trends in loyalty for product growth

MORNA SIMPSON

Trends in Loyalty 2015Loyalty Rewards for ‘Time’, targeting fleet & hire partners and their customers

Going Cardless: Smart Phone & Tablets and QR codes

Flexible Rewards System: Must allow customer evolution and be sensitive to context

Collects intelligent data: knows the customers buying behaviours and their loyalty patterns

Experiential Rewards are especially popular with ‘Millennials’

Charitable Giving: MyCommunity, MySchool, MyPlanet

Engages with customer at critical touch-points in life-cycle

Gamification: Sets goals and outcomes

Meaningful engagement e.g. engages customer in brand definition

Enables easy social engagement with personal messages

Example Success Story: Topaz Energy

Play or Park multi-platform game

Customers collect points when they buy oil or services

Monthly awards for every player e.g. free coffee

200 points gives customer the option to play the game for an experience of a lifetime OR park their points until next month

Players win shopping trips to New York

Loyalty Rewards for ‘Time’, targeting fleet & hire partners and their customers

AC Rewards for ‘Time’

Fleet and hire businesses are set up as hosts, who can offer the game to their staff and customers, generating lots of free marketing

Recommendation scheme for friends and family grows the customer base even further

Staff and customers earn points based on AC services


Small rewards are offered through a partner business every month for all players

Small feel-good rewards means customers keep playing for points

Claim your free coffee

Small Regular Rewards For All PlayersLoyalty Rewards for ‘Time’, targeting fleet & hire partners and their customers

Points Are Given to Local Charities

Fleet Business selects charities so that customers can donate their points locally & provides an option to invest points back into the Host Business

When cumulative thresholds are met the charity converts points to cash

This develops brand for both ZEDcars and the partner business and helps grow sense of community


Customers Play Mobile1 To Win A Car

When points threshold is met customer has the chance to play Formula 1 Game to win big prizes

Experiential prizes for individuals may include a day at Knockhill Races, a weekend with the Classic Car Club etc

‘Player of The Year’ wins a car Generates lots of free press


Leader Board Generates Free Marketing

Players are posted to an interactive Leader Board every month

Players can easily view their own and their friends results

Free marketing can be generated via local press, and players can post their results on social media channels

LEADER BOARD


Smart Analytics Give Insights

Customer can be sorted into groups over time by monitoring engagement and behaviours

ZEDcars can develop pre-emptive interventions to prevent loss of valuable customers and to consolidate ‘Brand Champions’

An example intervention would be to invite customers to social event with ZEDcars to ask for their input to the brand development

Customer Groups


trends in loyalty for product growth

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