training module 2• think about this like you would think about what you wear when you go to a...
TRANSCRIPT
Your Host and Trainer Marilee Tolen RN
Training Module 2
Your ONLINE Presence Your Brand and Image
A Website the WORKS for YOU
A few more preliminary notes to address some questions and
concerns
• Privacy in Facebook • Technology
– Use this opportunity to learn – How I was thrown into the
‘technological’ world
© Marilee Tolen, Inc.
Your ONLINE Presence
Your Presence (presents) is your Gift to the World … … Share It Online
Your ONLINE Presence
• It’s the Face You Put Out to the World
• Think about this like you would think about
what you wear when you go to a professional meeting or the way you present yourself if you are speaking at a live event
© Marilee Tolen, Inc.
Your ONLINE Presence • Style • Image • Message • Tone (of your written voice / audio / video) • Presentation
– The ‘container’ in which you deliver • Website or Blog or Not?
• Platform – Virtual Platform such as in stage (not computer hardware)
– You can create your own stage!! Look at me right now (those
of you in the LIVE webinar where you see me LIVE in my webcam – I’m on a Virtual Stage speaking to you!) Your online presence is like being on a stage whether you are LIVE or not!
© Marilee Tolen, Inc.
Do you need a website for your Online Presence?
????????? ?????
Need a Website? NO
www.MarileeTolen.com
Online Guide (16 pages) "7 Simple Ways to Get Your Message Out in a BIG WAY, Starting Today (even if you don't have a website!)
Free Kit at
Written Letters Articles Teleseminars Video Facebook Other Social Media Speak in person
© Marilee Tolen, Inc.
Should you have a Website? YES
• ESTABLISHES your Presence • Central location for your business • Educates people • Builds relationships – people have a place
to come back to • You appear more professional • It can WORK FOR YOU!
© Marilee Tolen, Inc.
Mindset Shift around Websites!!!
You want a website that WORKS FOR YOU
versus a FLOATING BROCHURE
© Marilee Tolen, Inc.
Website as Floating Brochure…
=
© Marilee Tolen, Inc.
Website that Works for You
=
© Marilee Tolen, Inc.
Step-by-Step Process
© Marilee Tolen, Inc.
© Marilee Tolen, Inc.
© Marilee Tolen, Inc.
What is your message?
• This can help you with your brand, image, and presence
• Your tag line can be your message, your message can be your tag line (can also be your Mission Statement)
– i.e. – “Helping Nurses Have Better Self Care so They Can Deliver Better Care”
– “Empowering People with Natural Health Solutions”
© Marilee Tolen, Inc.
Your Image • What colors do you love?
– Good to have 3 colors – main, accent, background • What font do you like?
– Careful of using things like: • Comic Sans or Kristen ITC
• What pictures / images portray your message? – Nature – Healing – Sports – Families – Animals – YOU doing what you do
• REMINDER: Websites with Free Images in Your Rolodex
© Marilee Tolen, Inc.
Keywords
A keyword is the word or phrase that someone using a search engines types
in to find your website.
How to find your keywords or keyword phrases
• Pick your main words or expressions you use to describe what you do
• Research before you use
© Marilee Tolen, Inc.
Examples of Keywords or Keyword Phrases
• Natural health • Integrative medicine • Cancer • Cancer treatments • Natural cancer treatments • Complementary therapies • Alternative therapies • Energy healing • Essential oils • Aromatherapy
© Marilee Tolen, Inc.
How to Research
• Keyword Search Tool – https://freekeywords.wordtracker.com/searches
© Marilee Tolen, Inc.
© Marilee Tolen, Inc.
© Marilee Tolen, Inc.
© Marilee Tolen, Inc.
Your Web Address
• Even if you already have a website …. Pay Attention! This is also a lesson in getting domain names – you might want domain names for other things! …like your programs or products or other offerings
This is your www.youraddress.com • You want the .com when you can!
© Marilee Tolen, Inc.
Tips in Getting Your Domain Names
• I like GoDaddy.com but you don’t have to buy everything they try to sell you – maybe hosting
• Use keywords • Use your message or part of it • Use benefits • So people know immediately what it is • Use your name if you have a strong
tagline © Marilee Tolen, Inc.
Samples of Domain Names
• www.healingenergies.com • www.theriseevent.com • www.stopbloating.com • www.marileetolen.com
– Marketing Education for Nurses & Wellness Professionals
© Marilee Tolen, Inc.
Your Website • Even if you already have a website this is
VERY VALUABLE INFO!
© Marilee Tolen, Inc.
Wordpress is the Way to Go!
• Free • Easy • It is a web-blog • DIY or Hire a Pro • You will need hosting • Hire a Pro
– Get references! – Are they a designer or do they know SEO?
© Marilee Tolen, Inc.
Best Tips and Strategies to Make Your Site Work for YOU!!
• Make Your Website about THEM (the visitors)
• Your visitors focus on what you can do for them! Not your credentials (at least at first!)
• People listen to “WIFM” so always make it about them (What's In it For Me)
© Marilee Tolen, Inc.
Best Tips and Strategies to Make Your Site Work for YOU!!
• Give them FREE STUFF (we cover more on this in the next class)
• After they get pulled into your website (which you will learn how to make that happen in a few minutes) then you: – Show how you are different from others who do what
you do – Show them your credentials – Let them see more clearly what it is that you do and
how you can help solve their problems
© Marilee Tolen, Inc.
Best Tips and Strategies to Make Your Site Work for YOU!!
• Allow people to engage with you – i.e. blog and allow comments
• Offer Multimedia offerings on your site – Video – Audio
© Marilee Tolen, Inc.
Website Homepage Anatomy
Your online “Real Estate” that works for you!
© Marilee Tolen, Inc.
© Marilee Tolen, Inc.
Your “Pull” Questions
• These questions on your homepage will PULL in your web visitors and prospective clients.
• You want people to see themselves in these questions and answer YES
• If they see themselves in these question they know they are on the right website and want to know more about you!
© Marilee Tolen, Inc.
Pull Question Starters
• Do You Struggle with… • Are you finding it difficult to…. • Do you wish you could…. • Are you challenged with ….. • Are you feeling stuck because…. • Would you like to work with someone
who….
© Marilee Tolen, Inc.
Other elements on the home page
• You can have a personal note to them from you “I know where you are at – I was there too and I’m here to help you” – Good example – one of my clients who I like
to show off: nursecancercoach.com
• Call to action
© Marilee Tolen, Inc.
Other pages
• About • Services / Programs / Products • Testimonials • Contact • Media • Speaking
© Marilee Tolen, Inc.
Magical Marketing Map to Success
© Marilee Tolen, Inc.
© Marilee Tolen, Inc.
What’s Next?
• Action Sheets – Your Online Image or Brand – What Are Your Keywords? – Your Web Address – Your Website Home Page Anatomy – Homepage Pull Questions
• Review the material for deeper integration
• Questions
© Marilee Tolen, Inc.
Thank you!
… And make sure you start putting these concepts into action… so you can Heal and Prosper!