Sara de Urrutia

Sales Manager

About Us. Who are we?

TRADYSO (Travel Dynamic Solutions)

It´s a hotel distribution system which provides hotel owners with global connectivity to all of the world´s

existing distribution channels.

• 220 people situated in Spain and Argentina with a wide, experience, knowledge and know how in hotel technology, electronic distribution and Internet sales.

• TRADYSO is the best technology partner for multichannel distribution thanks to ourcontinuous development of new aplications that will permit ongoing competitive innovation of our distribution systems as an added value for our hotel clients.

Our Clients

More than 1.000 hotels • Germany• Austria• Bulgaria• Croacia• Eslovaquia• Spain• EEUU• Finland• France• Great Britain• Greece• Hungary• Italy• Latvia• Luxemburg• Portugal• Chech Republic• Argentina• Brasil• Chili• Colombia• Costa Rica• Cuba• Mexico• Panama• Perú• Puerto Rico• Dominican Republic• Uruguay• Venezuela• Indonesia• Malasia• Vietnam• Egypt• South Africa• Tunisia

¿What do we offer? Services

• Global access to the world of hotel distribution allowing hotel managers to keep full control of their rates, availability and distribution channel mix.

• Full range of “à la carte” services:– Centralised reservation system: Tradyso CRS.

– Website Booking Engine: Tradyso iMotor.

– “Next Generation Seamless” Connectivity with major GDS`s.

– Internet connectivity to major Internet Distribution Systems (IDS) and on-line travel agencies (OTA).

– Exclusive direct XML interfaces with major travel agency networks, distributors and meta-search engines.

– Personalised Call Center Services - Private Label - Experts in hotel reservations.

– E-marketing services.

Multi-Channel Global Distribution Platform

ONLINE MARKETING FOR HOTELIERSCHANNEL MANAGER

BOOKING ENGINE

XML INTERFACES

GDS & IDS

MANAGEMENT OF INVENTORY

MORA THAN 500 EXTRANETS

THROUGH ONE SINGLE SCREEN

PRIVATE LABEL NUMBER

365/24/7

MULTILINGUAL – 6 LANGUAGES

WEB HOTEL

WEB CHAIN

RESTRICTED AREA FOR B2B, TRAVEL

AGENCIES AND CORPORATE

MULTILINGUAL

24 LANGUAGES

WEB CREATION. USABILITY. WEB ANALYTICS.

SEO/SEM

E-MAIL MARKETING

MARKETING IN SEARCH ENGINES

MARKETING IN SOCIAL MEDIA

CALL CENTER

HOTEL

Total control of rates and availability in all hotel sales channels through one single interface .

Easy-to-use internet-based control centre with rapid response times. Immediate updates of new data in sales channels. Sophisticated yield systems guarantee rate integrity/parity.

CRS FUNCTIONALITIESCentralised management of room availability and allotments:

Allotments managed independently or link to a total inventory. Easy open / close of sales.

Rate and price management:On-line management of daily BAR – Best available rate. Automatic real time updating in all channels connected to CRS

Set different sales rules and policies:Guarantee and cancellation. Minimum and maximum stays.

CRS (Central reservation system)

Booking Engine iMotor

• Powerful, user-friendly and easy to implement online booking engine to transform your website into a sales channel.

– Real time 100% integration with Idiso CRS.

– Perfect integration with any website design image.

– Milllions of bookings and searches successfully processed.

– Simplified reservation process (3 STEPS) reduces abandonment rates.

– Detailed descriptions and photos raise conversion rates.

– Latest generation security systems and IBM support guarantee secure transactions and data protection.

– Multi-lingual: 24 languages. Open new markets.

– Available for direct consumers, corporations and travel agencies.

Tradyso Booking Engine: Advantages

• Stability - Millions of bookings and searches successfully processed.

• Satisfaction – Users studies d' users underline its simplicity and speed.

• Security - web security technology & support provided by IBM guarantee safety and privacy of personal data.

• Flexibility – Available in 24 languages. • Conversion - Usability tests help improving reservation

process and turn “lookers” into “bookers”.

E-Marketing Services

• Campaigns designed by experts in internet search engi nes and hotelier marketing will assist you in producing more traffic an d turn it into more and better sales.– Marketing online strategy tailored to the specific needs of your property . – Analysis and redesign of your website. Hosting and maintenance.– We can manage SEM campaigns focused on optimizing Return On Investment. – SEO strategies can optimize your website to make sure it appear amongst the first

results. – Optimization of positioning and conversions. – E-mail marketing and Advertising / E-marketing Plans. Detailed reports on your

positioning and traffic data to provide recommendations, guide decisions and ensure constant improvement.

GDS & IDS Connectivity

• System used by more than 500.000 travel agents and the major on-line travel companies.

– “Next Generation Seamless” connectivity with GDS`s: Amadeus, Sabre, Galileo and Worldspan.

– GDS-powered travel and hotel portals and thousands of Internet Distribution Systems (IDS).

– Change content once, save time and money. Lanyon HOD and VFM Leonardo (initial load on our part and maintenance from the hotel).

– Updates on travel agent screens immediately. Immediate booking confirmation.

– Initial charge of key accounts with commitment 24 hours

GDS Connectivity

• Rates are displayed in order BAR:1.Best room / rate available without restriction2.-Best room / rates available with restrictions (minimum night stay control,

advance booking, deposit, etc.).3.-All the rooms of a negotiated rate.4.-Remaining Rooms of the best rate available without restriction.5.-Remaining rooms and rates available (RAC).

• Tool to manage negotiated and confidential rates (companynegotiated, diets, exclusive deals).

• You can join up several clients to apply the same rate, without creating the need to create tailored rates for each client.

Exclusive XML interfaces

• Exclusive direct XML interfaces with major travel agency networks, distributors and meta-search engines.

– Unique private interfaces with major travel agency networks: Viajes El Corte Inglés, Viajes Iberia, etc.

– Reach thousands points of sale of major TA networks in the Spanish market.

– Direct XML interfaces with on-line distributors: Expedia, Booking.com, etc…

– More than 90 IDS via Pegasus ODD system.

– Automatic access to new websites.

Channel Manager

• Manage your rates and inventory across multiple extranets through one single screen.

� Through our channel manager, you can manage distributors and portals of great interest to your hotel and choose from more than 450 IDS worldwide.

� Save time and costs, update rates, availability, minimum lenth of stay and close out easily and simply through a single screen

� Keep “rate parity” and reach thousands of potential customers that will increase your online exposure.

Call centre Private Label

� Private label service: 902.

� International toll-free options for all major countries.

� Operating 24 hrs/day, 7 days/week, 365 days/year.

� Experienced sales agents only in hotel reservations.

� Multilingual service: 6 languages.

� Seamless interface with Tradyso CRS.

� Sophisticated ACD (Automatic Call Distribution) systems.

� Best Call Center Service in Spain 2008 Golden CRC Award.

� Best Call Center Service in Tourism area 2009 CRC Award.

Private label service 365/24/7 with highly experienced, multilingual booking agents, who act as an extension of your sales force.

Summary - Advantages

• Reservation system built for hotels by a hotel company focused on increasing business for hotels.

• One place to manage room availability and rates for GDS, online and offline travel companies, the call center and your website.

• Robust reservation system, flexible and with guaranteed future developments.

• Help increase autonomy and G.O.P.

• Availability for direct consumers, travel agencies and corporations.

• Multilingual service in the website booking engine as well as the call center.

• Pay only for each confirmed reservation. No hidden cost.

Thank You!sara.deurrutia@tradyso.com