Process Book.

Creative Thinking 2: Strategic Thinking

Jason WongTaiwan DesignerTalk. (24/04/12)

- http://www.jasonwongde-sign.com/

- Space design

- Mural Arts

- Observe, try to find the

- know your problem

- know your limitation in your work

- Step design that he did with his students.

- a city in china (ban-qiao)

Tips for the process of Design.

1. analyse the learner

2. consider the space

3. catagorise

4. STATE OBJECTIVE

5. select media & mate-rials

6. Evaluation & Revise

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Jason Wong Notes

Assignment 1.Observation:Identifying (27/04/12)

Elements of Strategic Thinking

Todays class -> observation: Notes

Queues are a phenomenom - ‘if you see a long queue outside a restaurant it makes you think that restuarant mjst be good”

Creating an atmosphere -> the lights they at the wet markets make the meat look fresher and tender.

The first lesson we played “i am a camera” where me and my class friend CKY had a role to play where I was the camera and everytime he tapped my shouler i would have to open my eyes and take a photograph then close my eyes again, I tried to remember all I saw but it was actually rather difficult.

Here was the worksheet outcome...

Creative Thinking Ideas

Games we played in the Countryside

Brief Thoughts & Ideas (First stage)

Ideas of what i could do/use?

The Problem.

Hong Kong does not have this culture

Idea 1: Pop up Interactive book Idea 2: An Illustrated map Game

- Treehouse Building- Tree Climbing- Making mud pie- Picking plums and apples- Collecting kaves- Hop scotch on the patio- Colouring books- Water fights w/ hose pipes

- It could be a set of poster instructions (silkscreened) BIG instructions to a small book- Illustration - city of tree-houses- Using hong kong fruit to make houses out of.

- an illustrated book- a book- a map- a big game on the floor- puzzle to get to the book (in the street)

Press out pieces of wood and in-structions

The best places to tree Climb in Hong Kong for example, all on a puzzle map in a park area

Secret Hide-out

Sense of securityFun & playful area

Brings a sense of Imagination

Stable & Strong

Smooth textures of wood with rough texture outsideItems in the house like bed sheetsThere is no boundries

Tranquilty

Sounds around the tree house, peaceful nature, birds, creatures

Chosen Toy/Game = Tree House

Assignment 2. [04/05/12]Problem Dissection:Identification & un-derstanding process

WHY DO PEOPLE LIKE THIS TOY/GAME

WHY DO PEOPLE DISLIKE THIS TOY/GAME

Why do people like this Toy/Game?

- Brings Imagination - can teach you not only to use your creative side but to learn the cautions of play- it is different for boys to girls play; this shows it can be used for many types of play between kids

eg. boys will read there comics and try climb to the next levelseg. girls will have sleep overs and have tea partys- it brings children in to the outdoors-

Why do people dislike this Toy/Game?

- Dangerous- brings worry to parents- the weather can affect your play time and activities- Afriad of heights- more for people with land/an area to build(western culture)- Hong Kong children prefer electronical games, in-side activities- not enough space or parks for this activity to be enjoyable- as it is outdoors it is too hot to play outside some days- it is never a real tree because there is not enough space for an oak tree in Hong Kong parks, as they are too compact with play areas.

Assignment 3. [08/05/12]Market Positioning

Game: Treehouse

Time vs Value

Main outcomes of the Task given:

Present

Sub-value:- Emotional & memorable attachement- Restricted to ones own land.- Dangerous- Funds to supply the wood and tools

Value:- Good air, green issues ap-ply, tranquil feeling- Activities can take place

Ext-value:- It will never go out of date, never lose its excite-ment- brings a space for the im-agination creatives of life.

Ext-value:- could be used for the lies of a yoga retreat.- Holiday get-aways.- A place to work. e.g an art studio- carbon free homes for the future

Future

Sub-value:- Fires, lack of respect- Emotional/memorable attachments- Safety of property/goods.

Value:- More space for humans, earth is only becoming more populated- Sustainable living

Problem DissectionUser scenario and lifestyle map

User scenario young boy and his maid

Name:Age:Occupation:Education:Family members:

Interests:

Tommy7 years oldGoing to primary schoolPrimary SchoolSingle mumPhilapino maidOlder brotherPiano lessons, Football,Computer gaming

Key wordings

Energetic, playful, curious, explorers, unaware of the dangers.

Social Factors1. Neighbourhood (Generally safe in Hong Kong)2. Overcrowded at home, not enough space to play3. Going to school daily and sometimes Saturdays4. Late night activities, No lights in the playgrounds5. Meet new friends at different schools6. Watching television, playing games with parents7. HK Education system is very intense - Hard working8. Finding time after homework and school to play in the out-side areas9. Depending on responsible adults to play outside in play-grounds (for safety reasons)10. Pollution from the outdoor air in Hong Kong.

SET FACTORS: OPPORTUNITIES

Economic Factors

Technological Factors

1. Internet connection everywhere in Hong Kong2. Social networking gives easy access to contact family and friends3. Uses a phone for fun and safety in the city4. Technology is a trend in Hong Kong5. Holds responsibilty6. Gaming is a socialist event between young children, popularity between friends.

1. Spending pocket money on sweets etc.2. Single parents will struggle more with sustaining a stable income3. Hobbies & tutoring are becoming more expensive to attend as it is becoming more of a significant economic commodity in society ----> childrens activites4. Demand for labour, depending on parental relationship status - can take effect on a child5. Owns an iPhone for contacting family & friends

IDENTIFYING: SET FACTORS ANALYSISSocial Factors

1. Neighbourhood (Generally safe in Hong Kong)2. Overcrowded at home, not enough space to play3. Going to school daily and sometimes Saturdays4. Late night activities, No lights in the playgrounds5. Meet new friends at different schools6. Watching television, playing games with parents7. HK Education system is very intense - Hard working8. Finding time after homework and school to play in the outside areas9. Depending on responsible adults to play outside in play-grounds (for safety reasons)10. Pollution from the outdoor air in Hong Kong. Seems to be a lack of exercise in the youth of HK also. Hiking days?

Economic Factors

Technological Factors1. Internet connection everywhere in Hong Kong2. Social networking gives easy access to contact family and friends3. Uses a phone for fun and safety in the city4. Technology is a trend in Hong Kong5. Holds responsibilty6. Gaming is a socialist event between young children, popular-ity between friends.

1. Spending pocket money on sweets etc.2. Single parents will struggle more with sustaining a stable income3. Hobbies & tutoring are becoming more expensive to attend as it is becoming more of a significant economic commodity in society ----> childrens activites4. Demand for labour, depending on parental relationship status - can take effect on a child5. Owns an iPhone for contacting family & friends

Safer security in parks for adults to not need to attend all play times. Security guard or CCTV? Introduce a new play time program.

How to provide a service by introducing an Indoor Centre with a play ground just like outside? Small swipe cards to enter so security knows you are a member of the playgroup. A jungle Jim? Fitness centre for children?Will there be a responsible adult around to take the 4-9 years child to the playground? How will the child get there? Feel safe?

It is proven that a mobile, at a young age is as bad as passive smok-ing. Is there another way to tackle this issue and keep your childs safety at hand?

Could there be an App? In which mothers and children can use to keep upto date on there childs weekly schedule. Or a social network platform? A chip and pin, that allows online access to your parents where-abouts? Incase of emergency prehaps.

Set timetabled days that you play for an hour. Play is good for your creative mind, Children need to have this time to develop there minds. An App that tests your workload and time management?

Youth of hong kong can experience a differentcultural activities. There is lack of other cultrual experi-ence at this user age group.

The parents of the children have to be involved in the process as they hold respon-siblity for there child. Finding a place to is the problem, lack of space in the city.

Children can find a way to relieve pressure from school work and meet new friends through after school activities.

Children have to WANT to play in the new product in order to experience a differ-ent cultures playing time.

We could not only bring the visual outcome to Hong Kong. But all 5 senses, the experience I once had with this Product/game/toy.

Target Group: 4-9 Years

Product Opportunity Statement

To bring an aspect of the Western cultures games in to Hong Kong for young children to gain an educa-tional and fun learning experience in outdoor activities.

Memories:my childhoodactivities andall the timeswe played in the woods...

A CHANGE OF LIFE-STYLE

RESEARCHIndoor activites which can still exhale adventures & exploration...

EMOTION

ERGONOMICS

AESTHETICS

IDENTITY

IMPACT

CORE TECH.

QUALITY

PROFIT IMPACTBRAND IMPACTEXTENDABLE

Low Mid High

adventureindependencesecuritysensualityconfidencepower

comfortsafetyease of use

visualauditorytactileolfactorytaste

point in timesense of placepersonality

socialenvironmental

reliableenabling

craftsmanshipdurability

Value opportunity analysisof VALUE OPPORTUNITY ANALYSIS of Tree House Playground

Within this Idea, I am mainly aiming for the feel-ing I once got from playing in a treehouse, the 5 senses and the craftsmenship is exciting and adventurous.

Connecting the missing Links:Market Positioning Map

Low

Low

High

HighEn

viro

nmen

t

Technology

Because were realting to a different cultural environment with my toy/game. This Map is proving difficult. However there is spaces that could be used like medium environ-ment with high technology that could bring the treehouse game on to the market

? ? ? ? ? ? ? ? ? ? ? ? ? ?

CONDUCTED INTERVIEWSFOR TARGET USER GROUP

Yan Laap Memorial Primary SchoolP4 & P5 students

One of my friends works as a primary school teacher at the Yan Laap Memorial Primary School and teachs P4 and P5 children. So for me, this is very lucky, as my target user’s are all around this age group.I sent a small questionarre to my friend and asked her to let her class have a quick browse at the questions and just put a tick or a cross if they understood or not. Whilst doing this after they had all answered question number (1) I showed them an image of a Tree House. The results were rather interesting...

Questions Asked:

1. Does it make you excited at the thought of climbing trees?

2. Does anybody know what a treehouse looks like or even is?

3. Does anybody here have a garden to play in at home?

4. If there was a tree house in Hong Kong do you think it would be fun to play in?

Yes No ResultsQUESTION 1. 18/30 (YES)QUESTION 2. 13/30 (YES)QUESTION 3. 0/30 (NO)QUESTION 4. 30/30 (YES)

ResultsQUESTION 1. 18/30 (YES)QUESTION 2. 13/30 (YES)QUESTION 3. 0/30 (NO)QUESTION 4. 30/30 (YES)

Assignment 4. [15/05/12]

{SCAMPER}

{SUBSTITUTE}Parents are there for se-curity (make some kind of secure system)

Hold your cafe’s, book-stores, supermarkets, hotels, hostels, getaway holidays, workshops, yoga retreats, bedrooms, homes, art events, clubs, festivals... In the treetops. Just imagine how exciting this would be.

The inside of the tree-house

materials/objects/smell/ the senses! THE 5 SENSES: Sight, hearing, touch, smell, taste. Use these to bring the user a wider experi-ence.

e.g smell like the woodstaste of mud pie (just joking) touch of the rough wood that lines the treehouse and its construction. The sound of birds in the woods/garden.

Children - replace with adults, give the whole family an experience

Bring as a packaging idea. Create packag-ing in layers, working upwards

Involving the whole family within the treehouse can bring In-teraction in a different platform to there used to in there home.

Can I replace someone involved?

Can I use this Idea in a different place?

Can I replace any Part?

{COMBINE}a place to get away from Hong Kong’s speed of living.

A fold-up bedroom/treebed, a hostel, a place to play games, an education.

the constuction of the treehouse, inside and out

Thread, bedsheets, metal, lanterns, weaves of the twigs/tree leaves, string, wood, glass

SUSTAINABLE LIVING OR ENVIRONMENTS

A homely feel still, so the user group can feel comfortable in the environment. The problem being space in the home, why not take it outdoors, to the countryside?

Foldup bed idea, up-stairs is somewhere to play then you can pack it all up and go to sleep

Sai Kung, New territo-ries, HK countryside boasts great outdoor activities and SPACE!

HK children seem to not be involved in outdoor activities such as hiking, surfing etc. Build a treehouse in the hiking routes for overnight stays? Bring the family together by organised adven-ture trails through the treetops.

Recombine its parts purposes?

What is the service of this tree house?

What materials could be com-bined?

{ADAPT}Giving a feel of the out-doors environments by sounds and objects

A place to relax, place to study, place to sleep, library, Hold childrens parties, Star gazing. A tree house of imagina-tion

Hong Kong children don’t seen very exposed to the countryside. BRING NATURES BEAUTY IN TO THE CITY OR TAKE THE KIDS TO THE COUN-TRYSIDE. Give them a wildlife experience.

A retreat treehouse. Brings you imagination and creativity. Interac-tion

Using objects as furni-ture, a wheel barrow as a seat in the treehouse

webiste design? Climb the ladder to reach the next page. Doesn’t have to be physically there could be an inter-active App.

Bring in fake grass and blankets to sit on.

What could I borrow/steal?

What other Ideas does it suggest?

Location?

{MAGNIFY}Enlarge the space indoors,a taller tree-house, one right up in the tops of the trees like in jungles. Walking in the tree tops.

the visual or purpose/content.

SPACE. With the em-phasis on “space” being the problem, more of it could be wonderful. Find a location in Hong Kong that boasts more space and tranquility.

Exaggerate the contents within the treehouse, COMFORT, homely, a place to relax, learn, inspire and create and most of all, a place to let your imagination go wild...

make the ladder longer and REALLY WIDE, so 5 people could climb all at once.

Graphically designed posters telling state-ments, facts about HK Hiking and country-side? All across Hong Kong...

How can we make the entry to the tree-house different. Could these designed posters illustrate the concep-tual Idea I’m aiming towards.

A circular form of treehouses facing one another. Have walky talkies to locate your friends location in the other tree top... excit-ing stuff!

What could be made higher, big-ger or stronger?

What can be exaggerated?

What can be magnified/made larger?

{PutToOtherUses}30+ relief hub, a retreat, holiday home, place to relax, adventure park, jungle jim, learning about the wildlife, busi-ness’ for example, cafes, rest stops/snack store, bird watching

Does it have to be a physical object?

What is my purpose? To bring some western cul-tural activities to Hong Kong. To welcome the outdoor activities in to HK childrens routines and excite them with other locations of the city. How can i show this in my treehouse?

Rename the treehouse, create the atmosphere a child expects from this exciting adventure in the treetops. In the advertising designs, Brin excitment in the illustrattions, a sense of reality to this concept.

You live in a house in the trees for a few days, there is maps of trials to walk around the area, beachs, mountains, lakes, treetop walks, surfing, old derelict buildings. A walking tour. Places to do art crafts. Learn about the wildlife

student hub, a birth-day getaway, romantic spot, just for sightsee-ing the views of hong kong(depending on its location) a design studio, place to work and grasp your ideas/projects.

could it be turned on its side for easier ac-cess?

could it surround the tree, go inside and through aswell as up and combine all ele-ments of its uses and sturcture to absorb the nature around it

What can it be used for other than those originally intended?

If I knew nothing about it, would I be able to figure out the pur-pose of this Idea?

If its modified are there other possible uses?

{ELIMINATE or minify}To bring a different cul-tural feel/culture. Relax, imagination, creativity

Take it apart...build it yourself(book, pop out cards that you have to redesign)

Can we eliminate some and it still have func-tion?

postcards = advertis-ing Ideas. “Make you think” cards.“Would you like this in your city?”

If it was made smaller, it could be minute, and there is just headphone leading from certain areas, giving you the feeling of the 5 senses, metioned earlier in the Scamper

What is its function?

What if it was made smaller. How could it function?

{REVE SE}Could it be on the ground?

Indoor or outdoor only daylight only in the dark only the ladder starts at the top and you work your way down

Orderly or unorderly. using a conveyer belt as a way of working.Use the old fashioned way of sending bricks and wood up to a treehouse level with a bucket and rope.

Attach a cafe to the treehouse so when you order your have to pull the rope in order to get your food, or your food is delivered in a bucket that you collect at the bottom. Served in wheel barrow platesa and cutlery.

in a circular form seperate areas, for seperate uses.

pick it apart, ladder acts as something else

What other arrangement might be better?

Patterns, Layouts, Sequences?

R

Hong Kong boats huge amounts of coun-tryside, however, we still try to build up-wards instead of taking to the forests.

Just Imagine...

Although Hong Kong is regarded as one of the world’s great cities, out of the total 1,092 km² of land, about three-quarters is countryside. Scenically, Hong Kong has a great deal to offer - a landscape rising from sandy beaches and rocky foreshores to heights of almost 1,000 metres, woodlands and mountain ranges cov-ered by open grassland and a variety of sce-nic vistas rarely, if ever, matched in so small a territorial unit. Most of the Hong Kong’s parks have over 1,000 species of plants.

a place to do workshops for the children

a place to play

a place to relax

a sleeping

What will this treehouse include?

hiking routes to enjoy family walks

a guided tour of Sai Kung

Wildlife lessons, learning about the outdoors

boy scouts could learn how to use there skills

a family get-away spot

Design concept

My Idea concept is to bring an aspect of the Western Culture to Hong Kong. The focus being Treehouses. Treehouses that allow children to play, learn, gain ex-perience and explore new environments.

With youth you have energy, curiousity and excitement. As a westerner, we have the environment around us that allows us to have forests, woods and large gardens to explore and play in as children. Imagine a Treehouse Adventure Park located in Sai Kung East. You can have a family stay for the whole week-end, introduce your children to wildlife and outdoor activities, hiking routes, beachs, the ‘green’ issues and all the beauty of the countryside that the Hong Kong City doesn’t always allow us to see from all the high rise and rushed lifestyle. See it as a peaceful or fun filled get away from the city.

Treetop Design Sketches

Final Treehouse Layout & DesignColour Sketch

Branding of the “Treehouse Idea”

These are two final outcomes from the logo de-signs I have ex-perimented with. I feel the green & grey is too mel-low whereas the blue & orange is more energetic for the user I am aiming towards.

Mixed MediaTesting

Tshirt design, Extention of Branding.

Final t-shirt design for the children/familys who come to visit ‘Treetop Village’ in Sai Kung East, Hong Kong! Come get your tshirt and a join the ADVENTURE...

Reflection

From this project I have realised how important it is to know your user before commencing with the main important parts of the Project. For example, without the research or interviews I conducted it would of be a game of guessing which audience I was aiming towards without ap-propriate proof. Also I have come to realise how although it is difficult for me to work in a different process towards a brief, it has made me learn different techniques and ways of thinking strategically. I thoroughly en-joyed this brief after a hesitation towards this way of working at the very beginning.