trc partnership events7 15
DESCRIPTION
Partnership EventsTRANSCRIPT
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our mission
We seek more than customers, we seek partners. From our clients, to our suppliers, to our staff, we seek partnerships in order to continuously improve and better service both our internal and external clients.
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one voice
partnership events
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goals & objectives
A Partnership Event takes your company and your partners and leverages the expertise of our partners to create a one-of-a-kind trade show that truly builds stronger relationships, educates your clients and staff and yields an exceptional return on investment.
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Exhibit Space
experience
Certification
& Continuing
Education
Dedicated
Time with
Buyers
Exclusive Debut of New Products
Internal
Meetings &
Training
Entertainment
& Social
Networking
Reinforce &
Form
Strategic
Partnerships
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Create a Positive Memorable Experience for Your Internal & External Customers
Single Venue - One Message - One Voice
A Controlled Theme & Objective
Hands-on Exposure to Your Products & Services
Charge for Educational Training - Generates Revenue & Adds Value
Brand Awareness
Media Exposure & PR
opportunities
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Metrics and Data Collection
Exchange of New Ideas
Reinforce Your Position as the Industry Leader
Direct Customer Feedback - Understanding What Issues Keep Your Customers Up at Night
Reinforce Relationships through Training & Support
Client Testimonials via Social Media: YouTube, Twitter etc.
Immediate ROI - Orders Placed at the Show
results
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Client & Prospect Education - Product Exposure & Training
Networking with Industry Peers
Learn about Emerging Technologies
Introduction to New Products & Services
Build or Reinforce their Relationship with Your Company
attendee benefits
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How do we help you produce a partnership event? Step 1.
Determine your objectives.
Step 2.
We can help you select a venue, negotiate rates, determine a budget and produce the entire event.
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Step 3.
We will provide design, planning, logistics, show floor set-up, booth rentals, graphics, lead-retrieval, registration, freight, material handling, rigging, installation and dismantle. We’ll provide an on-line show manual and attendee registration – including break-out sessions.
Step 4.
You select the venue, plan the agenda, plan the break-out sessions, determine objectives, determine how to allocate costs by business unit, and provide the show book.
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Step 5.
Event Planning: Hotels, Security, Food, Entertainment & Logistics
Step 6.
Determine ROI after the show. We can provide you with the tools for pre-show promotion, post-show follow-up and event success measurement.
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visual case study
ABB Automation & Power World 2010
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ABB Automation & Power World 2010
Challenge: create a 38,000 sq. ft. branded environment
Freight ManagementSet-up
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ABB Automation Power World 2010
George R. Brown Convention CenterMain Hall – 38,000 sq.ft.
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ABB Automation Power World 2010
George R. Brown Convention CenterMain Hall – 38,000 sq.ft.
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ABB Automation Power World 2010
Challenge: create a moveable barrier wall to define walkway and food service/entertainment area
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ABB Automation Power World 2010
Challenge: brand entire convention center while providingevent schedules and way finding
Branding
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ABB Automation Power World 2010
Event Registration & Information KiosksEvent Information& Break-out Sessions
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ABB Automation Power World 2010
Way-finding
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ABB Automation Power World 2010
Corporate Responsibility - Opportunity to Promote a Charity
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measurable results
(Attendee Results)
30% of Attendees Completed & Returned Their Post-show Survey
85% Would Recommend the Host’s Products to Other Companies Who are Not Currently Clients of the Host
99% Reported the Event Strengthened Their Relationship with the Event Host
80% Learned About New Product Offerings & Additional Services
70% Met with the Teams that Service their Account
Host Targeted Tens of Millions in New Sales as a Result of the Event
Host Closed in Excess of $15,000,000 in New Sales at the Show
(PR Results)
Over 30 Trade Articles Written
Over 1/2 Million Hits on Social Media Websites
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additional Rogers
partnership events
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Newell Rubbermaid
2010 Analysts Meeting
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ABB Automation & Power World 2009
World Marriott CenterOrlando, Florida
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World Marriott CenterOrlando, Florida
ABB Automation & Power World 2009
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ABB
Power World 2008LED and Video Wall
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Trelleborg
Outdoor Events
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Sterling Commerce
Customer Conference
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KraftMaid Cabinetry
Road Show
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Turnkey Solutions . . .
Exhibits
Eventelligence™
Event Planning
The value of partnering with Rogers
Exhibits
Exhibit Design & Production
Rental Programs
Environmental Design
Graphic Design & Production
Show Site Logistics
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Event PlanningEntertainmentTransportationFood & BeverageHousingCorporate Responsibility
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Eventelligence™
On-line Exhibitor Show Manual
On-line Pre-show Registration
Lead Retrieval & Surveys
Post-Show Analysis
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Single Venue - One message - One Voice
You Control the Theme & the Objectives
Internal Sales Meetings & Training
Form Relationships with Internal & External Customers
Reinforce & Form Strategic Partnerships
Media Exposure & PR
Dedicated Time with Buyers (Captive Audience)
No Competitors
Summary
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Certification & Continuing Education
Charge for Attending Educational Training - Generates
Revenue while Increasing Attendees’ Perceived Value
Immediate ROI - Orders Placed at the Show
Direct Customer Feedback
Exclusive Debut of New Products
Brand Awareness
Positive Memorable Experience
Summary
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The value of partnering with Rogers
Years of experience…
. . . a veteran dedicated team that has produced these events for years.
Acres of rental properties . . .
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why rogers?
Lasting Partnerships
Our years of experience combined with our desire to establish lasting partnerships with our clients...
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why rogers?
Lasting Partnerships
… Makes The Rogers Company the clear choice for your marketing exhibits and programs
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friends & partners
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