tribewanted ambassador guide jan 2013
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10/04/2023
A guide to being a Tribewanted Ambassador
100 Tribe Ambassadors A living embodiment of the tribe
• Welcome to the Tribe! You have been handpicked to represent Tribewanted because you embody our mission.
• Through you and your social engagement we hope to get people excited about Tribewanted and sign up to the new CIC model
• People build relationships with people – not websites or newsletters – and that’s why working with you is crucial to Tribewanted’s success.
• People will want to join Tribewanted because they identify with you, your interests and lifestyle
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Our Mission
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Our mission: to build a network of 10 model communities that demonstrate, educate and inspire sustainability. To achieve this we plan to recruit 10,000 ‘tribe-members’ through a crowd-funding co-operative: a Community Interest Company (CIC).
Our PurposeWhy we are doing it.
We believe in the power of community experiences to positively influence us all towards living a more open-minded and sustainable life.
We want to be a practical, open and inspiring network of examples of how we all might live in the future.
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History of TribewantedThe Story so Far
• Tribewanted launched on the island of Vorovoro, Fiji in 2006 and returned the community back to the landowners in 2011
• Tribewanted Sierra Leone opened in John Obey in 2010 and is now in its third season
• Tribewanted Monestevole is launching in Umbria, Italy, on March 21st 2013!• So far we’ve had over 2000 visitors and have invested over $2m into our projects
over 6 years• Every decision we make is based on the three pillars of sustainability: financial,
environmental and social• We measure and try to improve our impact through 10 indexes: Energy. Water.
Food. Waste. Carbon Footprint. Work. Health. Education. Well-being and financial sustainability.
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Our Community Interest Company ModelHow it works
• The 10-10-10 Model: 10,000 tribe-members paying £10 (€12, $16) a month. To open 10 sustainable communities around the world.
• For every 1,000 new members we can fund and open a new community.
• Tribe-members accumulate credit with the monthly membership fees and top up when they want to visit our locations
• Tribe-members get to vote where the next communities will be, how we spend our surpluses and get preferred member rates when visiting
• Financial sustainability. 100% of revenues are re-invested into the local communities and to cover running costs of the CIC – split 70% communities / 30% overheads
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Tribe Member Benefits
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Community Benefits
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Tribe MembersWho are our potential Tribe Members?
From all the data we’ve analyzed on sustainability, there are 5 types of potential tribe member:
The ‘Green Adventurer’ has the largest market segment for us (33%) followed by ‘Spiritual Entrepreneur’ (28%), ‘Green Techie’ accounting for (22%) followed by ‘Creative Naturalist’ (11%) and ‘Earth Mother’ (6%).
Spiritual Entrepreneur28%
Earth Mother6%
Green Adventurer33%
Green Techie22%
Creative Naturalist11%
Building the TribeHow you can help us make it happen
• Curate Content: We will keep you updated with Tribewanted content about sustainable living and from our locations and ask you to share through your social networks.
• Create Content: If you can, create and share relevant content on Tribewanted and across our network. Content should target at least one of:
1. The Heart – emotive, inspiring, simple: ideas, quotes and images2. The Mind – is informative and can help improve the viewer's
efforts in sustainable and smarter living3. Investment –content that promotes ways Tribewanted can bring
value to the audiences lives through membership
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Content ThemesAn idea of the kind of content our audience might be interested in
Body & Food Home & Garden
Outdoors & Wildlife
1. 2.
3.
Yoga Vegan /
organic diet Meditation Food
recipes / cooking
Home practical money saving ideas
Home Improvement Sustainable Living;
recycling Energy saving / DIY Gardening Pets and animals
Animal welfare & conservation
Wildlife experiences Wildlife photography Sustainable farming Outdoor Activities; Walking
/ hiking Travel (great outdoors)
Ambassador FAQsSome questions you might have
• Why a Community Interest Company? To open up ownership of Tribewanted up to 10,000 tribe-members, and give them more decision making ability. To bring long term benefits to our members, workers and communities where we are located through a guaranteed monthly cash-flow.
• Why is this important? Together we can demonstrate that it is possible to live more sustainability and healthily and show that a new way forward is possible.
• Why Italy? To show that sustainable living is just as important in ‘developed’ regions as it is in ‘developing’ ones.
• Why do I need to sign up? We want all board members and tribe-ambassadors to have the same experience as a new tribe-member. 1 share. 1 vote.
• What do I get in return? Kudos – for taking the lead. Perk - One free week at one of our locations. Satisfaction – for playing a part.
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JOIN THE TRIBE & SPREAD THE GOOD NEWS
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facebook.com/tribewantedfacebook.com/tribewantedSierraLeonefacebook.com/tribewantedMonestevole
pinterest.com/tribewanted
twitter.com/tribewanted
beta.tribewanted.com
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Questions, ideas, feedbackLet’s build this tribe together – say Hello.
Ben KeeneTribewanted [email protected]
Andy BarrPR [email protected]
Filippo BozottiTribewanted Co-Founder &Monestevole, [email protected]
Tiffany PersonsSierra Leone and US [email protected]
Emma SmithTribe Community [email protected]