trefoil group agency overview
TRANSCRIPT
Agency Overview
About Trefoil Group
• Providing integrated, strategic marketing communications for over 20 years
• Understand complexities inherent to business-to-business communications
• Full range of capabilities – branding, advertising, public relations, websites, digital/content marketing, direct marketing, social media and more
About Trefoil Group
• A partner to business leaders– Align communications with vision, objectives and
strategies– Focused on results, answering the question, “for the
sake of what?” – Ability to quickly understand unique challenges and
opportunities – Provide a forum for bringing communications strategies
to the table
How We Produce Value
• Insights/expertise to help clients own the leadership position in chosen niches
• Branding that changes the conversation in meaningful, tangible ways
• Communicating to develop/nurture relationships with multiple audiences
• Producing short-term ROI that lays the groundwork for longer-term increases in value
• Demonstrated and evolving competencies in traditional, new and emerging media
Work Portfolio
Where We Begin: A Client’s Former Website
Branding/Websites: Positioning for Success
Gallagher is committed to evolving its business alongside its customers, continuously expanding engineering technologies and manufacturing capabilities to meet the demands of a dynamic marketplace – today and tomorrow.
Branding/Websites: Positioning for Success
External research validated that Haumiller’s customers relied on their equipment in mission critical situations to transform inherently risky endeavors into predictably successful outcomes.
Branding/Websites: Positioning for Success
For a professional service company to cut through the clutter and connect with an over-marketed audience, it must dig to the core of what truly sets it apart.
Branding/Websites: Positioning for Success
Campaign Microsites: Extending the Experience
Landing Pages: Reaching a Targeted Industry
Talent Acquisition Marketing: Becoming an Employer of Choice
Talent Acquisition Marketing: Becoming an Employer of Choice
Talent Acquisition Marketing: Becoming an Employer of Choice
Public Relations: Establishing Local Leadership Presence
Public Relations: Building Credibility in Your Industry
Online Newsroom: Leveraging PR and Enhancing SEO
Customer Communication: Solidifying Relationships
Direct Marketing (Print): Targeted Messaging
Marketing Materials: Equipping Sales
Advertising: Accelerating Sales
Advertising: Accelerating Sales
Tradeshow Support : Creating a Presence
Tradeshow Support : Extending the Impact