triton digital “for the love of music series” presented to: boston beer
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Triton DigitalFor The Love of Music SeriesPresented to: Boston Beer
1Campaign Goals:Shift Drinker PerceptionsSam Adams is:SpecialDistinctInnovativeIndependentPassionate
Sam Adams is not mainstream or corporate
Slacker The Best Content. Anywhere.At A Glance30 million registered usersUS and Canada60% Male56% 18-34
InnovativeSlacker delivers a true music discovery experience
IndependentSlacker is not driven by label demands, but by their EQ Engagement QuotientPassionate About Music13+ million songs300+ Handcrafted Stations, programmed by humans, not algorithms
Slacker is not mainstream or corporate
For The Love Of Music SeriesSlacker will develop a series of stations that feature emerging bands, titled For the Love of Music, a play on Sam Adams For the Love of Beer.Stations will be developed 6x over the year and will be hosted by the emerging artists themselves, including acoustic versions of their music and music by their influencesFor the Love of Music will be created exclusively for Sam Adams to align with the brand objectives100% SOV within the series of stationsSam Adams becomes synonymous with emerging artists that are passionate and independent music listeners want to be first to discover.
For The Love Of Music SeriesPromotion:Slacker will produce custom :30-second audio to drive tune-in to this seriesWill be featured on Slacker Home Page, rotating between Slacker Spotlight and the New & Trending carouselWill be featured within Slackers monthly newsletter, sent to 1 million registered usersSlacker will post the feature within its Facebook feed 780k followers
For The Love Of MusicPresented by Sam Adams
Driving Traffic to For the Love of MusicHome Page Promotion 12 million bonus imps within Slacker Spotlight (1x per month)Traffic-Driving 30s 13 million bonus imps (250k per week for 52 wks)Facebook & Twitter 850,000 (6-12x/yr)Slacker Newsletter 1,000,000 (6-12x/yr)Sam Adams could also:Promote the Series within your social mediaBring winners to series recording sessions, including artist meet & greetAdd to the Series creative process
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Valvoline ExampleHome Page Promotion - Slacker SpotlightAmerican Muscle featured on Home Page under Slacker Spotlight, Slacker Radios recommended stationsLogo included on Album Art8
Valvoline Audio ExamplesTraffic-Driving 30
Drives listeners to the custom channel or featurePromotes the feature and can include tagline or offer
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In-Channel 30
Since client has 100% SOV within custom feature, this Slacker Radio-produced spot runs 50% with client-produced spot
Valvoline Facebook Example10
Slacker Radio promotes Valvolines American Muscle Radio to 785,000 Facebook fans
Fans comment, expanding social reach
Valvoline Twitter ExampleSlacker Radio Tweets to 52k followersFollowers Retweet11
12Triton DigitalThank YouJay Rose | Vice President Interactive Sales & PartnershipsTriton Digital 261 Madison ave |New York, NY 10016O: {646} 661.6140 | M: (917)453.0801 | [email protected]
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