TROPHY PET FOODS NEWSAutumn 2017

Big news! After many years, we’re releasing an updated brand identity, which includes a new logo and colour palette. You’ll see the new look anywhere we’re out and about as well as on our digital media, website, Facebook and Twitter; and very soon you’ll see it on all of our products. Do look out for our amazing new product packaging! We believe the new look better matches what we’ve become since launching in 1990: a provider of ethically approved, natural British made pet foods, via our local qualifi ed nutritional advisers.

TROPHY PET FOODSNEW LOOK BRAND LOGO

www.trophypetfoods.co.uk | sales@trophypetfoods.co.uk | offi cialtrophypetfoods | 01367 240333

Two New AdditionsTo Our Trophy Dog Food RangeRead at page 02

A Dog is aWolfRead at page 03

Trophy Natural Herbal Blends for DogsRead at page 03

Winter Tweets for Our Wild BirdsRead at page 04

INSIDE

Rusty

We are proud of our extensive expertise in our fi eld and for the last year we have worked intensively with this brand ambition and are now gradually launching our new look brand. The new look packaging for our pet food ranges will start to roll out from October this year and you will be pleased to read that this new packaging will also be more robust.

We are delighted to launch our latest social media commercial - ‘Trophy Pet Foods Come on, Come on, lets do this together’ - animated to Let’s stick together by Roxy Music. Overweight and obese pets are now common in the UK. But help is at hand! Trophy Pet Foods offers a wealth of free services to help the overweight pet lose weight and importantly maintain this weight loss. Plus this fun commercial to visually show you

TROPHY PET FOODS COMMERCIAL

what we can offer you and your pets. Come on, come on - let’s do this together!

/offi cialtrophypetfoods@TrophyPettrophypetfoods.co.uk

2PA G E

TWO NEW ADDITIONS TO OUR TROPHY PET FOOD DOG FOOD RANGES

Brand New Recipe for enhanced palatability and enjoyment. The perfect complete food for the active dog. Suitable for working dogs, active family pets and dogs that simply enjoy lots of exercise. Also ideal as an adolescent/junior dog food for dogs making the move from puppy food to their fi rst adult food. The food will ensure that the dog remains in peak condition. Also suitable for underweight dogs that need to gain weight and for those recuperating from illness. Our unrivalled, biologically appropriate foods contain just 100% natural ingredients of the highest quality.

✓ Optimised Balanced Nutritionfor active, young dogs with allessential vitamins andminerals

✓ Wheat Gluten Free Recipe✓ Quality protein to help support

muscle maintenance and the immune system

✓ Contains a joint support package - Omega 3 fatty acids, glucosamine and green lipped mussel combine to nutritionally support the joints

✓ Contains mannan-oligosaccharides for good digestive health and supporting the immune system

✓ Contains a coat condition package. Biotin, Chelated Zinc and Omega 3 help skin, coat and paw pads

✓ Omega 3 fatty acids, to nutritionally aid the immune system. Added Zinc & Vitamin E also help

✓ No Artifi cial Colourings, Flavourings or Preservatives

✓ Natural Antioxidants✓ Hypo-Allergenic

TROPHY PREMIUM ACTIVE / JUNIOR – NEW RECIPE

PUPPY / JUNIOR WORKING

A new addition to our standard working dog range

✓ Balanced Nutrition, with all the essential vitamins and minerals

✓ Quality protein to help support muscle maintenance and the immune system

✓ Rich in chicken✓ Contains natural antioxidants✓ No artifi cial colourings,

preservatives or flavourings✓ Suitable for working dog

puppies during their growing phase

✓ Great value for money

Ask your Trophy Nutritional Adviser for a free nutritional consultation and free samples and soon your puppy will be enjoying Puppy / Junior Working Dog. From £20.50 for 15kg.

WHY ARE WE SUCH GREAT VALUE?We make the food at our plant in Northamptonshire, we deliver it to our local Nutritional Advisers and they deliver it to you, with free home delivery. Very simple.

Ask your Trophy Nutritional Adviser for a free nutritional consultation and free samples and soon your dog will be enjoying Trophy Premium Active / Junior. From £46.50 for 15kg.

Here at Trophy, as you know, we run a customer service hotline for questions on our product range, nutrition and all manner of queries from our customers. Indeed, some of our more estab-lished customers just ring for a chat, which is such a joyful phone call. With the humanisation of pets / pet parenting we are seeing a new subject come up from time to time - questions relating to raw foods, raw feeding, human foods and prepared ‘raw’ foods for dogs. The basis of which stems, perhaps, from ‘all dogs are WOLFS’ and therefore they must only eat meat.

The Wolf (Canis lupus lupus) and the domestic dog we know to-day (Canis lupus familiaris) are a separate sub species. The do-mestic dog of today may well have evolved from the Wolf, but we have been selectively breeding them over millennia. The result of which is a very different beast from the Wolf and the domes-tic dog is now classed as a carnivorous omnivore. Archaeologi-cal records show the remains of the dog buried beside humans some 36,000 years ago. When this genetic divergence of the dog and the Wolf took place remains unknown, but dogs are now, one of the most diverse species on the planet and their nutritional needs vary greatly due to factors such as their breed, gender, age, weight and health. Indeed, there is now much evidence to show that the modern domestic dog thrives on a nutritionally balanced diet which includes other ingredients, not just protein, and that this change was actually a crucial step in the early do-mestication of dogs**. Improved pet food nutrition and health-care has led to dogs and cats living longer, according to new research*. Many factors have contributed to pets living longer and healthier lives (such as the prevalence of pets living indoors) but nutritional advances in complete pet foods and modern vet-erinary care are amongst the main reasons.

In addition, a recent study by PLos Genetics (published in Nature education) where scientists used high-throughput sequencing showed fi ndings that suggested dogs share a common ancestor with wolves, rather than having been domesticated from them.

Complete pet foods are safe, easy to feed and are packed with nutrition with many key benefi ts. Your beautiful pet dog, in our view, is not a wolf.

Research: **Nature – journal of science. * Euromonitor International

References: Freedman AH, et al. Genome Sequencing Highlights theDynamic Early History of Dogs. PLoS Genetics 10(1):e1004016. (2014)doi:10.1371/journal.pgen.1004016

A DOG IS A WOLF?

3PA G E

TROPHY NATURAL HERBAL BLENDS FOR DOGS

Trophy Digestive Aid contains a blend of natural herbs renowned for their nutritional support of the digestive system which may be benefi cial to dogs that have ‘delicate tummies’ and suffer from digestive upsets, stomach or bowel problems. Many of the queries we get on the Trophy customer service hotline relate to the dogs diet and are very often digestion and bowel related. We advise switching to one of our Trophy premium dog foods and adding this wonderful herbal blend to the dogs food.

Trophy Digestive Aid contains chamomile which acts as a calming and digestive tonic, scullcap, again helps to calm and relax; and mint which helps support the nervous system and is great in maintaining a healthy digestive system. Also contains aniseed which helps improve appetite, promotes digestion and relives flatulence. We fi nish with comfrey leaf with its support of a healthy digestive system.

This herbal blend can also be mixed with Trophy Immune Support for dogs that also have allergies or sensitivities. Composition: Mint, Chamomile, Comfrey Leaf, Aniseed, and Scullcap. From £9.50 for 200g.

Ask your local Trophy Nutritional Adviser to add a tub to your next order.

4PA G E

Your local Trophy Nutritional Adviser:

RECO

M

MENDED BY OWN

ERS FOR OVER 21 YEARS

100%Satisfac

tion

Guarantee

See a di�erence in 4 weeks,

or your money back. See

website for full details.

www.trophypetfoods.co.uk | sales@trophypetfoods.co.uk | offi cialtrophypetfoods | 01367 240333

This

new

slet

ter i

s pr

ovid

ed a

s an

info

rmat

ion

serv

ice.

All

new

s an

d ot

her i

tem

s ar

e fo

r inf

orm

atio

n pu

rpos

es o

nly;

if in

dou

bt s

eek

vete

rinar

y ad

vice

. ©Tr

ophy

Pet

Foo

ds 2

017

WINTER TWEETS FOR OUR WILD BIRDSThe gardens of the British Isles are home to a host of wild birds and many of us enjoy bird watching and feeding a variety of these birds. The autumn and winter months can be tough on wild birds as food supplies become depleted and water sources become frozen. We can give them an extra helping hand to survive the harsher weather, by providing a selection of food and a water supply in our back gardens. Here at Trophy we have a wild bird seed made especially for the autumn and winter months:

TROPHY PREMIUM WILD BIRD SEED AUTUMN WINTER MIXA premium mix wild bird food, suitable for feeding tables or feeders. Offering a broad range of premium seeds, with a high fat and energy content. At this time of year, put out food and water on a regular basis. In severe weather, feed twice daily if you

can: in the morning and in the early afternoon.

Birds require high energy (high fat) foods during the cold winter weather to maintain their fat reserves and survive the frosty nights. Providing access to water at this time of year, is just as important as feeding our birds. A lack of available (not frozen) water is one main reason birds do not make it through the winter. Good hygiene is also vital - do replace any left-over food every few weeks and disinfect your feeders and tables, with a suitable product.

5kg from £6.90 / 20kg from £17.65.

This food and all our other wild bird seeds are available from your local Trophy Nutritional Adviser; please order when they next call.

CHRISTMAS EVENTSOur festive event diary for all the Christmas shows, gift fairs and seasonal events our local Trophy Nutritional advisers are attending this coming season, can be found on our website. These events are a great way to catch up with your Trophy Nutritional Adviser, pick up some Christmas treats and toys for your pets, or try one of our Trophy Starter Packs. There are events up and down the country – check out our website for ones near you – trophypetfoods.co.uk/events