transformation - the annual gpca forum · since its birth 15 years ago, braskem has transformed...
TRANSCRIPT
Fernando Musa
Transformation through international expansion to meet challenging market conditions
NOVEMBER, 2017
Since its birth 15 years ago, Braskem has transformed itself from being a small company in Brazil to a large global player
0.50.80.90.9
0.6
3.6
2.82.42.2
2.02.22.3
1.61.4
1.6
3.3
EBITDAUS$ billion
Successful track record of organic and inorganic growthdriven by a strong internationalization strategy
2002 2003 2004 2005 2006 2007 2009 2010 2011 2012 2013 2015 201620142008 LTM
Braskem Integration
Global Player
Brazil ConsolidationLeadership in LatAm
Leadership in the Americas
3
2002 2003 2004 2005 2006 2007 2009 2010 2011 2012 2013 2015 20162014 20172008
Braskem was created in 2002 from the integration of 6 different companies in Brazil
Integration of a newly formed company
Key considerations after creation
Fragmented Brazilian industry
Subscale playerLimited product
portfolio
4
2002 2003 2004 2005 2006 2007 2009 2010 2011 2012 2013 2015 20162014 20172008
Initial growth strategy was focused on gaining scale and leadership in the Brazilian market through acquisitions
Brazilian and South American Market Leadership through M&A2006
2007
2009
2008
Key considerations after consolidation
Non-advantaged feedstock cost
position
Limited size of domestic market
Economic/ Political
uncertainties
5
2009 2010 2011 2012 2013 2015 20162014 2017
Strategic acquisition to enter N. America and opportunistic acquisition to enter Europe, while continuing to invest in Brazil
Green PE
PVC plant
Butadiene
PP Plants Leadership in the Americas through Organic and Inorganic growth
2010
2012 2012
2010
2010
2012
2012
2002 2003 2004 2005 2006 2007 2008
Key considerations after internationalization
Leveraging scale and geographical
diversification
Business and cultural
integration
Portfolio of future
investments
6
2015
One of the Global Leaders in resins
2002 2003 2004 2005 2006 2007 2009 2010 2011 2012 2013 2015 20162014 20172008
Internationalization continued with additional investments in NAM and Europe – One of the Global leaders in resins
• 6th largest resins producer in the world
• Largest resins producer in the Americas
• Industrial operations in 4 countries
• Feedstock Diversification: Naphtha, Ethane & Propylene
New UTEC Plant
New PP PLant 2020
2017
2016
New EuropeanTech Center
7
After 15 years of expansion, Braskem has operations spread across 4 countries and sales in over 100 countries
Manufacturing Footprint
• United States
• Mexico
• Brazil
• Germany
Offices
Teams
United States – Mexico – Germany – Netherlands – Singapore
Brazil – Argentina – Colombia – Peru – Chile – Venezuela
Commercial
Footprint8
Internationalization has added complexity to the business but offered several important opportunities
Internationalization is more than just assets in
other regions
Increasing number of variables adds complexity
Benefits to existing business and new growth
opportunities
• Access to new markets
• Feedstock diversification
• Market and business portfolio diversification
• Cultural diversity
• New ways to solve old problems
• Different regulatory and political environments
• Unexpected market and customer needs and dynamics
• Different languages, work cultures and Time zones!
• Experience and Knowledge sharing
• Production, Supply chain and Logistics integration and coordination
• Global clients approach
• New sources and opportunities for future growth 9
Journey taught us to have a clear strategy and priorities, but be prepared to make opportunistic moves
Opportunities
Capabilities
Strategic Objectives
• Organic vs. Inorganic• Strategic vs. Opportunistic• Core vs. Adjacent• Short-term implementation
vs. long-term R&D
Ambitions
Prioritization
• Value Creation • Feasibility• Alignment with Strategy• Risks / Sensitivities
Scenarios
10
Purpose and Culture: key pillars for internationalization and addressing regional and global complexities
Corporate Culture
Decentralization
Planned Delegation
Driving Results
Social Responsibility
Human Centric
Braskem’s Purpose: Improve people’s lives by creating sustainable solutions through chemicals and plastics
11
Braskem Corporate Culture guides a management model where decentralization and planned delegation helps to address complexities of a global operation
Productivity and
Competitiveness
Pursue improvements in productivity and competitiveness of current operations focused on maximizing value creation
12
Transformation through internationalization is a core element of our strategy
First quartile
Operator
Strategic Objectives Ambitions
Geographic
Diversification
Grow our global footprintoutside Brazil, increasing our competitive scale, enhancing our leadership in the Americas, while exploring growth in other regions
Transformation through internationalization is a core element of our strategy
International
operations more
relevant than
home country
Strategic Objectives Ambitions
Feedstock
Diversification
Diversify feedstock profile, increasing exposure to light feedstocks
Transformation through internationalization is a core element of our strategy
Balanced
feedstock
position
Strategic Objectives Ambitions
Governance and
Reputation
Strengthen Braskem's image and reputation, among team members, society and investors, through advancements in compliance, sustainability, innovation and people management
Transformation through internationalization is a core element of our strategy
Recognition as
global leader and
as National Pride
in Brazil
Strategic Objectives Ambitions
Feedstock Diversification
Geographic Diversification
Governance and Reputation
Balanced feedstock position
International operations more
relevant than home country
Recognition as global leader and
as National Pride in Brazil
Productivity and Competitiveness First quartile Operator
16
Transformation through internationalization is a core element of our strategy
Strategic Objectives Ambitions
GPCA, November 29th 2017
Thank You!