tributes.com's 'monster' webinar
DESCRIPTION
A presentation of Tributes.com from Jeff Taylor, Founder and Chairman, that explains how Tributes.com works with the Funeral Service industry and how together, they are changing the way we memorialize people with obituaries and TributesTRANSCRIPT
©2009 Tributes, Inc. For internal use only. Do not redistribute. Page 1
Welcome to the ‘Monster’ Webinar
©2009 Tributes, Inc. For internal use only. Do not redistribute.
Welcome
Jeff will share how he forever changed the way we search for jobs, and how he has brought that expertise and life experience to Tributes.com as obituaries become more prevalent on the web. This promises to be an informative presentation full of valuable information and ideas.
Technology in Funeral Service – The Evolution of the Obituary:
How to Leverage both to Provide Value-Added Service and Generate Revenue
©2009 Tributes, Inc. For internal use only. Do not redistribute. Page 3
John HealdBusiness Development / Sales
Elaine HaneyPresident
Casey GustusProduct & Marketing
Bob Biggins Martin de Laureal Brandon Burningham
Panelis
ts
©2009 Tributes, Inc. For internal use only. Do not redistribute. Page 4
The Evolution of the Obituary
What’s all the buzz about?
©2009 Tributes, Inc. For internal use only. Do not redistribute. Page 5
Founded 1994454th .com
A Big Idea…Can Change the World…
©2009 Tributes, Inc. For internal use only. Do not redistribute.
Where Americans Get Most of their News
Page 6
©2009 Tributes, Inc. For internal use only. Do not redistribute.
Who’s Our Client?
Page 7
Marie’s Dad Bob passed away
Age 81
Marie is the decision maker planning his
funeral
Age 59
What is Marie’s Online Activity?
©2009 Tributes, Inc. For internal use only. Do not redistribute. Page 8
The Early Migration from Print to Web – 1998 to 2008
Legacy.com founded 1998
©2009 Tributes, Inc. For internal use only. Do not redistribute.
Broaden Awareness of Obituary Postings Beyond the Local Website
Page 9
Your immediate community knows how to find the funeral home website but what about those that miss the announcement?
Post on Tributes.com
Get Traffic FromEVERYWHERE
Tributes.com is building the national media platform for obituary distribution; for the funeral industry and the families it serves
©2009 Tributes, Inc. For internal use only. Do not redistribute.
The Online Obituary is Improving…
Page 10
©2009 Tributes, Inc. For internal use only. Do not redistribute.
The Eternal Tribute
Page 11
The Eternal Tribute will become the new standard for the online obituary Multi-media Internet tools tell and preserve the rich stories of loved ones lives
©2009 Tributes, Inc. For internal use only. Do not redistribute. Page 12
Your Online Obituary is a Business Opportunity
• Better serving your families with a more valuable product
• Improved content on the funeral home website
• The obituary is a traffic generator and a marketing tool for your funeral home business
• The online obituary can generate new revenue streams
Basic Online
Obituary
Multi-media Tribute
InMemoriam
3 YearTouch
Pass Through Expense Turns Into a Revenue
Stream
Exploring the ‘Lifetime Value’ of the Obituary
©2009 Tributes, Inc. For internal use only. Do not redistribute. Page 13
Getting the Word Out to a Larger Audience
Its all about your funeral home and the families you serve:Innovative Distribution is Important
©2009 Tributes, Inc. For internal use only. Do not redistribute. Page 14
The Tributes Network - Innovative Obituary Media Platform
The Tributes Network
is growing…
©2009 Tributes, Inc. For internal use only. Do not redistribute.
Anatomy of the Media Cobrand
Page 15
NBC12.com - Richmond, VA
©2009 Tributes, Inc. For internal use only. Do not redistribute.
Tributes.com Distribution Drives Branded Traffic to Your Website
Page 16
©2009 Tributes, Inc. For internal use only. Do not redistribute.
Innovative Distribution is an Art and a Science
Page 17
©2009 Tributes, Inc. For internal use only. Do not redistribute.
Don’t Recreate The Power Of Social Networking - Harness It!
Page 18
• Leverage the power of social networking ‘within’ your obituary to create the hub of online memorialization for family and friends
• Take advantage of Tributes.com innovation to bring visitors from:• social networks • search engines and• other national media sites
all back to the obituary on your website
©2009 Tributes, Inc. For internal use only. Do not redistribute.
Tributes.com Partnership - Obituary Products
Page 19
Basic Photo Obit Includes unlimited text, a photo, and enhanced service information display.
Eternal Tribute™A multimedia presentation including full obituary text, photo slideshows, music, video, and enhanced memory book.
- Includes funeral home promotion in local listings on media partner co-brands (TV & Radio) across the Tributes Network
©2009 Tributes, Inc. For internal use only. Do not redistribute.
Partner Features and Pricing
Page 20
Partner Pricing:
Basic Photo ObitSuggested Retail $35-49Wholesale $20
Eternal TributeSuggested Retail $250Wholesale $125
Special offer for webinar participants new to Tributes.com
©2009 Tributes, Inc. For internal use only. Do not redistribute. Page 21
The Industry Is Engaged
Strategic Partners
1000+ Funeral Home Partners- Early Adopters
Nearly 3/4 Million People
Count on Tributes.com
Each Month for Obituary News
©2009 Tributes, Inc. For internal use only. Do not redistribute.
The Power Of Our Customer Voice
Welcome Industry Panelists
• Bob Biggins Magoun-Biggins Funeral Home
• Martin de Laureal Stewart Enterprises
• Brandon Burningham Memorial Mortuaries, Cemeteries & Cremation Services
Page 22
©2009 Tributes, Inc. For internal use only. Do not redistribute.
The Evolution of the Obituary
Open Discussion
Page 23
©2009 Tributes, Inc. For internal use only. Do not redistribute.
THANK YOU!
Page 24
For more information on becoming a partner
Visit www.tributes.com/sales
or
Contact John Heald - [email protected]