Custom E-Newsletter
Custom Magazine
Custom Research
Custom Quiz
1 COMSOL NEWS 2018
COMSOL NEWS
www.comsol.com 2018
THE MULTIPHYSICS SIMULATION MAGAZINE
Multiphysics Informs Business &
Engineering Solutions Enhancing water quality at Tauw
PAGE 6a
Contest Sponsorship
SAE Truck & Off-Highway Engineering Marketing Planner 2019 11techbriefsmedia.com
MECHANICAL SPECIFICATIONS
INCHES DECIMALS (IN.) MILLIMETERS
Width Depth Width Depth Width Depth
STANDARD UNIT SIZES
Publication Trim Size 7 7/8" 10 1/2" 7.875" 10.5" 200mm 267mm
2-PAGE SPREAD
Trim Size 15 3/4" 10 1/2" 15.75" 10.5" 400mm 267mm
Bleed Size 16 1/4" 10 3/4" 16.25" 10.75" 413mm 273mm
Live Area 14 7/8" 9 5/8" 14.875" 9.625" 378mm 244mm
1/2-PAGE SPREAD (HORIZONTAL)
Trim Size 15 3/4" 5 1/4" 15.75" 5.25" 400mm 387mm
Bleed Size 16 1/4" 5 3/4" 16.25" 5.75" 413mm 146mm
Live Area 14 7/8" 4 5/8" 14.875" 4.625" 378mm 117mm
FULL PAGE
Trim Size 7 7/8" 10 1/2" 7.875" 10.5" 200mm 267mm
Bleed Size 8 1/8" 10 3/4" 8.125" 10.75" 206mm 273mm
Live Area 7" 9 5/8" 7" 9.625" 177mm 244mm
FRACTIONALS
2/3 page 4 1/2" 9 5/8" 4.5" 9.625" 114mm 244mm
1/2 page island 4 1/2" 7 1/4" 4.5" 7.25" 114mm 184mm
1/2 page horizontal 7" 4 5/8" 7" 4.625" 177mm 117mm
1/2 page vertical 3 3/8" 9 5/8" 3.375" 9.625" 85mm 244mm
1/3 page vertical 2 1/8" 9 5/8" 2.125" 9.625" 54mm 244mm
1/3 page square 4 1/2" 4 5/8" 4.5" 4.625" 114mm 117mm
1/4 page 3 3/8" 4 5/8" 3.375" 4.625" 85mm 117mm
New Product Technology Ad 3 3/8" 2 1/8" 3.375" 2.125" 85mm 54mm
Tech Lit. File 3 3/8" 2 1/8" 3.375" 2.125" 85mm 54mm
PROCESS COLOR INK ROTATION: Black, Cyan, Magenta and YellowBINDING: Saddle Stitched
PRINT AD SUBMITTAL REQUIREMENTS: All ads must be sent as Press-Optimized PDFs including:• PDF/X-1a compliant.• The appropriate size (see above) and minimum 1/8” bleed if required.• Images should be 300-dpi and 1200-dpi for line art. • Compression set to highest-quality settings.• CMYK colorspace. (Do not use RGB images, spot color or index color.)• All fonts must be embedded.
SEND FILES: [email protected]*Please include advertiser’s name and issue date in the subject line.
QUESTIONS: Please contact the production manager at: 212-490-3999For more information visit: www.techbriefsmedia.com/digitalspecs
Specifications for Truck & Off-Highway Engineering (Print & Digital)
E-NEWSLETTER MECHANICAL SPECIFICATIONSBANNER ADSTOP LEADERBOARD: 600 x 150 pixelsBANNER #2 AND #3: Square banners — 400 x 400 pixels One URL/Link
SPONSOR MESSAGES — 3 POSITIONSHEADLINE: 50 characters max, with spacesMESSAGE: 500 characters max with spaces, no paragraph breaks, one hyperlink IMAGE: 400 x 400 pixels — JPEG, PNG, or GIF, no animation
SPONSORED LINKS/EVENT ALERTS HEADLINE: 50 characters max, with spacesMESSAGE: 150 characters max with spaces, one hyperlink
ENGINEERING E-SOURCEHEADLINE: Under 50 characters with spaces, no end punctuationMESSAGE: 40 words of copyIMAGE SPECS: 125 x 125-pixel image, jpg or gif, no animationURL: One (no URLs included in body copy)MATERIAL DEADLINE: Two weeks prior to transmission date
WHITE PAPER SPOTLIGHTMATERIAL REQUIREMENT: Logo, Image, 200 – 215-pixel width, Headline, 50 – 75-word description, link to a PDF of your white paper
VIDEO SPOTLIGHTMATERIAL REQUIREMENT: Logo, Image, 200 – 215-pixel width, Headline, 50 – 75-word description, link to your video
TECH E-CARDSEmail subject line HEADLINE: 40-50 charactersAD COPY: 100-word or less descriptionPRODUCT IMAGE: 380-485 pixels wide and no more than 500 pixels highOne URL/Link
WEB SITE BANNER SPECIFICATIONSFILE FORMAT: GIF, JPG, or HTML5 filesBANNER SIZES: LEADERBOARD: 728 x 90 pixelsMEDIUM RECTANGLE: 300 x 250 pixels
SPONSORED CONTENT/NATIVE ADVERTISINGContact production department for specs
SALES REPRESENTATIVES
Published by:
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All insertion orders should be submitted to: [email protected]
Materials should be submitted to: Magazine Products — [email protected] Digital Products — [email protected]
techbriefsmedia.com
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JapanShigenori [email protected]
CORPORATE SALES TEAM
John MurrayVP of [email protected]
Debbie RothwellDirector of Marketing, Custom Media/[email protected]
Bill CarielloDirector, Audience Data Sales & [email protected]
New England/QCEd Marecki+1.401.351.0274 [email protected]
ConnecticutStan [email protected]
New York/New Jersey/OhioRyan [email protected]
Mid-AtlanticDesiree Stygar+1.908.300.2539 [email protected]
Midwest/Central CanadaBob [email protected]
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