traffico2 - start up initiative, 17.06.13
DESCRIPTION
TrafficO2 is a social computing project about communities' urban mobility. It aims to create a fair deal: rewards for positive actions. Our idea is to influence citizens behaviour in order create an accessible and liveable city. For this reason, we designed a mobile app that allows users to move within the city through a local businesses network and reward them if they do it in a sustainable way. A dynamic platform for communities' mobility that creates a new vibrant urban structure by combining 3 entities: organizational communities and individuals, local businesses and sponsors.TRANSCRIPT
Eng. Domenico Schillaci
ULTIMATE GOAL
Create Smart communities
Encourage Sustainability culture
Decrease traffic and pollution.
CHANGE THE CITY SLOW, COSTLY, COMPLEX
WHY DO PEOPLE MOVE?
Cities are not designed for cars.
get money spend money
produce traffic waste time, money,
health and resources
CHANGE THE PEOPLE
WHAT’S THE CHALLENGE
MIXING
New tech, Eco awareness
Geomarketing and Gaming
DESIGNING
Dynamic platform
ENVISIONING
Social Network for communities
Gifts in exchange for sustainable behaviours
ADDRESSABLE MARKET
1. Organize commuters
Organizational communities
Local Businesses
Sponsors
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We turn problems into opportunities
3. Social accounting
2. New customers
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app
HOW IT WORKS?
1. Organizational communities
2. Local Businesses } Universities
University of Palermo = about 60.000 users
3. Sponsors
MARKET ENTRY
• Students, groups, associations
• Bars, supermarkets, service shops
• The institution itself, partners
PARTNERS AND CUSTOMERS
1. Company Mobility Managers • Public bodies (300+ EEs) • Companies (800+ EEs)
2. Local Businesses Owners
• Shops and Stores
3. CSR and Marketing Managers
• CSR programs • Sustainable marketing
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COMPETITIVE ADVANTAGES AND BARRIERS TO COMPETITION
• Funds: 1.2 M€ grant by MIUR
• Users: 60k students from Palermo University
• Challenging environment: 5th most traffic congested city
• Team: 12 skilled and super motivated professionals
• Time: project financed until May 2015
• Idea: transport information + geomarketing + gaming
ADVISORY BOARD
ADVISORY BOARD
ADVISORY BOARD
Non profit Civic Startup Eng. Salvatore Di Dio, Founder & CEO
Master in sustainable architecture, MIT visiting student Researcher in smart cities and social innovation
Eng. Domenico Schillaci, Founder & COO MSc in information eng,, Assistant researcher at PoliMi Experience in technology startup as Network Designer
OUR TEAM / ADVISORS
ADVISORY BOARD
REVENUES PLATFORM BALANCE
• Non profit project • Self-sustaining mechanism • Fixed costs = mgmt + maintenance • Valued at 400k € per year • Covered by revenue streams:
• 90% by advertising • 10% by donations
PLATFORM EXPANSION CITIES OVER YEARS
• Entrance through universities • Setup costs = team + local adv network • Valued at 200k € per city • Allowed by CSR programs
FINANCIALS AND BUSINESS MODEL
CAPITAL RAISED
• Round A funding stage • 1.56 M€ already raised
• 1.26 M€ granted by Italian Ministry • 300 k€ co-financed by trafficO2 founders
USE OF FUNDS:
CAPITAL RAISED AND USE OF FUNDS
AREAS vs COSTS
ROI AND VALUE CREATION
Social ROI
• Environmental awareness Tons of CO2 saved, Kms travelled sustainably
• Personal awareness € saved, calories burned, stress avoided
• Local economic development Commercial network, responsible consumers
Value Creation
• User routes and habits Where they go? When? How? With whom?
• User taste and preferences Favourite products and LBs, market surveys
• User engagement level Brand reputaFon, shared values campaign,
environmental commitment, posiFve exposure
CALL TO ACTION
• Corporate sponsorships
• Donations
• CSR programs
• Communities
Envision what would happen if every Italian, or rather every
European University, adopted this system. Our cities would be
cleaner and our students would be turned into smarter citizens.
Francesco Profumo Former Italian Minister of Education
[email protected] | www.traffico2.com
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[email protected] | www.wepush.org
Domenico Schillaci – [email protected]