travelling news special edition itb 2016

8/19/2019 Travelling News Special Edition ITB 2016

1/24

Greece awaits youto come and discover its beauties

Its wealth is unlimited

wherever you travel in

this country, you can o

expect to see amazing

ages, hear unbelievabl

stories, taste excellent

Mediterranean cuisine

walk along endlessbeaches – an integral

part of its natural wea

A brilliant culture with

global radiance and im

pact which was create

thousands of years ago

and has left its mark,

never to fade no matte

how many years go by

Ancient sites, cities,

walls, temples, shrines

and markets. Ancient

theatres, stadiums and

alters all waiting for yo

to discover and admire

them from your perso

viewpoint.

In his walks, the visito

to this small but beaut

country comes across p

turesque islands, tradi

tional villages and uniq

cities. If one claimed th

the act of “Τouring” w

born in Greece – that

would indeed not be a

overstatement.

The clear sky, the ferti

land and sapphire-blu

sea all blend together t

form the Greek horizo

The deep blue ocean

engulfs its islands and

the mainland bridg-

ing its multiple islands

and coast, minimizing

distance and making s

routes safer and ever s

pleasant.

Greece is certainly a

destination worth disc

ering.

Greece,a countryfull ofinvaluabletreasure

S P E C I A L E D I T I O N F O R I T B 2 0 1 6 | M A R C H 2 0 1 6 | F R E E P R E S

Greece has established a compelling presenceat the world’s leading travel trade showITB – Berlin, where it showcases every year its

unique features as one of the world’s most popu-

lar destinations. On this occasion, at the heart ofwhere the global travel industry meets, we invite

you to explore the immense possibilities Greece

offers for new, distinct and authentic travel ex-

periences all year- round.

Our country was chosen by more than 26 mil-

lion visitors in 2015, our record- breaking year

in arrivals and revenues due to our new tourism

policy which further empowers and enriches our

tourism product.

Greece is the largest and most diverse complex

of islands in the Mediterranean, with one of the

longest coastlines in the world, the cleanest and

safest blue waters and breath-taking beaches.

Its exquisite landscape, rich history and culture

are the timeless elements which we maintain

with the outmost respect in terms of sustainable

tourism, and which we enhance as we developnew tourism products of special interest and new

destinations.

We now offer an extended summer season, from

March to the end of November, due to our ideal

climate conditions and the increased schedule of

fights, connecting Greece to the world. Our is-

land’s proximity and frequent connections to the

mainland allows our visitors to visit multiple des-

tinations and gain different experiences in one trip.

Theme tourism is at the core of our new policy.

We can support 12 months tourism in Greece,

as we further develop, medical tourism, spas &

wellness, cultural tourism, agrotourism, sports &recreation, winter tourism, pilgrimage tourism,

business travel and conventions, luxury travel

and, of course, coastal and maritime tourism,

cruises and yachting, sailing and diving.

New investments are geared towards high- end

accommodation including condo hotels, integrat-

ed resorts and tourism complexes, luxury resorts,

boutique hotels, and theme parks.

Our major cities are ideal city breaks all year

round, combining culture, site-seeing, shopping,

entertainment and our famous night life.

An inseparable element of every travel expe-

rience, is our culinary tourism. The Greek gas-

tronomy is strongly embedded in our history and

culture, distinct in taste and pure in its essence,

with our locally-grown fresh products. It’s a daily

habit that promotes healthy lifestyle, wellnessand longevity.

And let’s not forget the warm hospitality that

the friendly Greek people offer generously and

that the visitors receive, while mingling with the

locals, as a sense of “home away from home”.

We invite you to turn this promising impression

into a vibrant experience, guaranteed by the time-

less brand-name “Greece”.

Elena Kountoura

Alt. Minister of Economy,Development & Tourism, Greece

MESSAGE

TO ITB AUDIENCE

Connectingtravelers withSpecialists

www.travelling.

http://www.travelling.gr and http://news.travelling.gr


2/24

2 march 201

The Region of Attica focuses on the sector of tourism, as it is considered to be

an essential lever for growth, for speeding up the economic recovery and over-

coming the crisis. Moreover, tourism is considered to be a crucial factor which

can help combat unemployment. In the framework of formulating its Strategic Plan for

the following period 2016-2020, the Region of Attica emphasizes on promoting Αttica

as a short break destination.

Given the fact that the Region of Attica represents one of the most gifted areas of the

Mediterranean, with unparallel natural beauty and great civilization, our basic goal is

to become the institution that promotes a package of attractive and exciting new travelproducts in the international tourist market. This means that the Region of Attica is not

only a city break destination; it can become a short break destination. Attica is worth

visiting all year round, thanks to its mild climate and to the famous Attica light. In sur-

plus, it has many hidden places and beauties to offer to its visitors, like the Attica coast

line and its islands gems:

First of all Aegina, just a stone throw’s away form the port of Piraeus, where history

is ever present and is an ideal choice for a short city escape or holidays. Agistri is a true

paradise for hiking and biking lovers and is the perfect spot for those seeking for a deserted

sandy beach and a quiet and relaxing atmosphere. Poros, the birthplace of Theseus, is of

spectacular natural beauty. Walking around its narrow streets, visitors realise its historical

signicance. Hydra has been listed as a preserved monument of architecture and hi

ry. Cars are strictly prohibited. Its relaxed charm, stunning architectural masterpie

beautiful stone paved streets and picturesque narrow paths offer visitors a truly uni

experience all year round. The island of Spetses, with its elegant style, is distinguis

by a noble architecture, thoughtful town planning and a marvellous promenade near

old port, with lush landscapes and crystal-blue seas. Kythera, with the venetian al

still on display and the imposing medieval castle at the island’s capital Hora, has a lo

offer: picturesque villages, pristine beaches and idyllic natural landscapes. All the isl

offer excellent cuisine, based on traditional regional products.The Region of Attica offers a variety of different destinations and routes and is an i

destination for every visitor all year round, whether visiting just for a few days or f

longer period. It offers excellent hotel facilities for every budget and airport connec

with many countries of the world. Last but not least, a visit to Attica combines the an

and contemporary civilization, offering exciting nightlife, concerts, theatrical plays

excellent culinary scene with many delicacies, great shopping as well as visits to muse

and ancient ruins, walks to picturesque neighbourhoods and relaxing at fantastic bea

just 30 minutes from the centre of Athens.

So whether you are looking for style and comfort or tradition and history, Attica i

right place to visit.

Rena DourouRegional Governor of Attica, Greece

REGION OF ATTICA

“Attica is worth visiting all year

round, thanks to its mild climate andto the famous Attica light ”



3/24

march 2016

The year 2015 was indeed a year full of obstacles, great difculties and a series of

twists and turns to it. However, tourism proved to be a catalyst for our country.

We went beyond our target which was 26 million arrivals in total and made up

to 14.5 million Euros, thus strengthening the country’s GDP by one more unit.

It is expected that the following year is to play a decisive role for Greek tourism and

the Greek economy as a whole. We are discreetly optimistic that this too, will be a most

positive year. We are all ready to work harder than ever before in order to continue to

support the Greek economy, achieve our goals on not only a private level but also as a

team, so as to contribute to the rise of employment, especially within local communitiesand ensure a better future for the generations that will follow.

As a country, we have the critical mass of human resources need-

ed. We also have a unique natural beauty which in itself creates

unforgettable experiences, historical and archaeological sites which

everyone wishes to visit. Furthermore, we are endowed with the

perfect climate which helps extend the tourist season. It is the duty

of all, who are active within the tourist industry, to guard the beau-

ties of our country and allow them to be showcased as they deserve to be – in the

position of global tourism.

In order to further strengthen our competitive advantage of Greek tourism an

overcome both external factors which inuence the demand and the local issues w

prevail, 2016 will have to be a year when we all focus on the people involved in to

ism, who on a daily basis act as our true ambassadors, representing the country in

best possible way. The professionals who let out rooms should be given an incen

in order to boost the diversity and quality of their services. We should also inve

the small family businesses and support them so that they can also offer an authe

and unique experience to those who visit our country. We should reinforce our tou

agencies and assist them in approaching new markets. We must

strengthen the link between our destinations and create trustwo

and modern tourist infrastructure.

With the collaboration of all bodies concerned with Greek t

ism, we have no doubt that we will manage to overcome all c

lenges ahead.

Andreas A. AndreadisPresident of SETE

THE GREEK TOURISM CONFEDERATION (SETE)

“As a country we have a uniquenatural beauty which in itself creates

unforgettable experiences to everyonewishes to visit ”



4/24

4 march 201

The year 2015 was truly an amazing year for

Greek tourism and it defnitely looks like 2016

has great potential to follow suit. There is no

doubt that Greek tourism is on the rise.

This success justies the belief of all of us - profes-

sionals involved in this eld - who right from the be-

ginning of the economic crisis, believed and supported

the idea that tourism is a profession which runs inde -

pendently, despite the nancial situation the countryis suffering, while at the same time, it is the most vital

business operation and the stepping stone for the coun-

try’s exit from this depression.

I would like to say something else as regards to this

year’s positive outlook. I’d like to ask all of you, in-

volved in the development of this amazing product

called Greek tourism, not to think of the last two years

as the end of an effort made, but the beginning of a new

challenge. We ought to work with perspective and a

vision and try to ensure the highest possible satisfaction

to the visitors of our country.

I am condent that with all of us working together

with one main goal in mind, which is the upgrading

of tourism, Greece will be ready to offer its visitors anoutstanding product again this year, while at the same

time provide a secure and authentic environment.

For this reason, I would like to invite all of you who

are planning this year’s vacation, to choose our country

to do so.

George A TsakirisChairman of the Board of the Hellenic Chamber of Hotels

HELLENIC CHAMBER OF HOTELS

“Greece will be readyto offer its visitors an outstanding

product again this year”



5/24

march 2016

The 2015 tourism season showed that Greek tourism not only exceeded the expecta-

tions that existed since the beginning of the year, but that it also developed an excel-

lent vitality and brought very satisfying results. Much higher than the international

and regional average development rates and quite higher compared to the competition.

More than 23,6 million arrivals from all continents and parts of the world and 14 billion

euros of direct revenue are goals that have been achieved three years ahead of schedule,

according to the 2021 Growth Roadmap for tourism that SETE- the Greek Tourism Con-

federation has presented for the future of Greek tourism.

These gures also revealed the important contribution of tourism to the national econo-my, employment, local economies and societies and to a wide range of other sectors and

professions.

As per incoming tourism, the last tourism season demonstrated the dynamic of new mar-

kets, revealed new aspects of our traditional markets, “enlightened” interesting changes in

trend and upheavals in preferences and products, while it also redened the relationship

between the demand-driven major players with the supply factors.

This healthy and strong preference for Greece, is the best and most reliable credential that

our country, is always a safe and friendly destination, of unique beauty and culture but also,

rare scenic and natural diversity, at the same time.

Greece is one of the world’s leading travel destinations, combining a wealth of natural

beauty, sea and sun, cultural heritage and a diverse array of unique experiences rang

from culinary tours to spa and wellness treatments. Our country’s tourism enterprises

rates and packages that are excellent value for money. Keen interest from major airli

and improved air connections, in addition to far more diverse distribution networks

our tourism product, have already brought results in terms of signicantly extending

tourism season and more.

Greek hotels, in particular, once more lead the resurgence of Greek tourism this seaso

according to international guest satisfaction surveys, they have again veried the high l

of services they offer. They can cater for all kinds of requests, from the most demandof customers, through all available categories, from luxury to budget and for any kin

interest or trends.

The Greek economy is on the verge of a heavy structural reform, with a series of mea

and new procedures about to be implemented. Most of these focus on amending legis

regarding investments and entrepreneurship and cutting bureaucracy in order to pro

speedier and effective development of public assets, such as regional airports, harbor

utilization of land.

Greek Hoteliers are condent that if these structural reforms take place in time, in com

nation with the new tourism policy axes planned by the Ministry of Tourism, Greek To

can retain high rates of growth for the next ve years, at least.

John A. RetsosPresident of Hellenic Hotels Federation (HHF)

HELLENIC HOTELS FEDERATION

“Our country’s tourism enterprises

offer rates and packages that areexcellent value for money”



6/24

6 march 201

The Grande Bretagne Ho-

tel, owned by Lampsa

Hellenic Hotels S.A and

managed by Starwood Hotels &

Resorts Worldwide Inc., is un-

doubtedly the most luxurious

establishment in Greece and with

a long history to it – a history of

139 years. If walls could talk,

they could tell more stories thanyou and I will ever have time to

listen to; stories of wars, catastro-

phes, kings and queens, dictators

and presidents, celebrated artists

and so on.

The Grande Bretagne Hotel

(www.grandebretagne.gr) evolved

into what it is today, thanks to Ef-

stathios Lampsas who introduced it

to the Western standards and thus

created a strong Bourgeois mental-

ity, making it equal, or better than

other European establishments.

This very fact contributed to the

ow of high level travelers and it

inevitably became the prototype for

the development of other hotels.The Athenian society embraced

the Grande Bretagne as one would

any luxurious hotel of its class. It

has become the venue for many

of the capital’s important social

gatherings, posh receptions and

balls. It is also a favorite haunt of

cosmopolitan Athenians.

Immediately after its doors

opened again, following a radi-

cal renovation in 2005, many of

its loyal guests have returned, to

once again experience what only a

hotel such as the Grande Bretagne

is capable of offering – service andamenities t for royalty! In the

very heart of Athens, overlooking

one of the most famous landmarks

in the world - the Houses of Parlia-

ment, a stone’s throw away from

Kolonaki – the elite shopping

district with the most exclusive

restaurants and bars and with

breathtaking views of the Acrop-

olis, its guests vow to return. The

exquisite, and comfortable rooms

all with fully equipped bathrooms,

not to mention its outstanding ser-

vice, all go beyond anyone’s ex-

pectations. The Grande Bretagne

has greatly contributed in the

upgrading of services offered by

other hotels in Athens. Guests be-

come all the more demanding and

such demands have to be met.

It is listed in the “Luxury Collec-

tion” of Starwoods Hotels & Re-

sorts Worldwide Inc., along with

some of the most luxurious hotels

across the globe. Its 290 roo

31 suites modern networks

fascinating halls and confere

rooms, restaurants, spa and p

the satisfaction of its guests g

beyond imagination.Finally, it is worth mention

that the Grande Bretagne

tel has been included on m

ple occasions, in the prestig

Condé Nast Traveler magaz

and prized for its hospitality

restaurants with spectacular v

of the Acropolis and unmatc

cuisine.

The nature of

visitors travelling

to Greece also

changed radically;

from the few

thousand wealthy

travelers- admirers

of Ancient Greece

and its history,

the number rose

to millions. While

some still come

to admire its

monuments and

sights, others visit

Greece in order to

enjoy its numerous

seaside resorts,

experience its non-

stop entertainment,

do business or even

for government

liaisons. The

Grande Bretagne

Hotel, being of

such luxurious

character and

due to its unique

location – in the

central square

of the capital

- Constitution

Square – has

become the Greek

State’s ofcial

guesthouse.

A million

reasons

to visit

Greece

Class meets style

SERVICE AND AMENITIES FIT

FOR ROYALTY

HOTEL GRANDE BRETAGNE



7/24

march 2016

Dear friends and colleagues

With great pleasure Athens – Attica & Argosaronic Hotel Association and its

members attend ITB Berlin consistently for almost 30 years. Especially this

year that ITB is due to celebrate its 50th anniversary; Athens comes enhanced. In 2015

Athens re-gained the interest of international visitors remaining at the same time one of

the most affordable capitals in Europe and one of the “value for money” destinations

for 2016. This was not a coincidence or a year’s luck. It was the result of combined

efforts taken by private key tourism sector bodies. Athens’ Hotel Industry supported the

destination intently, taking initiatives along with the high quality hospitality provided.

The ofcial numbers of our visitors’ satisfaction (over 96%) is the ideal ambassador

of Athens’ quality as for hotels’ infrastructure & services evaluation the score remains

over 8/10 for more than 3 years. A visit to Athens on any occasion is a unique expe-rience but most of all what makes it memorable is the warm hospitality of its people

– what we call in Greek “floxenia” (this is a crucial element in Athens’ hospitality

repeatedly appearing to the “Annual Tourist Satisfaction Survey” that Athens – Attica

& Argosaronic Hotel Association is conducting).

Athens is one of the most modern ancient metropolises of Europe that never stays still.

Every visitor - young or older, to every visit, has new things to explore, new aspects

of urban culture to enjoy.

Experiences Athens can offer to visitors are innite and unique; either you visit on a

business trip or for leisure.

Run the Athens Authentic Marathon (13/11/2016) and feel like a modern hero, walk

up the Acropolis Hill, the backstreets of Plaka and Agora and feel the spirit of ancient

philosophers. Go on a “museum hopping” with more than 80 museums to choose fr

or an “island hopping”; 5 picturesque islands just a stone’s throw away from Ath

await you to explore them.

Athens isn’t only about monuments and museums, street art is everywhere in

city center. For the last 3 years Athens became something like a Mecca for St

Artists, you can easily discover grafti on your strolls around the city.

Combine an Athens City-break or a business trip with a tour at Attica’s wine

stroll around vineyards and taste Athens wines along with traditional cheese, seas

fruits & local products or book a 5senses journey in the heart of the city throu

food tour.

Athens is on the move also in terms of infrastructure. New hotel units are open

in the city center and many of the existing units are going under major refurbiment; meeting with cutting edge evolutions in digital technology, eco-hospita

accessible tourism etc.

At the same time spotlights of culture & arts are on “Stavros Niarchos Founda

Cultural Center” which is a vast development project of the new facilities of

National Library of Greece (NLG) and the Greek National Opera (GNO), as we

the creation of the 170,000m² Stavros Niarchos Park.

It is almost completed in 2016 and will be in full operation in 2017.

Also these days, Marina Abramovic new participatory performance project is

to start in Athens at Benaki Museum in collaboration with NEON organization

Athens remains a strong tourism brand with many aspects still to unfold.

We invite you to set your own path and explore Athens.

Alexandros VassilikosPresident, Athens – Attica & Argosaronic Hotel Association

ATHENS – ATTICA & ARGOSARONIC HOTEL ASSOCIATION

Experiences Athens can offer to visitors

are innite and unique; either you visiton a business trip or for leisure



8/24

8 march 201

In 1972, the company

expanded further.

They added the

celebrated Electra

Palace Thessaloniki to

its portfolio. The word

“majestic” is defnitelnot an overstatement

when one thinks of th

architectural gem whi

is built in one of the

most impressive, not

to mention historical

squares of Greece –

Aristotelous Square.

From its luxurious

rooms, one has a

marvelous view of the

Thermaikos Gulf. The

hotel is within walkin

distance of the shoppi

district, the Thessalon

International Exhibitio

Center, museums, site

and last but not least,

Ladadika. The indoor

outdoor pools, gym, s

and wonderful restaur

on the top oor comp

the unmatched hospita

its guests enjoy.

IN THEHEART OFTHESSALONI

It was just over half a century ago, in 1965

when the doors of the rst Electra Hotel

opened to the public. Since then, over 6.5

million guests have experienced the luxurious

hospitality, the comfortable environment and

traditional Greek hospitality – the philosophy

behind the success of Electra Hotels (www.

electrahotels.gr). Having not only the most

demanding business traveler in mind, but also

the holiday maker, the Electra family has since

opened another three successful establishments.

The Electra Athens in Ermou Street is still,

after 50 years, a favorite among business and

leisure travelers as it is right in the heart of the

city’s commercial district, just off Constitution

Square. It is a short walk from Plaka, Monasti-raki, the Acropolis and the Metro station which

links the city to many other areas in Athens and

the airport. The upscale district of Kolonaki

with its wide choice of shopping and dining op-

tions is just a stone’s throw away as well. The

cozy rooms, supreme amenities, comfortable

beds and muted décor, offer its guests a relaxed

and pleasant stay. With the hotel’s excellent

business facilities and naturally-lit conference

hall, your business meetings can be nothing

else but a success.

Four years after the Electra Athens, the Elec-

tra family decided to take over the manage-

ment of the Creta Beach Hotel & Bungalows in

Heraklion, Crete. However, after 26 successful

years of operation, they decided to give up the

management of it and only keep 50% of the

company.

It did not take longer than a year for the sec-

ond Electra in Athens to open its doors. At the

foot of the Acropolis, in the Plaka, is the classic

yet charming and most luxurious hotel which

is constantly adding to its loyal guest list. The

view of the Acropolis, not only from the roof-

top but also from its rooms and suites, is justbreathtaking. The Electra Palace Athens prides

in its award winning “Electra Palace Roof

Garden” where one can enjoy contemporary

Greek cuisine. There is also the “Motivo” and

the “Duck Tail” their British inspired bar. The

seven meeting rooms and ballrooms which are

fully equipped, air-conditioned and naturally lit

can cater for up to 350 people for any event, be

it of social or business nature.

Ten years after the rst Electra opened in

Ermou Street in Athens, the company decided

that the island of Rhodes would be their next

venture. Luxury t for royalty and always

keeping to the company’s philosophy of tra-

ditional Greek hospitality; the Electra Palace

Rhodes was built on the shore of the Aegean

on the island of butteries and knights. This

is the resort where one can enjoy the vaca-

tion of a lifetime. It is the perfect place for

families with its kids’ club and many sports

facilities. The place to pamper yourself! Don’t

we all deserve some special treatment? Soak

up the Mediterranean sun by the pool or on

the beach, enjoy a massage or spa treatment.

And when the sun sets, enjoy a delicious din-ner at one of the three restaurants and a drink

at the lounge bar. Let the night end with a

long romantic walk along the endless moonlit

beach. Finally, when your vacation is over,

pack some friendly smiles in your bags, and

cherish the memories of the heartwarming

hospitality offered by the amazing staff which

make up this very successful hotel company

– Electra!

LUXURY, HOSPITALITY AND HIGH QUALITY

Electra hotels & resortsAn unforgettable experience

LUXURIUS

HOSPITALITY

COMFORTABLE

ENVIRONMENT



9/24

march 2016

FEDHATTA has mobilized all forces at its

disposal to make the goal of twelve months

tourism in Greece a reality, while considering

as essential the channelling of the efforts of

every entity in the country into this direction.

FEDHATTA has already created “Dódeka” (Twelve), a

dynamic proposal aiming at enriching our tourist prod-

uct and prolonging the tourist season, which comprises

thematic and special interest activities as well as the

promotion of lesser-known tourist destinations.

It is a sectoral initiative from which new tourism prod-

ucts will emerge for our country, a necessary element

to redene Greece as a favorite destination for interna-

tional tourists, while at the same time signaling the start

of our initiatives and actions.

It is our aspiration for the inexhaustible program ofactivities of “Dódeka”, after being enriched and pro-

cessed, to become a toolbox to be utilized not only by

the Greek tour operators and travel agents, but also by

their international networks.

It is common knowledge that tour operators and travel

agents are, internationally, the producers and distribu-

tion network of the tourism product, being principally

engaged in the composition of the individual tourist

products, as well as their promotion, advertising and

sale.

The topics of “Dódeka” comprise a wealth of informa-

tion for Greek and foreign travellers, who, in this way,

will nd out that Greece has indeed beautiful beaches

and sun (two natural treasures that have made our coun-

try known all over the world), but can also offer unique

experiences due to its unique nature, mountains, ski

resorts, the lesser-known destinations, tradition, art etc.In this way, a vision of many years, the twelve month

tourism for our country, will soon become reality.

In more detail, the action plan is as follows:

We celebrate Christmas and New Year since No-

vember! Pilot program “Dódeka” started with the two

large cities that have the potential to support tourism all

twelve months of the year, Athens and Thessaloniki, and

it expands the boundaries to the islands of the Saronic

gulf, as well as to Meteora. We celebrate Christmas

and New Year since the beginning of November, with

musical bands in the streets of these two major munic-

ipalities, with lightings, street performances and offers

and special fares by hotels and airlines.

The Olympic Legends. In the most important athletic

stadiums (Ancient Olympia, Olympic Athletic Center

of Athens, Panathenaic Stadium (the “Kallimarmaro”)

the visitors of our country will be able to participate inthe simpler Olympic sports, following the original ritual

of the Olympic Games, and earn the honorary olive

branch of the winner. Thus, the traveler to our country

will partake of the rich Greek athletic heritage.

Partnerships. Important people from different back-

grounds join forces for the implementation of “Dódeka”:

the Holy Synod of the Church of Greece, university

professors of Astronomy and Archaeology, the Nature

Conservation Company, sci-

entic partners…, because

we must guarantee the va-

lidity of the information that

reaches the traveller as well

as the professional.

Promotion. Upon com-

pletion, “Dódeka” will be

promoted by the Federation

of Hellenic Associations of

Travel and Tourist Agen-cies (FedHATTA) and their

respective members in all

tourist fairs and roadshows

wordwide, thus ensuring the

continuity and consistency of

its communication, as well as

the fact that its activation and

practical implementation will

begin the soonest possible, as

an extra action for the inter-

national promotion of Greece.

The twelve themes present-

ing the Greek tourism product

are the following:

Religious and Pilgrimage

Tourism in Greece. Recording of all historic monas-

teries and churches of Christendom. Footsteps of St.Paul in Greece. Memories of the writing of the Book

of Revelations and the journey of John and the Virgin

Mary. Recording of the Jewish synagogues and memo-

rials and of monuments of Muslim interest. Because

tourism unites and concerns us all.

Athletic Tourism – Activities in Nature. Greece gave

form to athleticism and it is time to remember the value

of “fair play”. Recording of all places where one can

enjoy activities in nature.

Sight-seeing Tourism / Twelve Gods of

Mount Olympus. Indicative recording of

temples and oracles built by the Greeks to

honor the twelve gods of Olympus. Twelve

plus One: Zeus, Hera, Hestia, Poseidon,

Demeter, Apollo, Artemis, Aphrodite, Ares,

Hephaestus, Hermes, Athena and Dionysus.

Places were worshiping ceremonies were

performed. The Greek Tradition waiting to be explored.

This program has been compiled with the help of a pro-

fessor of Archaeology.

Greek Yachting and Cruise. The way to visit

small and big islands of Greece, well-known and l

known, by means until now thought to be expensiv

inapproachable. Your communication with the tra

agencies will show you that they are affordable

ready to offer you unfor

table experiences.

Therapeutic Touri

and Wellness. An acqu

tance with the hot spri

of Greece, known since

tiquity. Wellness serv

throughout Greece.

Cultural Tourism. The

of Greece, from ancient

ma (the trademark of Grculture) to modern art ga

ies, performances, conce

Green Greece. The Na

of Greece, its particulari

the mountains, ski cent

wetlands, forests, riv

lakes. Oases for a getaw

at all seasons.

Tradition of Greece. D

umentation of traditional

religious fairs all over Gre

Costumes, music, traditi

instruments.

The Taste of Greece. Tr

tional products in every a

food tasting, wine tasting.

Day and Night in Greece. Shopping, Night LifThe best way to get to know a city is to walk its str

see its products, have fun.

Exhibitions and Conferences. Organisation of t

ism or other exhibitions, conferences, conference roo

NAtour. Protection of wildlife that chose Greece

their survival, in an environment worth visiting.

Brown Bear, the seal Monachus-Monachus, the tu

Caretta-Caretta.

12+1: Innovations in Tourism of Greece. This

egory presents the new products, as w

as new ideas aiming at the expansio

tourist services in the country. First p

uct: “Greece from a Balloon”. An op

already established in Cappadocia, w

now arrived in our country.

Greece awaits you to discover it!

Our travel companions in the prog“Dódeka” are our Sponsors AEGEAN AIRLIN

WIND HELLAS and is under the auspices of the G

National Tourism Organization (GNTO).

Twelve reasons to visit Greece

Lyssandros Tsilides

One of the main objectives of Greek tourism is the prolongation of the tourist season.

President of the Federation of Hellenic Associations of Travel & Tourist Agencies (FED HATTA)



10/24

10 march 201

Athens, according to an article in

“Zeit Magazine” is the new Ber-

lin. Foreign artists are now reg-

ularly visiting Athens, choosing the city

for their exhibitions and various events oreven as a permanent place of residence.

The new artistic director of Documenta,

the most important organization of con-

temporary art in Europe, has chosen, for

2017, that the event take place not only

in Kassel but in Athens as well, under the

eloquent title “Documenta 14: learning

from Athens”

The next Documenta will be taking

place not only in Kassel but in Athens

as well.

TN asked, Ms Xenia Kaldara Vice Pres-

ident of Michael Cacoyannis Founda-

tion, in an exclusive interview about

this cultural orgasm and mobility that

conquered Athens and the rest of Greece

Admittedly, over the last few years, Greece

has had to face a number of ordeals on a

social, political and nancial level. The

country has been and is still being tested,

weighed down by “mistakes” and “lies”

which fuel the image of the “pariah” of

Europe, Ms Kaldara said.

However, trials and obstacles have always

been a motivation for a “change of tack”.

The creativity, innovation and imagina-

tion of Greek artists (and not only) have

always been an inseparable element of

Greek reality. The course of a destroyed

city or country, which is slowly beginning

to stand on its feet, via different methods,

is something that we have certainly seen

before. Birth (or rather re-birth) is the nat-

ural consequence after destruction or oblit-

eration. In such a way the cycle of creation

is maintained.

Athens is slowly obtaining a dynamicintercultural identity. It may be the new

Berlin if it manages to convert its disad-

vantages and its problems into challenges

for those who want to delve deeply into

tomorrow. If Athens accepts its present and

builds upon that it can become one of the

destination cities of the world. Not only

for its ancient monuments but also for its

modern form which is multicolored and

multifaceted. When we say Athens, obvi-

ously, we mean its people, those who walk

its streets, those who love it, hate it, those

who nurture it and those who destroy it.

It is a great honour for our country to hostDocumenta 14 in 2017, the most import-

ant organization for contemporary art in

Europe. This opens up a whole new set

of possibilities and contact with the Euro-

pean scene. The organization is about the

exchange of cultural ideas, reection, and

motivation, as much on an artistic as a so-

cial level, considering that the themes are

inspired by current social issues which aim

to provoke reactions and create awareness.

“Learning from Athens”, I must admit, is

a clever title. It makes you wonder about

who is actually learning from who. It’s

noteworthy that the particular phrase can

actually cover both possibilities. It doesn’t

really matter who does what better as long

one learns from the other through cooper-

ation and constructive competition. Apart

from the new Berlin, a strong statement

also comes from the comment by the N.Y.Times, “…in Athens one meets both Milan

and Karachi…”

Can we turn the existing problem into a

comparative advantage?

Come here and you will nd everything!

“Who killed Homer”, “The Oldest Dead

White European Males”, and all of us liv-

ing on a tightrope between East and West.

All of us who at the edge of the sea have

set up yet one more urban landscape.

We all know of the “Drakogeneia” and

saw how those people,- Cacoyannis, The-

odorakis, Hadjidakis, Gatsos, - put their

beliefs into actions. In troubled times,

such as today, the escape to art creates

new talented artists and art becomes morecreative and productive. What is your

opinion on this new generation of artists?

It is often something which sounds

strange to me, that a crisis creates op-

portunity. The word opportunity, with so

much misery about us, insinuates oppor-

tunism. You posed the question correctly:

Art is refuge and escape, introversion and

extroversion. Art, like water and like the

refugees, will nd its own path. Its people

will seek and create with as much or as

little as they have. The young will spread

out their dreams and nd the tools, wher-

ever and whenever, to express themselves.They turn to the great texts and use them

accordingly and as they can, they seek and

are sought. The “new blood” is already

adapted to these difcult times but most

importantly they have something to say,

to show, to report, based upon the current

issues of the times. Problems exist, ac-

tions are adapted, the cultural product is

produced and ways are found.

We have a birth! And that is the hopeful

message!

The inuence of Theatre,- and especi

in the case of Athens, Ancient Dram

the Performing Arts, Local and in

national Festivals upon developmenTourism is well know. Tourism pro

sionals and mainly those businesses

volved in Cultural Tourism are dema

ing very early on to know the progr

of Festivals, Theatrical and Perform

Arts performances etc which are be

organized in Greece. Have you anyth

to suggest regarding this matter?

Central strategic programming. If

get serious we will be able to talk o

mistically in about ve years. Howeve

problem is now and we need to be pro

tive and send out a message which ha

yet been classied! It is now that we

receiving cancellations and we know

entire touristic locations will be brou

to their knees. What do we do? Wh

needed is an emergency plan to hanour cultural product in order to contain

damage. How? By utilizing every pos

modern means and sending out a mes

in current time. By creating an observ

ry which utilizes everything we have h

and now and sends out that message d

To everyone and for all tastes. This m

be achieved whilst working on a para

with and employing correct organiza

GREAT

HONOUR

FOR GREECE

TO HOST

“DOCUMENTA”

IN 2017

Athens slowly obtaining a dynamic intercultural identity

Cultural Athens one of thedestination cities of the world



11/24

1march 2016

as concerns the initial issue; the punctual

information and update of programs, in-

stitutions, cultural destinations, and life

in the city. This, however, takes time and

research and use of the latest technology in

networking and transmittal of information.

In times of advanced technological devel-

opment, the creation of an online platform,

accessible to everyone (institutions, orga-

nizations, businesses, citizens etc) could

be the most efcient way to achieve that.

The positive results of the last few years

are contributing to the aim for a contin-

uation of successful Festivals. Have you

come across elements of any of the well-

known Festivals that you would like to

improve or eradicate?

Festivals, internationally, constitute a

destination and contribute hugely to the

survival of entire cities. They encapsulate

networking, exchange, and extraversion.

We have successful Festivals here. Are

they destinations though? A Festival which

is entirely funded by the Government is

obliged to serve Art, have high aims, give

prominence to the artists, and support

budding efforts and experimentation. Our

Festivals have managed to achieve all this

and they are prominent on the national and

international maps of modern culture.

They must, however, aim to support

their cities and the surrounding network of

businesses; the hotels, the restaurants, the

shops and the craftsmen. Is this happen-

ing? Does anyone take it into consideration

during the planning of the festivals? Eu-

rope speaks correctly of creative industry.

The time has come for us to sit at the same

table with true business initiative and to

exonerate it once and for all in our social

and emotional conscience.

On the other hand this business initiative

must recognize the reality of the people

who create and who dream of things which

are real and obtainable.

In the current national situation we are

all together and the smart thing to do is

to quickly create rules for a healthy co-

existence.

Have you identified specific “correct

international practices” in the sector of

organization and planning in the Per-

forming Arts – Festivals etc – which you

believe should be applied in Greece, what

practices does the MCF apply?

I believe the current national conjuncture

has only one signifcant word in its vocab-

ulary: Open. “We are open and waiting for

you”! Let’s liberate expression. Let’s put

all our ideas and proposals on the table.

The right ones will be found and those will

guide us to the next day.

How is a great event with maximum par-

ticipation achieved?

The backbone of our Foundation runs

across the way of Michael Cacoyannis. He

created massive works, always lling the

venues as continues to be the case today,

across the globe. This is our cultural asset.

Is there a recipe for success? Maybe one.

To love your audience. To respect your

crowd and the ticket they paid for and to

face them with honesty. The era when art

could snub its audience has passed. Now

is the time to connect in solidarity and ac-

ceptance, to coexist and to share.

The MCF has expanded and evolved ever

since it opened. What is the recipe for its

success?

Extraversion and an acceptance of co-

existence and existing institutions. First

and foremost is the weight and importance

of the name of our Founder, Michael Ca-

coyannis, abroad and particularly across

the Atlantic. As soon as the MCF site was

set up we had more hits from abroad than

we did domestically. We were quick to

set up International relations with insti-

tutions and Universities abroad, utilizing

the heavy inuence of and demand

Cacoyannis’ trilogy, Electra – The Tr

Women – Iphigenia.

We never treated existing organizat

competitively. In a city of 5 million p

ple, with a huge number of visitors

tourists, there is certainly a place for

eryone to have their say. We did our

without entering into any sort of riva

suspicious behavior or pointless com

tition, keeping a low prole and with

hegemonic tendencies. Starting with

crisis we created a tight internal mo

which could deliver according to the

rent needs and demands.

The MCF managed to adapt in time

be exible to the changes of its exte

environment, whether that be the so

economic factors or the sudden chan

in the program of hosted producti

This adaptability comes from purpos

planning, automation of its actions and

importance it lends to foreseeing fu

conditions, in constant balance with

aims and the mission of the Foundati

The MCF, as regards its pricing, con

ues to maintain its already reduced ti

prices for most of its performances

events, whilst at the same time manag

to secure its running costs without fur

nancial burden to the artists it hosts

What are the future plans of the MCF

actions and collaborations etc?

Our future plans? We want to focu

networking, extraversion, becoming a

tination and a space for the new gen

tion. A carefully tailored yet casual o

that everyone can wear and that everyb

loves!

We stand by the sides of the artists

are involved in the issues that are tr

bling society through non-prot acti

and we try, by every means available

produce and promote a signifcant art

result.

The time has come for not only Gre

but Europe and perhaps the ent ire W

to say “We have made mistakes, b

have a dream”, as a German frien

mine once said.

Does culture need support or can it fol-

low the rules of the market? What is the

MCF’s proposal?

It needs both support and to follow

the rules of the market. We are talking

about a creative industry. Tourism must

be supported in our culture, our modern

culture, which will always be relevant to

our cultural heritage. Of course, in our

angst, we mustn’t fall into the trap of pro-

ducing culture for tourism.

Support, therefore, must come from

central strategic planning, which should

be used as a lever for development and a

canvas upon which individual strategies

should be drawn.

If we consider in this way the need of

support of the State instead of each serv-

ing himself we will be able to proceed to

the next steps.

Taking the financial conditions into

consideration, the question is not so

much, anymore, which road out of the

two to choose but rather a combination

of both. We know very well that in a sys-

tem where a lack of liquidity has created

problems in the functioning of many or-

ganizations, culture is always one of the

very frst casualties.

As concerns the market, you always

take demand into consideration but you

can never forget that the arts, the intellec-

tual scene and cultural action can play a

major role in inuencing demand!

The Vice-President of the Michael Cacoyannis Foundation, a signicant Cultural

Operator, Ms. Xenia Kaldara, an unbelievably charming lady, whose speech

absolutely fascinates you, glows with pride every time she refers to her great

“Teacher”, Michael Cacoyannis and the “Foundation” - “her lifetime project”.

Ms. Xenia Kaldara, along with her esteemed associates,Mr. Panos Katsiaouni - Director of the Arts departmentand Ms. Alexandra Georgopoulou, in charge of PublicRelations of the MCF collaborated in giving us an insightto the great man Michael Cacoyannis.

Michael Cacoyannis Foundati206, Piraeus Street, Tavr

177 78 AtheTel.: +3021034185Fax: +3021034185

www.mcfInfo@mcf



12/24


13/24

1march 2016

Greece possesses all the key points

to be a top destination in Medical TourismTourist providers, in collaboration with the other stakeholders, should create an attractive, well priced produmix-service for medical tourists who are interested in visiting Greece

Greece possesses all the key points

in order to become a top destina-

tion in Medical Tourism,” states

Mr. Takis Meletis - Goldair Group Vice

President & Member of the Board of the

Greek Medical Tourism Council Elitour,

highlighting that Attica and Thessaloniki are

the main destinations, because they have themain health and tourism infrastructures. He

points out that the main purpose of Elitour

is to promote health tourism in Greece and

cooperate with respective international orga-

nizations on global issues related to medical

tourism. It is also concentrated on dening

strategies in order to transform Greece into

one of the major destinations in medical

tourism.

Mr. Meletis, Greece has taken important

steps to establish itself worldwide concern-

ing medical tourism. What are the main

factors that contributed to this process?

Is the country’s location, the personnel’s

scientic level, facilities, or maybe the in-

surance contract insured sign?

Actually, health providers, ministries ofhealth and tourism as well as businesspeople

who are related with the industry, try to de-

velop these services to the foreign markets

without a common strategic plan.

As a result, the GREEK MEDICAL

TOURISM COUNCIL ELITOUR www.

elitour.org is established as an institution

that promotes collaboration between com-

panies and the State.

Why do we still lag behind in that sector?

Which are our disadvantages?

The answer is simple. We don’t have a

long-term plan, at least 5 years. Further-

more, we don’t have the prerequisites before

sales. For example, we need:

• Α legislative framework, which actually

does not exist now• The State should promote the advantag-

es of medical tourism here in Greece, with

frequent reports, shows and presentations to

specic targeted markets

• Collaboration with stakeholders of med-

ical tourism in Greece in order to develop,

promote and educate the staff in health and

tourism concerning all the sensitive issues

in medical tourism.

• A better approach and an invitation to

insurance companies and foreign social

security funds, facilitators, journalists and

other experts of the industry.

I would like to ask you, Why consumers

should choose Greece and not another

Mediterranean country?

Firstly, we have excellent health and hos-

pitality infrastructures, a secure stay, excel-

lent doctors, and multilingual nursing staff.

In addition, a very powerful brand name intourism, outstanding climate and cuisine

which gives emphasis on the Mediterranean

diet. Moreover, the cost and quality of med-

ical tourism services are very competitive

compared to other markets. We also prideourselves in having very experienced pro-

fessionals in tourism who have accommo-

dated visitors to our country for many years.

Which are the best places in Greece as

far as medical tourism is concerned and

which are the elds in the industry that

we outbalance?

Attica and Thessaloniki are the main des-

tinations, because they have the main health

and tourism infrastructures.

Actually, we have very good dental, oph-

thalmology and plastic surgery services.

Also, we are very good at pediatrics, car-

diology services, dialysis, and check-ups.

The Peloponnese, Crete and Rhodes offer

such services as well.

Is there any improvement concerning thecooperation between the public and private

sectors in medical tourism?

The main purpose of Elitour is to promote

health tourism in Greece and cooperate with

respective international organizations on

global issues related to medical tourism. It is

also focused on dening strategies in order

to transform Greece into one of the major

destinations in medical tourism. As a result,

it contributes to reaching the national goals,

in product differentiation and extending the

tourist period. Specically by:

• Promoting inbound medical tourism in

Greece and the cooperation with other na-

tional institutions, committees in the E.U,

Greek and foreign public departments.

• Market education

• The coordination of participants in order

to nd common ground and further develop

their business entities in the health tourismsector,

• Supporting the state, to formulate regu-

lation and legislation, in order to promote

health tourism in Greece,

• Offering know-how and tailor madetraining for accreditation programs,

• The development of network communi-

cation and collaboration among its members

with international medical tourism associ-

ations. ELITOUR is a founding member of

the ‘Global Healthcare Travel Council’,

• Appealing to a variety of sources for the

funding of projects and operations of com-

mon interest.

Do you believe that by extending the tour -

ist period, inbound tourism will increase?

What do you foresee for the medical tour-

ism share in the Greek market and the

revenues?

Foreign visitors in medical tourism travel

a lot off season as well. For instance, plastic

surgery does not take place in summer. Inour view, the medical tourism season could

extend up to 12 months.

It is also important to mention that the av-

erage cost (€3.000 to €8.000) of a medical

tourist is 5 times higher than a regular visitor.

It is estimated that revenues could reach

up to 2 billion Euros by 2022. Our goal is

to gain 10% of regular visitors, by offering

special medical tourism services till 2022.

To be honest, there are no reliable st

tics now. As an assumption, 15 000 med

visitors arrive in Greece annually.

Could the airlines’ development contri

to the growth of medical tourism? Acc

ing to your perception, which will be

progress of medical tourism in a co

of years?

Attracting visitors from Europe and

Middle East is Greece’s strategic plan

medical tourism. Direct airline links wtarget markets is desirable and necessar

the coming years, according to studies,

will be signicant growth in medical t

ism because of the high costs and the wa

lists in medical services in the U.S.A anwealthier countries in Europe.

To sum up, the State should create a s

egy and provide the proper tools requ

in order to promote medical tourism

addition, entrepreneurs should invest i

development and education of their sta

On the other hand, health providers sh

staff their front desk concerning all the

tural and nutritional particulars of for

patients as well as adapting the cost serv

to competitive levels. Moreover, tourist

viders, in collaboration with other st

holders should create an attractive, w

priced product-service for medical tou

who are interested in visiting Greece.

It is meaningful to persuade them tha

mostly need well educated multilinprofessionals. Additionally, websites, s

leaets and other material in language

the targeted markets are necessary.

Interview: Elena Ermidou

Editing and Translation: Vaios Krokos

ELITOUR PROMOTES

HEALTH TOURISM IN

GREECE & COOPERATE WITH

RESPECTIVE INTERNATIONAL

ORGANIZATIONS

El

37-39, Kissias St15123 Maroussi, At

www.elitouInfo@elitou

Tel.: +30210638



14/24

14 march 201

Never before has there been a cruise line

as eager to please and offer the best

ever service! “Divine” is the term most

of its clients use when asked to describe their

experience cruising on one of their many luxu-

rious vessels.

Over the past two years, Celestyal Cruises

has made quite a few changes, adding to their

cruisers’ satisfaction. Moreover, their vessel

size allows them to visit more ports than any of

their competitors. Passengers on any one of their

luxurious vessels get to experience the whole-someness of Greek hospitality and the excellent

service provided by its crew members, who are

always at hand, ready to please even the most

demanding passenger on board.

Whether it is one’s rst ever cruise or they are

committed cruisers, there is always something

unique in store. Many solo travelers nd their

other half before the cruise is over, while many

married couples see it as the perfect opportu-

nity to renew their vows. Families and friends

get together and enjoy one of the many cruises

available.

With Easter just around the corner, Celestyal

Cruises have designed a unique cruise on the Ce-

lestial Olympia which will be doing the 3-day

“Easter Cruise” setting sail from the Port of Pi-

reaus, moving on to Mykonos, then Kusadasi inTurkey, the Holy island of Patmos, Santorini with

its magical sunsets rounding up the cruise, before

sailing back to Athens, to the Port of Lavrio.

A huge advantage Celestyal Cruises have is

that they are now doing more night sailing, thus

allowing more time for passengers to spend on

land, enjoying more shore excursions, a relaxed

walk exploring the beauties of each destination

visited, a swim in the crystal clear water of the

Aegean and really take in the exquisite architec-

ture and character of each place.

Boarding again after each stop, the entertain-

ment on board is just amazing. With over 85 spe-

cial themed events offered, one is sure to meet

everyone’s interest. More than 650 partners areon board for its passengers’ entertainment. These

include artists, performers, traditional dancers,

actors, historians, chefs and oenologists who all

work hard to offer an authentic Greek experience

to everyone on board. The increased number of

themed events provide passengers with the best

Greek culture through a cooking demonstration

with a local chef, performances from leading

Greek musicians and dancers or even a talk from

an archaeologist giving passengers more insight

to Greek history.

Due to great demand, the Cuba Cruise season

has now been extended and will carry on till

the 11th of April, 2016. A brand new itinerary

which includes more ports of call, which due

to Celestyal’s medium-sized vessels are able to

be visited and explored; one of which is MariaLa Gorda, which offers incredible snorkeling

and scuba diving opportunities to fans of these

sports. By booking the all-inclusive package, one

can experience the magic the Cuba Cruise has

to offer in the most affordable way. The cruise,

offers Cuban entertainment most generously, not

to mention mouth-watering specialties, unlimited

drinks and a variety of shore excursions, which

undoubtedly showcase the real Cuba.

One might wonder what the future hold

Celestyal Cruises. Well, it has announcerst-ever winter cruise program for 2017 – 2

with a 7-day “3 Continents” cruise. This wi

an experience not to be missed! The three co

nents being: Europe, Asia and Africa.

Celestyal Cruises is undoubtedly a fast gr

ing company which knows how to go about

ing to its already long list of clients. The 3-

4-day cruises, these short breaks which com

“the old” and “the new”, must see “undis

ered destinations” – unspoilt by mass tour

are among the key factors to its success. Bei

destination-oriented cruise line, the longer s

at each port have met with great enthusiasm

has the addition of yet another vessel, the Ne

enabling the company to meet more dema

made.

Last but not least, it should be mentioned the multiple award-winning cruise line, Cele

Cruises have signicantly contributed to

economy and the sustainable developmen

tourism in each of its destinations. This is

of the company’s commitments; to suppor

Greek economy and assist in the developme

the country’s infrastructure.

Celestyal Cruise Vice

President of Sales, Mr. Py-

thagoras Nagos announced

that the company is offering

All-Inclusive Drink and

Shore Excursion packages

to all of its markets for the

2016 cruise season. This

means that passengers can

relax and not worry about

on-board purchases. The

crew can also focus on

offering the highest qual-

ity and the most authentic

Greek hospitality and best

customer service. Celestyal’s

top selling excursions are

available through the Shore

Excursion package which

now offers a larger discount

for more excursions booked

prior to boarding.

When asked to reveal its

strategy as to how Celestyal

Cruises has ourished so

much, the answer was that

the company’s goal is to es-

tablish itself as the expert in

Eastern Mediterranean cruis-

ing, offering short breaks

to its clients and immersing

them into the amazing Greek

culture. Furthermore, the

fact that Celestyal’s eet

is comprised of small and

midsized vessels has made it

easier to add another 15 new

destinations to its program

and focus on smaller ports.

Another important fact

which has contributed to the

success of the company is

the Cuba Cruise and the fact

that it has been extended

through to April 2016. The

four new ports of call and

the great value all-inclusive

page have denitely drawn

many new clients.

READY

TO PLEASE

THE MOST

DEMANTING

PASSENGER ON

BOARD

CELESTYAL CRUISES

A fast-growingand successful cruise line

So,what haschangedthis year?

by Chrystall Antoniadou - Karra

Celestyal Crwww.celestyalcruises



15/24

1march 2016

The diversity in scenery, culture and overall sail-

ing experience makes it one of the most desir-

able regions in the world.

A luxury sailing vacation in to the Greek islands offers

stunning natural beauty, cultural heritage, sophistication

and glamor.

The Greek islands can be split into ve major areas

when it comes to sailing and cruising vacations, namelythe Cyclades Islands, the Dodecanese Islands, the Ionian

Islands, the Saronic Islands and the Sporades Islands,

all of which are easily accessed so your sailing vacation

can start immediately. Furthermore, the islands are close

by, making it ideal for those that what to enjoy sailing

but at the same time explore different places and en-

joy the night life most of these islands

have to offer. All ve areas are blessed

with beautiful beaches, hidden coves,

stunning harbors and yacht marinas. A

brief description of what one can expect

from these ve areas follows:

Cyclades Islands Yacht Char-ter :

The most famous island group in the

Aegean Sea comprises some of themost beautiful islands in the world!

Gorgeous sandy beaches, architecture in white and blue,

traditional lifestyle, folk music, warm, hospitable people

and barren landscapes with isolated chapels turn a trip

to the Cyclades into a lifetime experience.

The name “Cyclades” refers to the islands forming a

circle (the name in English means: “circular islands”)

around the sacred island of Delos. According to the

Greek mythology, Poseidon, God of the sea, furious at

the Cyclades nymphs turned them into islands.

Millions of Greek and foreign visitors come to the

Cyclades every year to enjoy the dazzling light and the

crystal blue waters, in the quest

of the paradise on earth.

Dodecanese Islands Yacht

Charter:The Dodecanese Islands in

south-eastern Aegean is the sun-

niest corner in Greece. Twelvelarge islands and numerous small-

er ones with crystal clear waters,

sandy or pebbly beaches, important archaeological

nds, imposing Byzantine and medieval monuments

and unique traditional settlements are waiting to be

discovered.

If you are desperately seeking to dis-

cover lesser-known, unspoiled destina-

tions visit Leros or Pserimos. But there

is always Rhodes and Kos, larger and

more cosmopolitan islands awaiting to

offer you strong, and treasured mem-

ories. a two week sailing itinerary is

recommended for this area.

Ionian Islands Yacht Charter:The Ionian Islands refers to the chain of

Greek Islands stretching along the west

coast of Greece in the Ionian Sea. The islands are well

known for their beautiful sandy beaches, crystal clear

waters, architecture, charming villages and stunning sce-

nic countryside which is verdant and ourishing with

greenery and nature.

Each Ionian island has a distinct character. The islands

are also known by their Italian names. These islands are

known to be covered with green unlike the Cyclades,

which is due to rareness of rain. Historically, these is-

lands had a common fate, especially the three major

islands of Corfu, Cefalonia and Zante.

Saronic Islands Yacht Charter:Aegina, Agkistri, Spetses, Hydra, Poros, Salamina

the peninsula of Methana form the island complex

the Argosaronic Gulf in southern Greece.

Sprinkled over the Argosaronic Gulf and stee

in ancient mythology, these islands are small hav

in close proximity to Athens. Daily ferry connec

from the port of Piraeus makes them a lovely, ea

accessible all-year-round destination for the Atheni

Visitors here will enjoy natural beauty, historical t

sures, unique architecture, and glamorous, yet roma

atmosphere.

Sporades Islands Yacht Charter:The Northern Sporades consists of 24 islands, o

four of which are inhabited; Alonnisos, Skiathos, S

pelos, and Skyros.

The Sporades are fertile and heavily wooded, w

pine-forested mountains sloping down to some of

best beaches in the Aegean, and the local architec

is more characteristic of Northern Greece, with

whitewashing and more stone roofs. Skiathos is

best known and easiest to get to; accordingly it is

most crowded, with throngs of visitors arriving all s

mer. Skopelos, while just as attractive, is less touri

outside of July and August, while Alonnisos is m

quieter.

LUXURY SAILING VACATIONS

I f you don’t have any sailing experience, you can still savor all that the Greek islandshave to offer by chartering a skippered yacht. Depending on what your needs are wecan offer you from a huge range of motor yachts, motor sailers, sailing yachts, skippered

sail boats, bareboats and catamarans.

We at Alpha Yachting are able to customise your sailing trip according to your budget,

schedule and personal requirements. All our charter yachts are clean, fully equipped

and well maintained, our crew members are polite and can help you with all y

charter needs.

Alpha Yachting Greece is managed by Manos Komninos, an established Naval Ar

tect with over 30 years experience, who is not only a Yacht Broker, but who can sug

the ideal yacht charter for your sailing holidays in Greece, the Mediterranean, Croa

Italy, South France, Turkey, Spain and the Caribbean. http://www.alphayachting.c

One of the most desirableareas worldwideLuxury Sailing Vacations in Greece and its islands have been on theincrease for decades now. In fact it is seen as a somewhat exclusiveand glamorous area. It is said that sailing in Greece and its islands isone of a kind!

Alpha Yachting Greece



16/24

16 march 201

Greece and its Holiday Villas are strategically lo-

cated at the crossroads of Europe, Asia, and Af-

rica, and with airlines ying directly to its nine

geographic regions, Macedonia, Central Greece, the Pelo-

ponnese, Thessaly, Epirus, the Aegean Islands (including

the Dodecanese and Cyclades), Thrace, Crete, and the Io-

nian Islands, offer to travelers, easy access to the country’s

coastline.

Most of the Greek villas are built along the Greek coast-

line which is the longest on the Mediterranean and the 11th

longest coastline in the world at 13,676 km (8,498 mi), fea-

turing more than 200 inhabited islands. The Greek cultureand history, the cuisine and the locals’ passion to welcome

and accommodate travelers, is perfectly combined with

elegantly decorated, exclusive retreats, located in the best

holiday destinations of Greece, makes it easy to families

or groups of friends to choose among the numerous Greek

Villas for a short or longer holiday all year through.

Luxury Villas in Greece, feature high standard living,

with breathtaking innity swimming pools, inspiring views

to the coastline, stunning panoramic terraces and gardens,

minimalistic interiors and high quality service included.

It is rather common to expect amenities like daily Clean-

ing Service, Deluxe toiletries, Free WiFi, Fully equipped

kitchen, Private Infnity Pool and Satellite TV.

In villas, as in life, there are vast choices and sometimes

it can be tough to choose the right one. Space or style?

Design or comfort? Modern or traditional?

And while the proximity to either the beach or the citycenter is rather a choice factor, the massive advantage is

that you are actually spending time with all your family

in a home environment that makes it worth it every time.

It’s the view—of the twinkling lights of the yachts an-

chored at Psarou Bay in Mykonos, or the breathtaking

volcano of Santorini, the endless view to the calm and

friendly waters of the Aegean, or the Cycladic architecture

with cobblestone streets and whitewashed houses that stays

with you after you’ve left.

Urban or summer Villas, Greece has everything you need

for a comfortable and pleasant stay.

Services that are common to be offered, include exclu-

sive services like fully dedicated in-house private chefs,

wedding planners, caterers, baby sitters, transportations,

and endless concierge services.

Escape to a villa that sits on a gleaming, secluded white-

sand beach and features its own swimming pool and en-

closed garden or on a luxury hill side built villa, on an

island in the Cyclades or on Crete, the Gulf of PortoHeli,

Spetses Island, Halkidiki, etc.

The holiday scene in Greece is very informal, with fam-

ilies enjoying either the beach on the sand or renting a sun

lounger under an umbrella, at laid-back organized beaches,

that offer all kinds of food and drinks.

Spending holidays in one of the Greek villas, you are ac-

tually combining history and style with the Greek passionfor the good things in life, as simple as it can get: Accom-

modation, history, sun, sea and good food. Regular boat

tours, sea sports, Greek cuisine with fresh sh, excellent

quality food and the perfect location for vegetarians, as

well as international cuisine is what you can expect to nd

near your Greek villa.

The idyllic sunsets as seen by the sea view Greek villas

are unique as the sun sets late in the evening and the colors

combined with the heat and sea create mystical moments

that are perfect for family and couple bonding. But

sunsets are not the only chance you will get to relax

recharge. In a country so rich in ancient history, your

iday villa is denitely in walking or driving distanc

an a overwhelming historical site full of stories, my

and artifacts that will ll your soul and balance your m

before you visit the beach every day.In the South Aegean, at the Cyclades, on the islan

Mykonos a Greek “villa” may be just that: A luxuri

country retreat t for a prince. It could also be a mod

coastal property or a multi bedroom apartment in a la

rural complex (often with a shared pool).

You’ll pay a premium for such accommodation,

cause this is the region with the idyllic, and often lar

properties, the historic Old town, the pretty villages,

restaurants, and the glorious beaches that most villa

iday makers seek. Everywhere you go in the Cycla

islands you’ll nd all you need for a perfect holiday. F

long walks on the beach to romantic dinners overloo

the ocean, there’s something for every couple or fam

Holidays spent relaxing on the beach and swimmin

the sparkling, blue waters while evenings enjoying di

at Beach restaurants. Restaurants’ food is award-win

and often with waterfront seating, you’ll be able to tin a colorful sunset while you dine making it the per

holiday. But if you feel you would like to indulge in s

nightlife, either by organizing it in your villa or by visi

the nearby nightclubs, you will nd quite a few optio

choose from. Lower premiums could be obtained du

the months during and after Easter, in May, early June,

September and October.

The heat during the summer can be overwhelming,

summer temperatures have been known to reach 35

grees Celcium, but with the wind that is a feature of

islands on the Cyclades and especially on Mykonos

land, life becomes much easier, and makes it perfect

Kite-surfng, Windsurfng, Surfng and Sailing.

July and August are the windy months on Mykonos

in the Cyclades in general, when the so-called “Melte

winds come in, when the heat is at its highest, with

winds cooling everything down!Some of the best beaches in Greece are in the Cycla

and on Mykonos island.

Video for Greek Villas: bit.ly/1SVPhnK

Luxury Villas: http://mykonostopvillas.com/

Villa vacation in Greece, are NOT just for the rich thou

There are lots of villas, villas resorts and retreats tha

budget-friendly and welcome guests who wish to geta

and enjoy the sun for a weekend, a week or more, all

round!

Greek villas to book anytime you

are ready for a dream holidayGreece is the country in Europe where the sun is alwaysshining, with a yearly average of 70% sunshine.


By Katia Douka


17/24

1march 2016

Athens is a European Metropolis at the cross-roads of three continents. A city endowedwith year-round sunshine, the European capital

city with the most blue ag beaches, a booming

gastronomic scene and warm, hospitable people. In

addition to world class cultural heritage attractions

and the longest archaeological promenade in Eu-

rope, new high-end convention facilities and hotels,

a fascinating entertainment scene and a state-of-the-

art transportation network can accommodate the

needs of the most demanding of visitors.

Following two excellent tourism years, City

of Athens is stepping up efforts to further enrich

its tourism product and services, as a year-round

leisure and business travel

destination.

Athens is an ideal Meet-

ing & Incentive destina-

tion. The Athens Conven-

tion and Visitors Bureau

- ACVB, the ofcial MICE

board of the City, follows

a strategic marketing and

promotion plan which aims

to establish Athens among

the best and most popular

conference and meetings

destinations worldwide.

After systematic attempts

and targeted initiatives, the

ACVB strongly believe s

that they have succeeded in

to building the new image of a dynamic, safe and

hospitable Athens for business tourists; a modern

European capital city which has been placed on

an upward trend, establishing its place again as

a popular tourism and convention destination, on

international level.

As one of the results of this effort, Athens

climbed 20 positions in the ICCA’s global rank-

ing for 2014, to the 27th place from 47th in 2013.

Through the City’s Convention & Visitors

Bureau, the ACVB, operated and continues to

operate, on a three-axis approach:

1. Cooperation with local stakeholders, the

ACVB members and the central government, in

joint promotion and marketing actions.

2. Strengthening the city’s presence in the in-

ternational spectrum via attendance and targeted

presence at tradeshows, exhibitions and network-

ing events.

3. Bringing professionals and media to the city,

to experience Athens rst hand and to showcase

its appropriateness and capabilities through

signature events, fam trips, workshops and site

inspections.

The focus also lies in building effective B2B

channels in the MICE and Leisure sectors, while

aiming to improve the overall visitors’ experience.

The City of Athens Convention and Visitors Bu-

reau is investing in actions which strengthens the

existing tourism infrastructure, convey a unied

and competitive identity for Athens, and promotes

the city abroad. Our goal is to portray all that Ath-

ens has to offer to as many

people as possible.

For this purpose the

ACVB has started organiz-

ing a series of annual work-

shops and forums, branded

as “Travel Trade Athens”,

dedicated to showcasing

the destination through

B2B appointments between

international hosted buyers

and local suppliers and fa-

miliarization trips.

The Travel Trade Athens

Workshop organized by

the City of Athens Con-

vention and Visitors Bu-

reau (www.athenscvb.gr)

in cooperation with the European Tour Operators

Association, is a highly effective way to promote

the destination.

During all three a total of more than 6.000 in -

dividual meetings between 230 hosted buyers

from 29 countries and 500 representatives of the

local tourism industry took place, thus offering a

unique opportunity for the city’s tourism sector to

present its services and products and to pave the

way forward for future collaborations.

The 4th annual TRAVEL TRADE ATHENS

Workshop 2016 will take place in 2 & 3 Oc-

tober 2016.

Travel Trade Athens is the signature annual

trade event for the City of Athens, hosting se-

lect international buyers focused on Athens and

Greece. For buyers, this is a unique opportuni-

ty to develop rst hand business relationships

with leading tourism suppliers in Athens and

the rest of Greece. During the two-day event,

buyers discover new products and experiences,

they network with fellow decision-makers, and

became an Athens insider through tailored tours

and special events.

For suppliers, 3 October will be a full day of

12-minute, pre-scheduled meetings with top tour

operators from across the globe.

Stay tuned for more updates at www.travel-

tradeathens.gr

THE CITY OF ATHENS IS STEPPING UP EFFORTS

Athens is an ideal meeting& incentive destination

Thessaloniki offers 25 professionaconference destinations

Thessaloniki is a uniqueconference destination

THE 4TH ANNUAL

TRAVEL TRADE

ATHENS WORKSHOP

2016 WILL TAKE

PLACE IN 2 & 3

OCTOBER 2016.

Ntinos Astras said to “TN”

P rofessional CongressTourism is a very cru-cial sector, and Greece has

the potential to attract and

organize such congresses.

Greece is one of the few

countries in the world, com-

pared to its size that offers

25 professional conference

destinations with excellent

infrastructure and highly

qualied personnel. Among

Greece’s great advantages

is its cultural heritage, the

climate conditions, the reasonable prices hotels

offer, the Greek traditional cuisine and gastron-

omy and of course, as previously mentioned, the

excellent hotel infrastructure.

Despite the internal political issues which

have somewhat affected the growth of this sec-

tor, and thus had some negative implications onthe economy as a whole, it has risen above and

with more intensive holistic promotion better

results are a certainty.

The growth of the sector will at the same time

create new job opportunities, contributions and

relevant direct and ind

taxes. It should be noted

Congress Tourism “activ

more than 70 professi

Moreover, every single

ticipant spends six to e

times more than wha

average tourist does. In

dition, the normal touris

riod starts from June thr

to September, whereas

fessional Tourism Cong

lasts much longer. Th

fore, it can contribute to

expansion of seasonality from four/ve mo

to almost eight/nine. Another advantage is

Greece has adequate ight connections w

all European countries and cities with reg

ights or charters. For instance, Rhodes, C

and Mykonos, all have excellent connect

during the peak season. These ights full

demands of tour operators of the country.

A main factor which would help in achie

maximum results is economic and political

bility which has denitely shown signs of

provement in Greece.

A s the General Man-ager of ThessalonikiConvention Bureau-TCB,

I would like to personally

welcome all participants at

the ITB 2016. I strongly

believe that the Meetings

Industry, in Greece should

firmly place itself at the

centre of tourism as one

of the key drivers of the

sector’s development and

an important generator of

income, employment and

investment.

In almost two years of op-

erations, Thessaloniki Convention Bureau has

placed the city on the global conference map

and has been developing its strategy in order to

travelling news special edition itb 2016

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