tresensa playables: the difference is...

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Contact us at [email protected] or follow us @TreSensa to learn more. TRESENSA PLAYABLES: THE DIFFERENCE IS PERFORMANCE TreSensa Pioneered Playables, launching the first HTML5 playable ad in 2012. As the innovator, TreSensa has led the design, development and distribution of the most successful playable ads within the most popular social apps and leading casual mobile games. TreSensa Playables are highly engaging, responsive and data-optimized ads that yield 3x lift in lifetime value versus banner and video. A proven format for ensuring maximum return on spend, TreSensa Playables can be easily distributed to 2+ billion users on popular social, sports, entertainment, and gaming apps including Facebook, Google UAC, SnapChat, MoPub and more. ATTRACT Targeting & first party data allow TreSensa to eectively attract & captivate the most relevant & ready-to- play / pay people. INITIATE People experience the most compelling elements of your game or app & want more. MOTIVATE Drive installs from truly interested & pre-qualified people that convert more quickly to high LTV users. UAC

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Page 1: TRESENSA PLAYABLES: THE DIFFERENCE IS PERFORMANCEtresensa.com/guides/tresensa_app_install_playable... · 2020-07-21 · Contact us at info@TreSensa.com or follow us @TreSensa to learn

Contact us at [email protected] or follow us @TreSensa to learn more.

TRESENSA PLAYABLES: THEDIFFERENCE IS PERFORMANCE

TreSensa Pioneered Playables, launching the first HTML5 playable ad in 2012. As the innovator, TreSensa has led the design, development and distribution of the most successful playable ads within the most popular social apps and leading casual mobile games.  

TreSensa Playables are highly engaging, responsive and data-optimized ads that yield 3x lift in lifetime value versus banner and video. A proven format for ensuring maximum return on spend, TreSensa Playables can be easily distributed to 2+ billion users on popular social, sports, entertainment, and gaming apps including Facebook, Google UAC, SnapChat, MoPub and more.

ATTRACT

Targeting & first party data allow TreSensa to effectively attract &

captivate the most relevant & ready-to-play / pay people. 

INITIATE

People experience the most compelling elements of your game

or app & want more.

MOTIVATE

Drive installs from truly interested & pre-qualified people that convert more quickly to high LTV users.

U A C

Page 2: TRESENSA PLAYABLES: THE DIFFERENCE IS PERFORMANCEtresensa.com/guides/tresensa_app_install_playable... · 2020-07-21 · Contact us at info@TreSensa.com or follow us @TreSensa to learn

MAXIMUM RETURN ON SPEND WITH MINIMAL EFFORT As a technology company with full stack in-app playable design, distribution and data-driven measurement, we provide an insight-driven approach for long-term value across multiple campaigns, not just a one and done.   Unlike direct response and video campaign providers, you’re in control of the outcome – and the cost. There are no minimums, but after one campaign we guarantee you'll want to maximize your budget and the complete end-to-end TreSensa platform to gain ongoing learnings and optimization across multiple campaigns.

SCALABLE DISTRIBUTION

Programmatically connect your ad to 2+ billion users through the top mobile marketplaces including the most popular entertainment & gaming apps, Facebook, Google UAC, SnapChat, MoPub, AdEx, Unity& many more.

AD DEVELOPMENT& CREATIVE BUILDER

Leverage our Creative Technologists or use our Creative Builder to develop your fully immersive & custom TreSensa Playable that closely mirrors your game / app experience.

DATA & OPTIMIZATION

Get real-time performance & multivariate optimization via machine learning or access & adjust both your creative & placement directly.

Contact us at [email protected] or follow us @TreSensa to learn more.

FAST, EXPERT CREATIVE & PERFORMANCE DRIVEN PRICING

•  HTML5 Playable asset development with delivery of 5+ creative variants / month

•  Hosting / serving

•  Ongoing QA & monitoring of technical delivery

•  Real-time reporting across all variants via TreSensa dashboard

•  Weekly call on creative test results with recommendations

•  Top Snap & Top Video (if needed)

•  Flexible rates based on spend

U A C

Page 3: TRESENSA PLAYABLES: THE DIFFERENCE IS PERFORMANCEtresensa.com/guides/tresensa_app_install_playable... · 2020-07-21 · Contact us at info@TreSensa.com or follow us @TreSensa to learn

3k+ 3x Campaigns

ServedSince 2012

Lift in Lifetime Value Versus Banners / Video

50% 27% Exceeded

Average D7 Yield Goal

Avg. Engagement Rate Outperforms Other Formats

Data Transparency & GDPR Compliant

Facebook & UAC Playable Partner

•  SUPPORT ALL GAME TYPES; INTEGRATED WITH ALL OF THE TOP ATTRIBUTION COMPANIES

•  USER-CENTRIC APPROACH & REAL-TIME TARGETING

•  ACCEPTED BY MORE APPS & CHANNELS THAN ANY OTHER PLAYABLE PROVIDER

•  GLOBAL SCALE with DATA CENTERS IN NORTH AMERICA, EMEA & APAC

WHY WORK WITH THE PLAYABLE PIONEER? EXPERIENCE.

•  RAPID INITIAL AD CREATION & ONGOING VERSIONING

•  DYNAMIC CREATIVE OPTIMIZATION & MULTIVARIATE TESTING KEEP CREATIVE FRESH & PERFORMANT

•  PROPRIETARY AUDIENCE MODELS & BIDDING ALGORITHMS

•  DEDICATED ACCOUNT MANAGEMENT

•  EASILY BUILD, RUN & GET RESULTS

Contact us at [email protected] or follow us @TreSensa to learn more.

U A C