trends in global gnss markets and cooperation ...trends in global gnss markets and cooperation...
TRANSCRIPT
Trends in Global GNSS Markets and Cooperation Opportunities with Europe
Fabrizio Mura – Project Manager Japan
on behalf of Rainer Horn (Coordinator) SPAC Symposium, Tokyo, 14 November 2013
1
GNSS.Asia OBJECTIVES: FACILITATE EU-ASIA INDUSTRIAL COOPERATION ON SATELLITE
NAVIGATION APPLICATIONS
1.Define a strategy for the industrial cooperation between EU and Asian economies
on GNSS downstream sector (applications and receivers)
2.Ensure the valorisation of the Galileo Programme with an emphasis on the
“exportable” products, mainly the Users Segment: receivers and applications
3.Recommend and start the development of industrial cooperation between EU
and each G5 economy
2
Pilot Activities to foster EU-JP GNSS industrial cooperation (2013)
Industrial internships in GNSS for European and Japanese engineering students (VULCANUS)
企業インターンシッププログラム (ヴルカヌス奨学金) EU: 1 Japanese student will start in CEIT (GNSS in railway industry) GNSS Industrial Partnership Service – to develop EU-JP business and R&D partnerships 産業連携サービス - EUと日本企業、R&D機関がパートナーシップを特定し発展 EU: over 10 Industrial profiles interested in developing partnerships with Japan Japan: call for interest to develop cooperation with the EU Innovation Competition in Japan with the European Satellite Navigation Competition 2013 Reward innovative ideas for GNSS applications in Japan (starts 1 April 2013)
3
Trends in Global GNSS Markets with regards to Asia
Asia is a GNSS hotspot in all dimensions (GNSS density, population,
market, technology, manufacturing)
The Asia Pacific region is fastest growing area for GNSS
Asia is an important complement in global GNSS value chain
Asia is the origin of global trends in sectors of European GNSS interest
(indoor positioning)
Multi-GNSS is vital for the global success of Galileo and other systems
Asian interest for European R&D, solutions and products
4
Asia is the Multi-GNSS hotspot
Vis
ible
S
ate
llit
es
Source: University of New South Wales , Australia (Dempster & Rizos, 2009)
5
The LBS market has seen phenomenal growth…
0%
5%
10%
15%
20%
25%
0
100
200
300
400
500
600
700
800
900
2006 2007 2008 2009 2010 2011 2012
GN
SS
pe
ne
tra
tio
n
Un
its
(mil
lio
ns)
Shipments of GNSS devices by region
EU27 North America Rest of the World GNSS penetration
Source: GSA Market report 2013
6
6 billion GNSS devices by 2020, LBS and Road sectors are leading in revenues
Road46.2%
Maritime0.3%
Aviation1.0%
LBS47.0%
Agriculture1.4%
Surveying4.1%
Rail0.1%
Cumulative core revenue 2012-2022
0
1
2
3
4
5
6
7
8
9
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
Uni
ts (b
illio
ns)
Installed base of GNSS devices by region
EU27 North America Rest of the World
CAGR: 22%
CAGR: 9%
www.gsa.europa.eu/sites/default/files/GNSS_Market Report_2013_web.pdf
7
Asia-Pacific region is of key importance now and growing!
Source: GSA / London Economics analysis of ABI Research data
GPS/GNSS Integrated Chipset Shipments
Asia-Pacific 2010 - 2018 World 2013
Asia-Pacific
41%
North America
23%
Europe 22%
Rest of World 14%
8
Europe is looking at industrial cooperation activities in Asia
“ European GNSS is a product we can sell around the world …
The GNSS market is a global market.
In Asia, industrial cooperation is our goal, trying to find
synergies with Asian partners, working together as equals.
Cooperation needs to benefit partners on both sides.
We need to know those markets, be engaged, and develop
products and services that are adapted to those regions’
particular needs. ”
Galileo Programme Manager Paul Flament in Inside GNSS April
30, 2013 - www.insidegnss.com/node/3539
9
GNSS.asia has identified 5 Opportunities for EU-Japanese Industrial Cooperation in GNSS Applications
Growth in road safety and accident prevention applications, map data
provider services (combining location + navigation devices) and
potentially high revenue growth in designing personalised, navigation-
enabled advertising.
Expected potential include fishing fleet monitoring and catch control.
Validation experiments with QZSS have catered to automated
precision farming (expected to significantly improve the efficiency of
Japan’s agriculture), remote sensing and monitoring of the environment.
GNSS applications for earthquake and tsunami warning, landslide
monitoring and emergency message (MGA)
Applications for better maintenance of municipal infrastructure (water
and sewage), including precise guidance of construction machinery,
developing better GIS to preserve important touristic sites.
10
Highest potential growth: LBS and Road + other Japan-specific solutions
DOWNSTREAM APPLICATIONS
Applications Receivers
LBS an obvious segment of growth for
innovative applications requiring minimal
additional hardware
Carved niche for sophisticated car
navigation solutions “made for Japan”
Japan-specific solutions for disaster
management, municipal services: still in
R&D and testing phase
Receiver chips a promising market, but
highly competitive
Possible need to develop a multi-GNSS
receiver chip (QZSS+ GALILEO, include
other Asian GNSS systems)
Receiver systems are also a nurtured
segment for integrated receivers with
application-specific hardware
JAXA’s Multi GNSS Asia Demonstration Campaign: appropriate framework for
R&D development stage involving QZSS
11
Brand new GNSS market report provides an overview of global markets
http://www.gsa.europa.eu/sites/default/files/GNSS_Market Report_2013_web.pdf
SECTORS COVERED: • LBS • Aviation • Road transport • Maritime • Rail • Surveying • Agriculture
12
Learn more and meet the GNSS.asia Coordinator in person tomorrow:
10:30 – 12:00
at SPAC stand
13:00 – 15:00
QBIC
GNSS.asia
Market Development Workshop
Rainer Horn Global Coordinator
GNSS.asia
13
GNSS.asia is a proud new member of MGA
14
Horizon 2020: The new EU Framework Programme for Research and Innovation
Running from 2014 to 2020 Market-driven approach: helping to bridge the gap between
research and the market – Development of innovative applications, products, feasibility
studies, market tests – Fostering development of innovative applications within
international context and related standards with high international impact
– Exploitation of synergies with other space-based services/systems
– Validation of Early Services – Implementation of pilot projects – Supporting standardisation, certification, legal and societal
acceptance – Organization of awareness campaigns
15
Horizon 2020 GNSS topics
1 - EGNSS applications 2 - SME based EGNSS applications 3 - Releasing the potential of EGNSS applications through international cooperation 4 - EGNSS awareness raising, capacity building and/or promotion activities in and outside of EU
When to apply?
• 11 December 2013 publication foreseen
ec.europa.eu/embrace-space
http://ec.europa.eu/ (new participants portal for H2020)
• April 2014 deadline
• Selection within 6 months
• Grant Agreements in Dec 2014
17
GNSS.asia industrial partners are interested in cooperating
We look forward to welcoming the Japanese Delegation to the
3rd EU-Asia Industry Collaboration Seminar in June 2014 in
Prague (HeadQuarters of GSA)
We look forward to welcoming a Japanese Delegation to the 3rd EU-Asia Industry Collaboration Seminar in June 2014 in Prague (HQ of GSA)
Prague
Tokyo
Contacts
Rainer Horn Global Coordinator
www gnss.asia
+49 171 377 5555
Fabrizio Mura Project Manager Japan
www gnss.asia/japan
Contact:
21
GNSS.asia delegation at Galileo Control Centre @ DLR Oberpfaffenhofen
22
2nd EU Asia Industry Seminar Munich, 5 November 2013
23
European Satellite Navigation Competition 2013 – Japan Prize
Evaluation of the 2013 Japan Competition
23 Ideas received for Japan, 19 valid ideas ranked
Ideas: B2C GNSS applications, QZSS services, Disaster prevention
Many ideas from Japan, South Korea, Taiwan and … Europe
The Winning idea was announced on 5 November at ESS in Munich111
Reg. No. Idea Title 130603 TrustSync: Secure time and frequency synchronization via authenticated
QZSS open service – Dr Takuji EBINUMA, The University of Tokyo
24
BACKUP SLIDES
14 November, 2013 The European GNSS Programmes 25
The European GNSS Programmes: EGNOS and Galileo
Galileo Global Navigation Satellite Systems (GNSS)
Fully compatible with GPS*
4 fully operational IOV satellites
Early services starting from 2014
Open service free of charge and delivering dual frequencies (better performances)
EGNOS Satellite Based Augmentation System (SBAS)
Measures and improved GPS performance
Sends corrections to users via satellite or terrestrial links (EDAS)
European coverage (but under extension in other regions, e.g. North Africa)
*GPS: Global Positioning System
‘It’s there, use it’
14 November, 2013
4 operational satellites have been launched, as 12 October 2012 (in addition to the 2 test satellites launched in 2005/2008)
All industrial contracts necessary have been signed to ensure up to 26 satellites:
Early Galileo services in 2014
18 satellites are expected in 2015/16
Galileo has already taken-off
Implementation Plan of Galileo services
28
GNSS.asia has developed a clear methodology to facilitate industrial cooperation on downstream applications
Asian Industry European
GNSS Industry
Asian GNSS.asia
Partners
• Identify and engage key
stakeholders
• Map local GNSS Industry
• Raise Galileo awareness
• Define strategy on GNSS
industrial cooperation
(applications and receivers)
• Identify EU-Asia cooperation
requirements
• Support concrete collaboration
between EU and Asian companies
Asian
Workshops / Seminars
2012-2014
EU Seminar
2014
1st EU-Asia
Seminar
Brussels 2012
2nd EU-Asia
Seminar
Munich 2013
The GNSS.asia platform
Coordinators
Need to insert effects
I have added coordinators
box so that we don’t
need any other slide
for consortium
29
GNSS.asia activities along the project’s objectives
Mapping of GNSS industry in 5 Asian economies
− Identify GNSS application priorities
− Provide extensive market intelligence
− Engage key stakeholders
− Identify cooperation enablers and challenges
Support concrete collaboration between EU and Asian companies
− Organise Industry events in Asia and Europe
− Matchmaking sessions
− Launch pilot projects
Define sustainable strategy on GNSS industrial cooperation
− Introduce industrial partnership scheme
− Present concrete recommendations for EU GNSS
Raise awareness on EU GNSS
− Support Galileo and EGNOS implementation in chipsets/receivers
− Communicate Galileo’s technical advantages and deployment schedule
The GNSS.asia platform
30
Close interaction with key stakeholders
– SPAC in Japan
– KGS community in Korea
– GAGAN team and AAI in India
– ITRI, MOEA in Taiwan
– CENC in China
Promotion of E-GNSS
Side programme for European delegation
– Company visits e.g. NISSAN (JP), ST Micro and Wistron (TW), Accord, Magnasoft, ASL, Secon (IN)
– Presentations to associations (Japan, India, China, Taiwan)
Matchmaking EU-Asia companies
Event organisation in Asia
Japan Workshop
Korea Workshop
Taiwan Workshop India Workshop China Workshop
Legends on photos
optional
31
Potential for European GNSS in Asia
Potential of industrial cooperation in downstream sector
– Licensing (typically in Korea and Taiwan e.g. Fraunhofer IIS, AZO’s Galileo Masters)
– Exporting successful products (e.g. Septentrio, NXP, IFEN)
– Exporting services (e.g. GMV in India, Thales in Taiwan)
– Activities related to market access/marketing (visibility through profiles, speaking opportunities
– Distribution agreements (e.g. dealership agreements for mass market products, Fraunhofer IIS).
Potential from the ties arising between upstream and downstream
– Support in take-off of local GNSS
– European competence in system realisation and preparation recognised in all countries
Joint research and education initiatives
– Multi-GNSS approach
– Activating IT and engineering pools
– GNSS Education and training
Key achievements-Collaboration
32
Understanding of the
Asian GNSS landscape
The definition of a sustainable E-GNSS strategy for industrial cooperation is an ongoing action at the core of GNSS.asia activities
Assessment of GNSS
downstream
opportunities
Mapping of GNSS industry
Sustainable EC/GSA
GNSS strategy in the
five Asian economies
Assessment of application
priorities
Engagement with most
mature companies
Interaction with key
stakeholders (e.g. SPAC)
EU companies input
June
2014
Final
Update
Aug 2012
Initial
June 2013
Consolidate
Structure
Today
Fine-tuning
Definition of roadmaps
TBD
Regular
discussions
European priorities
Key achievements-Strategy
33
GNSS.asia has identified EGNOS export opportunities in India, Korea and potentially Japan
SBAS infrastructure know-
how transfer
European leading-edge
technology in non-aviation
SBAS implementation &
certification know-how
System
Level
Application Level
Aviation
Application Level
Non-Aviation
India
Korea
India
Korea
India
Japan
Upstream
Key achievements-Strategy
This is a good and
“neutral” example of
our findings
34
GNSS.asia has identified EGNOS export opportunities in India, Korea and potentially Japan
SBAS infrastructure know-
how transfer
European leading-edge
technology in non-aviation
SBAS implementation &
certification know-how
System
Level
Application Level
Aviation
Application Level
Non-Aviation
India • GAGAN interoperability
India • GAGAN system implementation
issues
• Approach procedures not very
widely defined
India • Airport Authorities’ non-
Aviation taskforce being set-up
• Interest in economic viability
know-how • SBAS precision might suffice
for some apps
Korea • Launch of KSBAS
• Public procurement
• Infrastructure support
Korea • Export implementation know-
how
• Engineering/training
Japan • Precision agriculture
• Emergency messaging
Key achievements-Strategy
35
GNSS.asia has demonstrated excellent capacity either as a hub of information or by taking deep dives in specific sectors
Key achievements-Pilots
Collect and disseminate information on specific key topics for E-
GNSS market development
Collect the feedback and requirements for Galileo users or
application developers from Taiwan and neighbouring countries
Offer information and support to European companies on
downstream application opportunities in Taiwan.
Feasibility study for European GNSS/railway
solutions/standards in India”
Present initial results at Indian GNSS.asia
Seminar (January 22, 2013) – dedicated
sessions on GNSS in Rail.
36
GNSS infrastructure and policy
QZSS – the GPS-based regional augmented system - is Japan’s priority space project
SPAC in charge of coordinating the development of applications under QZSS
There is some industry-led expectation to use other systems (GLONASS, GALILEO)
No international GNSS cooperation agreement planned so far
GNSS cooperation at institutional level could support GALILEO-QZSS technical cooperation
System MSAS QZSS Space Segment The constellation of two MTSATs operates at two
geostationary orbits out of 135E, 140E or 145E.
7 satellites (consist of both non-GSO and GSO).
Non-GSO satellites operate in 24-hour orbits with apogee of 39970 km
and perigee of 31602 km. Each sat is in separate orbital plane inclined
at45deg.
GSO satellites under investigation.
Two active back-up satellites also under investigation
User segment SBAS airborne receivers, which acquire the
ranging and correction data, and apply these
data to determine the integrity and improve the
accuracy of the derived position.
All user receiver sets and their support equipment.
24h GPS augmentation
Position
accuracy
GPS signal accuracy is improved from 20 meters
to approximately 1.5 - 2 meters in both the
horizontal and vertical dimensions.
Signal-In-Space (SIS) accuracy is 2.60[m](95%)
Horizontal positioning accuracy combined with GPS signals, single
frequency : 21.9m, dual frequency : 7.5m.
Using L1-SAIF signal (except in cases of large multipath error or a
large ionospheric disturbance) 1m (rms).
Current Status
2 satellites MTSAT-1R at 140E, MTSAT-2 at
145E
1 Satellite “MichiBiki” , launched in 2010
37
Key EU-Japan agreements
Signed:
– 2001-2011 Ten Year “Action Plan” – stimulate broad-range cooperation (environment, peace, sustainable development, exchange of people, culture).
– 2011 EU-Japan Science and Technology Cooperation Agreement: reinforce cooperation in RTD on key topics of joint interest (ICT, renewable energy, aerospace..) within FP7/ H2020.
– 2012: UK-Japan Space Cooperation agreement: joint R&D on satellite design.
Work in Progress:
– EU-Japan FTA / Economic Integration Agreement: under negotiation.
– GNSS related agreement:
Discussions within the future FTA/EIA
38
1,000 < X < 10,001
249 < X < 1,001
10,000 < X < 100,001
49 < X < 250
X < 50
X > 100,000
Industry Structure (No. of Employees)
Japan GNSS Industry structure - big firms: 80-20
SMEs
Large firms are members of SPAC
Strategy at home: minimum risk-taking, no strategy differentiation
Few or no business partnerships with EU firms (except receiver chips)
Interest in the “EU” mainly focused on practical utilisation of GALILEO
Willingness to launch cooperation in R&D
39
Japan GNSS Downstream sector – strengths and weaknesses
Strengths Weaknesses
Technology-driven GNSS industry -
emphasis on building excellent development
infrastructure for both outdoor and indoor
navigation.
Big, attractive markets, with mature, highly
competitive industries in concentrated
sectors make it difficult for new entrants.
A highly educated, homogenous and wealthy
end-consumer base, hungry for new, value-
added applications.
Scepticism about foreign firms entering the
Japanese market, which means that
developing partnerships with Japanese
companies can be challenging.
Growing future expectations to use GALILEO
in Japan at the private sector level may open
doors for receiver makers with niche
expertise.
Fragmented and highly concentrated GNSS
industry with only a small pool of SMEs and
start-ups.
40
Recommendations for doing Business with Japan
General
– market entry: medium risk, high cost, high expectations from customers, long term returns
– preparation: same as elsewhere: do the market research, assess growth, identify partners
– commitment: must be strategic, must fit your firm’s objectives
– previous experience of cooperation with Japan is valuable
Project-specific
– Export a niche with key expertise or innovative, untested applications in Japan.
– Experience with a GPS base, jointly with QZSS and GALILEO in the future, as a plus for the long term
– Interested in customising your application to QZSS? Seek support from SPAC and MGA. Offer “expertise” on GALILEO-specific matters as a plus, to better understand local needs (leverage possible advantages of GALILEO vs. GPS and QZSS)
– Take advantage of GNSS.asia Japan’s pilot actions (Vulcanus internships, industrial partnership service using EEN, ESNC Japan regional prize)
41
Several local players have already expressed interest
Offers Requests
Epson interested to offer “GPS Watch” that is
able to keep the exact time all over the world
using existing GNSS (and looking forward for
the coming Galileo).
Aisan Technology (software mapping firm)
interested in precise positioning for automobiles
using multiple GNSS systems.
GNSS Technologies Co. interested to
cooperate and offer indoor navigation “IMES”.
Yokosuka Research Park interested in closer
cooperation with the EU on data sharing for
tests and conformity processes with e-call.
Furuno Co. interested to cooperate and offer
GNSS chips for maritime use.
Make reference
To Furuno
Persons in audience
Thank you – for more information follow up with meethub
Contact: [email protected]
The GNSS.asia project is funded by the European Union within the Seventh Framework Programme under grant agreement no 287244. The
responsibility for the views presented in this message / document lies exclusively with the members of the GNSS.asia consortium and do not
necessarily reflect the views of the European Commission and the European GNSS Agency.
43
GNSS.asia next events
Q4 Q1 Q2 Q3 Q4
Nov 5th EU-Asia Industry Collaboration Seminar (Munich)
March 2014 Taiwan and Korean Seminars
2014 2013
January 22, 2014 Indian Seminar
April-May 2014 China and Japan Seminars
GNSS.asia Seminar (Prague – Q2/2014
44
GNSS.asia Workshop
EU Representation Tokyo
45
Trends in Global GNSS Markets and Cooperation Opportunities with Europe
SPAC Symposium
14 November 2013
46
Trends in Global GNSS
Markets and Cooperation
Opportunities with Europe
Rainer Horn
Coordinator
SpaceTec Partners www gnss.asia
European Council
and Parliament
European
Commission
European Space
Agency (ESA) European GNSS Agency (GSA)
Political Oversight
Programme Oversight
and Programme management
Execution
Security accreditation
Marketing of the systems
System management
and service provision
IOV Contracts
FOC Contracts
delegation delegation
assistance
Upstream (space) industry Downstream (applications) industry
Market
Development
Security centre (GSMC)
GNSS Programme
Committee
GSA role within EU GNSS programmes
Applications R&D programme
Future
responsibility
Aviation:
-Approaches with vertical
guidance (SBAS APV)
-Advances procedures for approach and
landing
Road:
-Navigation
-Road tolling
-eCall
-ITS
-Logistics
-ADAS
Maritime:
-Entering ports
-Coastal navigation
-Open sea navigation
-Inland waterways navigation
Agriculture:
-Tractor guidance
-Automatic steering
-Variable Rate Technology
-Asset monitoring
Surveying:
-Cadastral surveying
-Construction surveying
-Mapping
LBS:
-Location based applications
-Weather info, gaming, social media, advertising
-Personal navigation
International cooperation is encouraged in all markets
GNSS.asia has identified opportunities along the application priorities of each economy
China
Taiwan Korea Japan India
LBS
Road
Aviation
Do
main
s
Economy
Receivers
Campaign
Samsung/
LG
Korea SBAS
E-call / Workshop
GAGAN
Synergies
Value Chain
Analysis
Railways
Maritime
Indoor/ IMES Indoor / LBS
ERTMS / Rail
Agriculture
Emergency
messaging
Sensor Fusion
General
Furuno /Maritime
Asia Info Centre
SPAC Partnership
Galileo Awareness
Industrial Cooperation
Galileo Masters in Asia
SPAC Stakeholder
Discussion
ERTMS / Rail
KESTI R&D
Black boxes Black boxes
Apps for societal
challenges Smart Cities boom
Key achievements-Mapping
51
Synergy in Multi GNSS Downstream Marketing?
24h GPS Augmentation (EGNOS)
Galileo Commercial Service
(High Precision, Authentication)
Market Data and Sector Experience
Understanding of Japanese needs and
Asian Markets
Access to Japanese Industry,
Networks and Institutions
Industry Network and Matchmaking
Initiator of Multi-GNSS Campaign
R&D, Prototypes, Products
Receivers, Components, Applications Systems Integration in Japan / Asia
2009
2017
24h GPS Augmentation (QZSS) 2018
QZSS/GPS High Precision cm class
QZSS Messaging
2018
2018
Systematic Downstream Approach
Multi-GNSS Service
(Galileo OS plus GPS) 2014
… Augmentation Service R&D
• “GNSS.asia” to build industrial cooperation between EU and 5 Asian economies: China, Japan, Taiwan, India and South Korea
• “G-NAVIS” to promote EU-Asia cooperation via Galileo research centre in Hanoi
• “Awareness in Africa” project to build GNSS capacity and create awareness of GNSS benefits in Sub-Saharan Africa
• “SATSA” to prove SBAS value in South Africa in form of trainings and trials
International cooperation within European GNSS Programs
Dissemination event in Senegal, May 2013
Industrial seminar in Japan, May 2013
Dissemination event in Gabon, Nov 2012 Dissemination event in Cameroon, Feb 2013
Industrial seminar in South Korea, May 2013
Asia Pacific region has the highest demand for integrated GPS/GNSS Chipsets and grows further
North America28%
Europe25%
Asia-Pacific34%
ROW13%
Worldwide GPS/GNSS Integrated
Chipset shipments (2012)
Source: GSA/ London Economics analysis of ABI Research data
Asia Pacific
34%
Forecast of GNSS device shipments
(million Units)
54
Space in Horizon 2020
Galileo Call
1. EGNSS applications 2. SME based EGNSS applications 3. Releasing the potential of EGNSS applications through international cooperation
Forms of funding
Innovation: 70%
• With flat rate of 25% (of 70%) for indirect cost= 87,5 %
• Exception – non-profit entities = 100% +25% = 125 %