TRAFFIC BOOST YOUR WEB SITE

Let me show you how I managed to create a new website in a very

competitive niche that receives more than 150,000 unique visitors

per month in less than a year.

Alex Chris

@2013

Traffic boost your web site

Version 1

Copyright @ April 2013 by Alex Chris

Table of Contents

Introduction

An Internet story with a happy ending

Who is this book for?

What you will learn and what to expect?

Why buy this book?

Chapter 1 – The caloriesecrets.net case study

Brief History

How is the case study related to this book?

Chapter 2 – Lifecycle of a web property

Introduction

Planning a new web site

Chapter 3 - Why SEO?

Introduction

What is SEO?

Why is SEO important?

An introduction to SEO for beginners

The importance of web site structure for an SEO optimized site

On-Site SEO: 15 most important tips

Off-Site SEO

Guest posting for links

SEO boost your social media profiles

Chapter 4 - Web site content

Introduction

What should I write about?

How to choose your blog post titles?

How to use the Google keyword tool

How often should you publish new content?

How to become an expert in your niche (even if you are not)

How to promote your blog posts without taking any risks

Chapter 5 – Web site control

Introduction

Importance of using Google Analytics for your web site’s success

The Google webmasters tools

Bing Webmaster tools

Chapter 6 – How to promote your web site beyond Google

Introduction

How NOT to promote your web site

The power of Internet Marketing

Traffic benefits from adding your web site to the Chrome Web Store

The hidden benefits of mobile market to web site owners

Chapter 7 – Traffic boost checklist

Chapter 8 – Way forward

About the Author

Introduction

Did you know that: “North America Internet Users account for only 11.4% of the total Internet

Population?” – According to internetworldstats.com, June 2012.

An Internet story with a happy ending

10 years ago while I was enjoying my summer holidays in Santorin – Greece and between the sun,

the sand and the sea I decided to get actively involved with the Internet and explore the possibilities

this new area or better era could offer to young and enthusiastic IT professionals. For sure it was an

exciting experience much more than it is now, but besides excitement I was also looking for ways to

create a sustainable income on-line.

What I wanted was a job where I could work on-line, from home, do whatever I wanted without

having a boss or a timetable and make enough money to make a living! Everybody with whom I

discussed my dream called me crazy but after 2006 (this was the point where I realized the potential

of Google AdSense) my dream started becoming real and a few years later I have finally managed to

turn my dream into a fulfilled goal.

It was not easy, in fact it was a journey filled with more failures than successes. Many times I deleted

everything and started from the beginning either because what I was doing did not generate any

outcome or because Google was destroying my efforts. Despite my academic background it took me

many years to understand how search engines work, what the real Internet Marketing is and how to

build a successful web site without taking any risks.

The problem with working online is that there is too much and too conflicting information on what

works and what does not work in the Internet and if you don’t know from where to start and who to

trust, you will get lost in a vicious circle without exit. It happened to me as well and I know the

disappointment of seeing the endless hours spend in front of your computer producing zero return.

At those times I was anxiously looking for someone to tell me what I was doing wrong and what I

should do to get traffic and make something out of my online work.

Unfortunately for me I had to learn the hard way by trial and error but fortunately you do not have

to go this path. The objective of this book is to explain everything you need to know about creating a

successful web site or blog. Unlike other books or products, I won’t bother you with theories,

imaginary web sites or fake scenarios but will show you REAL case studies, REAL examples from REAL

web sites I have created over the years that generate both traffic and money.

You have already made the first step and your Internet success is only 8 chapters away!

Who is this book for?

This book is intended for:

People (bloggers, authors, small business owners, developers and anyone with an online presence)

who already have a web site, blog or ecommerce store but do not get any traffic or customers and

don’t know what they are doing wrong

People who do not have a web site or blog but want to start working online either to satisfy their

hobby, blogging talent or business needs

People who are beginners to SEO and want to understand how to optimize their web properties

for search engines

People who need to explore Internet Marketing opportunities and find many other sources of

traffic besides Google and Facebook

Bloggers who need to build their online presence and make money from their web sites

Experienced Internet Marketers who want to explore new opportunities and experiences

Anyone who is sick of the 9 to 5 and looking for alternative ways to make a good living

What you will learn and what to expect?

You will learn:

How I managed to create a new website in a very competitive niche that receives more than

150,000 visitors per month in less than a year.

What is SEO and why it is so important

How to optimize your web property for search engines and users and get more search engine

traffic and happier users

How to find out what to write about and how often should you publish new content

How to become an expert in your niche (even if you are not)

How to promote your blog posts and web site so that they get the attention they deserve

How to manage your web site by using webmaster tools and traffic reports

How to get visitors to your web site from other sources besides search engines, Facebook and

Twitter

Where to get help and solutions to your problems when you really need them

What to expect:

You can expect REAL examples from REAL web sites that demonstrate all the above learning

objectives

A step-by-step approach that takes you from the beginning of having a fresh web site until the

point is already established and gaining traffic

Personal support. Buying and reading this book is not the end of our co-operation. There are many

options to help you achieve your Internet goals.

Frequent updates. This is not a static book as the Internet is not a static environment to work. You

can expect frequent updates to keep you informed of recent changes and anything you need to

know to stay up-to-date with Internet Marketing.

Why buy this book?

You should buy this book because:

It is real. Everything I explain is from REAL examples

It works. I have tested my method on many web sites over the years and it works (and I show you

how).

It is safe. All my recommendations are based on white-hat practices so there is no risk

It’s not too good to be true. I am not promising results with no work but I’m promising great

results with a lot of work.

It’s for you. I have been in your shoes for many years, I know your questions, your difficulties, I

know what you are doing wrong and I am here to give you answers.

Chapter 1 – The caloriesecrets.net case study

The whole book is evolving around caloriesecrets.net. Despite the fact that in some cases I also

demonstrate examples from other web sites (mine or client web sites) the focus is on

caloriesecrets.net

Brief History

Caloriesecrets.net launched in April 2012 in the very competitive niche of weight loss, dieting and

fitness. My experience with the particular niche goes back to 2008 and I can re-assure you that it is

one of the most complicated and saturated areas on the web today. Despite the difficulties, I

decided to start a new web site and follow my already established Internet Marketing strategy to

prove once more that my methods are safe and above all they work.

One year after the initial launch I can say that the results are over and above my initial expectations.

Traffic is growing steadily and has passed the 150,000 monthly unique visits, the social acceptance of

the site is increasing day by day and the number of loyal readers is at surprisingly high levels.

What is worth mentioning is that 60% of the traffic is coming from search engines with Google to

bring in around 3000 unique visits per day.

In terms of content, caloriesecrets.net has 170 published articles and around 5000 incoming links (all

of them are natural links – I am NOT using any link building tools and this book is not about

generating artificial links to gain rankings and traffic).

The web site is based on the Wordpress platform, is wearing the Thesis theme and it is monetized

using Google Adsense. Currently it is hosted on a VPS (Virtual Private Server).

The android application that accompanies the web site has more than 150,000 downloads. You can

download it for free here.

How is the case study related to this book?

As I have said above this book will explain step-by-step how caloriesecrets.net was developed from

Day 1, what tools and techniques I have used so that after one year it attracts more than 150,000

unique visits per month and more than 3000+ organic visits per day in one of the most competitive

niches.

Learning Objectives Achieved

If you have a solid and proven Internet Marketing plan and the right tools you can make

both traffic and money on the Internet even in a difficult year as 2013.

Chapter 2 – Lifecycle of a web property

Introduction

Did you know that: “The total number of web searches per month in the U.S only is estimated to

11 Billion!” – According to Gallup, June 2012.

Whenever I create a new web site or blog I always follow the same path or lifecycle. It is important

to have a plan before getting into the implementation stage since a good plan will bring faster

results. Nevertheless, if you already have a web site or blog up and running you can still use the

below framework to improve your web site, fix any issues and plan your future steps.

Planning a new web site

Before the implementation

Decide on the domain name to use. As a rule of thumb, avoid keyword stuffed domains i.e.

howtoloseweight.com but try to find a domain that is catchy and if possible no more than 2 words.

Prefer to go with a .com or .net extension.

Think and have clear in your mind the purpose of your new web site or blog. “I want to create a

new web site, get high rankings and make money with AdSense” is NOT a valid goal! How do you

plan to distinguish your web site from the rest? Is it the quality of your content? Are you going to

offer any free services? Spend a few days searching the net, analysing your to-be competitors and

decide what will make your web site stand out of the crowd.

In the case of caloriesecrets.net I have used what I think it’s a catchy domain, it’s not keyword stuffed

but one can tell immediately from the domain name what the web site is all about.

The site’s purpose was to provide top quality content from experts and offer several free services to

our readers. In particular there is a free calorie counter application, a free diet plan (written by a

team of nutritionist specifically for caloriesecrets) and a free BMR calculator that is easy to use.

All content is based on research evidence and as I already said it is written by certified dieticians or

fitness experts (with the exception of a couple of articles I have personally written from my

experience so many years in this niche).

So, how is caloriesecrets different from other similar web sites? Top quality content, free tools and

services, available in other markets besides the web (mobile markets).

Implementation Stage

Setup Web site -Register domain, install Wordpress (or other blogging software)

Define the structure of the web site (categories, essential pages etc.)

SEO your home page and setup (set url structure etc.)

Do keyword research and decide on what to write about

Start promoting your content

Install and configure Google Analytics and webmaster tools

Socialize your web site (create your Facebook page, twitter, Google+, Pinterest etc.)

Try to find alternative traffic sources (besides search engine traffic)

I will go deeper into each and every stage besides the first part (Setup Web site). I assume that you

already have or can setup a website or blog. If this is not the case you can do a bit of research in

Google and find a number of how-to articles that can teach you exactly that. It is not very difficult to

do and even a novice or beginner Internet user can do it.

Learning Objectives Achieved

What is important at this stage is to spend some time to do your planning (if it’s a new web

site) or to re-evaluate your web site’s purpose if it already exists. Try to think out-of-the-box

and don’t assume that you will have to do everything yourself. As we will see in Chapter 4

there are ways to outsource work you cannot do either because you don’t have the

necessary skills or because someone else will do it better than you.

About the Author

Alex has more than 12 years of practical experience with software and web

development, SEO, Social media marketing, eCommerce and Internet Marketing.

He studied Computing, Multimedia and eCommerce in the UK (1997-2002). In 2002

he completed the Associate Bankers Diploma (American Institute of Bankers) and he

is also a Microsoft Certified .Net developer. Over the years he has worked extensively with different

technologies (Microsoft, Oracle, IBM, SAP, Android) as a software developer, analyst and project

manager.

Since 2000 Alex has been actively involved with web development, SEO and social media. Over the

years he has developed a number of web properties and applied his own flavour of SEO and Internet

marketing practices with remarkable results.

In 2002 he founded reliablesoft.net a web development and SEO consulting company offering

services to clients Worldwide.

His passion for personal development and love for writing has led to the development

of manageyourlifenow.com in 2008. In 2012 he also joined CalorieSecrets.net as a webmaster and

author for the healthy living tips section.

You can connect with Alex on Facebook, Twitter and Google+