trial lecture - co-creation design of content for learning communities
DESCRIPTION
Trial lecture for PhD defence by Mikhail Fominykh, April 24, 2012. Norwegian University of Science and Technology, Faculty of Information Technology, Mathematics and Electrical Engineering, Department of Computer and Information Science.TRANSCRIPT
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Co-creation design of content for learning communities
Exploring the research and technological challengesof using virtual worlds and other social media in the co-
creation design process
Trial Lecture
Mikhail FominykhNorwegian University of Science and Technology
24.04.2012Trondheim, Norway
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Co-creation design of content for learning communities
Exploring the research and technological challengesof using virtual worlds and other social media in the co-
creation design process
Business and marketing
PedagogySocial science
Information communication technology
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Outline
o Part I– learning communities– co-creation design– virtual worlds and social media
o Part II– research challenges– technological challenges
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Learning communities
Learningcommunities
learning
memberslearners
membershipinfluencefulfilment
emotional connections
o Since 1980so Communities of practiceo Communities of interest
boundary objects
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Learning communities
Learningcommunities
learning
memberslearners
membershipinfluencefulfilment
emotional connections
o Since 1980so Communities of practiceo Communities of interest, goal-
oriented
supporting organization goal
boundary objects
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Co-creation design
Co-creationdesign
firm
customers
mutualvalue
customers
Communityof customers
o Since 1970s/2000so Participatory/User-centered designo Service-dominant logic
product
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Community–Collaboration–Value
Co-creationdesign
Learningcommunities
firm
customers
mutualvalue
learning
memberslearners
customers
Communityof customers
membershipinfluencefulfilment
emotional connections
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Social media
Co-creationdesign
Learningcommunities
Mediatechnologies
firm
customers
mutualvalue
learning
memberslearners
customers
Communityof customers
membershipinfluencefulfilment
emotional connections
Socialmedia
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Social media
o 2D– Social networking e.g. Facebook– Collaborative projects e.g. Wikipedia– [Micro]blogging e.g. Twitter– Content communities e.g. YouTube
o 3D– Social virtual worlds e.g. Second Life– Gaming virtual worlds e.g. World of Warcraft
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Outline
o Part I– learning communities– co-creation design– virtual worlds and social media
o Part II– technological challenges– research challenges
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Challenges
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Challenges
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Technological challenges
o Exploration of affordances for co-creation
o Designing new toolso Support for communities and
relationships between stakeholders
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Technological challenges
You are familiar with the
technology?
mutualvalue
learning
Community
membersX membersmembersX>Y members
membersX>Y>Z members
Will you learn the
technology?
t1 < t2
3D virtual worlds
2D social media
yes
nosupporting organization
FacebookWikipediaTwitterYouTubeSecond Life
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Research challenges
o Multidisciplinary topico Rapidly changing topico Little control and massive context
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References
– Henri F. & Pudelko B. (2003) Understanding and analysing activity and learning in virtual communities
– Wenger E., Communities of Practice a brief introduction http://www.ewenger.com/index.htm
– Fischer G. (2001) Communities of Interest: Learning through the Interaction of Multiple Knowledge Systems
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References
– Trent J. Spaulding (2010) How can virtual communities create value for business?
– Kohler T., Fueller J., Matzler K., & Stieger D. (2011) Co-Creation in Virtual Worlds: The Design of the user Experience
– Molka-Danielsen J. (2009) Exploring the Role of Virtual Worlds in the Evolution of the Co-Creation design culture
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References
– Lewis. S., Pea R. & Rosen J. (2010) Beyond participation to co-creation of meaning: mobile social media in generative learning communities
– Edvardsson B., Tronvoll B. & Gruber T. (2009) Expanding understanding of service exchange and value co-creation: a social construction approach
– Sanders E. & Stappers P.J. (2008) Co-creation and the new landscapes of design
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Thank you!
Mikhail FominykhNorwegian University of Science and Technology, Norway