travel club presentation_final
TRANSCRIPT
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My Travel Club
A Social Network for Travelers
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What We Do
• A platform to document travel experiences:
1. Interactive Maps
2. Ratings & Reviews
3. Top 5 or Top 10 Lists
4. Travel Journals/Blogs
5. User-Generated Content on Homepage
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What We Do• A travel social network:
1. Friend Notifications
2. Introduction to a Broader Network
3. Mobile Check-ins with Gaming Incentives
4. Facebook Application & Integration
5. On-Demand Travel Guides Built from photos, maps, reviews, and lists from within your social network
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Goals
• Become the first site a traveler visits while planning a trip and the first site they visit upon returning.
• Provide a fun and rewarding user experience
• Built on goal of connecting people who love to travel
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Competition• TripAdvisor.com
• Frommers.com
• Lonely Planet.com
• Fodors.com
• Igougo.com
• VirtualTourist.com
• TripIt.com
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Demographics
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Source: United States Department of Commerce
Where Users Get Travel Information
61.5 million Americans traveled overseas for vacation in 2009
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Where Users Get Travel Information
Source: United States Department of Commerce
61.5 million Americans traveled overseas for vacation in 2009
We want to reach
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Our Advantage
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“Ah, TripAdvisor...you have to wonder sometimes about the (a) motivations and (b) IQs of some of the reviewers.”
From the Washington Post
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“I felt like I had been dropped on Lord of The Flies…when we finally got to our rooms, we were nonplussed*.”
An Example from Ko Phi Phi, Thailand
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“I felt like I had been dropped on Lord of The Flies…when we finally got to our rooms, we were nonplussed*.”
*
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Nonplussed by this view?
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A Review by my Friend, Ken
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A Review by my Friend, Ken
“This is the greatest place in the world”
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SWOT
eaknesses
trengths
pportunities
hreats
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S•Personalized Experience•Strong User Experience•Innovative Thinking•Technological Skills•Social Media Knowledge•Customer Service/Relationship•Management: Young, Loves Travel
Strengths
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Weaknesses W•No Existing Brand Identity•New to Travel Industry•No Existing Customer Base•Minimal Business Experience•Minimal Initial Funding
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Opportunities O•New Network of Trusted Reviews•Redefine Online Travel Guides•New Genre of Print Travel Guides•Create a Brand Built on Trust•Make the Experience Fun for Users•Integration with Social Media
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Threats T•Already Busy Travel Market•U.S. Travel Decreasing•TripAdvisor.com Expanding•New Start-Ups Competing•Difficulty Developing for Facebook
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7.4 Million Monthly U.S. VisitorsTripAdvisor.com
+
6.3 Million Monthly U.S. VisitorsOther Competitors
=
13.7 Million Monthly U.S. VisitorsTotal Competitors Traffic
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Year One Traffic Goal
411,000 Monthly U.S. VisitorsMyTravelClub.com
=
3 percent of all of our competitors monthly U.S. visitors
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Technology & Costs
• Website & Mobile Application - $60,000
• Facebook Application - $10,000
http://apps.digijeff.com/
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Staffing Costs
• Founder, CEO, Utility Worker - $75,000
• Two Marketing & Sales Staff - $100,000
• Digital Communications Manager - $60,000
Total Staffing Costs - $235,000
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How to Build an Audience• Facebook integration, easy sharing capabilities
• Facebook targeted advertising ($1,500 per month)
• Social media marketing & customer relations
• Google AdWords ($3,685 per month)
• Travel Conventions
• SXSW Conference
• Jumping Pictures - Viral Contest
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Revenue
• Display Advertising 3 ads x 411,000 monthly visitors x 12 months x $7.50 CMP = $110,000
• Affiliate Advertising w/ Living Social Escapes
• Business Listings
• Travel Guide Printing on Demand 411,000 monthly visitors x 12 months x .01 (1 percent) x $3.50 = $172,620
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Projected FinancialsYear 1 Year 3
Revenue
Display Ads $110,000 $258,930
Affiliate Marketing w/ Living Social $90,360 $210,000
Business Listing Program $90,000 $270,000
Travel Guide Printing $172,620 $402,780
REVENUE TOTALS $462,980 $1,141,710
Expenses
Development $80,000 $10,000
Staffing $235,000 $300,000
Marketing $67,800 $150,000
EXPENSE TOTALS $382,800 $460,000
NET EARNINGS $80,180 $681,710
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Stepping into the Blind Spot
No more reading reviews by nonplussed anonymous people online, Harvard students, or stuffy travel writers.
Build your online travel guide around the people you trust.