trends in trade show design
DESCRIPTION
Our brains are hard-wired to focus on ME first. Technology has tapped into the deep “It’s All About Me” part of the brain – and has created a new normal (convenience, instant gratification, entertainment) because of the ability to get immediate, personalized responses.The content explains how neuroscience, mobile devices, and macro trends have changed the landscape for events. There are two macro trends that greatly impact this new normal: Millennials and big data. Learn about “All-About-Me” solutions for events, event organizers, exhibitors and education and how to customize these solutions to match the macro trends.TRANSCRIPT
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.
Trends in Trade Show Design: Neuroscience, Technology, Interactivity
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.
High relevance strengthens use
Technology empowers by giving access to info
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.
The typical mobile phone user checks his/her phone 150 times a day.--Mary Meeker, KPCBBy the end of this year, there will be more mobile-connected devices than there are people on earth.--Cisco, 2013
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.
High relevance strengthens use
Technology empowers by giving access to info
• Give me what I want, when I want it
• Be convenient for me
• Engage me
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.
Millennial estimated purchasing power today is $13 trillion.--CEB/IconocultureBy 2025, Millennials will make up 75% of the workforce.--Brian Solis
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.
Netflix House of Cards example illustrating Big Data
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.
Technology empowers by giving access to info
• Give me what I want, when I want it
• Be convenient for me• Engage me
All-About-Me Event Solutions
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.
• Event Mobile App• Virtual Events• Near-Field Communication• Heat Mapping
All-About-Me SolutionsEvent Organizers
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.
• Targeted messaging through social media
• Tech “eye candy”: projection mapping, augmented reality
• Photo booths
All-About-Me SolutionsExhibitors
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.
• Second screen• Flipped learning• Adaptive learning models• Gamified education
All-About-Me SolutionsEducation
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.
Presented by: Loretta HudelotAt Expo!Expo! 2013
(214) [email protected]
@InsightsChick