PowerPoint Presentation

TRENDING TOPICS IN THE DIGITAL WORLDPresented ByRC Williams, Co-Founder

2.11.2017

TRENDING TOPICS IN THE DIGITAL WORLD

GEOFENCING/GEO-LOCATIONARTIFICIAL INTELLEGENCE (AI)SOCIAL MEDIA ADVERTISING W/ SOCIAL SIGNALSSTREAMING MEDIA & MONETIZATION1

HERES WHAT WELL COVER

WHAT THE TOP TRENDS ARE AND THEIR DEFINITIONSEXAMPLES IN ACTIONWHAT THEY MEAN FOR YOUTHINGS TO DO

WHAT WELL COVER

WHAT THE TOP TRENDS ARE AND THEIR DEFINITIONSEXAMPLES IN ACTIONWHAT THEY MEAN FOR YOUTHINGS TO DO2

GEOFENCINGWHAT IS IT???

GEOFENCING

WHAT IS IT?3

GEOFENCING IS A CUTTING EDGE TECHNOLOGY THAT ALLOWS FOR MARKETING TO POTENTIAL CUSTOMERS IN A VIRTUALLY FENCED AREA WITH A TARGETED MESSAGE.

GEOFENCING IS A CUTTING EDGE TECHNOLOGY THAT ALLOWS FOR MARKETING TO POTENTIAL CUSTOMERS IN A VIRTUALLY FENCED AREA WITH A TARGETED MESSAGE.

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YOUVE SEEN THIS, BUT PROBABLY DIDNT REALIZE IT

YOUVE SEEN THIS, BUT PROBABLY DIDNT REALIZE ITHIGHLY TARGETEDHIGHLY CUSTOMZEDTIMELYYOUR PHONE IS A PREDICTIVE DEVICE IT SHOWS YOUR DAILY HABITADVERTISERS KEY ON THIS5

IN ACTION

THIS EXAMPLE WILL SHOW YOU VIDEO, LOCATION AND CLICK TO CALL FUNCTIONS.6

WHAT DOES IT MEAN?MOBILE AD SPENDING WILL GROW FROM

$33 BILLION TO $72 BILLION OVER THE NEXT 4 YEARS

LOCATION TARGETED MOBILE AD SPENDING WILL GROW FROM

$12.4 BILLION TO $32.4 BILLION OVER THE NEXT 4 YEARS

SOURCE: BIA/KELSEY

THE NUMBERS

MOBILE AD SPENDING WILL GROW FROM $33 BILLION TO $72 BILLION OVER THE NEXT 4 YEARSLOCATION TARGETED MOBILE AD SPENDING WILL GROW FROM $12.4 BILLION TO $32.4 BILLION OVER THE NEXT 4 YEARS

HOW WILL YOU TAKE ADVANTAGE OF THIS?

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ARTIFICIAL INTELLIGENCE WHAT IS IT???

ARTIFICIAL INTELLIGENCE

WHAT IS IT?8

THE CAPABILITY OF A MACHINE TO IMITATE INTELLIGENT HUMAN BEHAVIOR. MERRIAM-WEBSTER

A.I. IS THE CAPABILITY OF A MACHINE TO IMITATE HUMAN BEHAVIOR.

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YOUVE SEEN THIS, BUT PROBABLY DIDNT REALIZE IT

YOUVE SEEN THIS, BUT PROBABLY DIDNT REALIZE ITHUMAN LEVEL INTERACTIONNO WAIT TIMES24/7 NO BREAKSLESS FRICTION, DO EVERYTHING IN ONE PLACEBECOMES HABIT10

IN ACTION

A.I. IS ALREADY REPLACING A NUMBER OF FUNCTIONS, INCLUDING WRITING ARTICLES.11

WHAT DOES IT MEAN?

THIS IS SCIENCE FACT

THE NUMBERS

WEF SEES FULL IOT AND 3D BY 2022IMPLANTS/SUPER COMPUTER IN POCK, HUMAN HEALTH 3D BT 2023/24SELF AWARE A/I BY 2026

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PREDICTIVE ANALYTICSWHAT IS IT???

PREDICTIVE ANALYTICS

WHAT IS IT?13

THE ABILTY TO CREATE ADS, POSTS, ETC, AND/OR TO DELIVER THE IDEAL MESSAGE AT THE RIGHT TIME.

THE ABILITY TO CREATE ADS, POSTS, ETC AND/OR TO DELIVER THE IDEAL MESSAGE AT THE RIGHT TIME.

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YOUVE SEEN THIS, BUT PROBABLY DIDNT REALIZE IT

YOUVE SEEN THIS, BUT PROBABLY DIDNT REALIZE ITYOUR TV EMITS A TONE TO YOUR PHONEBASED ON WHAT IS ON, A RELEVANT AD CAN BE SERVED TO YOUR PHONEANSWERS THE QUESTION HOW DID THEY KNOW I WAS THINKING THATNOW ON SOCIAL MEDIA15

IN ACTION

HUDREDS OF ADS ARE DYNAMICALLY GENERATED FROM A FEW PIECES OF INFO

CAR DEALER:IF SOMEONE POSTS JUST GOT IN A WRECK, NEED A NEW CAR,A RELEVENT AD FOR YOUR CAR DEALERSHIP WILL BE SERVED TO THEM

WITH A FEW PIECES OF INFO, WE CAN DYNAMICALLY GENERATE HUNDREDS OF DIFFERENT ADS. 16

WHAT DOES IT MEAN?

A 7.8 BILLION DOLLAR MARKET BY 2020 ZION RESEARCH

THE NUMBERS

PD IS PERDICTED TO BE A 7.8 TO 9B PER YEAR BY 2020.

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CONTENT MONETIZATION WHAT IS IT???

CONTENT MONETIZATION V3

WHAT IS IT?18

OPPORTUNITY!!!

NATIVE. MOBILE, SOCIAL AND DESKTOP VIDEO WILL LEAD THE WAY

EVEN THE MOST SUCCESSFUL SITES ARE DEALING WITH CHANGE

ESTIMATE $204B TO BE SPENT IN DIGIAL ADS BY 2018.

41% OF THAT IN THE US ($83 BILLION)

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BRANDED CONTENT BACK TO THE FUTURE

FITS SEAMLESSLY, FLOWS FREELY, BUILDS TRUST

HAS BEEN AROUND FOR SINCE THE 1930S IN THE U.S.

THE CONTENT DELIVERS THE SPONSOR MESSAGE, MOST RELEVANT TO THE USER.

HIGHER CPM20

TURNER BROADCASTING DOUBLES DOWNSO SHOULD YOU

$100M TO EXPAND

$15M INVESTMENT ROUND

PETE CASHMORE. MASHABLE CEO

SURGE IN DIGITAL MEDIA INVESTMENTS BY TV NETWORKS

TURNER BROADCASTING DOUBLES DOWN

$100M INVESTMENT IN BR OVER THE NEXT 3 YEARS

SPENT $175M+ ON BR IN 2012

LED RECENT INVESTMENT ROUND IN MASHABLE ($15M)

DISNEY IN VICE MEDIA, COMCAST IN VOX & BUZZFEED21

THINGS TO DO

CONTENT MONETIZATION V3

WHAT IS IT?22

THINGS TO DOBE A CONTRARIANREAD BETWEEN THE LINESBECOME THE HABITBE REALBONUS: USE US!

THINGS TO DOBE A CONTRARIAN Contrarian READ BETWEEN THE LINESBECOME THE HABITBE REALBONUS: USE US!

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THANK YOU!QUESTIONS & ANSWERSWWW.RCWSPEAKS.COM

WWW.DASETHOS.COM

THINGS TO DOBE A CONTRARIAN Contrarian READ BETWEEN THE LINESBECOME THE HABITBE REALBONUS: USE US!

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