trim slim shape - training

The Weight Loss Market

Obesity is becoming a Global Epidemic!

1 Billion people are overweight around the world

300 MM are Clinically obese

In the U.S. alone:• 2/3 are overweight• 60MM in the US are obese• 5BN lbs. overweight – that’s an average 17 lbs. per man,

woman and child!

Source: World Health Organization

We’ve gotten a little taller, and a LOT heavier!!!!• The Average Man & Woman:

1960:

Male = 5’8” 166 lbs.

Female = 5’3” 140 lbs

2005:

Male = 5’9” 191 lbs.

Female = 5’4” 164 lbs

We grew 1 inch, but added 25 lbs!!!!!

How do we define overweight?

Everyone’s body is different…..but a good indicator is

“BMI” or “Body Mass Index”.

This is the amount of weight you carry on your body, per inch.

To Calculate your BMI:

1. Multiply your weight x 703

2. Multiply your height in inches by itself

3. Divide the first number by the second

Or look at the BMI Table in our Program Guide!

What is a healthy BMI?

BMI Guidelines:

Under 19 = Underweight

19-25 = Healthy Weight

26-30 = Overweight

31-39 = Very Overweight

40+ = Extremely Overweight

How Fast have we gotten overweight?

Let’s look at the U.S. Centers for Disease Control study,

to see how fast we’ve gotten overweight and track BMI Change……..

Obesity Trends Among U.S. Adults1985

(*BMI ≥30, or ~ 30 lbs overweight for 5’ 4” person)

No Data <10% 10%–14%



No Data <10% 10%–14%



No Data <10% 10%–14% 15%–19%



No Data <10% 10%–14% 15%–19% ≥20%

No Data <10% 10%–14% 15%–19% 20%-24% ≥20%





No Data <10% 10%–14% 15%–19% 20%-24% ≥25%

No Data <10% 10%–14% 15%–19% 20%-24% 25%-29% ≥30%



Source: Behavioral Risk Factor Surveillance System, CDC.

1995

Obesity Trends Among U.S. Adults1990, 1995, 2005

(* BMI 30, or about 30 lbs overweight for 5’4” person)

2005

1990

No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

SUMMARY:Between 1988-2000, obesity doubled in adults to 30% of the population.

Obesity affects all ethnicities, and is increasing rapidly!

All Adults Black White Hispanic

23%

30%

22%

29%31%34%

29%

34%

Obesity in Adults Aged 20+ Years

1998-1994 1999-2000

Total

White Female

Male

Black Female

Male

Mexican American Female

Male

2010 TargetAdult Obesity: 1988-94 to 1999-2000

0 10 20 30 40 50Source: National Health and Nutrition Examination Survey, NCHS, CDC.Percent

1988-94

By 2010, some groups will have a 50% obesity rate:

Why Diets Fail

& Why we keep getting

Heavier

Why are we getting heavier?

1. We eat more fast food, or foods ‘dense’ in calories

2. We don’t exercise or walk as much as we should

3. We have stressful jobs, and work long hours

4. Portion sizes the Super Sizing of America – eating out often gives us enough food for 2-3 meals!

5. We eat more snacks – often high in fat and calories

6. We don’t eat enough fruits & vegetables – only 25% of adults eat the recommended amounts!

1. We eat fast foods: A typical “Day” provides 2x the calories & sodium we need each day!

RDA Sodium <2400mg per day

Breakfast: Est. Cost $7 Calories Sodium (mg)Grande Latte Cofee, Non Fat Milk 168 232Bagel with Cream Cheese 436 634Orange Juice, Small (8 oz) 110 15

Total 714 881

Lunch: Est. Cost $5Cheeseburger 563 1108Fries 578 335Coke (16 oz) 194 66

Total 1,335 1,509

Snack: Est. Cost $0.85Cheese puffs - 1 oz. 157 297

Dinner: Est. Cost $8Fried Chicken Breast 291 666Mashed potates with gravy 130 480Coleslaw 180 270Coke (16 oz) 194 66

Total 795 1,482

Snack: Est. Cost $0.50Cookies - 2 small 260 184

TOTAL OF THE DAY $21.35 3,261 4,353

Even ‘healthy’ fast food is high calorie, high sodium.

• Chipotle Mexican Grill Chicken Burrito:

- 1,179 calories and 2,656 mg sodium

• Quizno’s Classic Italian Sub (large):


• On the Border Grande Taco Salad with taco beef


Calorie Conundrum: When asked, most people under estimate the calories they eat:

2,900

1,540

840

2,710

2,220

1,145

0

500

1,000

1,500

2,000

2,500

3,000

3,500

Outback AussieCheese Fries

Bob EvansCarmel bananacream pecan

stuffed hotcakes

Taco Bell FiestaTaco Salad

Chili's AwesomeBlossom

Burger KingTriple WhopperMeal, King Size

Ruby TuesdayBella Turkey

Burger

Actual Calories Estimated Calories

Source: Men’s Health December 2007, “The 20 worst Foods in America”

Source: Natural Products Insider, /2005

2. Most adults (85%) get little to no Exercise.

Adults that Exercise (or Don't!)

Not Regular Exercise,

60%

No Exercise, 25%

Regular, 9%

Intend to Start, 6%

3. We have stressful jobs:

• 75-90% of visits to Primary Care doctors are due

to stress• 46% of workers say their jobs are “very” stressful• 40% of job turnover is related to stress• 1/3 of women and ¼ of men take no vacation each year• 67% of people eat lunch at their desks• 37% of people eat breakfast at their desks

Sources: American Institute of Stress, Northwestern Life, Bureau of National Affairs)

4. The Super-Sizing of America!• Bagels in 1960 were 2 oz. and 200 calories• Today a Bagel is 5 oz, and 400 calories

• A soda in 1960 was 8 oz. and 97 calories

• Today a soda is 20 oz. and 243 calories

• Popcorn used to be 7 cups, 400 calories

• Today popcorn is 20 cups and 1160 calories

• Dinner plates were 8 inches

• Dinner plates are now 12 inches….and

we eat 20-35% more!

4. Understanding Portion Sizes:

Protein/meat = Size of a computer mouse

Pasta/Cereal/Grain = Size of a fist

Fruit/vegetable= Size of a tennis ball

Butter/Fats = Tsp/tip of your thumb

Cheese = 1 oz. or size of pair of dice

`

5. We eat more high calorie snacks:

• An apple weighs 6 oz. or more, and has approximately 60 calories

• 1 oz of potato chips has 152 calories• Eat the same 6 oz. and that’s 912 calories!

In 1970 we ate $6 Billion dollars of snacks.

In 2001 we at $100 Billion dollars of snacks!

6. We don’t eat enough Fruits & Vegetables:

Proportion of Vegetable ServingsFried Potatoes

22%

Other Potatoes13%

Dark green/orange

11%Tomatoes

11%

Legumes8%

All other35%

Only 25% of Americans eat their recommended fruits & vegetables!

Proportion of Grain ServingsWhole Grain, 13%

All Other Grains,

87%

Source: NCHS, CDC

Diets can be confusing too… You lose weight, but how do you keep it off?

Low Fat diet

Low Carb Diet

Glycemic Index Diet

Cabbage Soup

Diet

Atkins High Protein Diet

Mediterranean &

Olive Oil Diet

Apple Vinegar

Diet

And we can get confused by “fast” promises, “hot” ingredients or “hot” celebrities….

And while some help ‘block’ fat……

Side effects can be embarrassing………

“Wear dark pants, and bring an extra pair to work…..You may soil your clothes.”

Health Risks of Being Overweight

Modest Overweight, and Obesity raises risk of premature death.

• 300,000 American Deaths are due to Obesity each year.

• Moderate weight gain (10-20 pounds) increases risk of premature death

• Obesity (BMI > 30) have a 50% to 100 % increased risk of premature death

Source: Centers for Disease Control (CDC), 2007

“Health Risks of Obesity…Worse than Smoking, Drinking or Poverty”*

Source:* RAND Research, 2002

Compared to• Smoking• Heavy drinking, • Poverty

on chronic health conditions and health expenditures…

Obesity is one of the most serious problems facing us today.

Being overweight costs more in health care too:

Source:* RAND Research, 2002

Obese individuals spend more on both services and medications than daily smokers and heavy drinkers:

•Obesity expenditures are 36% more than the general population vs. 21% more for smokers, and 14% more for heavy drinkers.

• Obese individuals spend 77% more on medications

Health Risks of modest Overweight & Obesity include:

It increases the risk of:• Stroke• Heart Disease• High blood pressure• High Cholesterol and lipids• Type 2 Diabetes (a weight gain of 11-18 lbs. doubles the risk)• Cancers (endometrial, colon, gall bladder, prostate, kidney, post-menopausal breast cancer)• Fatty Liver disease• Chronic Venous Insufficiency (hampering mobility of leg muscles)• Gallbladder disease• Breathing problems• Deep Vein thrombosis • Arthritis – (every 2 lbs increase in weight increase risk 9-13%)• Sleep Apnea• Gout• Psychological & Social effects Source: Centers for Disease Control (CDC), 2007

Obesity is now considered the main preventable cause of illness and Premature death, having beat out smoking in 2005

(Halsom and James Lancet 2005)

Dieting is one of the hardest habits to change…

• You can quit:– Smoking– Gambling– Drinking

But you can’t quit eating.

We need to eat to live.

• 1. Getting Proper Nutrition while reducing calories

• 2. Boosting a sluggish metabolism

• 3. Controlling hunger

And from a mind/body point of view….changing a habit (mind)

and getting exercise (body).

Key Issues people face when trying to lose weight:

What is proper nutrition?• Right type and amount of protein (low fat, readily

absorbed)• Fiber• Vitamins & minerals• Calcium• Oils• Phytonutrients & Antioxidants.

How can we help boost our metabolism & control hunger? Can ViSalus help?

Why build lean muscle mass and exercise?

1 Lb. of fat = the size of a large grapefruit.

1 lb. of lean muscle = the size of a small tangerine.

6 lbs. of fat loss = a basketball.

1 lb. of fat burns 7 calories per day

1 lb. of muscle burns 30-50 calories per day.A small improvement in weight has a big impact on your

health!Lean muscle will help you be stronger, live healthier..and you

caneat more! Think of each ¼ lb. loss as a stick of butter!

How can ViSalus help this

epidemic of poor health?

Introducing……The ViSalus TSS™ Program

A Patent Pending…nutritionally sound, scientifically based

way to lose weight, or help maintain your own “Trim Slim Shape”.

3 simple steps to 1 healthier you!

The Program is simple:

1. The Perfect, “Fast” meal – nutritionally sound for “Daily” health.

2. Metab-Awake! Tablets to help jump start your fat burning clock.

3. Clear Control of your hunger – drink mix.

Step 1: Cutting Calories while getting Proper Nutrition

To eat the right amount of fiber, protein, and nutrients…you can…

1. Scramble 7 egg whites. Add in

broccoli, spinach and a tomato

2. Drink a glass of orange juice

3. Drink a glass of milk

Spend about $6 on all the

ingredients, and need

time to cook…

Or you can blend one healthy, perfect meal

in minutes with Vi-Shape™ Nutritional Drink Mix!

Step 2: Boosting your Metabolism:

If you have been a “yo-yo” dieter, or skip meals..you may

have put your metabolism into hibernation.

To Jump start it: Exercise…and

Take Vi-Slim™ “Metab-Awake!” tablets

This non jittery formula will help boost your metabolism,

and help you burn fat. Increases calories used by 85-125 calories a day…which is 15 lbs. of weight per year!

Step 3: Control your hunger

Curbing hunger while cutting calories can be hard…unless you take

Take Vi-Trim ™“Clear Control” drink mix

This patent pending herb blend mixes clear

and won’t alter the flavor of beverages or foods.

How do you use this 1-2-3 Program? How do you maintain your weight once you’ve lost it?

It’s easy!

1. To Lose Weight – take all 3 products 2x per day.

2. To Maintain Weight – take all 3 products 1 x per day.

The TSS™ Program is about “Daily Health”. If you eat on the run, eat fast food, are stressed…then this program can help you.

Program Overview:

Why is the ViSalus Trim Slim Shape™ Program so great, vs. other programs?

1. It’s simple to use, easy to follow.

2. We have 2 patents filed on the program! It’s cutting edge.

3. Our products use innovative, patented and clinically proven ingredients.

4. Our Vi-Shape™ uses the best tasting ingredients available.

5. It’s daily health. Not a program you get on, and get off.

6. It’s a simple program to sell. Other companies offer up to 46 different

kits…confusing to sell, confusing to use.

7. We have results. Soon you’ll hear from some of the members of our

test program.

And…coming Soon!...Health Flavor™ Mix ins

• Patent-pending way to help make your shakes flavorful, and healthy!

• Each flavor contains a unique benefit. Mix & Match, and create your

own custom recipes.

• Saves money – you only need to buy one shake mix, and can still

get flavor variety, and more!

• Seasonal flavors also to be offered!

The Science

Vi-Shape™ Nutritional Shake Mix – good for daily health!

Made with:

• A unique blend of proteins that work fast, and provide long lasting

nutrition to help burn fat, build lean muscle.

• Heart Healthy non-GMO soy protein

• Fibersol™, a new patented fiber blend to help keep you full, providing

fiber benefits without gas.

• Aminogen™ to help your body maximize protein absorption

• 23 Vitamins, Minerals and antioxidants

• Lowest sodium of all leading brands!

• Mixes in milk or water…tastes amazing! Other brands don’t offer

this convenience!

Fiber (Fibersol-2™)in the Vi-Shape™ Nutritional Shake:

• Innovative soluble dietary fiber in Vi-Shake

• 6g/serving (we average 12g/day, need 30 g/day)

• Clean tasting and not viscous

• Least gassy of any fiber you can use.

• Acts as a prebiotic: supports growth of good bacteria

Whey Hyrolysate Prolibra™in the Vi-Shape™

• One the three proteins in the Vi-Shake

• Patented Whey Hydrolysate: “fat loss accelerant”• Clinically proven to:

• Increase rate of body fat loss during dieting• Helps preserve muscle mass during dieting

• Excellent source of calcium

• Clean flavor profile

Aminogen™in the Vi-Shape™ Nutritional Shake

• Patented Enzyme Complex

• Doubles the amount of amino acids into the blood stream

• Decreases levels of C-reactive protein (heart healthy!)

• Helps reduce stomach bloating

The Vi-Shape Nutritional Shake mix is superior to competitors and

tastes amazing! ViSalus Herbalife Amway Pharmanex Melaleuca Shaklee Isagneix EAS Vi-Shape Instant Trim Adv Body Attain Slim Plan Isalean SlimFast Myoplex Met-RX

Pre-Biotic YES NO NO NO NO NO NO NO NO NO

Patented Fiber YES NO NO NO NO NO NO NO NO NO

Serving of Fiber YES NO YES NO NO YES YES YES NO NO

Fat Burn YES NO NO NO NO NO NO NO NO NO

FAT (in grams) 1 g 3 g 2 g 3 g 2 g 5 g 5 3 g 6 g 2.5 g

- Saturated fat? NO YES YES YES NO YES YES YES YES YES

Sugar (gr) <1 3 21 24 24 14 14 35 2 6

Carbs (gr) 7 23 28 37 18 25 28 40 9 14

Calories 90 200 170 250 130 200 230 220 240 240

Sodium (mg) 75 420 360 240 240 370 200 220 530 340

Mix in Water & milk YES NO NO NO NO NO NO N/A N/A N/A

Cost per Serving $1.50 $3.00 $2.73 $2.80 $1.35 $2.66 $3.22 $1.25 $2.90 $2.50

Vi-Slim™ Metab-Awake! Burn fat & Boost metabolism:

Made with:

• Proprietary formula – without dangerous stimulants like ephedra

• ForsLean™ (Coleus Forskohlii) clinically proven to burn fat and

promote lean muscle mass. Well-known Ayurvedic herb.

• Yerba Mate extract which suppresses appetite, stimulates

energy release and enhances mood. Powerful herbal antioxidant.

• Chocoamine™ a cocoa extract that helps boost your metabolism,

improve your mood, and increase your energy--naturally!

• Green Tea Extract for added thermogenic (burns calories)

activity that’s synergistic with caffeine.

• Evodiamine extract (Evodia fructus) increases metabolic

rate and helps burn fat. Well-known Chinese herb.

Vi-Trim™ Take Hold of your Hunger, Clear Control Drink Mix:

Made with:• Patent-pending formula to help you control hunger & with PEA to

help manage the stress of dieting.• Mixes virtually clear, flavorless and odorless…you can mix into your Vi-Shape shake, or any beverage and it won’t alter the flavor.• Helps your body burn fat with branded CitraMax™ - derived from Garcinia gambogia. Clinically proven to suppress appetite, and inhibit fat production.• ChromeMate™ patented, and proven to help maintain healthy blood sugar levels, assist in energy production, and promote healthy body weight.• Carnitine, derived from an amino acid to help with energy while you lose weight.

Vi-Trim™ Take Hold of your Hunger, Clear Control drink mix:Made with:• Patent-pending formula to help you control hunger & increase energy.• Mixes virtually clear, flavorless and odorless…you can mix into your Vi-Shape shake, or any beverage and it won’t alter the flavor.• Contains Phenylethylamine (PEA), found in chocolate, which helps to

manage the stress of dieting and increases energy.• Contains SuperCitriMax™ - derived from Garcinia gambogia that helps your body burn fat, suppress appetite, and inhibit fat production.• Contains ChromeMate™ (Chromium Nicotinate) proven to help maintain healthy blood sugar levels, assist in energy production, and promote healthy body weight.• Contains L-Carnitine, an amino acid that helps burn fat calories.

• Contains L-Theanine which reduces anxiety and helps dieting.

• Contains Acetyl-l-tyrosine which elevates mood and makes dieting easier.

Can I take Vi-Trim™ w/Neuro?

Yes, they are complementary!

Vi-Trim™ was designed with Neuro™ in mind!

How to Use

& Testimonies

Directions in the Kit box & Program Guide – Side 1

Directions in the Kit box & Program Guide – Side 2

The Tools

The Tools to Help You Succeed:Using the Products:

1. Kit box with instructions2. Replenishment kit – save the environment, same products, no kit box.3. Program Guide with Recipes, Tips on how to lose weight, food charts, menus and more4. Tracking Guide – track your program daily. Monitor your results each week.5. Clingsy (TBD- To be in kits at a later date)– sticks to a mirror, your refrigerator or almost anywhere. A visual reminder and check list to help you stay on track.6. Shaker cup with mixer – for mixing shakes anytime, anywhere. Blends it with the unique ‘blender’ ball. In the color Purple to remind you to take your Protein.7. Tape Measure = to monitor your progress on losing weight, getting in shape. In red to reinforce taking charge of your weight.8. Pedometer = help step up your program, and step up results. Green to reinforce “go”.

The Tools to Help Distributors Sell:

Spreading the word about ViSalus TSS™ Program:

1. Brochure. Includes data on the epidemic, and how our 3 products can help.2. Frequently Asked Questions – on the website3. Selling Sheets – 1 for the program, 1 for each product – on the website.4. Video promotion on the website (Play the Video)5. This presentation – in the back office (different branding)

Ideas to get Distributors started:

Getting Customers to try & stick with The ViSalus TSS™ Program:

1. Sample – Hand out a shake, hand out an appetite control drink mix. Ask about the taste. Ask about the lack of hunger.2. Throw a shake party. Use the recipes in the Program Guide, and have your guests sample many flavors. Ask them if they can enjoy these twice a day to achieve their goals. 3. Start a “Health” club in your home. Invite others to join you once per day for a shake, a metabolism boost and appetite drink. Share your results each week. Monitor your weight, your inches, your overall health. See if they shed pounds and shed health risks of high blood pressure, and more.4. Create your own recipe contest. Invite others to win a prize. 5. Mail a shake or appetite suppressant and a brochure to everyone you know.

How to Sell the Program

How to sell the program:Getting Customers to try & stick with The ViSalus TSS™ Program:

1. Use the products. Take a before & after picture and share it with others.2. Encourage your downline to use the products. Track your teams results. Share the data with others, such as “See how 4 people lost 100 pounds in 6 weeks”3. Talk the benefits of the products for daily health. It’s hard to eat properly, by taking one shake per day you are ensuring your body gets a fit, and balanced meal.4. Talk the ‘fast’ food. The Shake can be blended on the go, or within 2 minutes in a blender. Faster than a drive through!5. Talk the science. How many diet programs have 2 patents filed?6. Talk the convenience – easy to make, with great variety.

trim slim shape - training

Health & Medicine

lbs overweight

overweight thats

healthy bmi

bmi table

bmi guidelines

bn lbs

track bmi change

healthy weight