The Next Big Thing: Programmatic for Audio

The Opportunity is Unique

Audience is booming.Proliferation of mobile

listening.Programmatic buying on the

rise.

282%INCREASE IN AVERAGE ACTIVE SESSIONS IN THE PAST 3 YEARS

(WEBCAST METRICS, 2013)

*Average Active Sessions = Average number of streams of one minute

Q1'09 Q2'09 Q3'09 Q4'09 Q1'10 Q2'10 Q3'10 Q4'10 Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13

718,583

802,363

961,012 1,072,287

1,177,368 1,208,802

1,278,172

1,457,794 1,529,951 1,546,458

1,535,282

1,796,650

2,042,222

2,230,381 2,258,150

2,461,424

2,746,049

Source: Triton Digital WebCast Metrics / M-F 6a-7p

31% OF A18+ INTERNET RADIO USERS

LISTEN THROUGH A MOBILE DEVICE

(FORRESTER RESEARCH, 2013)

Does anyone think THIS is a good idea?

• Mobile devices provide far less visual advertising real estate

• Audio is native to mobile

• Audio is always “above the fold”

All Digital Audio: Desktop vs. MobileTotal Listening Hours (TLH)

All Publishers Broadcast Publishers Pureplay Publishers

39%

63%

30%

61%

37%

70%

Mobile

Desktop

Source: Triton Digital Webcast Metrics

Broadcast Only: Uniques vs TLHSource: Triton Digital Webcast Metrics

Total Listening Hours Uniques

63%

38%

37%

62%

MobileDesktop

Why We Love Digital Audio Ads% Of Cell Phone Owners That Have Streamed Online Radio From A Cell Phone Connected To A Car StereoSource: 2013 Arbitron-Edison Media Study

2010 2011 2012 2013

6%

11%

17%21%

23%OF ADVERTISING RUN ONLINE BY THE TOP 1,000 ADVERTISERS IS USING RTB

(YIELD METRICS, JULY 2013)

• The First and Only Digital Audio Ad Exchange

• Target Listeners, Not Stations

• Target or Retarget by Geo, Demo, Device and Behavior

• Buy In Real Time Through Your Trading Desk or DSP

• Resulting in No More Waste

PUBLISHERS

Sell-Side Platform

Demand-Side Platform

Data Platforms & Aggregators

Measurement & Analytics

MARKETERS

WEBCAST METRICS

Trading Desks

Agencies

Triton Digital Audio PublishersSlacker

AOL Radio

Microsoft Xbox Music

Zngine

AccuRadio

181.FM

1clubfm (Dot1)

977Music.com

Big R Radio

Fox News Radio

Got Radio

Hits100

Sky FM

CBS

Cox Radio Inc.

Cumulus Media Broadcasting

Greater Media Radio Inc.

Emmis Radio

Entercom Communications Corp.

Townsquare Media

Univision

Wilks Broadcasting

Beasley

Lincoln Financial Media Company

Journal Broadcasting Group Inc.

Mapleton Communications

Midwest Communications

Alpha Broadcasting

Broadcast Company of the Americas

Deer Creek Broadcasting

Delmarva

Fifth Avenue Broadcasting Company Inc.

Guaranty Broadcasting

Hearst

KDAY (Magic Broadcasting)

LKCM Radio

Local Media of America

Lotus broadcasting corp.

Midwest TV

Mount Wilson

Next Media Operating Inc.

NRG Media

Pamal Broadcasting

Queen B Radio Inc.

Red Zebra

Results Radio

Red Zebra

Results Radio

Simmons Media

Sound Ideas

WEHP

WGET

Prisa

Spectrum Medya

Deep Level of Targeting

Radio Format/Genre ü

Program Exclusions ü

Devices & Channels ü

Geo National & Regional ü

MSA ü

DMA ü

City & Zip ü

Longitude/Latitude ü

Audience Demo & Gender ü

Retargeting ü

3rd Party Data ü

Search Retargeting ü

And TrackingTracking

3rd Party Banner Tracking (DFA, Flashtalking, Mediamath, etc.) ü

3rd Party Audio Tracking (DFA, Flashtalking, Mediamath, etc.) ü

VAST 2.0 Compliant ü

GRP Validation (Nielsen and Comscoreü

Confirmed Delivery Only

• Based on audio ad delivery

• Confirmed server-to-server

• Works even on non-browser players(such as iTunes, Winamps, Xbox)

• GRP validation on browser-based players

Ad Speech Music Ad Ad Ad Speech Music

Bid Request Auction Queued Ad Delivered Ad

Benjamin MasseVP & GM, a2x Programmatic Advertising Platform

@benjaminmasse

benjamin.masse@tritondigital.com

Thank You